• 제목/요약/키워드: Visual Design

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밥 크로울리 무대디자인에 나타나는 시각적 은유에 관한 연구 - 뮤지컬 '아이다' 무대디자인을 중심으로 - (A Study on Visual Metaphors that appear in the Stage Design of Bob Crowley - Focused on the stage design of 'AIDA' -)

  • 황수연;윤재은
    • 한국실내디자인학회논문집
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    • 제22권1호
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    • pp.55-63
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    • 2013
  • The main purpose of (the) performing arts is to efficiently communicate the themes and meanings which performances contain under limited time and place to the audience. Stage design should visually express play writer's scripts and director's interpretations of works, amid limitations. Although it is mostly designed metaphorically, in many cases, it is used only as a tool describing the background of performances but fails to effectively convey the true message of scenes to spectators. On the other hand, Bob Crowley has been recognized for his own design presentation skills to win 'Best Scenic Design of a Musical' of Tony Awards for six times and still exerts great influence on the musical and performing arts fields as a set designer. This study analyzes his reading of scripts and visual metaphor expressions, focusing on the musical, 'Aida' where the skills are mostly notable. To that end, we studied the concept of stage arts and theory of visual metaphoric expression to derive the features of his own technique in visual metaphor. Then, the features were applied to each scene of 'Aida' to see how they are displayed on stage. The result shows that Bob Crowley not only describes the background on stage, but also visualizes characters' personality and emotions in scenes. Such method of his expression is a proof to enhanced performance level by maximizing the atmosphere. Considering that a stage design should be based on the capacity of a designer to reinterpret the space with renewed viewpoints, visual metaphoric expression can serve as an effective tool to deliver clear messages to the audience under limited time and space, which is open to various methods of expressions.

시각적 체험을 기반으로 실버타운 공간디자인에 관한 연구 (A Study on Silver Town Space Design Based on Visual Experience)

  • 원사주;장휘
    • 디지털융복합연구
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    • 제20권5호
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    • pp.281-289
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    • 2022
  • 우리 사회의 고령화가 점차 심화되면서 실버타운 공간의 노인 돌봄 모델을 바탕으로 노인 돌봄 환경의 질은 점차 모두의 관심의 초점이 되고 있다. 본 연구는 주로 노인의 시각적 특성과 행동적 특성을 연구하고 토론하며, 공간의 환경을 최적화하기 위해 노인의 특별한 요구에보다 많은 관심을 기울일 수 있도록 실버타운에서 노인의 생활 환경에서 시각적 체험 디자인을 심층적으로 탐구한다. 이를 통해 노인들이 편안한 환경에서 노년을 즐길 수 있도록 공간의 환경을 최적화한다. 본 연구는 시각 심리학, 환경 심리학, 노인학 그리고 다른 이론으로 기초한다. 관련 문헌 수집과 노인현장 연구를 통해 실버타운 노인들의 생활 환경의 기능과 전반적인 조합을 연구하고, 환경을 정리한다. 중·장년층의 행동적·시각적 요구를 바탕으로 공간에서의 시각적 연결을 강화하기 위한 디자인 방법을 제안하였다. 시각적 경험의 관점에서, 환경의 조명, 색상, 그리고 재료들이 연구된다. 이론과 연구·실험의 결합을 통해 노인들은 따뜻한 색채, 고휘도 색채, 기하학적인 문양이 있는 식물을 선호한다는 결론을 내린다. 실버타운 공간에서의 시각적 경험의 디자인 원리와 디자인 방법을 요약하였다.

웹 인터페이스에서 시각정보의 인지특성에 관한 연구 - 연령계층별 시지각 계측 실험을 중심으로 - (A study on Cognitive faculties about Visual Information on Web Interface - With Emphasis on an Experiment with Visual Perception Measurement by Different Age Groups -)

  • 고광필;류시천
    • 디자인학연구
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    • 제15권4호
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    • pp.243-252
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    • 2002
  • 인터넷 환경의 발전으로 인한 사용자 폭의 확대는 연령계층별 사용자에 대한 인지특성의 이해와 이에 따른 사용자 중심의 디자인 방법을 필요로 하고 있다. 이와 같은 배경에서 본 연구는 웹 인터페이스에서 시각정보의 인지특성 도출을 위해 시지각 인지프로세스 모델을 제시하였으며, 시각정보에 대한 시지각 계측실험의 과정을 거쳐 연령 계층별 피험자의 인지특성에 대한 실질적인 데이터를 확보할 수 있었다. 이의 결과를 토대로 연령계층별 사용자의 인지특성은 시지각 인지프로세스의 세부속성인 형태, 색채, 공간, 운동과 시지각의 생리적, 물리적, 인지적 특성이 변수로 작용하여 서로 다른 인지특성을 가지고 있음을 밝혔다. 그 결과로 시지각 인지프로세스 모델의 다양한 적용은 연령계층별 사용자의 인지특성을 구체적이며 체계적으로 도출할 수 있는 수 있는 기반이 될 수 있을 것이며 웹 인터페이스의 평가 모델로도 활용 될 수 있을 것이다. 또한 본 연구는 디자이너의 역할 확대와 연령계층별 사용편의성 연구방향을 확립할 수 있는 기반을 마련하는 계기가 되었다는데서 그 의의가 있다.

