• Information and Communications Magazine
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• v.11 no.10
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• pp.120-138
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• 1994

최근에 정보 고속도로 사업계획과 관련하여 세계 여러나라들이 실시하거나 실시 예정인 VOD 시험서비스에 많은 관심이 일고 있다. VOD서비스와 같은 대화형 TV 서비스(I-TV, Interactive-TV Service)는 컴퓨터, 통신 가전업체 그리고 영화 제작사등이 함께 참여하고 있다. 본 기고에서는 차세대 통합 멀티미디어 사업이라는 대화형 TV서비스의 개요와 요소기술, 그리고 서비스의 동향 및 전망을 알아보기로 한다. 1. 대화형 TV 서비스(Interactive TV Service)의 개요 현재까지 대부분의 TV 시청자들은 방송국으로부터 송신되는 공중파나 CATV서비스를 통해 프로그램 서비스를 받아보는 방송(broadcasting)방식 형태의 서비스를 이용해 왔다. 그러나 이러한 일방적인 수신방식은 최근 미국의 클린턴 행정부가 미국의 차세대 기반 통신망 구축 정책(정보 고속도로 사업; Information Super High-way)의 일환으로, CATV 사업자뿐만 아니라 지역 전화회사까지도 참여하고 있는 VOD(Video On Demand) 시험서비스가 시행됨에 따라서 미국은 물론, 우리나라를 비롯한 여러나라에서 대화형식의 TV서비스를 시행하려는 움직임이 일어나고 있다. 이러한 움직임은 지난 ‘92년 7월 16일 미 연방통신위원회(FCC. Federal Communication Committee)가 그동안 전화회사에 대해 CATV 시업진출을 금지하였던 정책을 바꿔서, CATV에 대항한 경쟁도입과 기반 정보통신망 정비를 목표로 하여 비디오 다이얼톤(VDT(주), Video Dial Tone)이라는 이름하에 공중통신 사업자에게도 영상신호를 전송을 인가함에 따라 시작되었다. VOD서비스와 같은 대화형 TV서비스는 가입자가 원하는 서비스를 시간에 관계없이 댁내의 통신회선(일반전화망, 케이블망, 광화이버망, 위성망)을 통해서 요구 즉시 실시간에 서비스를 받아볼 수 있는 멀키미디어의 통합서비스 방식이다. 도한 이 서비스는 음성통신과 방송의 통합형 서비스로서, 방송국, 전화회사 혹은 서비스 제공업자(ISP ; Information Service Provider)에 의해 제공된 디지탈 영상 및 일반 데이터 등을 압축하여 서버에 저장한 후, 소비자의 요청이 있을 경우에 통신회선을 통해 즉시 서비스 해준다. 이와 같은 대화형 TV 서비스의 구성요소로는 다양한 영상정보 및 데이타를 보유하고 있는 정보제공자, 전화선이나 CATV 또는 위성방송과 연결해 주는 지역별 비디오 서버 및 교환장치, 통신회선을 통해 전송된 서비스를 영상정보로 만들어주고 또한 가입자의 요구를 즉시 정보제공자에게 알려줄 수 있는 가정용 단말기 (STB. Set Top Box)로 이루어진다. 여기서, 비디오 서버는 다양한 대화형 TV 서비스를 제공해 주는 중계자로서, 영화, 홈쇼핑, 홈뱅킹, 대화형 교육, 비디오 게임 등을 가정에서도 가능하게 해 줄 뿐 아니라, 가입자를 관리하는 기능을 가지고 있어서 가입자 정보는 물론, 각종 서비스 사용료, 개인 통계자료 분석 등도 집계할 수 있는 기능을 가지고 있다.(그림1) 본 기고에서는 이러한 대화형 TV서비스 중에 대표적 응용서비스인 VOD 서비스에 사용되는 기술요소와 각국에서 진행되고 있는 VOD 서비스 동향 및 전망에 대해 알아보고자 한다. (주) VDT(Video Dial Tone) : FCC가 ‘92년 7월 16일에 인가한 지역 전화회사에 의한 가정용 영상 전송서비스 및 CATV에 대항한 경쟁도입과 Infrastructure의 정비를 목표로 하여 결정한 내용은 다음과 같다. 지역 전화회사에 대하여 (1) 공중통신사업자에 대하여 서비스 제공자에 대한 영상신호의 전송을 인가(기본서비스), (2) Video Gateway 서비스, 비디오 기기 제공, 서비스 제공사업자에 대한 과금, 요금징수 대행을 인가(고도서비스), (3) 프로그램 제공자에 대하여 자본출자율을 5%로 높이는 외에 (종래는 1%) 업무 관계의 확대(합병회사 설립 및 consultant 계약 등)를 인가. (4) Rural 지역(영업지역의회의 지방)에 대한 직접 프로그램 제공의 특별인가(주민이 1만세데 미만의 지방 공공 단체만 가능, 영업지역내에서는 제한없음), (5) 지방공공 사업체에 의한 영업면허의 불요(지역 전화회사가 직접 사용자에 서비스를 제공하지 않기 때문에 CATV 서비스로는 보지 않기 때문). (6)의 회로의 권고(케이블 정책법으로 결정되어 있는 통신사업자와 CATV회사 자본의 상호보유 금지의 해제) 등이다.

