• 디지털융복합연구
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• 제10권10호
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• pp.505-510
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• 2012

게임이 디자인 전반에 걸쳐 다양한 형태로 활용되면서 인터넷 광고의 패러다임도 변화하고 있으며, 게임을 이용하여 특정 정보나 브랜드, 캐릭터, 이미지 등을 노출시켜 사용자에게 광고의 정보를 전달하는 게임성향 배너광고를 통해 광고의 목적을 극대화하는 기업도 점점 늘고 있는 추세이다. 하지만 이러한 양적팽창에도 불구하고 클릭률 통계조사에 따르면 0.5% 이하로 낮은 클릭률을 보이고 있다[4]. 이에 본 연구는 수요가 많아지고 있는 게임성향 배너광고의 어떠한 표현요소가 사용자 뇌리에 깊은 인상을 줄 수 있으며, 사용자의 적극적이고 능동적인 인터넷 배너광고 접근을 위한 더욱 강조되어야 할 표현요소가 무엇이 있는지에 대해 실험해 보았다. 현재 인터넷을 통해 광고 중인 게임성향 배너광고를 분야별로 선별하여 7가지 항목에 의해 분석하였으며, 그 결과는 추후 게임성향 배너광고 제작 시 보다 체계적이며 효율적인 가이드라인이 될 것으로 기대한다.

• 한국전자거래학회지
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• 제20권1호
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• pp.137-151
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• 2015

인터넷의 진화와 트위터, 페이스북 등의 새로운 미디어의 등장으로 인해 인터넷 기반 플랫폼을 이용하여 대중으로부터 자금을 모으는 크라우드 펀딩이 주목 받고 있다. 하지만 이와 관련된 연구는 초입단계로 크라우드펀딩을 성공적으로 활용하고자 할 때 고려되어야 할 요인들을 분석한 실증적 연구는 부재한 실정이다. 이에 본 연구는 동기이론에 기반을 두어 참여자의 지속적 참여의도를 상승시키는 요인을 도출하여 실증적으로 검증하였다. 연구 결과 즐거움, 친밀감, 기관신뢰도, 보상기대가 지속적인 참여에 영향을 미쳤으며 모금모드 유형에 따라 참여를 유도할 수 있는 요소를 제공할 필요성을 실증적으로 증명하였다. 이를 기반으로 하여 본 연구의 학문적 및 실무적 시사점을 논의하고 아울러 연구의 한계점을 확인함으로써 향후 추가적인 연구 방향을 제시하였다.

• 컴퓨터교육학회논문지
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• 제11권1호
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• pp.47-55
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• 2008

본 연구는 교사들의 웹기반 종합교육정보시스템인 에듀넷 사용에 영향을 미치는 변수들을 탐색함으로서 교사서비스로서 에듀넷의 발전 방향을 탐색하고자 하였다. 이를 위해 정보기술수용모형과 관련연구들을 바탕으로 에듀넷 사용에 영향을 미칠 것으로 예상되는 변인들을 추출하였다. 연구 대상은 에듀넷 교사채널의 핵심 사용자인 현장지원단 168명 중 온라인 설문 응답자인 100명을 분석하였고, 응답결과는 요인분석과 회귀분석 방법을 이용하여 분석하였다. 분석결과 (a) 에듀넷 사용과 (b) 미래사용의도에 영향을 미치는 요인은 유용성과 신뢰였다. (c) 에듀넷 유용성에 영향을 미치는 요인은 수업적합성과 용이성이었으며, (d) 에듀넷 용이성에 영향을 미치는 것은 에듀넷 활용 효능감, 에듀넷 컨텐츠 품질, 에듀넷 시스템 성능으로 나타났다.

• 한국환경보건학회지
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• 제46권4호
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• pp.388-397
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• 2020

