Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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Evaluating the Willingness to Pay of Public ESS Facilities: Focusing on the Environmental Benefits

환경적 이점을 중심으로 한 공공 에너지저장시스템의 경제적 가치 추정

  • 유준우 (연세대학교 산업공학과) ;
  • 박준성 (연세대학교 산업공학과) ;
  • 박희준 (연세대학교 산업공학과)
  • Received : 2021.03.17
  • Accepted : 2021.03.23
  • Published : 2021.06.30
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Abstract

Purpose: The purpose of this study was to evaluate the economic value of installing public Energy storage system (ESS) facilities using a logit regression analysis and Contingent Valuation Method (CVM). We focused mainly on the environmental benefits of ESS and analyzed how the users' attitude toward environmental protection and knowledge of renewable energy affect their Willingness to pay (WTP) Methods: A single-bounded dichotomous choice (SBDC) survey was used to collect the data. We asked participants whether they are willing to pay a randomly presented cost (KRW 100, 500, 1000, 1500, 2000, 2500, 5000, 10000) along with their attitude to toward environmental protection, knowledge of renewable energy, and perceived cost of electric bill. 417 valid samples were collected and used for the analysis. Results: The results of the logit regression show that the initial bid, attitude toward environmental protection, knowledge of renewable energy, and perceived cost of electric bill significantly affect the user's WTP of public ESS facilities. The CVM results show that users are willing to pay KRW 5,049.1/month to install ESS facilities. Conclusion: : According to results, we conclude that the users agree with the need to install ESSs and that environmental benefits of ESSs are important factors for ESS adoption. Therefore, policy makers need to emphasize environmental aspects to install the ESS facilities.

Keywords

Acknowledgement

이 논문은 국토교통부의 스마트시티 혁신인재육성사업으로 지원됨. 이 논문은 정부(과학기술정보통신부)의 재원으로 한국연구재단의 지원을 받아 수행된 연구임(NRF-2018R1D1A1B07048236).

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