• 한국콘텐츠학회논문지
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• 제12권6호
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• pp.170-181
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• 2012

다양한 미디어를 통한 문화콘텐츠가 국가의 주요 성장동력산업이 되는 현대에 시각문화콘텐츠의 효과적인 생산을 위한 논리적이고 실용적인 분석 및 생산방법론을 모색하는 것은 의미가 있다. 이에 시각문화를 배경으로 문화콘텐츠 개념을 정리하고, 시각문화콘텐츠의 창작 모티브로서의 재미의 요소를 분석하였다. 그리하여 향후 경제적 가치를 창출하고 재미를 제공할 수 있는 시각문화콘텐츠 생산을 가능하게 하는 분석방법론을 고찰하여 제시하였다. 이것은 주로 기호학적 접근방법을 통한 분석방법론인데. 찰스 모리스 기호학 이론에 근거한 분석 매트릭스, 롤랑 바르트의 의미작용 이론 그리고 로만 야콥슨의 커뮤니케이션 기능 이론에 근거한 분석 매트릭스이다. 이러한 분석 매트릭스는 '재미'의 매커니즘을 다양한 층위로 연구하는데 참고자료가 되며, 시각문화콘텐츠에 재미의 요소를 논리적으로 활용할 수 있게 하는 근거가 될 수 있다.

• 한국콘텐츠학회논문지
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• 제9권12호
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• pp.164-172
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• 2009

만화, 애니메이션 등 OSMU 기반의 문화콘텐츠를 기획함에 있어서 가장 중요한 것은 원천스토리의 개발과 이를 다양한 매체의 콘텐츠로 제작할 수 있도록 가공하는 스토리텔링이다. 현재 스토리텔링에 대한 이론적인 연구는 다양하게 이루어지고 있으나, 실제 콘텐츠를 제작할 때 필요한 재미요소 설계에 대한 방법론적인 연구는 미흡하다. 따라서 본 논문은 OSMU 기반의 문화콘텐츠를 기획할 때 그 방법론적인 가이드라인을 제시하고자 하는 목적으로, 스토리텔링의 재미요소를 추출하고, 그 재미요소들을 매체에 맞게 가공하여 시각화하는 비주얼 스토리텔링의 설계 방법을 제안하고자 한다.

• International Journal of Advanced Culture Technology
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• 제4권4호
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• pp.64-69
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• 2016

Currently on the school education site, various multimedia contents are used to effectively deliver knowledge to the students and increase interest in class. The majority of the multimedia contents currently used in classes are composed of visual and auditory information. This paper intends to maximize actuality and immersion in the content by adding olfactory information to the existing visual and auditory data. Tangible contents were developed based on the details of aromatic plants learned in the fifth grade of elementary school. The shape and explanation of the aromatic plants are displayed with visual and auditory information, and an aroma spraying application is used to allow the students to smell the aromatic plants. After conducting the class using the developed contents, the students' satisfaction of the class, as well as their overall academic understanding, were investigated. Upon doing so, it was discovered that the students' academic understanding and satisfaction increased in comparison to classes comprised of only visual and auditory contents.

• International journal of advanced smart convergence
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• 제13권2호
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• pp.136-141
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• 2024

Chang'an (Chinese: 长安三万里), also known as 30,000 Miles from Chang'an, is a 2023 Chinese 3D animated historical drama film directed by Xie Junwei and Zou Jing.This thesis aims to explore the visual expression of traditional culture in the 3D animated film Chang'an as an example to reveal the reasons for the success of this type of film. The study analyses in detail the design of the character models and costumes, as well as the use of the traditional landscape painting technique of 'white space' in the composition of the screen from the visual aspect. Through the analysis of character design and screen composition, the thesis concludes that the success of Chang'an lies in its elaborate visual design and clever use of traditional culture, which makes it a 3D animation film with both artistic and commercial values. Finally, the thesis concludes that the production of a successful 3D animation film needs to combine the visual elements of 3D animation with traditional culture in order to win audience recognition and achieve commercial success.

