• Journal of Fashion Business
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• v.7 no.4
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• pp.93-104
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• 2003

This study investigated clothing shopping propensity and consumer awareness of Chinese adult men to provide necessary basic data for effective construction to cope with inroads into Chinese men's wear market. Research subjects were Chinese men in big five city (Beijing, Shanghai, Dalian, Harbin, Guangzhou). Returned 863 questionnaires were analyzed by mean, factor analysis, ANOVA, Duncan's Multiple Range, regression analysis with SPSS 10.0. Results of this research were as follows: 1. Chinese men's apparel shopping propensity factors were analyzed by four groups, such as fashion toward propensity, consume propensity, brand loyalty propensity, and casual preference propensity. 2. Consume propensity among 4 factors influenced most on consumer buying awareness. Brand loyalty propensity among 4 factors influenced most on consumer brand awareness. Fashion toward propensity influenced most on consumer fashion awareness. 3. According to region, there were significant differences to four grouped apparel shopping propensities. Harbin, Guangzhou were indicated higher fashion toward propensity than other areas. Guangzhou was indicated higher consume propensity than Dalian. Dalian was showed lower brand loyalty propensity than other areas. Beijing was showed higher casual preference propensity than Guangzhou. According to income, there were significant differences to four apparel shopping propensities. Highest income group was showed higher fashion toward propensity than other income. The higher men earned income, the higher brand loyalty propensity. Highest income group was showed lower casual preference propensity than lowest income.

• Journal of Fashion Business
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• v.5 no.4
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• pp.158-175
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• 2001

The purpose of this study was to understand and improve the clothing habits and the apparel industry of North Korea in preparation for the reunification of South and North Korea. For this study, literary data, reports, periodicals, interviews and internet data of the two Koreas were reviewed. North Korean clothing habits used to be monotonous and uniform but nowadays people's clothes have become somewhat brighter in color and more diverse in design than before. In particular, liberal and individual dressing habits appeared among the privileged classes. When taking part in national events, women have to wear the traditional Korean costume, Hanbok, while men wear business suits for formal wear. In general, men don't wear Hanbok. Students have to be in uniforms but blue jeans, T-shirts with English logos were popular among them reflecting their sensitivity and openness towards western cultures. The brides usually wear pink Hanboks and the bridegrooms wear black business suits for their wedding. North Koreans also wear Hanbok on national holidays like South Koreans. Clothing is the most important item in the trade of process commission between North and South Korea. Trading items are mid to low end men's clothing for the most part due to less emphasis on fashion in the North. The processing is indirect trade and composed of sample making and contracting, sending out materials and production, carrying in goods and setting accounts. To activate South-North trade, establishment of infrastructure, stabilization of shipping, reducing high costs of distribution, building direct communication system by setting up office in a neutral zone and simplifying procedures in applying for the South and North Korea Economic Cooperation Fund. On the other hand, clothing and textiles education is carried on at art colleges, light industries colleges and commercial colleges in Pyongyang. Clothing institutes which study Hanbok and Western clothes, are installed in each city and province. Graduates who majored in clothing and textiles are posted in institutes or apparel factories. Their job is designing, patternmaking and sewing for their customers. Most of them are women and in good state of economic conditions. The North Korean clothing industry has been the core national industry that has developed based on overseas demand form the mid 1980s. The standard is that of South Korea in the early 1980s. In 1999, trade of North Korean textile products with trade counterparts such as Japan and China was $1.3 million in exports and $1.27 in imports. Of this amount the export takes up 25.4% of the total exports in North Korea. However, fundamentally even in sectors that are irrelevant to politics such as the fashion clothing industry, trust between the South and North should be a prerequisite. Only through this can exchange between North and South and economic cooperation contribute towards the reunification.

