• Title/Summary/Keyword: Value of Festival

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The effect of experience factors of untact fashion·beauty performances on customer satisfaction through perceived value (비대면 패션·뷰티 공연의 체험요인이 지각된 가치를 매개로 고객만족에 미치는 영향)

  • Lee, Jihyo;Na, Jin-eok;Kim, Kenneth Chi Ho
    • Journal of Digital Convergence
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    • v.19 no.5
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    • pp.383-395
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    • 2021
  • The purpose of this study is based on Pine and Gilmore's (1998) Experiential Economic Theory (4E's). This study mediates the perceived value of the experience factors (entertainment, aesthetic, deviant and educational experience) of Untact fashion and beauty performances. The impact on customer satisfaction was analyzed a total of 230 questionnaires were collected for visitors to the 15th Untact 'Asia Model Festival', which were successfully held in Seoul in 2020. The statistical analysis method used the SPSS 21.0 statistical program. As a result of the study, it was found that the experience factors had a significant effect on perceived value and customer satisfaction. In addition, perceived value was found to have a significant effect on customer satisfaction, and perceived value as a parameter was found to partially mediate the effect of experience factors on customer satisfaction. By studying the empirical analysis in this way, practical implications were presented and basic data that could be used for reference to related research were provided. However, future research should contribute to academic development through research on variables not covered in this research, and research on various untact performances should be continued.

Analyzing Factors of Success of Film Using Big Data : Focusing on the SNS Utilization Index and Topic Keywords of the Film (빅데이터를 활용한 영화흥행 요인 분석: 영화 <기생충>의 SNS 활용지수와 토픽키워드 중심으로)

  • Kim, Jin-Wook
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.4
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    • pp.145-153
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    • 2020
  • In the rapidly changing era of the fourth industry, big data is being used in various fields. In recent years, the use of big data has been rapidly applied to overall cultural and artistic contents, and among them, the use of big data is essential as a film genre with a lot of capital. This research method is analyzed as the film , which won the Palme d'Or Prize of the 72nd Cannes Film Festival in 2019 and the works and directors' award at the Academy Awards. The analyzed value predicts the film's performance through opinion mining, which gives the value of the change and sensitivity of each data cycle, and extracts the utilization index and topic keywords of SNS such as Facebook and Twitter to reflect the audience's interest. Identify the factors. As such, if model performance and model development can be predicted through model analysis of film performance using big data, the efficiency of the film production process will be maximized while the risk of production cost and the risk of film failure will be minimized.

Study of Developing Allen's Collection Imperial Resources as Tourism (문화과학적 탐색을 통한 알렌컬렉션 황실문화재 관광자원 활성화방안)

  • Kyung-Yeo, Koo;Tae-Hong, Ahn
    • Asia-Pacific Journal of Business
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    • v.13 no.4
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    • pp.151-161
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    • 2022
  • Purpose - The purpose of this study is to redefine imperial cultural properties and pass on and provide the elegant value of imperial cultural properties with the Allen Collection's promotion to retrieve imperial cultural properties. Design/methodology/approach - This study was approached to deal with the essential interpretation of cultural improvement through discussion in the cultural science approach Findings - As a result of examining ways to revitalize tourism resources using Allen Collection, it is necessary to cultivate international manners and knowledge levels in strengthening imperial awareness through the establishment of imperial museums, enacting laws on standards for designation of imperial cultural assets, and promoting them. In addition, policy needs such as the development plan of the imperial cultural festival, re-establishment, application, reuse, re-establishment, and reproduction according to environmental changes, and technical support and monitoring systems for investigating and preserving imperial cultural assets are needed. Research implications or Originality - The study on the device imperial cultural assets as tour resources the cultural assets mate be not only preserved and inherited to the descendant but also useful in contemporary national emotion positively. for we could obtain wide national support and co-operation in the protection work of cultural assets. What makes our cultural assets leaved indifferent before destruction like this most of all, it is form indifference of the people, we must make an effort to meet with recognizing the value of useful cultural assets by mean of utilizing cultural assets as tour resources to inhibit more damage of destruction of cultural assets.

An Influential Relationship between Urban Culture and Community Spirit (도시문화와 공동체 의식의 영향 관계)

  • Kim, Dong-Yoon
    • Journal of The Korean Digital Architecture Interior Association
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    • v.13 no.4
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    • pp.51-60
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    • 2013
  • With regard to urban culture this study aims to essential understanding and systematic approach to the culture. The "2012 Seoul Survey" report has been used to find out causality among the related variables. In the first place 'satisfaction of cultural condition' was operationally selected as a dependent variable for regression. For the purpose of controlling the third factors for ceteris paribus effect correlation analysis was previously done between the dependent variable and all other variables respectively, which resulted in two groups of variables: group (1) - 2 variables of very significant correlations(p-value<0.01) and (2) - the other 6 variables of significant correlations(p-value<0.05). Then hierarchical regression was adopted to these 2 groups to analyse statistical significance of independent variables, and multicollinearity(VIF; variance inflation factor). Additionally to OLS robust and bootstrapping regressions were done to confirm the validity of this model specification. At last a regression model specified by group (1) as independent variables(they are 'community spirit caring for women, the disabled, the poor and the old,' 'satisfaction of bicycle riding condition' shows that the variables have statistically significant and substantially strong effect on 'satisfaction of cultural condition.' This finding implies the following understanding; (1) urban festivals are regarded as the main of the urban culture as of now and this results from the low level of today's culture, (2) culture is telling and hearing stories but the influential relationship between urban culture and community spirit on the weak is negative, which says that the cultural perception among citizen is somewhat selfish and far from the essential understanding of the urban culture. In spite of restrictive external validity this finding can be used as a direction for promoting culture and a basis for related policy choice in cities.

