• Korean Journal of Organic Agriculture
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• v.17 no.2
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• pp.135-150
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• 2009

This paper was to use choice experiments in the analysis of consumer choice behavior and preferences for five different attributes(the origin of rice, a quality certificate, a quality control, a traceability system, the price of rice) in Cheongju City. Completed surveys yielded 712 responses which were analyzed using the conditional logit model to analyze the marginal willingness to pay of the four attributes(the origin of rice, a quality certificate, a quality control and a traceability system) per household and estimated the marginal willingness to pay of the set of feasible options. The result of this study can be used as a guide for the rice industry in the design of possible labeling schemes.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2004.11a
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• pp.169-172
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• 2004

The purpose of this study was to identify the searching method and application of intoner design trend of interior designer. The questionnaire survey were used. The subjects of questionnaire survey were 50 interior designers in 6 interior design firms. Frequency, percentage, and cross-tab were used for data analysis. The major results were as follows. 1) Interior designers thought that consumers visiting at apartment model house were concerned about interior design trend and aware of interior design reflected trend. So interior designer gave expression to interior design trend. And they needed information about interior design trend and consumer's interior design preference. 2) Interior designers found interior design trend or consumer's preference from some exhibition or fair, journal, and internet materials. 3) Interior design trend was mainly expressed in living room design. And Interior designers utilized finishing material and color in expression of interior design trend.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.8
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• pp.1286-1297
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• 2002

This study was aimed at conducting a survey and analyzing its results on the purchase and wearing conditions and design preference of sports casual wear among women and men in their twenties and thirties according to region, gender, age and income. The survey was administered using a website and was conducted among the persons who purchased sports casual wear more than once a year. The statistical results were analyzed from 497 questionnaires of respondents residing in Seoul, Gyeonggi Province, six metropolitan cities and other cities and provinces. The results of this study were summarized as follows. 1) Results of wearing conditions and preference of sports casual wear : The respondents of the survey answered that they had purchased 1 or 2 clothing items for a year and the order of buying the popular wear ranked sport shirt, jacket, trousers respectively. They chose mostly shades of gray, and the most favored design type were a chin collar, a set-in sleeves, a mixed type of band cuffs and elastic band, side zip-pockets, a full-zip front fastener, alight warm-up hood, and a small front upper chest type logo; 2)Analysis of the differences in purchase and wearing conditions in accordance with region, gender, age and income : The largest proportion of respondents who answered thar had purchased 4 or more clothing items for a year were Seoul residents and in particular the residents south of the Han river. The customers under thirty usually obtained their information about sports casual wear by visiting stores in person. The men obtain a variety of information through printed materials and related Internet sites; 3) Analysis of preferential differences of the detailed partial design : The purchasers in their 20's preferred black white, and gray patterns, however that preference shifted for those in their late 20's and the preference for pastel colors increased. The purchasers in their 20's and mid 30's had a preference for a chin collar and an eight-shaped zip type pockets. The men preferred a band cuff and a detachable hood type but women favored an elastic band and a light warm-up hood type.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.5
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• pp.1951-1966
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• 2020

Recent advancements in mobile device technology have enabled real-time positioning so that mobile patterns of people and favorable locations can be identified and related researches have become plentiful. One of the fields of research is the relationship between the object properties and the favored location to visit. The object properties of a person include personality, which is a major property jobs, income, gender, and age. In this study, we analyzed the relationship between the human personality and the preference of the location to visit. We used Spearman's Rank correlation coefficient, one of the many methods that can be used to determine the correlation between two variables. Instead of using actual data values, Spearman's Rank correlation coefficient deals with the ranks of the two data sets. In our research, the personality and the location data sets are used. Our personality data is ranked in five ranks and the location data is ranked in 8 ranks. Spearman's Rank correlation coefficient showed better results compared to Pearson linear correlation coefficient and Kendall rank correlation coefficient. Using Spearman's correlation coefficient, the degree of the relationship between the personality and the location preference is found to be 43%.

