• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.2
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• pp.157-165
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• 2016

To provide the baseline for pricing, this paper proposes pricing-by-rating (PBR) as pricing model at micro-foundations level that can work as the baseline for all pricing models as well as an assessment criterion of business model in all circumstances. It sets up firstly WTP (willingness to pay/purchase) model from explicit needs and develops PBR based on the ordinal scale of the difference between the WTP and the WTS (willingness to supply/sell) by comparing individually the corresponding element/component of a firm's actual marketing mix 4P with that of the best SPEC (solution, price indicator by WTP, encouragement, channel) as an ideal 4P a customer expects and also by comparing the interaction between the 4P and the best SPEC as a whole collectively. And through illustrations it shows its applicability to evaluating business model in practice and finally asserts that PBR works as the baseline for pricing policy and as a criterion of business model evaluation in any circumstances.

• Journal of KIISE:Information Networking
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• v.29 no.4
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• pp.447-458
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• 2002

In this paper, we design and implement Wireless Transaction Protocol(WTP) and evaluate it for wireless transaction processing in mobile computing environments. The design and implementation of WTP are based on the coroutine model that might be suitable for light-weight portable devices. We test the compatibility between our product and the other products such as Nokia, Kannel and WinWAP For the evaluation of WTP, we use an Internet simulator that can arbitrary generate random wireless errors based on the Gilbert model. In our experiment, the performance of WTP is measured and compared to those of Transmission Control Protocol(TCP) and TCP for Transactions. The experiment shows that WTP outperforms the other two protocols for wireless transaction processing in terms of throughput and delay. Especially, WTP shows much higher performance In ease of high error rate and high probability of burst errors. This comes from the fact that WTP uses a small number of packets to process a transaction compared to the other two protocols and introduces a fixed time interval for retransmission instead of the exponential backoff algorithm. The experiment also shows that the WTP performance is optimized when the retransmission counter is set to 5 or 6 in case of high burst error rate.

• Survey Research
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• v.3 no.1
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• pp.1-24
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• 2002

Part-whole bias in contingent-valuation studies is a possible explanation for non-use contingent-valuation estimates that are insensitive to marginal changes in environmental commodities. To increase the quality of river water, it is tested how much WTP is paid and is tested whether there is a part-whole bias in this contingent studies. An empirical test of the component sensitivity is provided. This test rejects the hypothesis that respondents are insensitive to the scope of the good being valued. WTP estimated in this paper is 5,435.69 won for Hangang model, and 7,182.68 won for 4-river model. And it might be concluded that part-whole bias exists and it is mainly attributed to substitution and net-benefit effects.

• Journal of the Korean Chemical Society
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• v.61 no.6
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• pp.339-345
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• 2017

Carbonaceous adsorbent (CA-WTP) was prepared by heat treatment at $400^{\circ}C$ for 2 h in N2 atmosphere using waste tire powder (WTP). WTP and CA-WTP were first characterized by thermo-gravimetric analysis (TGA), energy dispersive X-ray spectrometer (EDS), scanning electron microscopy (SEM), specific surface area analysis (BET) and FT-IR spectroscopy. Then, they were tested as adsorbents for removal of Cd in water. CA-WTP exhibited much higher specific surface area and total pore volume than WTP itself and showed higher adsorption capacity for Cd. Equilibrium data of adsorption were analyzed using Freundlich and Langmuir isotherm models. It was seen that both Freundlich and Langmuir isotherms have correlation coefficient $R^2$ value larger than 0.95. The results of studies indicate that CA-WTP developed from WTP by heat treatment could be used as efficient adsorbent for the removal Cd from water.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.27 no.11C
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• pp.1064-1073
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• 2002

In this paper, we design and implement the Wireless Transaction Protocol (WTP) proposed by the Wireless Application Protocol (WAP) forum using a protocol development tool, SDL Development Tool (SDT). And we conduct a comparative performance evaluation of the WTP implementation with other three implementations that are based on different implementation models respectively: the server model, the coroutine model, and the activity-thread model. To implement WTP, we first use Unified Modeling Language (UML) for analyzing the protocol requirement and defining the protocol engine architecture. Next, we use Software Development Language (SDL) to design the protocol engine in details and then generate the WTP implementation automatically with the aid of SDT The code size of the WTP implementation generated by SDT is 62% larger than the other three implementations. However, its throughput and system response time for transaction processing is almost equal to the other three implementations when the number of concurrent clients is less than 3,000. If more than 5,000 concurrent clients tries, the transaction success rate abruptly decreases to 10% and system response time increases to 1,500㎳, due to the increased protocol processing time. But, it comes from the fact that the load overwhelms the capacity of the PC resource used in this experimentation.