• 한국멀티미디어학회논문지
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• 제25권10호
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• pp.1457-1467
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• 2022

The relationship between film and culture is established through a shared focus on people's lives. Culture changes at different times, which makes a dynamic and complex relationship between film and culture. Understanding this relationship helps to provide better support for current filmmaking. The purpose of this study is to provide insights into the macro issue of film and culture by exploring the relationship between film theme and culture concept. To this end, we used a case study to explore the connection between themes and culture concepts in Disney's Mulan (1998, 2020) through literature and analyses of culture concepts (Chinese "imagery" and Postmodernism). The study concludes that, "Culture assemblage" and "Vision is king" have become cultural trends that influence the creation of film theme and style to a certain extent; how to balance the relationship between the core idea of film theme and the external forms is an important issue in current filmmaking. The article contributes to promote thinking about culture in film creation, and its research perspective on different cultures and histories is innovative.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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• pp.250-257
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• 2009

문화콘텐츠를 제작함에 있어서 가장 중요한 것은 원천스토리 개발과 이를 다양한 매체의 콘텐츠로 제작할 수 있도록 가공하는 스토리텔링이다. 현재 스토리텔링에 관련된 다양한 연구가 이루어지고 있으나, 실제 문화콘텐츠를 제작하는데 있어 스토리텔링의 재미요소 설계에 대한 방법론적인 연구는 미흡하다. 따라서 본 논문은 다양한 매체에 적용 가능한 OSMU 기반의 문화콘텐츠를 기획할 때, 어떻게 재미있는 스토리를 만들어야 하는 지 스토리텔링에 있어서 재미요소를 분석하고, 그 재미요소들을 매체에 맞게 가공하여 시각화하는 비주얼 스토리텔링의 설계 방법을 살펴보고자 한다.

• International journal of advanced smart convergence
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• 제11권2호
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• pp.118-127
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• 2022

Barrage language is a new media language based on Internet video. It is a representative expression of the Internet environment regardless of its format and content. As a unique movie viewing characteristic provided by the barrage function, the timeliness of feedback, entertainment, and interactivity of the content are excellent. Characteristic. Barrage language itself is closely related not only to the value of linguistic research, but also to the spread of the Internet in the Internet environment. Based on the current situation of Chinese video sites, this thesis explores how Barrage is an organic cycle of culture and consumption in a specific platform and group, and analyzes its propagation methods and effects. By analyzing the characteristics of content production patterns unique to the barrage culture, implications and reference values for production activities of other cultures, the effect of popularization on viewers and the production and consumption of the 'barrage' culture of the industry is studied, and furthermore, the 'barrage' culture is It was designed to be a reference for the development of the platform, internet culture, and animation industry culture.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2018년도 춘계 종합학술대회 논문집
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• pp.43-44
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• 2018

일본 애니메이션을 중심으로 발전한 오타쿠 문화는 일본에서 약 20여 년의 역사를 지니고 있다. 일본 애니메이션 작품이 해외에 소개될 때 이따금 해외의 현지에도 그와 비슷한 문화가 형성되곤 한다. 본문은 중국과 일본의 오타쿠 문화 비교연구를 통해 중국의 오타쿠 문화가 대중에게 올바르게 인식될 수있도록 중국과 일본의 오타쿠 문화를 분석하는데 목적이 있다.

• International Journal of Internet, Broadcasting and Communication
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• 제12권3호
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• pp.213-219
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• 2020

Visual art elements can most intuitively express the information expressed by a game character and play an important role in shaping a successful game character. We compares and analyzes the role design in the skins of the "Five Tiger-like Generals" series in Glory of Kings in terms of color, line, graphic and other visual elements. Different visual elements form different visual impacts and influences, which brings people different psychological feelings and presents different emotional colors. The reasonable use of visual elements gives people a refined visual experience and a comfortable psychological feeling, adding more influencing factors to the "immersion" of the game. It not only can strongly attract the attention and love of players, but also spreads traditional culture of the nation and the country. Therefore, whether the visual art elements of a game character can be appropriately used is an important part of the success of the game work. The analysis of visual art elements of game characters has important learning and research value.

• 한국의류산업학회지
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• 제12권6호
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• pp.796-811
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• 2010

Research materials of Korean traditional shoes have so far been mainly literary explanations or plane pictures expressed on the basis of the explanations and photographs of incomplete forms of relics excavated and it makes us have difficulty in observing them visually and producing products with them by design application. This project is to establish database of literal data of Korean traditional shoes and visual data using 3D in order to make the foundation of developing culture industry contents using Korean traditional shoes. According to the initial research plan. first. it analyzed and arranged the Korean traditional shoes into period. sex and function as the research goals of the first year. categorized the form. composition. materials. patterns. and colors of traditional shoes and then database of the materials was performed with text. Second. visual image materials including forms. composition. materials. patterns. and colors of traditional shoes were established as database with scanner. digital camera and computer 2D. Results of such a database will be able to be used as important materials which can be the foundation of culture industry contents development of traditional shoes and be the materials for developing digital culture contents of traditional shoes and teaching Korean traditional culture.