• Journal of Families and Better Life
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• v.20 no.5
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• pp.27-35
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• 2002

The purpose of this study was to analyze consumer's opinion and preference trend for luxurious apartments. Data were collected from 167 consumers visiting luxurious apartment model houses from Jan. 2000 to Nov. 2000. The findings of this study are as follows. 1) It is revealed that consumers are positive for luxurious apartments because of luxurious interior facilities and finishing materials convenient storage space and closet. It is found that they are willing to purchase the luxurious apartment if affordable. 2) It is revealed that consumers are negative in using imported materials in general. However, consumers are positive in using imported materials for kitchen and bathroom utilities because of better design and function. Also it is found that consumers are willing to purchase domestic materials if price and quality are same as imported one. 3) It is revealed that consumers prefer to have most spacious living room and master bed room which are facing South. They prefer to have built-in furniture in multi-in purpose room, children's bedroom and entrance hall in priority order. It is revealed that consumer want to choose their favorable interior plan and finishing materials among several options recommended by constructor.

• Korean Institute of Interior Design Journal
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• v.25 no.5
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• pp.130-139
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• 2016

To determine "how humans move in space, what they want, and through which visual information they act and choose," this study aims to define in which sense space is preferred in gaze. The ultimate goal is to extract data of human visual awareness and preference in space. This study analyzed the observation characteristics perceived through observation frequency and time depending on the purpose cafe customers to understand what intension of visiting the space has on the observation characteristics which are the results obtained as information through visual perception. This research methods are as follows. First, the areas of preference in $caf{\acute{e}}$ space gazed by visual concentration are analyzed by divided into 12 by 12 grid A and B images separated depends on existence of people. Second, eye-tracking visual path in conscious gaze is analyzed to examine. Third, though the higher section frequency is likely to have more observation time, the interest area of I(3sec/180), II(6sec/360) and III(9sec/540) had higher frequency of Intention. The followings are the results of this study. First, the time range for searching or wandering and the observation characteristics could be estimated by the meaning of observation time by grade with the time-range out of the distribution of sections. Second, at the time distribution by section, when there was intention, the observation time was found to have higher occupation. In conclusion, this study is to determine the correlation of human concentration gazing at space images. It is an exploratory research on research methodologies, and aims to develop methodologies and provide basic data to plan attractive spaces in light of the subconscious of consumers in the future by interpreting gaze data related to concentration.

• Journal of Korean Society of Rural Planning
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• v.22 no.2
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• pp.141-152
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• 2016

The role of rural towns as a leisure space has recently been increasing with changes in the consumption trends in domestic tourism. Based on the tourists visiting the town of Sunheul-ri, Jocheon-eup, a rural Village in Jeju Island, this study categorized the market according to the images formed by the tourists of rural towns, and analyzed the preferred mode of participation in rural field activities for each category. We analyzed the characteristic factors of the images of rural tourism formed by the tourists, extracted three factors for cluster analysis, and then formed three groups: "Group of Rural Experience Activity" "Group of Rural Environment and Service" and "Group of Rest in the Rural" After analyzing the preferred activity in each image-category group, we found no significant differences among the groups in ordinary activities such as viewing the scenery, experiencing and learning about the natural environment, and culinary experiences. However, there were significant differences among the groups regarding participation in experiential tour programs with the purpose of active tourism. The "Group of Rural Experience Activity" sought to actively participate in various activity programs, whereas the "Group of Rest in the Rural" comparatively had a weaker preference for such active programs. We thus learnt that tourists' preferred activities are different according to the types of images formed by the tourists visiting rural towns. Therefore, to strengthen the competitive advantage of the rural tourist destinations of Jeju Island, it is necessary to provide various activity programs that are appropriate for the rural regions of Jeju and to accord with the expectations associated with each market segment category by positioning the programs according to the characteristics of the images held by the tourists.

• The Korean Journal of Food And Nutrition
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• v.30 no.3
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• pp.440-453
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• 2017

In this study, we conducted an empirical analysis using structural equation modeling (SEM) by distributing questionnaires to 208 Chinese tourists who constitute the largest proportion of foreign tourists visiting South Korea. The survey was conducted in a face to face (FTF) manner with the aim to contribute to globalization of Korean cuisine through comprehensive analysis of the effects of preference characteristics of Korean wave dramas on the relationship among images, attitudes, and purchase intentions for Korean cuisine. The main actor characteristics among the preference characteristics of Korean wave dramas had a significant effect on the attitudes and purchase intentions for Korean cuisine. However, the thematic characteristics among the preference characteristics of Korean wave dramas did not have a significant effect on the purchase intentions for Korean cuisine; in addition, the production characteristics did not have a significant effect on the attitudes and purchase intentions for Korean cuisine. The eco-friendly and health images of Korean cuisine had a significant effect on the purchase intentions for Korean cuisine, and the attitudes toward Korean cuisine significantly affected the purchase intentions for Korean cuisine. Based on the results of this study, it is considered necessary to continuously publicize Korean cuisine through Korean wave dramas to build positive attitudes toward Korean cuisine through enhanced images of Korean cuisine.

