• Journal of the Korean Institute of Landscape Architecture
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• v.20 no.4
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• pp.54-75
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• 1993

The purpose of this thesis is to suggest objective basic data for the super graphics in the urban landscape through the quantitative visual quality analysis. For this, the image structure of super graphics have been measured mainly by questionnaries and semantic differential scle method and analyzed by the method of factor analysis, means and multiple regression. Degree of visual preference have been measured mainly by questionnaries and likert attitude scale method and finaly these data have been analyzed by using the stepwise method. The data were collected by presenting 12 super graphics photographs-4 each sample pictures from the 3 each selected districts representing typical urban landscape style(central business district, shopping district, apartment complex). Observer groups were categorized as professionals, students, the others. Result of this thesis can be summarized as fallows: 1. From all 12(3${\times}$4) sample super graphics, the value of each semantic differential scale among the observer groups were presented significant group difference. But no significant difference of the S.D. scale value were observed among central business district, shopping district and apartment complex super graphics. 2. For all experimental points, 4 types of factor have been observed. Factors covering the image of super graphics were found to be the evaluation, the intimacy, the potentiality and the tidiness. 3. Main factors of the super graphics image and factors indicating the group variations yielded high significance between areas. 4. The harmony with surrounding environment, the proper selection of super graphics subject yielded high values for all groups. Especially, the good color sense with building was the most important variable determining the degree of visual preference. 5. The urban C.B.D. super graphics obtained 5∼12 ranks of regional visual preference and the shopping district super graphics obtained 2∼11 ranks, and apartment complex super graphics obtained 1∼7 ranks.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.105-113
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• 2019

This study is to analyze the concentration of visual perception of the subject through the eye-tracking experiments targeting popular characters and to investigate it is effective to highlight which part of the character in inducing consumers' interest and curiosity. As a result of the study, the subjects paid more attention to the face than the character's body, and also noted a little attention to auxiliary elements such as pants, tees, shoes, and whiskers. These results mean there is clearly different factor in which the subject's gaze on the character frequently stays and does for a long time. Therefore, the designers should recognize the differences of the concentration of visual perception by character components as a differentiating factor to feel the emotional satisfaction such as the user's interest, empathy, and immersion in the character and actively reflect it when developing the character design. In addition, there was a difference in the visual perception concentration of each of the auxiliary elements, and if careful research is done on whether the influence factors are also due to individual characteristics or another influential factors, it will be a wider study on character design.

• Journal of the Korea Fashion and Costume Design Association
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• v.23 no.2
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• pp.105-114
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• 2021

This study aims to evaluate the differences in visual images due to the variations in the silhouette and jacket type of men's suits. Six samples were used for this study: 3 examples had variations in the silhouette while 2 variations were in the jacket type. They were evaluated using a 7-point rating scale and a survey was conducted among 80 fashion students. The data was analyzed by Factor Analysis, ANOVA, Scheffé Test, and the MCA method. This study's results are as follows: 1) According to Factor Analysis, the components of visual evaluation by the silhouette and the jacket type of men's suit were classified into: attractiveness, masculinity, practicality, and naturalness. Among these factors, attractiveness and masculinity were evaluated to be the most important factors. 2) Men's suits with a single-breasted jacket had a simple and practical images in fitted and boxy silhouettes. Double-breasted jacket suits showed sexy, refined, and chic images in the fitted and slim silhouettes, and expressed an adult, profound, and conservative images in the boxy and fitted silhouettes. 3) The silhouette and the jacket type of men's suit interacted with masculinity and the practicality. Fitted and slim silhouette suits had different images that looked adult, profound, and conservative depending on the jacket type, but the boxy silhouette suit did not show the same effect. 4) According to the MCA on the attractiveness and the naturalness, the jacket type affected the visual image of men's suit more than the silhouette. Double-breasted jacket suits had more sexy, refined, and chic image than the single-breasted jacket suits. Men's suits with a single-breasted jacket had a more comfortable and natural image than those with a double breasted jacket.

• Fashion & Textile Research Journal
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• v.13 no.2
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• pp.215-225
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• 2011

The purpose of this study is to identify the differences in persuasive effectiveness of visual merchandising according to merchandise class. For the experiment, 8 stimuli brands were selected. A total of 360 questionnaires were obtained from college students. The results were as follows. First, VM cognition were divided into 3 factors by confirmatory factor analysis: coordination, attractiveness, and function. Second, coordination and function had a positive effect on brand attitude. Third, brand attitude had a positive impact on brand loyalty. Fourth, it was revealed that merchandise class had a moderating role in the influence of VM cognition on brand attitude. This study has a meaning in that the theoretical extension of previous studies on VM was executed and demonstrated the moderating role of merchandise class when brand attitude was formed by VM cognition.

• Journal of Information Display
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• v.13 no.3
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• pp.101-106
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• 2012

This study was conducted to enhance the cubic effect by representing an image with a sense of three-dimensional (3D) depth, using chromostereopsis, among the characteristics of human visual perception. An algorithm that enhances the cubic effect, based on the theory that the cubic effect of the chromostereoptic effect and the chromostereoptic reversal effect depends on the lightness of the background, classifies the layers of the 3D image input into the foreground, middle, and background layers according to the depth of the image input. It suits the characteristics of human visual perception because it controls the color factor that was adaptively detected through experiments on each layer; and it can achieve an enhanced cubic effect that is suitable for the characteristics of the image input.

