• 제목/요약/키워드: Visitor experience

검색결과 149건 처리시간 0.022초

생태지역 유형에 따른 방문경험의 인식적 차이에 관한 연구 (Exploring Visitor Experiences based on Types of Ecological Sites)

  • 최영석;김병국
    • 한국환경생태학회지
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    • 제32권2호
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    • pp.225-230
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    • 2018
  • 본 연구는 생태지역 유형에 따른 방문자의 경험에 대한 인식을 비교하는데 목적을 두고 수행되었다. 연구목적 달성을 위해 생태지역 유형을 자연생태지역과 인공생태지역으로 구분하였으며, 생태지역별 방문 경험자를 대상으로 방문경험에 대한 인식도 분석과 인식도에 따른 만족도 분석을 실시하였다. 먼저, 방문경험 인식 측정요소에 대한 분석결과, 생태체험, 환경친화, 사회성, 휴식 등의 4개 요인이 도출되었다. 자연생태지역과 인공생태지역에 따라 방문경험 요인별로 인식차이를 비교한 결과, 전반적으로 자연생태지역에서의 방문경험 인식이 높은 것으로 나타났다. 또한, 생태지역방문경험 인식이 방문자 만족도에 미치는 영향 분석 결과에서는 자연생태지역과 인공생태지역에서 휴식성이 가장 많은 영향을 미치는 요인으로 나타났다. 자연생태지역에서는 생태체험 요인, 인공생태지역에서는 환경친화 요인이 방문자 만족에 영향을 미치는 것으로 분석되었으며, 이에 대한 계획 및 관리적 차원의 시사점을 제시하였다.

지역축제의 기대성과, 체험 및 감정이 방문자 만족에 미치는 영향 (The Effects of Expectation-Performance, Experience and Feelings on the Festival Visitor's Satisfaction)

  • 정형식;최수아;김영심
    • CRM연구
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    • 제2권1호
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    • pp.33-52
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    • 2009
  • 본 연구는 지역축제에서 기대가 성과에 미치는 영향과 방문자 감정 및 만족을 이끌어내기 위한 체험의 조절적 역할을 살펴보았다. 조사는 실제축제에 방문한 방문자를 대상으로 지역축제가 활발하게 추진되고 있는 지역을 대상으로 체험을 직접적으로 경험했던 응답자를 대상으로 최종분석에 사용하였다. 연구결과, 축제에 대한 기대가 지각된 성과에 긍정적 영향을 미치는 것으로 나타났으며, 축제체험활동은 방문자의 감정 및 만족에 중요한 역할을 하는 것을 확인하였다. 따라서 축제참여자들의 성과를 높이기 위한 체험프로그램의 강화와 참여고객들의 세분화를 통한 다양한 감정형성 및 만족을 이끌어내기 위한 축제운영의 효율성을 높여야 할 것임을 시사하고 있다.

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일본과학계박물관의 전시수법과 연출에 따른 이용자행동반응에 관한 연구 (A Study on the Visitors' Behavior by the Exhibition Method and the Presentation in Science Museum)

  • 박종래;최준혁;배선화;임채진
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2004년도 춘계학술발표대회 논문집
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    • pp.127-130
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    • 2004
  • In order to verify the validity of the exhibition moethod in a science museum, this study undertakes a visitor follow-up survey, and clarifies the influence an exhibition method affect visitor's behavior, and its feature. The tracking research performed the visitor follow-up survey to family company children. The characteristic of the visitor's behavior by the exhibition method; Use frequency becomes low in order of 'Experience type' 'Participation type' 'Fixed type'. Experience type has tendencies, such as repetitive and continuing use, and use time was long. Otherwise use time of Fixed type was short. As a result, although the use frequency of Hands-on is high and its use time is longer than Hands-off, it turns out that is influenced according to factors, such as the exhibition method, presentation and the contents of exhibition.

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Recreation Ecology and Visitor Carrying Capacity Management: Implications for Protected Areas in East Asia

  • Leung, Yu-Fai;Lee, Ju-Hee
    • The Korean Journal of Ecology
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    • 제26권2호
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    • pp.53-58
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    • 2003
  • Ever-growing recreation, tourism and ecotourism worldwide have become a significant factor of resource degradation in many protected areas. Managers of these areas are increasingly challenged to implement policies, strategies and actions that would protect the resource base while providing quality visitor experience. One major issue in managing protected area visitations is that of carrying capacity, or the question of "how much use is too much\ulcorner". Scientific studies of visitor impacts, often known as recreation ecology, has generated a knowledge base that provides valuable input to the visitor carrying capacity management process adopted by the U.S. National Park Service. This paper aims at (a) providing an overview of recreation ecology research and its application in managing visitor carrying capacity, and (b) examining the relevance of recreation ecology to East Asian protected areas with special reference to the visitor capacity issue.ity issue.