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사무공간 레이아웃에 따른 근무자의 시각적 교류에 관한 연구 (A Study on the Visual Interaction of Workers under the Effect of Office Layout)

  • 유우상;최윤경
    • 한국실내디자인학회논문집
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    • 제14권5호
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    • pp.35-43
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    • 2005
  • This study aims to explore the relationship between the spontaneous interactions of office workers and their workspace layout. The spontaneous interactions are captured by the measures regarding the 'visual interaction' between workers in their desk layouts. The measures of visual interaction then are examined by means of the office layout or desk arrangement and the properties of work patterns according to the departments, such as general affairs, sales, research and development, and planning. The study finds four types of office layout ; Type 1 with low visual interaction between workers and high intensity of visual interaction, Type 2 with high visual interaction between workers and high intensity of visual interaction, Type 3 with low visual interaction between workers and low intensity of visual interaction, and Type 4 with high visual interaction between workers and high intensity of visual interaction. The study shows that the patterns of unintentional interaction between workers varies according to the property of work and office arrangement and it also argues that the patterns of office layout are different according to properties of work.

자하 하디드의 건축디자인과정에서 다시점 표현기법의 활용과 특성에 관한 연구 (A Study on the Characteristics and Use of Multi-Visual Expression Techniques in Architectural Design Process of Zaha Hadid)

  • 박영호
    • 한국실내디자인학회논문집
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    • 제13권5호
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    • pp.56-65
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    • 2004
  • This study divides the expression techniques of Zaha Hadid into various types who has manipulated her targeted drawings as her unique design tools in the process of architectural design, analyzes them in terms of the vanishing point, visual point for observation and object of observation and attempts to figure out how the multi-visual expression is applied in the conception of form and space and method of observation. By doing so, this study will suggest the characteristics of the expression techniques using multi-visual. Through the above study, the utilization and characteristics of multi-visual expression of the architecture design process of Zaha Hadid are summarized as follows. Firstly, Zaha Hadid utilizes the strained multi-visual perspective technique which can look out over the interaction between masses simultaneously at multi-angles by changing a perspective drawing of vanishing point 1, 2, and 3. Secondly, it utilizes a landscape perspective technique and embodies an Idea of landscape's spatial arrangement through it as the means to search a dynamic relation of architecture, city, land, and space. Thirdly, there is a projected expression using X-ray perspective technique to make the relations between inside and outside of building to three-dimension volume. Zaha Hadid has used the expression techniques using multi-visual by utilizing various points and has developed and used them as her creative tools for idea. By means of escaping from the expression techniques of simple revival, she has used a new expression technique that can represent recognized space. In the past, the content could change the expression techniques in architecture; however, the liberation of architectural expression techniques can change the content in modern times when require new attempts.

The Design and Communication Strategy of Virtual Idols "Luo Tianyi(洛天依)"

  • Guangtao Song;Albert Young Choi
    • International Journal of Advanced Culture Technology
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    • 제11권1호
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    • pp.45-54
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    • 2023
  • The digital age start in earnest with the widespread use of the Internet. As a digital product, virtual idols bring new value to the design and dissemination of commercial brand images. "Luo Tianyi" is the world's first avatar and VOCALOID voice bank of Chinese. It has a large number of fans in China and is widely used in brand promotion. Therefore, "Luo Tianyi" is taken as the research object. Initially, we investigated the virtual idols through books, literature on the internet and other materials. Then we discussed semiotics and theories related to culture code brand design methodology (CCBD). After that, putting the above theories into practice, combined with brand design cases, we analyzed the strategy of virtual idols in brand promotion and dissemination, at last, we have the conclusion as followed. The results show that the virtual idols, visual symbol of "Luo Tianyi" can express the Index and Symbol corresponding to the brand information according to the characteristics of the brand. As an image of cultural code, "Luo Tianyi" can present three visual images at the same time, which are contemporary, traditional and future. In addition, these three visual images are presented in a strong and weak combination, which has a positive impact on the visual communication of the brand.