• Asia Marketing Journal
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• v.16 no.1
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• pp.35-69
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• 2014

The impact of competition on pricing has been studied in the context of counterfactual merger analyses where expected optimal prices in a hypothetical monopoly are compared with observed prices in an oligopolistic market. Such analyses would typically assume static decision making by consumers and firms and thus have been applied mostly to data obtained from consumer packed goods such as cereal and soft drinks. However such static modeling approach is not suitable when decision makers are forward looking. When it comes to the markets for durable products with indirect network effects, consumer purchase decisions and firm pricing decisions are inherently dynamic as they take into account future states when making purchase and pricing decisions. Researchers need to take into account the dynamic aspects of decision making both in the consumer side and in the supplier side for such markets. Firms in a two-sided market typically subsidize one side of the market to exploit the indirect network effect. Such pricing behaviors would be more prevalent in competitive markets where firms would try to win over the battle for standard. While such qualitative expectation on the relationship between pricing behaviors and competitive structures could be easily formed, little empirical studies have measured the extent to which the distinct pricing structure in two-sided markets depends on the competitive structure of the market. This paper develops an empirical model to measure the impact of competition on optimal pricing of durable products under indirect network effects. In order to measure the impact of exogenously determined competition among firms on pricing, we compare the equilibrium prices in the observed oligopoly market to those in a hypothetical monopoly market. In computing the equilibrium prices, we account for the forward looking behaviors of consumers and supplier. We first estimate a demand function that accounts for consumers' forward-looking behaviors and indirect network effects. And then, for the supply side, the pricing equation is obtained as an outcome of the Markov Perfect Nash Equilibrium in pricing. In doing so, we utilize numerical dynamic programming techniques. We apply our model to a data set obtained from the U.S. video game console market. The video game console market is considered a prototypical case of two-sided markets in which the platform typically subsidizes one side of market to expand the installed base anticipating larger revenues in the other side of market resulting from the expanded installed base. The data consist of monthly observations of price, hardware unit sales and the number of compatible software titles for Sony PlayStation and Nintendo 64 from September 1996 to August 2002. Sony PlayStation was released to the market a year before Nintendo 64 was launched. We compute the expected equilibrium price path for Nintendo 64 and Playstation for both oligopoly and for monopoly. Our analysis reveals that the price level differs significantly between two competition structures. The merged monopoly is expected to set prices higher by 14.8% for Sony PlayStation and 21.8% for Nintendo 64 on average than the independent firms in an oligopoly would do. And such removal of competition would result in a reduction in consumer value by 43.1%. Higher prices are expected for the hypothetical monopoly because the merged firm does not need to engage in the battle for industry standard. This result is attributed to the distinct property of a two-sided market that competing firms tend to set low prices particularly at the initial period to attract consumers at the introductory stage and to reinforce their own networks and eventually finally to dominate the market.

• Journal of KIISE:Computing Practices and Letters
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• v.6 no.5
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• pp.505-512
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• 2000

In this paper, an adaptive multimedia synchronization scheme for VOD (Video On Demand) services in internet environments is proposed. This scheme considers the characteristics of MPEG (Moving Picture Expert Group) system stream. Consequently, the intra-synchronization is handled at the pack layer, and the inter-synchronization is handled at the packet layer. The proposed scheme can cope adaptively with variation of packet loss, jitter and client's playback capacity. If there are variations of the packet loss or client's playback capacity, the server will change the transmission rate by selective picture skip. The client can then adjust and control the playback time according to the variation of the network jitter. Our experimental results show that the proposed scheme can quickly adapt to the network condition, and can guarantee a better quality of service than the other existing schemes.

• The Transactions of the Korea Information Processing Society
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• v.6 no.6
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• pp.1581-1589
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• 1999

In B-ISDN(Broadband Integrated Services Digital Networks), the efficient implementation of multicast function is very important since the demand for distributed type of service such as VOD(Video On Demand) system is expected to grow. In this paper, the multicast performance characteristics of fully-interconnected switch fabric used for our research is the proper architecture for a small-sized switch element, and it uses bit addressing method for addressing scheme and thus it is easy to implement multicast function without adding a function block. To incorporate the bursty nature of traffic in ATM networks, we used IBP(Interrupted Bernoulli Process) model as an input traffic model. We presented and analyzed the simulation results in terms of the multicast operation of the switch. Based. on this study, it its analyzed that congestion avoidance may be feasible if we use a proper traffic control scheme by finding an overload point due to multicast.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.24 no.10A
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• pp.1517-1531
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• 1999

