• Korea Trade Review
• /
• v.43 no.3
• /
• pp.219-243
• /
• 2018

This study focused on the rapidly growing Chinese market by developing an evaluation model for overseas direct sales websites for Chinese consumers. In addition, we developed specific strategic alternatives for each sub-market by conducting multi-group analysis for each consumer's characteristics. Results showed that the level of concern about site use had a stronger impact on persistent use behavior. In addition, among antecedents that affect the level of assurance and concern, we found that these includes not only the perceived benefits and perceived risk factors identified in previous studies but also social-cultural factors. In addition, this study compares the evaluation of overseas direct sales website according to the level of involvement of users. This study analyzes the differences in coefficients among the paths and suggest practical implications for each group.

• The Journal of the Korea Contents Association
• /
• v.15 no.2
• /
• pp.408-418
• /
• 2015

The purpose of this study is to evaluate the official medical tourism websites in several countries. We compared the websites of three countries using the 4 criteria(e.g.,contents, convenience, design, interactivity). The evaluation of accessibility and subjective perception were conducted by websites users. Total 77 cases were used for the analysis. For the statistical analysis of data, MANOVA was used. According to the MANOVA analysis, The Malaysia website received the highest mark in accessibility and subjective perception. Each of the evaluations showed a significant difference among countries.

• The Journal of the Korea Contents Association
• /
• v.21 no.3
• /
• pp.490-504
• /
• 2021

The online market is gradually increasing due to the increase in single-person households, the development of information and communication technologies, the emergence of various new products, and price comparison competition. Companies need differentiation strategies to adapt to changes in the online environment and secure a competitive edge. In this environment, the objective is to consider the importance of consumer perception of websites in order to generate continuous growth and revenue in the online market as well as to differentiate them from competitors using an online service environment that can affect consumers' internal responses. In this study, we present aesthetic, functional, privacy, and interaction factors as components of e-servicescape to study the impact of e-servicescape on website trust, brand attitude, and repurchase intention. In the data analysis, 485 ordinary people with online shopping experience were surveyed. The questionnaire was based on a 7-point Likert scale for each question and statistical analysis was conducted using SPSS 24.0 and AMOS 25.0. The analysis shows that in e-servicescapes aesthetic and privacy factors influence website trust and brand attitudes and consequently affect repurchase intention.

• Journal of the Korean Society for information Management
• /
• v.23 no.2
• /
• pp.39-59
• /
• 2006

In this study we proposed a new informational structure and category labels to fully support the functions of school websites as an access tool to its contents. The proposed model was divided into three main aspects. First, main menu structure was the primary guideline to access information embedded in a website. Therefore, The proposed main menu structure consisted of 9 categories that are commonly provided by 17 existing school websites. Second, first-level categories consisted of total 35 categories under 9 main menu categories. Each category was placed under certain categories in main menu based on the relationships with the meaning of the upper level categories. Third, the proposed model adopted general and comprehensive terms as category labels. The terms used as category labels were based on the analysis of existing category labels, and the most frequently used terms were selected from the current school websites.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.21 no.3
• /
• pp.45-56
• /
• 2010

This study examines the status of websites operation among libraries affiliated to the Korean Medical Library Association, compares and analyzes website menu organization and information service contents of 29 medical libraries that currently run websites. The followings are results of this study. 1) the main menu of medical library websites is arranged with 'Search for Library Materials, Electronic Resources, Library Service, My Library, Library Guide, and the Bulletin Board.' 2) 15 services were selected as the main information service provided from the medical library website. 3) the information service that was provided from the most institutions was 'Document Copy/ Interlibrary Loan,' followed by 'Loan Reservation/Renewal, Request Library Purchase Book, Off-campus Access, User Education, Reference Resources, Q&A Board, Our Library Pubmed, and Dissertation Submission' in this order.

• Journal of the Korean Society for information Management
• /
• v.29 no.1
• /
• pp.351-374
• /
• 2012

Recently, the website of university archives is becoming greatly significant to users who retrieve and utilize university archives and records. This study aims to meta-analyze university archives in Korea in terms of usefulness, usability, information quality, and web accessibility in order to improve the functionality and usefulness of university archives websites. The result of the study suggests that university archives should increase the number of the digital records and to develop communication chanels, such as blog, chatting room, digital reference services for activating use of university records. Secondly, university archives make efforts to develop systematic collecting and managing procedures and to build relevant digital collections. Thirdly, the websites of university archives develops more user-friendly interfaces and web design to improve user satisfaction. Finally, the websties of university archives should follow the standards on web accessibility.

• Information Systems Review
• /
• v.4 no.2
• /
• pp.155-168
• /
• 2002

This paper examines whether the functions of eCRM solutions affect the site visit and purchase by customers. The functions of eCRM solutions are extracted and classified into three categories of c-marketing, e-sales, and e-service. E-marketing includes campaign/event marketing, e-mail marketing, and questionnaire marketing; e-sales consists of recommendation system and incentive/discount promotion.; e-service is composed of e-mail call center and web call center. From the online survey, 146 responses are collected and analyzed. The analysis shows that the level of experience in campaign/event marketing, e-mail marketing, e-mail call center, and web call center significantly affect the website visit by customers and that the level of experience in all eCRM functions except e-mail marketing significantly affect the purchase by customers. The effects of those functions in eCRM on the website visit are moderate, while the effects of the functions on the purchase are low. The results from this study imply that eCRM needs to strengthen the effect on the purchase with more thorough analysis of the customer profile.

• Journal of the Korean Society for Library and Information Science
• /
• v.53 no.4
• /
• pp.231-254
• /
• 2019

Library website is medium for connecting library information resources and users. However, searching and accessing methods to information resources in library websites and retrieval systems are mostly designed for users. So, the disabled users have difficulty accessing and using library information resources through library websites. Therefore, the author carried on current status study and analysis on the retrieval system of the national and public library websites in Korea. And then, the author proposes improvement plan in order to enhance satisfaction with information needs of disabled users and to use a basic study for construction of retrieval system of library websites for disabled users.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• v.5 no.5
• /
• pp.167-176
• /
• 2015

Due to the variety of tourist attractions, many people of the world are visiting annually in Mediterranean area. In this paper, we analyze Mediterranean tourism impact by specific events such as the Arab Spring. In details, we make several density maps based on the position and time information of the geo-tagged photos extracted from Panoramio which is a representative photo sharing website. These density maps should be used to analyze how can specific events affect on Mediterranean tourism. To do this, first, a spatial database is constructed using geo-tag and time information of photo data extracted from Panoramio. Using GIS tool, then, several density maps are produced after performing density process based on spatial databases. Based on these density maps, finally, we analyze visually on Mediterranean tourism impact according to before, progress, and after of the Arab Spring.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.4
• /
• pp.455-465
• /
• 2011

This study explores the CSR activities of Korean fashion corporations. A contents analysis of corporate websites was carried out to investigate the structure and function of their websites and the activity dimensions related to the CSR of Korean fashion corporations. The subjects were the Korean top 100 fashion corporations according to total sales in 2009. The findings throughout the research are as follow. First, a total of 46 corporations created the contents about CSR activities on their websites. A total of 32 of them communicated their CSR activities on the main menu at the intro page of the website. Second, the CSR activities of Korean fashion corporate were classified the 3P dimensions, profit (economic responsibilities), planet (environmental responsibility), and people (social responsibility). We found a total of 228 CSR issues for Korean fashion corporations. The issues included in the people dimension were 71.0%, planet issues 16.7%, and profit issues 12.3%. The most significant issue was the economic support responsibility to social organizations included in the people dimension.