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A Study of Culture Marketing Shown in window Display Area - Focused on Brand Identity in Department Store and Fashion Brand - (윈도우 디스플레이 공간에 나타난 문화마케팅 - 백화점 및 패션 브랜드 브랜드 아이덴티티를 중심으로 -)

  • Kwon, Yang-Sook
    • Korean Institute of Interior Design Journal
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    • v.17 no.2
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    • pp.140-149
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    • 2008
  • The purpose of this study is to consider the present situation and cases of culture marketing as brand identity shown in Window Display Area, focusing on department store and fashion brand, one of the recent cultural trends. Display in windows of existing department store and fashion brand has represented ultimate goal of sales by coordination of products, seasons and themes based on profits. However, display has recently become brand identity which department store and fashion brand create by correlating art and commercialism since the era of various lifestyles and emotional consumption. Through identity in department store and fashion brand, cultural marketing shown in show window display space cooperates with customers, corporations, artists and culture and art foundations. The result of this research is the following : First, corporations result in improvement in their image and brand perception with a distinctive marketing strategy. Second, as an agent of art customers form a positive relation with corporations and can feel emotional values and enjoy culture through cultural marketing contents, which are shown by department store and brand. Third, we can expect that artists, culture and art foundations form the best partnership by creative activities with department store and brand and cultural marketing activities make a great contribution towards society.

A Study on the Improving Operation Efficiency of the Back-door type Private Network (백도어형 사설망의 작업효율 개선에 관한 연구)

  • Lee Hyun-Chang;Lee Jong-Eon
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.31 no.3B
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    • pp.199-206
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    • 2006
  • In this paper, we analyzed the weakness of the Back-door type private network which was effective method of system security and transmission speed in the same area without firewall system, and presented the solution to improve it. To prove the effect of this solution, Windows based systems and UNIX based systems are set up in same area, data transmission was tried. According to the result, this solution can maintain the advantage of the Back-door type private network and can have the advantage of removing file server and increasing operation efficiency by reducing the number of operation.

Active Solar Heating System Design and Analysis for the Zero Energy Solar House (제로에너지 솔라하우스의 난방/급탕용 태양열 시스템 설계 및 분석)

  • Baek, N.C.;Yoo, C.K.;Yoon, E.S.;Yoo, J.Y.;Yoon, J.H.
    • Journal of the Korean Solar Energy Society
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    • v.22 no.4
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    • pp.1-9
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    • 2002
  • This study is on the design and evaluation of Zero Energy Solar House(ZeSH) including active solar heating system. Various innovative technologies such as super insulation, passive solar systems, super window, ventilation heat recovery system...etc were analyzed by individual and combination for the success of ZeSH. The ESP-r simulation program was used for this. Simulation results shows that almost 77% of heating load can be reduced with the following configuration of 200mm super insulation, super windows, passive solar system and 0.3 ventilation rate per hour. Active solar heating system (ASHS) was designed for the rest of the heating load including hot water heating load. The solar assisted heat pump is used for the auxiliary heating device in order to use air conditioner but not included in this study. The yearly solar fraction is 87% with a solar collector area of $28m^2$. The parametric studies as the influence of storage volume and collector area on the solar fraction was analyzed.

A Study on the Airtightness Performance of New Han-ok Bedrooms (신한옥 침실 공간의 기밀성능 평가 연구)

  • Lee, Ju-Yeob;Jang, Hyeon-Chung;Lee, Tai-Gang;Song, Min-Jeong;Kim, Sun-Woo
    • KIEAE Journal
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    • v.13 no.3
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    • pp.79-89
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    • 2013
  • The purpose of this study is to evaluate the airtightness performance of New Han-ok and to supply fundamental data for standards establishment. Air leakage testings were accomplished by means of blower door test in 26 bedrooms of 16 Han-oks located in Jeonnam happy villages. Followings are results. 1) Air change per hour at 50 Pa(ACH50) is located on 8.42~78.38. 2) No correlation between ACH50 and volumes, floor area, above grade surface area. 3) The more wood structural elements are exposed, attached spaces, wooden sliding and casement windows, the less airtightness performance. 4) An Airtightness with ACH50/20(NL, Normalized leakage) is located on 0.42~3.92 and building leakage class following F(4%), G(11%, sufficiently leaky, No need mechanical ventilation), H(4%, Need of cost-effective tightening), I(31%), J(50%) by a single-story house the normalized leakage of ASHRAE.

