• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.4
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• pp.80-86
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• 1999

The purpose of this study was to suggest a case study and anlaysis of the visual impact in dam construction through visual impact assessment method in Dong-sang river. The results can be summarized as follows; 1) For the evaluation of the visual impact of dam construction, five steps such as field analysis of visual status, finding visual sensitivity area and visual control point, making visual simulation material and evaluation, and visual impact analysis and assessment were suggested as desirable. 2) In the case study, the visual impact of dam construction was evaluated to be simple, unique, modern, static, cool and unfamiliar. 3) There was a few difference between the pre-construction and post-construction in statistical test. Especially, The dam in Man-Jee area was evaluated to be artificial, unique and destroyed in statistical difference, and then we design dam structure with visual friendliness. 4) In conclusion, there was high correlation between pre-construction landscape and post-construction landscape through semantic differential scale method using eleven adjectives. Therefore, we state that there is no visual impact for the dam construction for the moment.

• Journal of Korean Society of Rural Planning
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• v.13 no.3
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• pp.23-32
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• 2007

In Korea, a regulation of visual impact evaluation on development plan in natural environment is provided at the Natural Environment Conservation Act, but it was difficult to obtained the effectiveness enough to conserve natural landscape. So, the visual impact review on development plan is introduced to the act, through the revision of the Natural Environment Conservation Act in 2005. The basic directions of visual impact review are preservation, restoration, view protection, and harmony. The items of review are as follows; (1) development alternations for the provided plan, (2) executive reduction plan of visual impacts including consideration of growth of plants, (3) deliberation process between persons or parties concerned, etc. For rapid settlement of visual impact review system, it needs that the validity, the reliability, and the objectivity should be confirmed through steady research about reasonable guidance of review.

• Journal of Environmental Impact Assessment
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• v.3 no.1
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• pp.43-52
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• 1994

This study conducted a visual impact assessment of an apartment complex project proposed in Jungkye-dong, Seoul. Three design alternatives of the project-alternatives 1, 2, and 3-which differed in form, color, scale, and arrangement of buildings were simulated with computer image processing technique. The simulations were presented to the public who were mainly residents in the project area, and visual impact resulted from the alternatives was assessed by them. Their responses were then statistically analyzed. It was found that, in terms of compatibility with the surrounding landscape, alternative 1 was the most favourable because it was more traditional, natural, and diverse than alternatives 2 and 3. At the same time, the alternative was most preferred by the public because it was more plain, natural, and diverse than other alternatives. It was suggested that the visual impact assessment with public participation conducted in this study would help both planners and the public to make more intelligent decisions.

• Journal of Korea Multimedia Society
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• v.24 no.1
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• pp.146-154
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• 2021

Conspicuous consumption is often investigated in Korea and consumers purchase a product to publicly display economic power or social status. The existing studies argue that brand loyalty and luxury brand preferences escalate conspicuous consumption, and it is important to identify different visual perception to understand irrational consumers' behavior. Car emblem as brands' visual identity represents the brand's image, mission and message. Irrational consumers thus are expected have different visual perception to the emblem or logo. To understand the impact of irrational consumer behavior on visual perception, this study explored how brand loyalty and luxury brand preferences impact on the visual perception of car emblems between Korean domestic brand and imported brand. This study used eye tracking technology to measure the respondents' attention on an emblem of the cars. Eye tracking tools analyze fixations and measure the attention on a specific area of interests (AOI). This study explored the maintaining time and frequency on AOI, as well as explored the size of pupil to identify the respondents' attention on the AOI. In this experiment, the logos of domestic cars (i.e., Hyundai and Kia) and foreign cars (i.e., Mercedes-Benz and BMW) were swapped to see how irrational consumer behavior impact on visual perception of car emblem.

• Journal of Environmental Impact Assessment
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• v.1 no.1
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• pp.41-50
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• 1992

To prevent unwanted visual impacts of proposed projects before they are actually built, Visual Impact Assessment(VIA) is conducted in current landscape planning and management process. The application of VIA to actual projects raises some important questions: "What views will the project affect?" "What tools and techniques are effective for predicting and portraying future landscape conditions?" "Who should determine the value of the impacts?" and "How can the impacts be measured?" Types and levels of visual impacts should be decided through analyzing both the existing landscape and the proposed project. Computer-based visual simulations will play a pivotal role as effective prediction and communication tools. With professionals' assistance, the public participation in the VIA process will produce meaningful solutions for planning and managing the future landscape. Also, the use of a proper response format and sensitive assessment criteria in measuring the public's opinion will enrich outcomes of the assessment. Based on the methodological framework, the case study briefly explains an application of VIA to an actual project.

