• Journal of Digital Convergence
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• v.20 no.4
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• pp.225-234
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• 2022

Voice commerce has emerged as a key channel for consumer searches and purchases. This study examines the continuance use intention of voice commerce, applying value-based adoption model. An online survey was conducted with 470 consumers who has experienced with voice commerce. As participants were who buys and purchases goods; or a user who uses food delivery service in voice commerce context. This study used SPSS 23.0 and Amos 23.0 for descriptive analysis, correlation analysis, confirmatory factor analysis, and structul equation modeling analysis. These reaults are as follows. First, usefuleness and response accuracy were significantly influenced the perceived value of voice commerce. Second, functional risk was significantly influenced the the perceived value of voice commerce. Third, perceived value was significantly influenced the continuance use intention of voice commerce. These results enhance understanding of voice commerce users and provide insight into the service provider of voice commerce.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.491-502
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• 2022

Voice technology allows consumers to make purchases through smart devices, and the interest in voice-driven conversational commerce has significantly expanded. In this study, we explored the continuance use intention of voice commerce, and the adoption of a value-attitude-behavior model. An online survey was conducted on 360 individuals who used an artificial intelligence assistant device in a voice commerce environment. We used Amos 23.0 and SPSS 25.0 for descriptive, confirmatory, and structural equation modeling analyses. These results indicated that functional value was the highest influencing variable on satisfaction of voice commerce, while social, emotional, and epistemic values significantly influenced it as well. Additionally, satisfaction of voice commerce significantly influenced the continuance use intention of voice commerce. These findings could help us understand the characteristics of voice commerce users and the diversity value in voice commerce environment.

• The Journal of the Acoustical Society of Korea
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• v.22 no.4E
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• pp.176-182
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• 2003

As the needs for wireless Internet service is increasing, the needs for secure m-commerce is also increasing. Conventional security techniques are reinforced by biometric security technique. This paper utilized the voice as biometric security techniques. We developed speaker verification system for m-commerce (mobile commerce) via wireless internet and wireless application protocol (WAP). We named this system the mVprotek. We implemented the system as client-server architecture. The clients are mobile phone simulator and personal digital assistant (PDA). The verification results are obtained by integrating the mVprotek system with SK Telecom's code dimension multiple access (CDMA) system. Utilizing f-ratio weighting and virtual cohort model normalization showed much better performance than conventional background model normalization technique.

• Information Systems Review
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• v.1 no.2
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• pp.73-87
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• 1999

• Journal of Digital Convergence
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• v.10 no.5
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• pp.215-222
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• 2012

A smart phone has functions of both telephone and computer. The wide spread use of smart phones has sharply increased the demand for mobile commerce. The smart phone based mobile services are available anytime, anywhere. In commercial transactions, a digital signature scheme is used to make legally binding signature to prove both integrity of commercial document and verification of the signer. Smart phones are more risky compared with personal computers on the problems of how to protect privacy information. It's also easy to let proxy user to authenticate instead of the smart phone owner. In existing password or token based schemes, the ID is not physically bound to the owner. Thus, those schemes can not solve the problem of proxy authentication. To utilize the smart phone as the platform of mobile commerce, a study on the new type of authentication scheme is needed where the scheme should provide protocol to get legally binding signature and not to authenticate proxy user. In this paper, we create the mobile ID by using both the USIM and voice template of the smart phone owner. We also design and implement the user authentication scheme based on the mobile ID.

• Journal of the Korean Society for information Management
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• v.39 no.2
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• pp.1-33
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• 2022

Voice shopping is gaining attention following the trend of non-contact E-commerce by enabling people to shop via voice command. Therefore, in this study, voice shopping service heuristics using a display-mounted voice interface were developed in preparation for the future where voice shopping becomes a part of daily life in the world. First, as a theoretical approach, a literature survey of 50 papers on the design principles of 'visual interface,' 'voice interface,' and 'shopping service' was conducted to produce a total of 29 draft design principles. Second, as an empirical approach, a focus group interview was conducted on consumer decision-making processes in shopping experiences and information-seeking behavior within the context of shopping to draft the heuristics. This was to supplement the user experience, a weak part of the literature research. Finally, a Delphi survey asked 20 experts in UX, service planning, artificial intelligence development, and shopping to evaluate the heuristics draft developed through the above two stages. After three rounds of Delphi surveys, the final heuristics were proposed.