An Wireless Mobile-Fixed Station System for Remote High Quality Multimedia Emergency System (원격 응급 진료 시스템을 위한 무선 환경에서의 고정 연결 이동-고정시스템 구현)

  • 박정훈;박진배;유선국;윤태성
    • The Transactions of the Korean Institute of Electrical Engineers D
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    • v.52 no.8
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    • pp.443-451
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    • 2003
  • Many attempts have been made for the health and lives of patients at a remote site. but little attention has been given to emergency system using wireless or other intelligent networks. In this paper, shown is a remote emergency system which can be used in an ambulance. It possibly gives a great help to the patients who may lose their lives, in other words, gives pre-hospital cure to them being sent to the hospital. Doctors or specialists are able to give a quick help which may give a new life to patients. This system deal with very important patient's data-ECG, SpO$_2$, blood pressure, biomedical signal data etc. - as other emergency system. A good performance better than other system is many but shortly spoken as follows. First, this system is user friendly system activated in windows 2000 environment. Second, MPEG4 and ECG data sent to the other station for specilists can give a pre-hospital cure to patients in advance. Third, there exist effective algorithms to operate this system. Fourth, this system has been made with software mostly, so this system can be easily embedded in IBM compatible computer. In addition to this performance, for the better and reliable system, various tests were proceeded and recursively tested. Tests were made in EV-DO wireless network and Local Area Network. This mobile-fixed remote emergency system using wireless network like EV-DO network will give a great usage to needed area.

Trend Analysis of the Bathroom Facilities in Brend Apartments (브랜드 아파트의 욕실 설비 경향 분석)

  • Moon, Suh-Hyun;Choi, Hye-Jing;Lee, Hyun-Jung;Shin, Kyung-Joo
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2008.05a
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    • pp.144-148
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    • 2008
  • The purpose of this study is to get a grasp on the current trend of apartment facilities by analyzing the bathroom facilities of the brand apartments, which are currently being sold in the metropolitan area. Twenty eight apartment complexes from top seven brand apartment, ranked by its construction ability in 2007, were selected as the subject of the study. Research was conducted by studying bathroom facilities of each complexes through e-catalogues in their web-site. The results of the analysis are as follows. Functional improvements as well as digital equipments were added to the basic facilities. Also in order to upgrade the quality of bathrooms, various and high-quality facilities and finishing materials were used as well as glass partitions for separation of dry and wet area, sunlight windows and so on. The conclusion reached to the fact that those various bathroom facilities need to be considered in the aspect of providing high quality living environment, not just supplying various bathroom to the future customer.

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The Clustering Application of Spectral Characteristics of Rock Samples from Ulsan (울산 지역 암석 시료의 스펙트럼 특성과 이의 Clustering 응용)

  • 박종남;김지훈
    • Korean Journal of Remote Sensing
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    • v.6 no.2
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    • pp.115-133
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    • 1990
  • Study was made on the spectral characteristics of rock samples including bentonites collected from the northern Ulsan area. The geology of the area consists mainly of sediments of the Kyongsang Series and Bulguksa granite, the Tertiary volcanics, andesites and tuffs. Relative reflectances of meshed samples(2.5~10mm) to BaSO$_4$ are measured at 6 Landsat TM spectral windows (excluding the thermal band) with HHRR, and their reflection charactristics were analysed. In addition, three different data selection schemes including the Eulidean distance, multiple regression, and PCA weight methods were applied to the 30 TM ratio channels, derived from the above 6 bands. The selected data sets were subject to two unsupervised classification techniques(FA and ISODATA) in order to compare the effectiveness for classification of particularly bentonite from others. As a result, in ISODATA analysis the multiple regression model shows the best, followed by the Euliean distances one. The PCA weight model seems to show some confusion. In FA, though difficult for quantitative analysis, the best still seems to be the regression model. Among ratio bands, rations of band 7 or 5 against other bands represent the best contribution in classification of bentonites from others.