• Journal of Korean Society for Atmospheric Environment
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• v.15 no.5
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• pp.599-611
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• 1999

Now that the plume of point source was suspected to have strong impact on visibility impairment in Pusan, we evaluated visibility impairment impact of the pulme from Pusan Thermo Electric Power Plant in Pusan. Level-1 and-2 analyses were carried out using VISCREEN(Visual Impact Screen model). The emission rates for this Pusan Thermo Electric Power Plant was projected to be 116g/s of nitrogen oxides(as $NO_2$). The source fails the level-1 test with a Plume perceptibility(ΔE) of 30, nearly 15 times the screeing threshold. To characterize worstcase meteorological conditions for level-2 screening, we obtained meteorological data from Mar., 1996 to Feb., 1997 of Pusan Thermo Electric Power Plant. The source fails the level-2 test with a ΔE of 17, nearly 8.5 times the screening threshold. These analyses indicated that adverse visibility impairment could not be ruled out. Therefore a Level-3 analysis was performed using PLUVUE II(Plume Visibility model). As a result, maximum reduction of visual range for 0900LST in winter was 0.9%. Visual impact of the plume from vast point source was judged to be considerable in terms of background visibility of urban area.

• Journal of the Korean Institute of Landscape Architecture
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• v.23 no.2
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• pp.17-28
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• 1995

The purpose of this thesis is to suggest basic objective data for landscape planning and design through the quantitative analysis of the visual impact of pavilion situated in natural landscapes. For this, naturality and visual preference scores of landscape s1ides were measured by questionnaires, visual volumes of pavilion in the natural landscape were evaluated using the Mesh analysis and images structure was analyzed by the factor analysis algorithm The results of this thesis can be summarized as follow. Landscape slides No. 27 and 9 were ranked more highly for naturality, and slides No.22, 28, 6 and 4 were ranked more highly for visual preference. Factors covering the spatial image of the natural landscape were found to be the evaluation, the tidiness and the space volume. By using the control method for the number of factors, T. V., were obtained as 59.0%. For all experimental landscape slides, the factors of evaluation and tidiness were found to be the main factors determining the naturality and visual preference. The naturality and actor scores and the visual preference and factor scores were found to exepress the regression relation.

• Korean Journal of Environment and Ecology
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• v.11 no.1
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• pp.1-17
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• 1997

Now, a management plan is being prepared to conserve the landscape and eco-system of Hallasan National Park. A major concern of park managers and residents is the visual impact that activities have of the Mt. Hala landscape. One of the most important aspects of making management decisions is assessing the visual impact of proposed actions accurately enough to judge whether or not those actions are acceptable. Park managers and residents need methods they can use to assess the visual impact of various management actions. The impact of proposed management activities was portrayed by CCG Photomontage techniques and viewers rated sets of color photomontages on a 7 point SD scale. The findings were as follows : the CCG Photomontage is quite practical, vegetation restoration is necessary, and the proposed management actions are feasible. The visual simulation technique and assessment method in this research helps residents visualize and respond to management activities, making residents' participation in the planning process more effective.

• Journal of Korea Society of Digital Industry and Information Management
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• v.10 no.1
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• pp.121-130
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• 2014

The goal of this study was to contemplate the impact of visual formative elements on the satisfaction level of visitors in websites of toy-style products. To attain the goal, the visual element of motion graphics in websites of toy-style products, i. e., color, layout, illustration, and, typography, were independent variables and the satisfaction level of visitors as a dependent variable. The variables were analyzed objectively. First, it appeared that visual formative elements of motion graphics appeared in websites of toy-style products exerted statistically significant impacts on the satisfaction level of visitors. Second, the element exerting the most significant impact on the satisfaction level of visitors among the visual formative elements in websites of toy-style products were appeared as 'illustration' and 'color'. Thus, it was concluded that it is necessary to give priority in 'illustration' and 'color' to enhance the satisfaction level of visitors.

• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.2
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• pp.283-292
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• 1998

The purpose of this study is to suggest visual resource management methods for the national parks and adjacent areas, where visual impacts by high rise buildings such as hotel, condominium, etc. become serious problems. In this study Soraksan National Park has been selected as a case study for landscape management planning. The results of this study are as follows: 1) Comprehensive landscape management planning for National Parks and adjacent areas is necessary to solve visual impact problems by high rise buldings such as hotel, condominium, etc. 2) It is suggested to investigate visual resources and conceptual landscape management ideas, to select landscape control points and lines, landscape management areas, and to prepare building height control plan for proper landscape management plan. 3) In case of Soraksan national park, the landscape management plan includes three landscape management areas : Landscape preservation area, General landscape management area, and special landscape management area. 4) In the part of special landscape management area, it is necessary to introduce landscape impact assessment system to more effective landscape management.