• Korean Institute of Interior Design Journal
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• v.13 no.2
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• pp.150-158
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• 2004

Customers demands seeking the variety and individualization in the rapidly changed consumption environment with these changes in the distribution market expect the environment in the shops providing the degage and abundant lives and environmental change in the environment of sale providing abundant values in the life other than simple sale of goods. More effective marketing strategies are desperately required for corresponding to these customers demands. VMD is the consolidated visual plans for the emotional communication with customers through CI which is the visual element influencing customers visual environment, SI, interior and exterior designs, presentation of goods, advertising and marketing. This is the marketing strategy providing customers with joyful shopping space and enabling customers to get the information and characteristics of goods more effectively by means of visual elements in the comfortable environment of the shop and the main factor allowing the competitiveness differentiated from the competing companies. To achieve these goals, we herewith suggest the effective VMD Strategy and alterative by applying VMD as the consolidated marketing communication to the Lady's casual shop in the Hyundai department located in Gwangju after complementing problems found In the course of studying and analyzing the VMD Cases.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.11
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• pp.2283-2288
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• 2009

There are a lot of characteristics in Human visual information processing when image information is transmitted from retina to visual cortex. Among them, we analyze the sensibility of the orientation and cortical magnification on an image. The fact that the small fovea is allotted a large area on the cortex is called the cortical magnification factor. We compare recognition rates by weight of vertical, horizontal and diagonal response. In statistics analysis, we show that a particular simple cell responds best to a bar with a vertical orientation. After then, we will apply the characteristics to Human visual system.

• Journal of Navigation and Port Research
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• v.32 no.3
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• pp.265-269
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• 2008

This study was to analyze the visual preference of the port landscapes for North port in Busan. Preference related variables came from Semantic Differential(SD) method and then were conducted by the factor analysis. Multiple regression was done for the relationship between the preference and factors. The result found 4 factors, including dynamics, stability, pleasantness and healthiness. Much importance was placed on dynamics among them. Therefore, building port landscapes and their image attracting viewers should consider dynamics in terms of port landscape plan and user attraction development for visual quality management.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.6 no.4
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• pp.1171-1187
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• 2012

A depth adjustment method for visual fatigue reduction for depth-image-based rendering (DIBR) system is proposed. One important aspect of the method is that no calibration parameters are needed for adjustment. By analyzing 3D image warping, the perceived depth is expressed as a function of three adjustable parameters: virtual view number, scale factor and depth value of zero parallax setting (ZPS) plane. Adjusting these three parameters according to the proposed parameter modification algorithm when performing 3D image warping can effectively change the perceived depth of stereo pairs generated in DIBR system. As the depth adjustment is performed in simple 3D image warping equations, the proposed method is facilitative for hardware implementation. Experimental results show that the proposed depth adjustment method provides an improvement in visual comfort of stereo pairs as well as generating comfortable stereoscopic images with different perceived depths that people desire.

• Proceedings of the KOSOMBE Conference
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• v.1993 no.05
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• pp.38-41
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• 1993

For efficient transmission and storage of digital images, the requirements of image compression is incresing. Because the medical images contain diagnostic information small distortion has been more important factor than the low rate in such images. Generally the distortion in image is the difference of pixel values. However the image is percieved by human visual systems. So it is reasonable that human visual system characteristics be used as criteria of the image compression. In this paper, the Just Noticeable Difference curve is used as criteria of determining the homogeniety of a block and acceptibility of distortions. And Block Truncation Coding using spatial masking effect of eyes is adopted to code the blocks which contain line components. And small blocks which varies slowly can be approximated to polynomial functions successfully. We proposed the hybrid block coding scheme based on the block characteristics and human visual system characteristics. Simulation to several kinds of the medical images using this method showed that medical images can be compressed 5:1 - 10:1 without noticeable distortion.

• The Journal of the Korea Contents Association
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• v.6 no.5
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• pp.20-28
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• 2006

This paper proposes visual-feature extraction for each band in wavelet domain with both spatial frequency features and multi resolution features, and the combination of visual features using fuzzy integral. In addition, it uses color feature expression method taking advantage of the frequency of the same color after color quantization for reducing quantization error, a disadvantage of the existing color histogram intersection method. Also, it is found that the final similarity can be represented in a linear combination of the respective factors(Homogram, color, energy) when each factor is independent one another. With respect to the combination patterns the fuzzy measurement is defined and the fuzzy integral is taken. Experiments are peformed on a database containing 1,000 color images. The proposed method gives better performance than the conventional method in both objective and subjective performance evaluation.

