• Journal of Korean Academy of Oral Health
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• 제42권4호
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• pp.204-209
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• 2018

Objectives: This study was conducted to identify the demand and willingness to pay for oral hygiene services among elderly people with long-term care insurance. Methods: Our study was a cross-sectional analysis. Subjects comprised 126 elderly individuals from long-term home-care centers. A total of 28 centers were selected through convenience sampling from among 78 centers in ${\bigcirc}{\bigcirc}$. For analysis, semi-structured questionnaires that required about 20-30 minutes to complete were used. Analysis was performed using SPSS 23.0 software. Results: The overall demand for oral hygiene services was 44.4%, and willingness to pay was 31.0%. Thirty-three people (58.9%) of elderly those who have demand for an oral hygiene service were willing to pay for the service, and 64 people (91.4%) who did not have a demand were not willing to pay for it. Among those with partial dependence on brushing, 65.6% had demand for oral hygiene services and 50.0% were willing to pay costs. Among basic livelihood beneficiaries, 69.6% were willing to pay for oral hygiene services; general subjects and relievers were less willing to pay. Conclusions: The overall demand for oral hygiene services among elderly people was 44.4%, and the willingness to pay was as low as 31.0%.

• Journal of Preventive Medicine and Public Health
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• 제39권4호
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• pp.331-338
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• 2006

Objectives: The goal of this study is to measure women's willingness to pay for cancer screening and to identify those factors associated with this willingness to pay. Methods: A population-based telephone survey was performed on 1,562 women (aged 30 years or over) for 2 weeks (9-23th, July, 2004). Data about sociodemographic characteristics, health behaviors, the intention of the cancer screenings and willingness to pay for cancer screening were collected. 1,400 respondents were included in the analysis. The women's willingness to pay for cancer screening and the factors associated with this willingness to pay were evaluated. Results: The results show that 76% of all respondents have a willingness to pay for cancer screening. Among those who are willing to pay, the average and median amount of money for which the respondents are willing to pay are 126,636 (s.d.: 58,414) and 120,000 won, respectively. As the status of education & the income are higher, the average amount that women are willing to pay becomes much more. The amount of money women are willing to pay is the highest during the 'contemplation' stage. Being willing to payor not is associated with a change of behavior (transtheoretical model), the income, the concern about the cancer risk, the family cancer history, the marital status, the general health exam, age and the place of residence. Income is associated with a greater willingness to pay. Old age was associated with a lower willingness to pay. Conclusions: According to the two-part model, income and TTM are the most important variables associated with the willingness to pay for cancer screening. The cancer screening participation rate is low compared with the willingness to pay for cancer screening. It is thought that we have to consider the participants' behavior that's associated with cancer screening and their willingness to pay in order to organize and manage cancer screening program.

• 한국환경과학회지
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• 제20권3호
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• pp.395-404
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• 2011

Weather forecasting is one of the key elements to improve health through the prevention and mitigation of health problems. Health forecasting is a potential resource creating enormous added value as it is effectively used for people. The purpose of this study is to estimate 'Willingness to Pay' for health forecasting. This survey was carried out to derive willingness to pay from 400 people who lived in Busan and Kyungnam Province and over 30 years of age during the period of July 1-31, 2009. The results showed that a 47.50% of people had intention to willingness to pay for health forecasting, and the pay was 7,184.21 won per year. Willing to pay goes higher depending on 'tax burden as to benefit of weather forecasting', 'importance of the weather forecasting in the aspect of health', 'satisfaction to the weather forecasting', and 'frequency of health weather index check'. This study followed the suggestion of the Korea Meteorological Administration generally and the values derived through surveys could be reliable. It can be concluded that a number of citizens who are willing to pay for health forecasting are high enough to meet the costs needed to provide health forecasting.

• Asia Marketing Journal
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• 제10권1호
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• pp.65-94
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• 2008

본 연구에서는 소유효과(endowment effect)와 손실회피(loss aversion)성향에 기인한 판매자의 판매용의가격(willing-to-sell price: WTS)과 구매자의 지불용의가격(willing-to-pay price: WTP) 간의 차이에 관한 기존 연구를 최근 점점 더 소비자들이 경험하고 있는 새로운 유통경로인 온라인 경매라는 거래상황에서 재검증하였으며, 동시에 이러한 판매자와 구매자의 용의가격의 차이에 조절적 영향을 주는 요인으로, 이득(gain)과 손실(loss)에 대한 소비자들의 휴리스틱적인 성향과 관련된 기존 연구결과들을 바탕으로 하여, 제품 유형(product type)과 소비자가 가지고 있는 목적 지향성(goal orientation)이라는 추가적인 조절변수들의 효과를 살펴보았다. 실험결과, 기존연구와 마찬가지로 판매자들이 제시하는 용의가격(WTS)이 구매자들이 지불하고자 하는 용의가격(WTP)보다 높았으며, 이 두 가격의 차이는 거래되는 제품이 소비자의 입장에서 실용적인(utilitarian product) 가치를 갖는 제품일 때보다 쾌락적인(hedonic product) 가치를 갖는 제품일 때, 또한 거래에 참여한 소비자가 향상 목적(promotion goal)을 가지고 있을 때보다 예방 목적(prevention goal)을 가지고 있을 때 더욱 두드러지는 것으로 나타났다. 마지막으로, 본 연구결과의 이론적 및 실무적 시사점, 그리고 본 연구의 한계점 및 향후 연구방향에 대해서 논의하였다.