• Journal of the Korean Institute of Landscape Architecture
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• v.25 no.2
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• pp.31-42
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• 1997

Visibility has been used for Visual Impact Assessment and Buildingheight Control. The purpose of this study is to elaborate visibility analysis technique in GIS, and to design a visual information system baed on this technique for diverse application. The results of this study are as follows : 1) By classifying visibility analysis techniques into two groups, Each one's merits and demerits were investigated. Practically GIS visibility analysis by DTM model using contour map and investigating it by means of site-observation can be the most effective method. 2) A visibility analysis techniquwe for V.I.A. and B.H.C. was presented by studying GIS visibility analysis by means of DTM model using contour map. There were 5 problems. 3) Adequate analysis techniques were presented according to the landscape factor-road, ship-route, port, mountain, etc. 4) Viewing distance from road and ship-route in visual corridor, landma가 visibility and distance, the angle of incidence and invisible region's depth are helpful for land scape management or land use planning.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.5
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• pp.635-644
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• 1999

The purpose of this study is to investigate the visual sensibilities of brassiere design. Brassieres were divided into three types according to connection of a cup and a strap. In each type Lace was used where the part of the cup divided by lines which were constructed such as a mold horizontal a vertical a mixed and an oblique design. As a result 39 brassieres were obtained. The experiment has been done for the 39 brassieres with 17 semantic differential bi-polar scales. The subjects were 60 female students majoring in clothing and textiles, The data was analyzed using the statistical SPSS package. The major findings of this research were as follows. 1. As a results of the factor analysis, 3 factors(Attractiveness Appearance. Cuteness) were found to be constructing factors for brassiere image. 2. There were significant differences in the visual evaluation of brassiere design especially in the change of lace. 3. As a result of the regression analysis the images affecting preferences were pretty fascinating natural appropriate sexy and clean.

• Science of Emotion and Sensibility
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• v.14 no.3
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• pp.385-394
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• 2011

The purpose of this research is to compare and analyze visual images between the Real garment and the 3D garment simulation with the various fabrics of flare skirts and to analyze the correlation between mechanical properties and visual images. The picture images (printed on paper) of the Real garment and the 3D garment simulation of experimental flare skirts were shown to the evaluation group of women in their 20s majoring in clothing and textiles, and were evaluated by questionnaires with 32 adjectives. SPSS Version 12.0 statistics program was utilized to analyze data. Factor analysis, One Way ANOVA, T-test and Duncan test were used to investigate visual effect of the Real garment and the 3D garment simulation. As the result of conducting factor analysis on the visual appearance, the images were driven with five factors: 'drapeability', 'attractive', 'body compensation', 'bulkiness', 'activeness'. Visual images were significantly related with mechanical properties of various fabrics, and the visual images between 3D garment simulations and real garment differed with various fabrics and their mechanical properties. Visual images of silk and polyester group, cotton, linen and wool group were significantly related with weight and thickness of kinds of fabrics.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.11 no.6
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• pp.155-163
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• 2012

At present the letter sizes of traffic sign are variously designated as 22 cm through 60 cm, however the basis for determination has not been found so far. Driver's visual acuity for getting a driver licence is required higher than 0.5. In order to interpret the information of traffic signs effectively, the minimum requirement of driver's visual acuity must be applied to determine the letter size of traffic sign. Therefore we reviewed that a driver with visual acuity of 0.5 could read the current letter sizes of traffic sign. In addition, a methodology was developed to determine the letter size of traffic sign satisfied with the driver's visual acuity of 0.5. This study established scenarios that were composed of visual acuity, reaction time, the number of lane and the letter sizes of traffic sign for each scenario were proposed. Current letter size of traffic sign would not be difficult for drivers with minimum visual acuity of 0.5 to recognize the contents or information of traffic signs. The method developed in this research has an advantage that can consider a human factor like driver's visual acuity for the design of traffic signs. There is also a meaning of making a basis for the letter size of traffic sign.

• Korean Institute of Interior Design Journal
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• v.19 no.6
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• pp.197-205
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• 2010

For the spatial experience of spectators visiting a museum, the route search of trying to follow the spatial structure or production of exhibition and the information search of trying to see are accomplished at the same time. In such process, the spectator's reaction of visual perception produces the result of emotional reaction and action exchanged between human and space by going through the recognition and perception on the target of environment factor. For the spatial experience of a spectator, the reaction of visual perception which interacts according to the exhibit and exhibition environment within space according to viewing purpose, interest and concern of spectator comes out as visual activity which is an activity to understand the spatial information shown as various activities according to spatial structure and unfolding characteristics of the display. The purpose of this study is to identify The Correlation of Spectator Movement Created According to Structural Form of Exhibition Area Based on Interaction between Exhibition Area Structure and Spectator to utilize as basic material while designing museum exhibition using isovist field which is a quantitative analysis tool of spectator's visual behavior and spatial structure at each exhibition area.