Objectives: The aim of this study was to assess the association between the use of heated tobacco products (HTP) and suicidal behaviors such as suicidal ideation, suicide planning, and suicide attempts among adolescents in South Korea. Methods: The study used a cross-sectional design. Data was from the 15th Korea Youth Risk Behavior Web-based Survey (KYRBS) performed in 2019 by the Ministry of Education, Ministry of Health and Welfare, and Korean Center for Disease Control and Prevention. Heated tobacco product use was used as a main independent variable and suicide-related behaviors such as suicidal ideation, planning, and attempts were applied as dependent variables. Out of 60,100 students, 57,303 responded. Results: HTP use significantly increased the odds of a suicide attempt and suicide planning among adolescents. After controlling for confounders, when comparing 'current HTP users' with 'never HTP users', the adjusted odds ratio (OR) was 1.78 (95% confidence interval (CI): 1.38-2.30) for suicide attempts among adolescents. After controlling the confounders, comparing 'current HTP users' with 'never HTP users', the adjusted OR was 1.36 (95% CI: 1.06-1.73) for suicide planning among adolescents. For sadness/despair among adolescents, when comparing 'current HTP users' with 'never HTP users', the adjusted OR was 1.29 (95% CI: 1.11-1.50). However, HTP use had no significant association with suicidal ideation among adolescents. Conclusions: Current HTP users were more likely to attempt to commit suicide, and more likely to plan to commit suicide than never HTP users among adolescents. These results may be useful in developing a scientific basis for designing suicide prevention programs targeting adolescents.

• 복식문화연구
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• 제28권2호
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• pp.265-284
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• 2020

This study aimed to analyze the performance of Disney-collaborated fashion lines based on online consumer reviews. To do so, the researchers employed text mining and network analysis to identify key words in the reviews of these products. Blogs, internet cafes, and web documents provided by Naver, Daum, and YoutTube were selected as subjects for the analysis. The analysis period was limited to one year after for the 2019. Data collection and analysis were conducted using Python 3.7, Textom, and NodeXL. The research terms in question were as follows: 'Disney fashion collaboration' and 'Frozen fashion collaboration'. Preliminary survey results indicated that 'Elsa's dress' was the most frequently mentioned term and that the domestic fashion brand Eland Retail was the most active in selling Disney branded clothing through its own brand. The writers of reviews for Disney-collaborated fashion products were primarily mothers with daughters. Their decision to purchase these products was based upon the following factors; price, size, stability of decoration, shipping, laundry, and retailer. The motives for purchasing the product were the positive response of the consumer's child and the satisfaction of the parents due to the child's response. The problems to be solved included insufficient quantity of supply, delay in delivery, expensive price considering the number of times children's clothes are worn, poor glitter decoration, faded color, contamination from laundry, and undesirable smells immediately after the purchase.

• 복식문화연구
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• 제28권4호
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• pp.480-491
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• 2020

The purpose of this study was to explore how consumer traits(technology anxiety and need for interaction) explain attitude toward self-service technologies in fashion retail stores. We examined if technology anxiety influences perceived productivity and attitude toward self-service technologies, and if so, how the need for interaction with employees moderates the impact of technology anxiety on perceived productivity and attitude. For the purpose of the study, a web-based survey with Korean consumers was conducted. The final sample size was 214. Structural Equation Modeling Analysis and PROCESS in SPSS were employed to test the proposed hypotheses. The findings indicated that technology anxiety negatively affected perceived productivity and attitude toward self-service technologies in which perceived productivity affected attitude positively. Need for interaction with employees was found to moderate the relationship between technology anxiety and perceived productivity. It also moderated the relationship between technology anxiety and attitude. This study contributes to the self-service technology literature by identifying two antecedents of consumer attitude toward self-service technologies: technology anxiety and the need for interaction. The findings further provide valuable insights to retailers and marketers as to how technology anxiety, perceived productivity, and the need for interaction work in enhancing consumer attitude toward self-service technologies in the context of fashion retail.

• 대한토목학회논문집
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• 제39권6호
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• pp.893-901
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• 2019

단지조성은 택지, 산업, 관광단지 등을 조성함에 있어 반드시 필요하다. 그러나 단지조성에서의 건설자동화기술 개발 및 적용은 다소 느린 편이다. 단지조성에 막대한 예산과 자원이 투입되는 만큼, 토공분야 건설자동화기술 적용을 통해 거둘 수 있는 긍정적 효과는 매우 크므로 단지조성 토공부문 건설자동화 기술을 우선적으로 개발해야 할 필요가 있다. 본 논문에서는 국내외 선진 토공 기술을 조사하여 개발 필요성이 있는 8가지 후보기술을 도출 하였으며, 이를 AHP와 연구개발부문 종사자를 주 대상으로 설문을 통해 기술 우선순위를 도출하였다. 그 결과 건설자동화 수준별 맞춤 관제 기술과 관제 플랫폼화 기술이 가장 높은 우선순위로 나타났으며, 민감도 분석을 통해서 평가 요인별 가중치에 따른 순위 변화 추이도 분석하였다. 이를 통해 단지조성 토공부문 건설자동화 기술의 연구개발 추진 및 로드맵을 수립하였다.

