• Title/Summary/Keyword: Visual Identity Design

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Visual Information Design Lesson for Cultivating Local Identity - Focused on Jungnungdong - (지역정체성 함양을 위한 시각정보디자인 수업 -정릉동을 중심으로-)

  • Kim, Min-Jin;Huh, Yoon-Jung
    • Journal of Digital Convergence
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    • v.18 no.1
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    • pp.277-286
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    • 2020
  • In this study, seven middle school students in the Kumnarae local children's center in Jungnung-dong were selected to conduct visual information design lesson to cultivate local identity. Through the pre and post questionnaires of students and self-evaluation of students' outputs we will verify its effectiveness. First, in the results of the pre and post questionnaire, the learner 's level of local identity which are local affinity, local affection and local self - esteem increased. Second, local affinity shows the greatest increase. This class can be interpreted as the most effective in terms of local affinity, which is the first step in forming regional identity. Third, learners expanded both objective locality and subjective local identity based on data collection and empirical knowledge.

A Study on Building of City Image through the Design System for Public Transportation - Focus on the Design Case for Seoul Public Transportation - (대중교통 디자인시스템을 통한 도시이미지 형성에 관한 연구 - 서울시 대중교통 디자인의 아이덴티피케이션 개념적용과 시스템화 방안 -)

  • Yang, Seung-Ju;Kim, Byung-Jin
    • Archives of design research
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    • v.19 no.1 s.63
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    • pp.89-98
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    • 2006
  • As the concept of city changes city is viewed in the perspective of business to make profits, not in the perspective of physical space. In the case of Korea urbanization processed over the level of 80% and the formation of identity is suggested for the way to improve city competitiveness as of globalization and liberalization. Seoulentered the level of developed countries in the perspective of functions and facilities, but its image is evaluated poor because of the lack of cultural competitiveness, tourismattractiveness and service system. Dependency of public transportation which is public facilities representing city indirectly is very high, but in information service and visual systems of pubic transportation operations and management are not enough and differentiated image and loyalty are hard to find. In 2004 government of city of Seoul suggested modifications, but compared to London, Paris and Tokyo consistent system, the lack of control and management of use environment of design, excessive visual information and destruction of connection are pointed out. Therefore to solve these problems the introduction of design system is needed to develop identity after applying characteristics and regulations for using to disordered visual stuff. These procedurescan be explained as City Identity Program (CIP) and this study tries to embody city image through public transportation design system. As the study method for this the status of public transportation design system of London, Paris and Tokyo were searched and compared to that of Seoul. Based on this systematization of symbol marks per public transportation being used right now, the development of design guidelines to form identity, relation of design and the strategy of systematization per method and media were proposed.

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A Study on the Symbol and Meaning according to the Visual Note of Detail Design Language of Urban Community Facilities and Street Furnitures - in Cases of Concord, Lexington and Arlington, Massachusetts - (도시 커뮤니티시설과 가로장치물 상세설계 언어의 시각적 노트에 따른 상징과 의미에 관한 연구 - 미국의 콩코드, 렉싱톤, 알링톤의 전통적 타운을 사례로 -)

  • Kwon, Sang-Zoon
    • Journal of Environmental Science International
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    • v.18 no.1
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    • pp.73-86
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    • 2009
  • This research aims to find processes for developing the design language for the visual notes and design meaning of street furnitures. The result of this study are as follows. 1) The design language implies to get how to represent condensed symbols of the street furnitures. 2) The configuration of the street furnitures has their visual note and design meaning of community identity, represented their own detail design languages. 3) The detail design languages are useful to solve the matters of what design elements of the street furnitures can be composed of the visual notes and design meaning. 4) The detail design languages can be applied to the pattern of tools of Microsoft Office Word.

A Study on the Uniform Design for Corporate Identity of College -With a focus on G College Uniform Design- (이미지 통합을 위한 대학의 유니폼 디자인 연구 -G 대학 사례연구를 통하여-)

  • 권윤경;채선미
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.6
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    • pp.842-853
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    • 2004
  • This research was conducted to develop uniform designs as a part of CIP(Corporate Identity Program) for Corporate Identify of G College. A uniform is the dress of a distinctive design or a fashion worn by members of a particular group. Therefore, the uniform should provide the user with pride and distinction for a company or a college in wearing the uniform. The method and procedure of this research was as follows: First]y, we examined CIP(Corporate Identity Program) expressing 'visual Image' of G College such as symbolic marks and colors and logos and investigated the actual conditions of G College uniform and the others. Secondly, we decided the direction of the design concept to reflect the investigated results. Thirdly, we designed the new uniforms by the design process considering of the essential factors of a uniform. for example functional, beautiful, symbolic aspects.

