• Title/Summary/Keyword: Web-click streams

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Finding high utility old itemsets in web-click streams (웹 클릭 스트림에서 고유용 과거 정보 탐색)

  • Chang, Joong-Hyuk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.4
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    • pp.521-528
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    • 2016
  • Web-based services are used widely in many computer application fields due to the increasing use of PCs and mobile devices. Accordingly, topics on the analysis of access logs generated in the application fields have been researched actively to support personalized services in the field, and analyzing techniques based on the weight differentiation of information in access logs have been proposed. This paper outlines an analysis technique for web-click streams, which is useful for finding high utility old item sets in web-click streams, whose data elements are generated at a rapid rate. Using the technique, interesting information can be found, which is difficult to find in conventional techniques for analyzing web-click streams and is used effectively in target marketing. The proposed technique can be adapted widely to analyzing the data generated in a range of computing application fields, such as IoT environments, bio-informatics, etc., which generated data as a form of data streams.

Mining Interesting Sequential Pattern with a Time-interval Constraint for Efficient Analyzing a Web-Click Stream (웹 클릭 스트림의 효율적 분석을 위한 시간 간격 제한을 활용한 관심 순차패턴 탐색)

  • Chang, Joong-Hyuk
    • Journal of Korea Society of Industrial Information Systems
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    • v.16 no.2
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    • pp.19-29
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    • 2011
  • Due to the development of web technologies and the increasing use of smart devices such as smart phone, in recent various web services are widely used in many application fields. In this environment, the topic of supporting personalized and intelligent web services have been actively researched, and an analysis technique on a web-click stream generated from web usage logs is one of the essential techniques related to the topic. In this paper, for efficient analyzing a web-click stream of sequences, a sequential pattern mining technique is proposed, which satisfies the basic requirements for data stream processing and finds a refined mining result. For this purpose, a concept of interesting sequential patterns with a time-interval constraint is defined, which uses not on1y the order of items in a sequential pattern but also their generation times. In addition, A mining method to find the interesting sequential patterns efficiently over a data stream such as a web-click stream is proposed. The proposed method can be effectively used to various computing application fields such as E-commerce, bio-informatics, and USN environments, which generate data as a form of data streams.

EXTENDED ONLINE DIVISIVE AGGLOMERATIVE CLUSTERING

  • Musa, Ibrahim Musa Ishag;Lee, Dong-Gyu;Ryu, Keun-Ho
    • Proceedings of the KSRS Conference
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    • 2008.10a
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    • pp.406-409
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    • 2008
  • Clustering data streams has an importance over many applications like sensor networks. Existing hierarchical methods follow a semi fuzzy clustering that yields duplicate clusters. In order to solve the problems, we propose an extended online divisive agglomerative clustering on data streams. It builds a tree-like top-down hierarchy of clusters that evolves with data streams using geometric time frame for snapshots. It is an enhancement of the Online Divisive Agglomerative Clustering (ODAC) with a pruning strategy to avoid duplicate clusters. Our main features are providing update time and memory space which is independent of the number of examples on data streams. It can be utilized for clustering sensor data and network monitoring as well as web click streams.

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Web Structure Mining by Extracting Hyperlinks from Web Documents and Access Logs (웹 문서와 접근로그의 하이퍼링크 추출을 통한 웹 구조 마이닝)

  • Lee, Seong-Dae;Park, Hyu-Chan
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.11 no.11
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    • pp.2059-2071
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    • 2007
  • If the correct structure of Web site is known, the information provider can discover users# behavior patterns and characteristics for better services, and users can find useful information easily and exactly. There may be some difficulties, however, to extract the exact structure of Web site because documents one the Web tend to be changed frequently. This paper proposes new method for extracting such Web structure automatically. The method consists of two phases. The first phase extracts the hyperlinks among Web documents, and then constructs a directed graph to represent the structure of Web site. It has limitations, however, to discover the hyperlinks in Flash and Java Applet. The second phase is to find such hidden hyperlinks by using Web access log. It fist extracts the click streams from the access log, and then extract the hidden hyperlinks by comparing with the directed graph. Several experiments have been conducted to evaluate the proposed method.

Implementation of Customer Behavior Evaluation System Using Real-time Web Log Stream Data (실시간 웹로그 스트림데이터를 이용한 고객행동평가시스템 구현)

  • Lee, Hanjoo;Park, Hongkyu;Lee, Wonsuk
    • The Journal of Korean Institute of Information Technology
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    • v.16 no.12
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    • pp.1-11
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    • 2018
  • Recently, the volume of online shopping market continues to be fast-growing, that is important to provide customized service based on customer behavior evaluation analysis. The existing systems only provide analysis data on the profiles and behaviors of the consumers, and there is a limit to the processing in real time due to disk based mining. There are problems of accuracy and system performance problems to apply existing systems to web services that require real-time processing and analysis. Therefore, The system proposed in this paper analyzes the web click log streams generated in real time to calculate the concentration level of specific products and finds interested customers which are likely to purchase the products, and provides and intensive promotions to interested customers. And we verify the efficiency and accuracy of the proposed system.

Optimizing Multi-way Join Query Over Data Streams (데이타 스트림에서의 다중 조인 질의 최적화 방법)

  • Park, Hong-Kyu;Lee, Won-Suk
    • Journal of KIISE:Databases
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    • v.35 no.6
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    • pp.459-468
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    • 2008
  • A data stream which is a massive unbounded sequence of data elements continuously generated at a rapid rate. Many recent research activities for emerging applications often need to deal with the data stream. Such applications can be web click monitoring, sensor data processing, network traffic analysis. telephone records and multi-media data. For this. data processing over a data stream are not performed on the stored data but performed the newly updated data with pre-registered queries, and then return a result immediately or periodically. Recently, many studies are focused on dealing with a data stream more than a stored data set. Especially. there are many researches to optimize continuous queries in order to perform them efficiently. This paper proposes a query optimization algorithm to manage continuous query which has multiple join operators(Multi-way join) over data streams. It is called by an Extended Greedy query optimization based on a greedy algorithm. It defines a join cost by a required operation to compute a join and an operation to process a result and then stores all information for computing join cost and join cost in the statistics catalog. To overcome a weak point of greedy algorithm which has poor performance, the algorithm selects the set of operators with a small lay, instead of operator with the smallest cost. The set is influenced the accuracy and execution time of the algorithm and can be controlled adaptively by two user-defined values. Experiment results illustrate the performance of the EGA algorithm in various stream environments.