• Journal of the Korean Society of Costume
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• v.14
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• pp.185-198
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• 1990

The purpose of this study is to identify and profile Korean women's fashion opinion leaders on demographic, psychological and communication channels dimensions. The questionnaire was administered to 1204 students from a purposively selected. women's universities in Seoul. The data was analyzed using $X^2$-test, t-test, multiple regression analysis and discriminant analysis, The significance level was set at. 05. The major findings derived from analysis are as follows: 1. Fashion opinion leaders are generally come from families with higher income, more education and higher occupational status than followers. 2. Fashion opinion leaders are more likely to be exhibitionistic, self-confident, individualistic, risk taking and gregarious than followers. 3. Fashion opinion leaders are more exposed to impersonal communication media, especially to fashion magazines than followers. These findings imply an obvious usefulness for both manufacturers in the apparel industry as well as retailers to help them in the identification of their target market for the introduction and acceptance of fashion items.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.4
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• pp.634-643
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• 2009

The aim of this study was investigating the consumers' and apparel firm worker's awareness and reliability of the environmental friendly textile materials. The subjects of the questionnaire survey were general consumers(n=235) and workers at Korean apparel firms(n=236). The questionnaire was developed to measure the awareness and reliability on nine environmental friendly textile materials. The results showed that general consumers had a higher reliability on the function of the environmental friendly materials but had a lower awareness than the workers at the apparel firms. Women and subjects, who experienced in purchasing the environmental friendly products, had higher awareness and reliability of the environmental friendly textile materials than others. The workers at apparel firms had higher awareness of the environmental friendly textile materials than the general consumers, but the reliability on the function of the materials was relatively low. The reliability and awareness differed by the firms' major products and their jobs. The workers at the children's clothing firms and sportswear firms had higher level of awareness about the environmental friendly textile than the workers at the casual-wear firms. The workers' awareness on environmental friendly textile materials was differentiated by their jobs. The product developers and material buyers had higher awareness on the environmental friendly textiles compare to the workers of the sales or marketing division. These results imply that promoting environmental friendly textile material to the sales person is needed in order to increase the sales volume of the products.

• Fashion & Textile Research Journal
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• v.1 no.3
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• pp.231-238
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• 1999

The purpose of this study was to identify characteristics and consumer attitude on purchasing apparel of Cable TV home-shopping viewer: A questionnaire was developed to measure watching attributes, consumers' attitude and actual purchasing condition of Cable TV home shopping, and demographic variables. The questionnaire was administered to 277 adult, and the data were analyzed by using frequency; crosstab, t-test, ANOVA. The results of this study were as follows: 1. main view time were 3~5 p.m. 11 p.m, 10~12 a.m. home shopping through Cable Tv. Women's main terms were afternoon, whereas men's main terms were night. Chiefly view program was about apparel and fashion items. The reason why they watched the home-shopping channel was to purchase more cheaper items. 2. Favor about Cable TV home-shopping was relatively affirmative, but purchasing intention through home-shopping was still negative. But affirmative response was gradually increasing a few years ago. 3. Purchasing experience through Cable TV home shopping was 61.0% and clothing purchaser within recently 6 months was 28.5% of total sample. Withspreading Cable TV widely; Cable TV home shopper was gradually increasing. Heavy purchasing items through Cable TV home-shopping were under-wear; muffler, shawl, because those items are standardized in size and style. When home shopping user made purchasing decision, the most significant factors were color; and size (fit), price in order of importance.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.2
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• pp.430-441
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• 1997

Journal of the Korean Society of Clothing and Textiles Vol. 21, No. 2 (1997) p. 430∼441 Clothing fitness is strongly required in the apparel industry, and draping is an effective tool to increase fitness to the wearers. A more sophisticated and systematic information of the somatotype, accordingly, is necessary for better dress form design. This study was performed to provide fundamental data on middle-aged women's somatotypes for dress form designers by classifying the torso somatotype and analyzing the characteristics of their somatotype. The subjects were directly measured anthropometrically and indirectly analyzed photo- graphically. Data were analyzed by factor analysis, cluster analysis and analysis of variance. On the basis of the cluster analysis, using 7 factors cores the subjects were classified into four groups and four dress forms for middle-aged women were constructed. 8y the analysis of moire topography of proposed dress forms that were constructed according to the characteristics and silhouettes of front and lateral views for each somatotype of subjects, three-dimensional characteristics of somatotype and overlapped crosssection diagrams were analyzed.