• 대한통합의학회지
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• 제5권4호
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• pp.103-112
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• 2017

Purpose : This study was conducted to improve cognitive oral healthcare care by analyzing the correlation between oral health behavior and oral health status Korean adolescents. The subjects were 65,528 youths in 798 schools monitored in the Twelfth Korea Youth Risk Behavior Web-based Survey in 2016. Methods : The general characteristics consisted of 9 items including sex, grade, and academic performance. The academic performance and economic status were restructured into "upper, middle, lower". Subjective health perception and subjective oral health perception were reorganized as "health", "normal", "no health". The sub-areas of oral health behavior include five times of daily brushing during the day yesterday. The number of brushing times was "0", "1-2", "3", "more than 4" After lunch at school, brushing was restructured as "always," "sometimes," "not." The oral health status subscale consisted of 6 items including tooth breakage and toothache at the time of eating. Result : Tooth fracture(43.7 %), pain in mastication(43.7 %), tooth tingling(47.4 %), gum pain and bleeding(45 %), pain in buccal mucosa(43.8 %) and halitosis(46.6 %) were rare in adolescent having healthy oral health status cognitively(P<.001). Nosymptom adolescents without dental sealant showed low tooth fracture(0.64 times), pain in mastication(0.67 times), tooth tingling(0.59 times), gum pain and bleeding(0.84 times), pain in buccal mucosa(0.76 times), and halitosis(0.90 times). Nosymptom adolescents without scaling showed low tooth fracture(0.88 times), pain in mastication(1.03 times), tooth tingling(0.82 times), gum pain and bleeding(0.64 times), pain in buccal mucosa(0.70 times) and halitosis(0.82 times). Conclusion : This study revealed that oral health status is correlated with oral health behavior. Development of educational media and program, and aggressive promotion required to establish oral health Korean adolescent.

• 한국치위생학회지
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• 제18권1호
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• pp.125-138
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• 2018

Objectives: The purpose of the study was to investigate the effect of gender in the association between the oral symptoms experience and health behavior. Methods: The subjects were 54,219 adolescents selected from the web-based survey of the 11th (2015) Korean Youth Risk Behavior of Korean Center for Disease Control. Data were analyzed using SPSS 18.0. The subjects consisted of 27,198 male students(50.2%) and 27,021 female students(49.8%) from 400 middle schools and 400 high schools. Results: Multiple logistic regression analysis after adjustment to demographic characteristics and oral health behavior showed experience with drinking and smoking in adolescents increased oral symptoms experienced by both male and female students (OR = 1.3, 95% CI = 1.20-1.34 / OR =1.3, 95% CI = 1.18-1.33), (OR = 1.3, 95% CI = 1.24-1.40 / OR = 1.4, 95% CI = 1.43-1.30). But the difference was not significant between genders. In terms of diet, consumption of carbonated beverages, snacks and fast food saw an increase in oral symptoms experience both gender compared with those whose "No(weekly)" in particular to women, alternatively vegetable, fruit consumption(weekly) were having less intake adolescents increase oral symptoms experience than "time daily(weekly)" intake adolescents both boy and girl especially to girl. Conclusions: There was a correlation between oral symptom experiences and health behaviors. There was also slight differences between genders, with more effect shown on female students. Based on this study, proper and systematic education of oral health management should be carried out at schools.

• 정보관리학회지
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• 제22권4호통권58호
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• pp.5-22
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• 2005

광고산업과 미디어의 발전에 따라 광고물의 증가뿐만 아니라 광고와 관련한 많은 연구가 이루어지고 있으며, 그 결과 광고 관련 자료가 꾸준히 증가하고 있는 추세이다. 그런데 KDC 광고분야의 분류체계를 살펴보면 광고관련 분류항목이 너무나 미비하며, 더욱이 주류 배치에 있어 관련 학문과의 연관성을 고려하지 않아 사서나 이용자 모두에게 혼란을 초래하고 있다. 이러한 점을 감안하여 본 연구에서는 광고의 유형 및 학문적 특성에 대해 고찰하고, KDC를 비롯한 NDC, DBC, LCC와 같은 문헌분류법 및 광고 전문도서관, 그리고 인터넷 포털사이트와 인터넷서점 등의 분류체계를 분석함으로써 KDC 광고분야의 분류체계에 대한 문제점을 알아보고 이에 대한 개선방안을 제시하였다.