Study on Solution-Processed Flexible Electrochromic Devices with Improved Coloration Efficiency and Stability

  • Gihwan Song;Haekyoung Kim
    • Journal of the Korean Institute of Electrical and Electronic Material Engineers
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    • v.36 no.1
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    • pp.1-9
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    • 2023
  • According to the recent global warming, it is necessary to use energy efficiently together with eco-friendly energy. The development of alternative technologies is requisite for managing the current energy and climate crises. In this regard, "smart windows," which can control solar radiation, can be used to mitigate energy demands. Electrochromic devices (ECDs) effectively control the amount of solar energy reaching commercial and other living areas and maintain climate conditions via color modulation in response to small external stimuli, such as temperature and light irradiation. However, the performance and the stability of ECDs depend on the state of the electrolyte and sealing of the device. To resolve the aforementioned issues, an ECD was manufactured by using a poly (methyl methacrylate) (PMMA)-based gel polymer electrolyte (GPE), and a laminating method was used to adequately seal the ECD. The concentrations of PMMA, acetonitrile (ACN), and ferrocene (Fc) were controlled to optimize the composition of the GPE to achieve an enhanced electrochromic performance. The fabricated GPE-based ECD afforded high optical contrast (~81.92%), with high electrochromic stability up to 10,000 cycles. Moreover, the lamination method employing the GPE could be used to fabricate large-area ECDs.

Design and Implementation of Smart Bus Information System(SBIS) based on Smartphone Server Network (스마트폰 서버 네트워크 기반의 스마트 버스운행정보시스템)

  • Moon, Jae Young;Im, Kwang Hyuk
    • The Journal of the Korea Contents Association
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    • v.13 no.8
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    • pp.458-465
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    • 2013
  • The purpose of this research is possible to reduce cost of management and maintenance to realization of smartphone and using data server network technology instead of GPS. Former wireless bus information system was focused on supply side management structure and national spread thus it needs to establish GPS terminal, Windows CE, Window XP embedded and LCD panels which provide only one way communication of information of public traffic information. Therefore, former system management and maintenance cost are very expansive. This research is not use GPS terminal and other hardware equipment but design and realization using smartphone and data network server. This system also provides low cost of management and maintenance. It is not only service downtown area but also out of town and small and medium-sized cities. This system functionally gets a satisfying result user convenience and satisfaction using function of set-up route map, real-time display, and running statically analysis.

A Design of Cooperative Works Platform for software Development Productivity (소프트웨어 개발 생산성 향상을 위한 공동 작업 플랫폼 설계)

  • Cho, Sung-Been;Kim, Jin-Suk
    • The Transactions of the Korea Information Processing Society
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    • v.5 no.1
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    • pp.73-85
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    • 1998
  • Today's Software Systems are becoming bigger, larger and more complex than ever before. To develop largerscale projects, it is required that many experts of different fields participate and cooperate in the same project. So, it is an applied area of CSCW(Computer Supported Cooperative Works} that centers around methodologies and tools that enable cooperative works by geographically distributed people engaged in all aspects of product development. In this paper, we designed a multi-user cooperative works platform, SPACE(Software Platform for distributed Application sharing under Cooperative Environment} as a infrastructure that support to CSCW based system development for telecommunication and information system. SPACE has a fully distributed architecture under Windows 95 environment, has an application sharing mechanism enabling collaborative use of mteractive application adapt to a mixed GUI sharing technology which capture GUI and screen information, and also, an event sharing technology that has a replicated architecture.

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