• Journal of the Korean Society of Food Culture
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• v.15 no.3
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• pp.215-223
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• 2000

To investigate the perception and preference of foreign visitors to Korean traditional foods, 206 visitors(male 142, female 61) were surveyed with questionnaires translating in English, Chinese and Japanese. Subjects had various nationality such as China(77.4%), America(20.9%), Japan(16.0%), Canada(6.5%), Southeast Asia(2.5%) and Europe(2.5%). The 70.2% of the respondents had been tried Korean dishes before visiting Korea on the recommendation of friends or acquaintances(59.9%) or by the advertisement, articles, and travel agency. Bulgogi and Kimchi were the most popular menu that they had been tried in their country and Bibimbop, Kalbi, Korean dumpling, Samgaetang and Chapchae were following. 29.8% of the respondents had never tried Korean dishes because of they didn't have a chance to try(43.1%) or there were no Korean restaurant near their place(25.5%) or they had no interest in Korean dishes(23.5%). As expected, Kimchi and Bulgogi were well known food, showing rank of highest recognition. Chun and Dduck were the dishes that they had heard or saw but not eaten and Goojeolpan and Shinsunro were the dishes that they had not heard or saw. Preference to Korean dishes shows the same tendency as perception, Bulgogi, Bibimbop, Kalbi and Kimchi were the highly preferred group and Samgaetang, Bindaedduck, Chapchae, Dumpling and Raengmyon were mildly preferred one and Cucumber Kimchi, Kalbitang, Chun, Namul, Dduck were lower group of preference and Shinsunro and Goojeolpan were rarely preferred. These result shows that it is needed to advertise Korean dishes and to make events for globalization of Korean food.

• Korean journal of applied entomology
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• v.44 no.1 s.138
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• pp.21-30
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• 2005

Feeding behavior of foraging ants including visiting numbers, species, and preference on insect cadavers killed by entomopathogenic nematodes <(Heterorhabditis sp. KCTC 0991BP (He) and Steinernema carpocapsae KCTC 0981BP (Sc)> and their symbiotic bacteria was investigated in Dongrae Benest Golf Club, Anyang Benest Golf Club, Gapyung Benest Golf Club and Ulsan Golf Club. The number of ants, kinds and numbers of cadavers taken away by ants were different depending on killing method, golf club and site within the golf courses (fairway and rough). The feeding preference of ants was the lowest on cadavers killed by He. At Dongrae Benest Golf Club Lasius japonicu ($75{\pm}5\%$) and Monomorium floricola ($10\%$) took away cadavers only at the rough. The visiting rate of ants was $85{\pm}6\%$ at the rough, but none at the fairway by 16 hours. The taken rate of cadavers by ants was the lowest on He-killed cadavers representing $16.7\%$ compared with $40.0\%$ on Sc-killed cadavers, $53.3\%$ on fenitrithion-killed cadavers, and $56.7\%$ on natural dead cadavers by 12 hours. At the rough of hole 6 in Anyang Benest Golf Club, Tetramorium tsushimae ($33{\pm}12\%$), Pheidole fervida ($17{\pm}15\%$), Camponatus japonicus ($10\%$), Formica japonica ($7{\pm}6\%$), Paratrechina flavipes ($3{\pm}6\%$), and Crematogaster matsumurai ($3{\pm}6\%$) took away cadavers, but $23{\pm}15\%$ of cadavers were not visited by ants. Ants took away $40\%$ of Sc-killed cadavers, $16.7\%$ of frozen-killed cadavers, and $3.4\%$ of He-killed cadavers. The number of visiting ants was low at the hole 9 of Cherry course in Gapyung Benest Golf Club and only Tetramorium tsuhimae and Paratrechina flavipes were found from one site. The density of entomopathogenic nematodes did not influence ant visiting on cadavers, but burying affected ant visiting. Although ants took away unburied cadavers, buried cadavers were taken away at the hole 6 of Dongrae Benest Golf Club by 16 hours. Ant visiting had the same tendency on symbiotic bacterium-treated biscuit as nematode-killed cadavers. The visiting was less on biscuit inoculated by Photorhabdus sp., a symbiotic bacterium of He than on biscuit inoculated by Xenorhabdus nematophila, a symbiotic bacterium of Sc.