• The Korean Journal of Emergency Medical Services
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• v.24 no.2
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• pp.111-121
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• 2020

Purpose: The purpose of this study was to compare visual blood loss estimation and subjective emergency according to clothing color. Methods: This is a quasi-experimental study which involved the use of mock bleeding patients wearing different colors tops. Results: Differences in visual estimates according to clothing color were significant in both paramedic students (F=6.69, p=.002) and the general department students (F=20.92, p=.000). When looking specifically at the accuracy of visual estimates, the paramedic students group tended to underestimate (50% white, 62.5% black, 32.5% yellow) the actual blood volume in all experimental conditions. On the other hand, the general department group tended to overestimation (45% white, 40% black, 67.5% yellow). The subjective emergency was also found to differ between paramedic students (F=13.58, p=.000) and general department students (F=9.67, p=.000). Conclusion: Paramedics treating bleeding patients at pre-hospital stages need to pay attention to blood loss estimations depending on clothing color, a factor not to be neglected or underestimated.

• The Journal of Korean Association of Computer Education
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• v.5 no.1
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• pp.17-25
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• 2002

The purpose of this study is to utilize new way of learning, Problem-Based Learning, for learning of VisualBasic programming. Providing authentic problems is a critical factor for programming learning because the skill may be not such a simple command learning but includes a variety of complexity. The objective of the learning is to develop quiz using VisualBasic programming. With programming skill, students was expected to solve the problem through peer collaboration activities as well as evaluation by peer and group composites. According to descriptive survey, it is concluded that students figure out their own learning status clearly. Furthermore, improvement of learning attitude and participation affect satisfaction and self-confidence.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.14 no.24
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• pp.123-132
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• 1991

This study deals with the experiment of perceiving visual information according to the positions of vehicle side mirrors. In the design of vehicle, the consideration of safety is very important. Therefore we consider the positions of side mirrors to use visual information effectively which is important factor to driver. This paper presents the position of side mirror to elevate the degree of visual perception for the circumstances of danger by experiments. To exhibit the circumstances of danger. 4 LED(Light Emitted Diode) art located at each side(right. left front. hack) of vehicle. A subject pushes the LED switch to see that if he perceives the circumstance of danger. To record the circumstance of randomly generated danger, computer interface card is used to control 4 LED and swithch on IBM PC/AT Experiments are divided into 2 parts. The 1st experiment present the independence of right & left side mirror. The 2nd experiment present optimal position of right & left side mirror. The vehicle used in experiment is model EL of H Co.. Statistical process of experimental data using SPSS(Statistical Package for Social Sciences)/PC package concludes that 1) the optimal position of right side mirror is 54cm forward of exist position. 2) for the left side mirror, the position of 120cm forward of exist position shows the worst degree of perception. and the optimal position does not exist in statistical meaning.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.2
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• pp.71-80
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• 2014

The purpose of this study was to investigate consumer evaluation on visual sensibility of stripe pattern shirts for separation coloration. The experimental materials developed for this study were a set of clothing stimuli and response scales. The clothing stimuli were 27 color pictures, in which separation color(white: W, gray: G, black: B), separation width(small: S, medium: M, large: L), and combination color(magenta and yellow: MY, magenta and cyan: MC, yellow and cyan: YC) were manipulated. The subjects of this research were female in their 20s to 30s living in Seoul, Gwangju, Daegu, Busan, and Changwon. The investigation was carried out at December 2013. The data were analyzed by using SPSS program. Analysis methods were factor analysis, ANOVA, and Duncan-test. Results of this study were as follow.; The factors of visual sensibility according to separation color, separation width, and combination color consisted of four dimensions of attractiveness, appeal, individuality freshness, and grace. Separation color showed an independent effect on appeal and individuality freshness. Combination color showed an independent effect on individuality freshness. Interaction effects of separation color and separation width on appeal were found. Interaction effects of separation color and combination color on individuality freshness and grace were found. The study results are highly expected to be used as useful sources in a fashion product.