• 자원ㆍ환경경제연구
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• 제9권5호
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• pp.829-851
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• 2000

This study used the contingent valuation method to determine how much consumers would be willing to pay to improve their city-gas safety and what factors influence consumers' willingness-to-pay (WTP). To elicit this information a mail questionnaire was sent to a randomly selected sample of 2,400 residents who use the city-gas. The survey results showed that individuals were willing to pay $4,750{\pm}342.8$ won per month for the city-gas safety improvement. The aggregate annual WTP was estimated at 121.5~318.0 billion won. To better understand how individual's socio/demographic characteristics affect the WTP, Censored Tobit analysis was used. The results show that higher income, more gas use (cooking and heating), willingness to install a safety instrument significantly increase consumer's WTP.

• 한국경영과학회지
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• 제41권4호
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• pp.1-13
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• 2016

In response to the government's recent attempts to introduce competition and efficiency criteria in the rural railway service provision, this study is to empirically estimate public service values on continuous operation of two rural railways-Young Dong Line (YDL) and Donghae Nambu Line (DNL)-that will be realized beyond the passengers' use values. Based on a contingent valuation survey conducted on 600 passengers and local residents, YDL respondents were willing to pay significantly higher amount compared to those of DNL respondents. Especially tourists traveling on YDL were willing to pay the highest amount, and local residents of DNL were willing to pay relatively high amount. The results will provide useful information in makings decisions on the selection of PSO railways, the amount of PSO compensation and which railways to close, so on.

• 농촌계획
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• 제10권3호
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• pp.33-39
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• 2004

The purpose of this study is to estimate the economic valuation of rural waste disposal facilities that are one of the rural environmental improvement projects using contingent valuation method(CVM) in Gyongsangbuk-do, Korea. This study surveyed 1,089 households about the WTP(Willing To Pay) of rural waste disposal facilities policy in Gyongsangbuk-do and it was composed with city level and town level. The overall results show that the respondents well accepted the contingent market and would be willing to pay(WTP) a significant amount for the proposed policy program of rural waste disposal facilities. The values estimated for the rural waste disposal facilities are as follows : 1. The maximum WTP was \10,466 in City level and it was \9,104 in town level by per year. 2. The mean WTP was \9,257 in City revel and it was \8,636 in town lever by per year. 3. Total economic benefits for the household amounted to \7,989,046,270 per year. This result can be used to useful base data fir the policy programs of rural waste disposal facilities.

• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.367-370
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• 2015

Building deterioration reflects the degradation of basic building performance including structural performance, energy performance, durability, and safety, and it also includes perceived deterioration, which considers a user-based perspective. More than 50% of the existing buildings in Korea are over 15 years old and public buildings compose 2.5% of all buildings domestically. Therefore, there are several different problems, such as poor energy efficiency, structural performance, and safety. To address the challenges of increasing stock in deteriorated buildings, it is necessary to make decisions about reconstruction or renovation. In this study, we propose a new method to evaluate public building value with a contingent valuation method (CVM). By estimating willing-to-pay (WTP) from users of private buildings in similar situation with the public building, it is possible to compare market prices and calculate a correction factor to adjust the WTP data. Finally, we apply the correction factor to the WTP of a public building and estimate market price, willingness to pay (WTP). Finally, we apply the correction factor to willing to pay (WTP) of public building and estimate market price.

• 한국환경과학회지
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• 제12권12호
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• pp.1197-1206
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• 2003

As growing importance and concern of waterfront, we have tried to study its landscape, accessibility, landuse and so on as well as its environmentally sound and sustainable development. In fact we had been under the false thought that it always gaves what we wanted, and it was neglected in its economic value. This paper/looks at one alternative, the non-market value generated by management of waterfront as public resources. We consider the question : how much are people willing to pay to improve, how much are people want to improve\ulcorner The contigent valuation method was implemented during Sep. 9 to 14 in 3 beaches ; haeundae, Gwanganri, Songjeong. They are representative waterfronts which have been widely known and visited. We find out that households are willing to pay about 12,000-16,000 den per year for improving nature elements and inviting more valuable functions about 3 beaches. Especially Ive pay attention to difference between cognitive and comprehensive satisfaction 3 beaches and their substructural factors satisfaction such as natural environment, public facilities, recreational facilities and etc.

• 품질경영학회지
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• 제49권2호
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• pp.161-170
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• 2021

Purpose: The purpose of this study was to evaluate the economic value of installing public Energy storage system (ESS) facilities using a logit regression analysis and Contingent Valuation Method (CVM). We focused mainly on the environmental benefits of ESS and analyzed how the users' attitude toward environmental protection and knowledge of renewable energy affect their Willingness to pay (WTP) Methods: A single-bounded dichotomous choice (SBDC) survey was used to collect the data. We asked participants whether they are willing to pay a randomly presented cost (KRW 100, 500, 1000, 1500, 2000, 2500, 5000, 10000) along with their attitude to toward environmental protection, knowledge of renewable energy, and perceived cost of electric bill. 417 valid samples were collected and used for the analysis. Results: The results of the logit regression show that the initial bid, attitude toward environmental protection, knowledge of renewable energy, and perceived cost of electric bill significantly affect the user's WTP of public ESS facilities. The CVM results show that users are willing to pay KRW 5,049.1/month to install ESS facilities. Conclusion: : According to results, we conclude that the users agree with the need to install ESSs and that environmental benefits of ESSs are important factors for ESS adoption. Therefore, policy makers need to emphasize environmental aspects to install the ESS facilities.