A Study on the Effects of the Corporate Identity to the Consumers by Design of the Exhibition Pavilion - Focused on the anlaysis of the excuses of Samsung Electronics participated in the nearest ten exhibitions (기업의 전시/홍보관 디자인이 기업 아이덴티티 형성에 미치는 영향에 관한 연구 - 최근 삼성전자가 참가한 열 개 전시회에서의 사례 분석을 중심으로)

  • Kang, Li-Harng;Hong, Dong-Sik
    • Proceedings of the Korea Society of Design Studies Conference
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    • 2005.10a
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    • pp.234-235
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    • 2005
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A Study on the Identity Design Factors of Housing Cultural Center (주택문화관의 아이덴티티를 형성하는 디자인 요소 특성에 관한 연구)

  • Kim, Young-Hoon;Jeon, Hya-Won
    • Korean Institute of Interior Design Journal
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    • v.18 no.5
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    • pp.3-11
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    • 2009
  • As the idea and function of the 'Model House' alters, so does the name - 'Housing Exposition' or 'Housing Cultural Center'. Its function Is not only to show and sell but to educate, promote and show culture. It works as a 'communication ground' about house. With the growing number of the Housing Cultural Center and the importance of function, major construction companies are building it competitively to connect the relationship with clients by expanding service. However, despite the necessity of 'Housing Cultural Center' is increasing, function and component of the Housing Cultural Center are yet defined and also specific direction of design, consumer services and programs are not properly established. Also, they are promoting and selling in lots only for a limited period which have problem in clients to participate and know about the characteristics of each companies promotion. Most of Housing Cultural Centers are similar in concept, shape, color use. The purpose of this research is to analyze the Housing Cultural Center with spacial and visual elements that comprise Housing Cultural Center, and study identity factors, distinct characteristics and build identity of the Housing Cultural Center. Ultimately, companies need to put forth to make difference in their own identity and apply it effectively in order to firmly establish identity.

Extracting design elements of the game contents identity (게임 콘텐츠의 아이덴티티 디자인 요소 추출)

  • Ryu, Seuc-Ho;Lee, Wan-Bok
    • Journal of Digital Convergence
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    • v.10 no.7
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    • pp.213-219
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    • 2012
  • This study looked into game elements that increases the value of the product and sets it apart from other games with the establishment of identity in game contents. Then, the cases of identity establishment that uses each element were examined. As a result, 4 elements including visual element, auditory element, intrinsic element, and other elements were extracted as elements to be considered when developing the game.

Plan for Building a Brand Power of Dutyfree Shop and Identity Design Development - Focused on the SKM Dutyfree Shop at Samsung-dong, Seoul - (면세점의 브랜드파워 구축 방안과 아이덴티티디자인 개발 - 서울 삼성동의 SKM 면세점을 중심으로 -)

  • Lee, Kyung-Seog
    • Archives of design research
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    • v.19 no.6 s.68
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    • pp.15-20
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    • 2006
  • Despite the SKM Duyree shop's potentials, such as residing over the Samsung-dong, gangnam-gu one of the premier locations in Seoul, and offering a large shopping store, the old 'SKM Dutyfree' symbol [image #2] has become the burden for a company due to its low-profile brand quality and lack of location advertisements. Therefore, first, we have agreed to acquire the popular brand word 'COEX' and replace "SKM Dutyfree" to "COEX Dutyfree", and second, the new visual image has been created in order to create a synergy of the urban-look and the location-information. Therefore, the visual identity design concepts have been utilized in order to achieve such goals; first, promote the existing COEX-image and metropolitan-esque image. Second, unify the international-metropolitan looks of the COEX-mall, hotel, shopping center, exhibition, and airport terminal with location information. Third, deliver the new identity-design [image #1] of the fresh look(compare to competing dutyfree shops) and dynamic images.

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