A Study on the Differences in the Cognition of the Visitor-Reservation System: Focused on Uiryeong-Gil Area in Bukhansan National Park

  • Sim, Kyu-won;Choe, Yunseon;Jang, Jin;Nam, Seungmin
    • Journal of Forest and Environmental Science
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    • 제37권1호
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    • pp.69-78
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    • 2021
  • This study aims to verify a difference between the years 2014 and 2019 of Uiryeong-Gil, which is operated by the Visitor-Reservation System, in terms of the cognition of system, operational effectiveness, and behavioral intention. The analysis is as follows. First, among the overall cognition of the Visitor-Reservation System, the satisfaction from - prevention for safety for accident, expansion to other parks, number of visitor restriction, and satisfaction with reservation method - increased compared to 2014. Second, among the effects of the Visitor-Reservation System operation, satisfaction shows differences in year-to-year levels in terms of resource protection, resource damage mitigation efficiency, natural experience opportunity, comfort of visit-environment, and prevention of illegal activities. Third, the analysis of the differences in the behavior of the Visitor-Reservation System showed that the satisfaction of visitors, revisit intention, and overall satisfaction differed per year. The results of this study are meaningful in that the Visitor-Reservation System is no longer the restriction, but the change in cognition for the protection of ecosystems and sustainable visiting in order to expand the Visitor-Reservation System into a sustainable policy.

지역정체성 확립요인과 지역이미지 제고와의 관련성 연구 -'2016 가야체험축제'를 중심으로- (The Study of the Relation between the Deciding Factors of Local Identity and Local Image Improvement - Focusing on the 2016 Festival of Daegaya Experience-)

  • 김형준
    • 대한안전경영과학회지
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    • 제19권2호
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    • pp.117-133
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    • 2017
  • The purpose of this study is to consider the relation between the deciding factors of local identity and local image improvement. To achieve this purpose, the deciding factors of local identity have been set as the following four: historical identity, cultural identity, (nature) scenery identity, and industrial identity. The writer has established a model to represent the relation between these factors and the local image improvement, namely 'Visitor Satisfaction' and 'Revisit Intentions', and framed a hypothesis for empirical verification. The study results are as follows: First, the deciding factors of local identity which this study addressed are empirically proven to have a significant effect on the visitor satisfaction and the intention to revisit in which is it likely that the greater the impact of the deciding factors, the higher the visitor satisfaction and revisit intentions would be. Second, the deciding factors of local identity, it appears that the 'historical identity' factor had the largest impact on the visitor satisfaction, and the 'cultural identity' factor had the largest impact on the revisit intentions. Therefore, of the four deciding factors, the 'historical identity' should be considered the highest priority to increase the visitor satisfaction, and the 'cultural identity' should be considered the highest priority to increase the revisit intentions. Third, based on the verification of the relation between the visitor satisfaction and revisit intentions, it can be presumed that the greater the visitor satisfaction, the higher the revisit intentions would be.

설문 분석을 통한 농촌체험마을 방문객의 특성 -청원군 협력적관광모델개발의 사례로- (Characteristics of Visitor Rural Experience Village using Questionnaire Analyzed - case study for Cheongwongun Cooperative Tourism Model Project -)

  • 윤성수;리신호;박형수
    • 한국농공학회논문집
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    • 제50권6호
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    • pp.93-100
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    • 2008
  • The objectives of this study are investigate the satisfaction index and determined the characteristics of visitors. Also present the issues and direction for development of rural-experience village. This study area is seven villages of rural experience in Cheongwongun, Chungcheongbukdo. This place consists rural cooperative tourism model project that is pursued to Cooperative Tourism Model Project by the government. The projects are forming a network of towns and themes to be exhumed. The purpose of this project inner improves the ability of residents and external to contents diversification. This polling in the February-March 2008 was conducted between visitor 330 people. The question is personal information, satisfaction and rural tourism experience of detail as part of a total of 22.