• Journal of Korea Water Resources Association
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• v.48 no.9
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• pp.711-717
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• 2015

This paper attempts to measure the economic benefits of advanced water treatment in five cities (Goyang, Paju, Gumi, Gimcheon, Chilgok), which are supplied water from Goyang and Gumi filtration plant. We used the dichotomous choice contingent valuation method to estimate WTP. Parametric interval-data model are used to obtaining the mean WTP estimates. The results show that the mean of additional WTP for advanced water treatment services were estimated to be KRW 231.3 and KRW 231.2 per $m^3$ using model with covariates and without covariates, respectively. Given the water supplies of Goyang and Gumi filtration plants ($59.675m^3/y$ and $93.734m^3/y$), the economic benefits of those advanced water treatments can be expected to be KRW 13.8 billion and KRE 21.68 billion. And the calculated B/C ratios are 3.7 and 2.1 when a lifespan of facility is 10 years. Advanced water treatment should be introduced in terms of the economic benefits and costs. Thus, this results can be useful in water policy decision-making.

• Environmental and Resource Economics Review
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• v.15 no.5
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• pp.885-919
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• 2006

This paper revisits two conventional beliefs of environmental nonmarket valuation and examines their weaknesses and a new opportunity. The two beliefs are that willingness to pay (WTP) is an appropriate measure of nonmarket behaviour and that exogenous variables are relevant predictors of WTP whilst endogenous variables are not. The contemporary literature in psychology and economics is reviewed to demonstrate departures from these two beliefs. Tackling heterogeneity in stated preferences, both socio-demographic and psychological variables should be measured simultaneously to explain and predict choice behaviours more accurately.

• Survey Research
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• v.4 no.2
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• pp.63-86
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• 2003

The objective of this study was to investigate the existence of starting point bias in the bidding game contingent valuation elicitation technique when determining willingness to pay (WTP) for improving the qualify of running water in Seoul and its vicinity. Of all existing contingent techniques, the bidding game most closely mimics the normal price taking behavior in local markets. Three different starting points (low, medium and high) were used to determine WTP and the existence of starting point bias in the meanwhile respectively. The respondents were randomly assigned to the three different starting point groups in order to ensure homogeneity, so that any variation seen in WTP could be attributed to the starting point effects. And a pretested interviewer-administered questionnaire used to elicit WTP. Non-parametric test and the logit model were used to analyze the data for evidence of starting point bias. In this instance, the high starting point group had a high WTP, and low starting point group had a low WTP. This means there exist starting point bias in estimating WTP by bidding game in this instance. This finding might signal that people may actually be making up their minds on the maximum amount they are willing to pay for running water service as a bidding iterating is going on and is influenced by the starting point used in the bidding game. The problem of slaking point bias can be avoided if the respondent is asked directly for the maximum WTP without payment cards or a bidding game. But such a question is perceived as being very difficult to answer and this leads to problems of non-response and being unrealistic.

• Journal of Korean Society of Forest Science
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• v.79 no.3
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• pp.231-244
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• 1990

As the complexity of society increases, the demand for the forest-based recreational site is also increased. This, in turn. makes congestion an ubiquitous type of externality in forest-based recreational site. Efficient resource allocation requires this congestion effect to be accounted and considered in the decision making process. In this content, this study was conducted to suggest a process which can be used to measure the congestion and determine the optimal number of users. Willigness to pay(WTP) function obtained from Book Han San National Park users suggested that every 20.000 users increased decrease the satisfaction of users obtained from the site visit be 27.3%. For the purpose of demonstration this WTP function is applied tit determine the optimal number of users which is estimated as about 73,000 persons per day.

• Journal of the Korean Society of Marine Environment & Safety
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• v.24 no.1
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• pp.101-111
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• 2018

The Korean government has been trying to conserve a marine ecosystem that has been shifting due to climate change. As part of this effort, the government designated seventy-seven marine species that have been disappearing and deserve to be protected as endangered managing them specially. To generate basic data to guide policy for these endangered species, their value must be measured. OOf the species declared endangered, coral is particularly threatened by climate change, and its management is important. Accordingly, understanding the potential value of reefs, can be an effective way of proving the benefits of continuous management to decision makers and the general public alike. To this end, we have applied the contingent valuation method (CVM), an economic technique of for valuing a environmental and non-market goods such as a coral reef. A national face-to-face survey of 1,000 randomly selected households was conducted in order to determine the public's willingness to pay (WTP) for conserving coral reefs. A one-and-one-half-bound (OOHB) model was adopted to interpret WTP responses, and a spike model was employed to deal with zero WTP responses. The results show that the conservation value of a coral reef can be estimated at 3,016 won per household per year, statistically significant at the 1 % level. Expanding values to the national population gives an annual value of 58.9 billion won. We can conclude that the public is willing to pay a significant amount to conserve coral reefs.