The Internet is recently evolving into the directions which is capable of incorporating stream-type services such as voice and video services. However, the existing Internet can only support a best-effort delivery model and thus it is difficult to satisfy these requirements as well as to provide the QoS beyond a certain degree. Accordingly, it is imperative to develop QoS based routing algorithm in order to allow the routing by the user's QoS demand and to be applied into wide area networks. In this thesis, we presented new routing algorithms and made performance evaluations. The proposed algorithms allow the routing by the user’s QoS demand level in order to provide the diverse Internet application services based on ATM network environment that is expected to play a role as an infrastructure of high-speed communication network. They also have a feature of shortening the waiting time for address analysis and have a quality-proven characteristics with enhanced network scalability.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.31 no.2B
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• pp.137-145
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• 2006

In this paper, we propose a multicast P2Patching technique in the application layer. The P2Patching technique serves VOD stream effectively with Patching in P2P environment. The P2Patching provides multicast tree construction technique that reduces the server load and minimizes the start delay with extended multicast technique. And we provide a fast recovery technique by tree failure and dynamic buffering scheme that guarantees the continuous streaming by frequent tree disconnections. Comparing the method with that of $P2Cast^{[12]}$, we obtained the better performance by our scheme in terms of average join count, service rejection probability, tree recovery failure and buffer starvation. The average about 16$\%$ of the improvement is shown by the simulation. Most of all, the performance of buffer starvation and average join count shows a significant improvement than that of P2Cast.

• IE interfaces
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• v.15 no.1
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• pp.82-88
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• 2002

A study was conducted to develop user-centered kitchen furniture and workspace to reduce fatigue and to prevent housewives's disorders such as low back pain and musculoskeletal disorders from housekeeping activities. A questionnaire survey and interview were performed on 150 households those live in 32Pyung-type($105m^2$) apartment in Seoul vicinity. Also actual housekeeping activities for 24 hours were video-taped for further motion analysis. Results of the study revealed that housewives complained the inconvenience and small size of storage space, and worksurface height as the most important problems to be considered for redesign. And they responded, if feasible, sitting is preferred over standing while they are working. After adapting a sit/stand chair in the kitchen, a physiological experiment measuring heart rate(HR) and oxygen consumption($VO_2$) as response variables was conducted to examine the effects of sit/stand chair in reducing physiological demand during housekeeping activities. The results showed that working on sit/stand chair reduced energy expenditures by maximum of 30% and 31.0% in terms of HR and $VO_2$, respectively. Also rearrangement of kitchen structure based on motion analysis showed that walking distance during daily housekeeping activities can be reduced by 5.5% on the average. Hence, it is concluded that adapting a sit/stand chair in the kitchen could reduce fatigue and occupational disorders of housewives from extended housekeeping activities.

• Journal of the Korean Institute of Telematics and Electronics C
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• v.36C no.11
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• pp.35-45
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• 1999

This paper presents an interconnection network for load balancing on a multimedia server and proposes a simple probabilistic model of the interconnection network for analysing the traffic characteristics. Because the switch uses deflection algorithm for routing, the traffic load on the switch seriously affects deflection probability. In this paper, we trace the deflection probability as a function of the traffic load according to the model. By comparing the result with the empirical result, we prove that the model is useful for estimating the deflection probability and traffic saturation point against the amount of packets getting into the switch.

• Journal of Institute of Control, Robotics and Systems
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• v.14 no.6
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• pp.523-529
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• 2008

In this paper, we proposed mobile LCD module test device on embedded based, when operating the existing LCD, divide flicker clearly in full frame, and configuration so as to support between other CPU interface, MDDI, SPI, 24Bit RGB interface, etc. that is based on a high-speed CPU. In addition, when demand to test about each pixel of LCD, it is possible to change IP design of H/W, FPGA, but proposed system is application possible without other design changing. Proposed system is made smaller and equipped with battery, so secure with mobility for effective test the LCD/OLED module and it is able to test the pattern by the client program, for example exiting picture, mpeg, simple pattern test and test per pixel, scale, rotation, Odd/Even pixel per video, etc. From now on, if integrating with independent test system and it is configured that is able to mutual communication and test, it is expected to reduce consumption of human resources and improve productivity for LCD module test.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.5
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• pp.856-877
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• 2020

This study examines how class differences are expressed through costumes based on the costumes of characters in Bong Joon-Ho's film . Based on Video on Demand (VOD), the main situations in which characters' costumes change in the play were captured and used as analysis data. Colors, textures, and color symbol were analyzed to find the formative properties shown in the characters' costumes. The results are as follows. The home wear of Kim's family were unsuitable for the top and bottom, faded clothes, and the vague boundary between outdoor and indoor clothes appeared. In comparison, Park's family's home wear was featured a modern and elegant design, a clear distinction that suited purpose and situation. Analysis of street wear showed that the Kim's family had a big difference before and after getting a job, and Park's family wore different costumes for the purpose of going out. Social class expressed in the film costumes were shown to have the characteristics of intrinsic class invariance, temporary class changes, differences in class expression by age, and differences in costume choice by class.