관광체험요소가 관광지의 기억, 만족 충성도에 미치는 영향에 관한 연구 (A Study on the Influence of Tourism Experience Factors on the Memory, Satisfaction and Loyalty of Tourist Attractions)

  • 박완규;김용범;최유진
    • 대한안전경영과학회지
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    • 제19권2호
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    • pp.147-157
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    • 2017
  • The tourism experience factor is an essential source of competitive advantage in the tourism industry and is an important factor for predicting future tourism behavior. Tourism experience elements can be composed of areas of education, entertainment, aesthetics and deviance (Pine and Gilmore, 1998). This study examines the effect of tourist experience factors on tourist loyalty and it is meaningful to see if the experiential economic theory of Pine and Gilmore (1999) is applicable. In order to achieve the purpose of this study, we conducted a questionnaire survey on tourists using experiential tourism factors. As a result, it was found that recreational experiential factors had a significant effect on memory. Memory has a significant effect on both visitor satisfaction and tourist loyalty. This study has academic significance because it focuses on the tourism experience factor which is the core of experiential economic theory. Practical significance is that a lot of experiential contents should be found in order to better match the tourist experience factor to the requirements of visitors to the tourist site. As a result, it is expected to generate revenue and improve its competitiveness.

빅데이터를 활용한 어촌체험휴양마을 방문객의 경험분석 - 화성시 백미리와 양양군 수산리 어촌체험휴양마을을 대상으로 - (An Analysis of the Experience of Visitors of Fishing Experience Recreation Village Using Big Data - A Focus on Baekmi Village in Hwaseong-si and Susan Village in Yangyang-gun -)

  • 송소현;안병철
    • 농촌계획
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    • 제27권4호
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    • pp.13-24
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    • 2021
  • This study used big data to analyze visitors' experiences in Fishing Experience Recreation Village. Through the portal site posting data for the past six years, the experience of visiting Fishing Experience Villages in Baekmi and Susan was analyzed. The analysis method used Text mining and Social Network Analysis which are Big data analysis techniques. Data was collected using Textom, and experience keywords were extracted by analyzing the frequency and importance of experience texts. Afterwards, the characteristics of the experience of visiting the Fishing Experience Village were identified through the analysis of the interaction between the experience keywords using 'U cinet 6.0' and 'NetDraw'. First, through TF and TF-IDF values, keywords such as "Gungpyeong Port", "Susan Port", and "Yacht Marina" that refer to the name of the port and the port facilities appeared at the top. This is interpreted as the name of the port has the greatest impact on the recognition of the Fishing Experience Villages, and visitors showed a lot of interest in the port facilities. Second, focusing on the unique elements of port facilities and fishing villages such as "mud flat experience", "fishing village experience", "Gungpyeong port", "Susan port", "yacht marina", and "beach" through the values of degree, closeness, and betweenness centrality interpreted as having an interaction with various experiences. Third, through the CONCOR analysis, it was confirmed that the visitor's experience was focused on the dynamic behavior, the experience program had the greatest influence on the experience of the visitor, and that the experience of the static and the dynamic behavior was relatively balanced. In conclusion, the experience of visitors in the Fishing Experience Villages is most affected by the environment of the fishing village such as the tidal flats and the coast and the fishing village experience program conducted at the fishing port facilities. In particular, it was found that fishing port facilities such as ports and marinas had a high influence on the awareness of the Fishing Experience Villages. Therefore, it is important to actively utilize the scenery and environment unique to fishing villages in order to revitalize the Fishing Experience Villages experience and improve the quality of the visitor experience. This study is significant in that it studied visitors' experiences in fishing village recreation villages using big data and derived the connection between fishing village and fishing village infrastructure in fishing village experience tourism.

박물관 전시공간구조와 관람분포의 상관성 검토 (A Study on the Correlation between the Spatial Configuration and Visitor's Distribution in Museum)

  • 박무호;유태현;임채진
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2005년도 춘계학술발표대회 논문집
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    • pp.168-171
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    • 2005
  • A movement of visitor is a practical means that provides a spatial arrangement of exhibits and validity to that principle. Thus, an exhibition of a museum cannot be completed by an intrinsic value of exhibition itself. Rather, the meaning and value of exhibition can be genuinely evaluated by a visitor's experience and reactions. Therefore, focusing on an correlation between exhibits' spatial configuration and a behavior in a museum, this thesis will establish effective indicators of analysis and their validity in predicting a frequency of visitor's visit depending on the structural form of exhibition space.

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