• Journal of Fashion Business
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• v.17 no.6
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• pp.141-157
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• 2013

In this study, we analyzed the figure type and lower-body size of Shanghai and Hong Kong adult women in their early twenties using the data obtained from 3D whole body scanners. We also provided concrete information related to women's lower bodies, in terms of crotch width, crotch length, inseam, outseam, slope of waist, etc., among women in Shanghai and Hong Kong. The result may be useful to the Chinese apparel industry when designing trouser pants for adult women. According to the results of the factor analysis for categorizing the body shape of the lower half, 5 factors were obtained: obesity of the lower half factor, height of the lower half factor, length from waist to the crotch factor, factor related to legs, and shape of the abdomen factor. After performing a cluster analysis according to the factor analysis, three clusters were set: Cluster 1 was represented as the lower half growth type, which has a high value in height of the lower half factor and grows in the abdomen part. Cluster 2 was represented as thin legs type, which has a low value in most part compared to the length of leg bones and factors about legs that have high value. Cluster 3 was represented as the obesity type having a high value in the obesity of the lower half factor. Overall, thin legs type achieved a high rate in Shanghai adult women and obesity type received a high rate in adult women living in Hong Kong.

• The Journal of the Convergence on Culture Technology
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• v.6 no.3
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• pp.205-210
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• 2020

The purpose of this study is to propose grading increments chart for women's bodice sloper in their 20s in order to increase consumer satisfaction with apparel products. The selected bodice sloper is a compromise between the German Müller bodice sloper and the Japanese Munhwa bodice sloper. Based on National Standards Position Survey data, the main dimension average for women in their 20s was set. The grading increments was set at the grading deviation application area in bodyboard and sleeve. Thereafter grading was done and the suitability of the graded pattern was checked.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.5 s.164
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• pp.765-776
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• 2007

Customer expectations and requirements for products play an important role in product planning for companies and decision making process for the consumer. These expectations are expressed by product qualities that consumers consider important when they purchase. Therefore, to identify quality elements that reflect consumer requirements would be a useful guide for companies. The purposes of this study are to find out quality factors of apparel product, to identify apparel product quality elements using Kano's theory, to find attributes of product which improvement are required. Women over 20 years-old from metropolitan areas in South Korea participated in the study and a quota sampling method was used. A questionnaire was arranged with four separate subject sections, importance of quality, Kano's questionnaires, and demographics. Data from 525 questionnaires were used for the statistical analysis. The results were as follows: Six dimensions of product quality(i.e., usefulness, performance, aesthetic, symbol, individuality and appearance) were identified. According to Kano's quality elements, performance was categorized into must-be quality which could lead to product dissatisfaction. Usefulness and appearance were categorized into one-dimensional quality which lead to both satisfaction and dissatisfaction. Aesthetic, symbol, and individuality was categorized into attractive quality which could lead to satisfaction. Findings of this study provide both industry and academic researchers with a guide to increase customer satisfaction in the product development process.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.2
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• pp.211-223
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• 2018

In global apparel product development, flat is one of the most important key factor for technical design communication. Proportionally correct flats based on correct scaled human body figures are imperative to be successful in the fashion business. In this study the researchers were to develop body templates for flats for Korean women body types using data from 'Size Korea 2004 (5th)', which is a Korean government apparel sizing project to analyze women's body measurements (age range 7-49). We measured 13 height measurements, 6 width measurements, 8 circumference measurements, 6 length measurements, 3 angle measurements and 5 body measurements. A body figure (i.e., schema) for each group was created by Pattern Design Software (PAD) System 4.1. Muscle was added to the schema created by Adobe Illustrator to ensure a better visualization and convenience for industry uses for flats. Developed body figure template of representative type had the largest difference in height level compared to exiting figures. It had a bigger head, lower crotch level, and longer crotch depth and hip length than existing figures.