• International Commerce and Information Review
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• v.6 no.1
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• pp.237-247
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• 2004

Online people conduct all kinds of business activities, such as promoting the sales of products and services, reading newspapers, watching TV and movies, and sending business messages by e-mail, by e-voice and by e-fax. Computers with access to the Internet are defined by the United Nations as the fourth media characterized by instantaneousness, openness, limitlessness, boundlessness and globalization. With the development and popularization of the Internet and the advance of the information technology in China, Intellectual Property Rights (IPRs) violations online have frequently occurred in e-business activities. IPRs protection online has posed a great challenge not only for business managers and officials, but also for judges and lawyers because the rapid development of the Internet has created a legal vacuum governed by no laws in IPRs violation and protection online in China.. The paper at first classifies IPRs into several categories, then reveals China's serious problems and challenges of IPRs violations online and stresses the necessity of China's IPRs protection online. Finally it puts forward some suggestions concerning IPRs protection online.

• Journal of Technology Innovation
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• v.27 no.4
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• pp.111-144
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• 2019

As virtual assistants rapidly diffused into the market, the voice shopping market is expected to expand. The purpose of this study is to identify the factors that determine the consumers' intention to adopt voice shopping by using the unified theory of acceptance and use of technology(UTAUT). In this study, we set variables that influence the intention to adoption of voice shopping with performance expectation and effort expectations as the variables of UTAUT and playfulness expectations as an extended variable. In addition, we also include four voice secretary attributes such as response accuracy, compatibility, social presence, and safety in our research model to investigate the source of motivation of voice shopping adoption. The result of this analysis shows that variables such as performance expectation, effort expectation, and amusement expectation have a positive effect on the intention to adoption of voice shopping. With respect to the four voice shopping attributes, compatibility had a positive effect on performance expectancy, effort expectancy, and playfulness expectancy. Social presence has a positive effect on playfulness expectancy. Safety has a positive effect on effort expectancy and playfulness expectancy. On the other hand, response accuracy is not significant for performance expectancy, effort expectancy, and playfulness expectancy. This study reveals the determinants of intention to adopt the new purchasing method called voice shopping, and suggests the important factors for the innovation of commerce business.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.17 no.1
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• pp.53-58
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• 2024

This study is about the technology convergence analysis of e-commerce related patents containing Artificial Intelligence applied for in Korea. The relationships between core technologies were analyzed and visualized using social network analysis. As a result of social network analysis, the core IPC codes that make up the mutual technology network in e-commerce related patents containing Artificial Intelligence were found to be G06Q, G06F, G06N, G16H, G10L, H04N, G06T, and A61B. In particular, it can be confirmed that there is an important convergence of data processing-related technologies such as [G06Q-G06F], [G06Q-G06N], and voice and image signals such as [G06Q-G10L], [G06Q-H04N], and [G06Q-G06T]. Using this research method, it is possible to identify future technology trends in e-commerce related patents and create new Business Models.

• Korean Journal of Human Ecology
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• v.15 no.6
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• pp.961-971
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• 2006

The purpose of this study was firstly to provide fundamental data on the activation for the IP-based video phone for the special consumer related to the physically handicapped; secondly to inform empirical data for the consumer public policy in the information technology market, specially for the deaf people. The results of study showed that consumer needs extend to not only simple voice communication for general consumers but also special demands for both the handicapped and the elderly. This study also indicated that VoIP's characteristics of technology would be easily applied to the TRS or VRS which can be adapted to the special consumer market so that VoIP service would be optimal technology for the special consumers like the deaf. In order to successfully implement TRS & VRS business, the paper proposed as follows; 1) the provision of VoIP service enable to satisfying consumers in special market such as the deaf market and the elderly market, 2) the necessity of supporting policy by the related law, and 3) the construction of the system inducing interests from the market participants.