Perspectives on the Current Condition and Landscape Management Status of the Dangsan Forests in Sungnam-ri, Wonju (원주시 성남리 당산숲의 현황 및 경관관리 실태 고찰)

  • Choi, Jai-Ung;Kim, Dong-Yeob;Lee, Sang-Hwa;Kim, Sung-Gi
    • Journal of the Korean Institute of Landscape Architecture
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    • v.35 no.3
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    • pp.82-91
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    • 2007
  • Rural areas dominate country landscape, where the population is rich in traditional and natural heritage. Dangsan forests and Rural community forests (RCF) have been maintained by local residents for hundreds of years. However, many of these forests have been disturbed, and only small amount of Dangsan forests and the RCF remain due to the efforts of local residents. Recently, the remnants of Dangsan forests and RCF have been regarded as living traditional landscapes representing the cultural and rural background of Korea. But the value of Dangsan forests and the RCFs has not been recognized by many. This study aims to understand the characteristics and management status of Dangsan forests in Sungnam-ri, Wonju. Sungnam-ri has four villages, each of which is bordered by a Dangsan forest at the riparian buffer. Sungnam-ri has been selsected as a site for a rural village development project by the Ministry of Agriculture & Forestry of Korea. Sunghwanglim (the Upper Dangsan forest) is designated as Natural Monument No.93 and entrance is limited in this area. The size of Sunghwanglim is $21,133m^2$, and the major tree species are Kalopanax pictus (Dangsan tree, Divine tree), Pinus densiflora, Abies holophylla, Acer triflorum, Ulmus davidiana, Fraxinus rhynchophylla and Quercus serrata. In total, 124 trees with more than 40 cm in DBH are at this site. As for cultural activities, the Dangsan festival is held on April 8th and September 9th of the lunar calendar at shrines in the forests. Although other Dangsan forests are smaller than Sunghwanglim, they also have similar cultural activities. The landscape of the Dangsan forests have been managed for several hundred years by the local people, and they intend to continue maintaining the Dangsan forests for the purpose of festivals and other cultural activities. The findings in this study suggest that Dangsan forests have the potential for the development of rural villages and for the improvement of cultural and natural landscapes in Korea.

Contents Development Related to Costume Culture in Traditional Intangible Cultural Properties -The Modernization of Costume Design in Dongraeyaryu- (전통무형문화재의 복식문화컨텐츠 개발 -동래야류 의상 디자인의 현대화 작업)

  • Kim, Soon-Ku
    • Archives of design research
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    • v.17 no.4
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    • pp.251-258
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    • 2004
  • Today we seem to be flooded with digital culture as the age of information has reached its peak. As fusion culture has been generalized, in which the arts and culture of the East and the West are in harmony, and quality of life has been improved, people are enjoying more abundant cultural benefits than ever. In such a situation, we may lose the origin of our culture and disregard our traditional culture due to the mixture of cultures. In addition, it is necessary at this point to distinguish pure culture from mixed one and to re-illuminate the value of our original culture for the next generation. Therefore, the author took interested in Dongraeyaryu, a large-scale festival in Busan, which has been designated as an important intangible cultural property, and carried out a research for its continuous instruction and activation. among contents such as music, costume, dancing and stage properties that compose intangible cultural property, this study selected costume, which has significant visual effects and large differences in shape between old one and contemporary one, for development. By proposing modernized design of costume preferred by the new generation and in harmony with the masks, this study wished to narrow the generation gap, to direct young people's attention to the learning of tradition and to propose motives that activate the culture of local festival.

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A Study on Ways to Activate Tourism through Gwangyang Maesil (광양 매실을 활용한 관광활성화 방안에 관한 연구)

  • Yeo, Ho-Keun
    • Food Science and Industry
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    • v.45 no.2
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    • pp.10-18
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    • 2012
  • Maesil began to grow in Gwangyang after the old Mr. Yulsan Kim Oh-cheon brought 5,000 trees of maesil(Prunes mume) from Japan in 1931. Today, Gwangyang maesil comprises approximately 25% of total national output. Gwangyang produces a variety of foods, manufactured foods and beverages using maesil. Besides, numerous tourists came to the 15th Gwangyang International Ume Flower Culture Festival to enjoy the festival and appreciate blossoming ume flowers. More than 1.9 million people visited Blue Ume Flower Farm in Gwangyang in the year of 2010. As many visitors came to the city simultaneously, however, there occurred confusion. So, it is thought that the following measures are necessary to enhance the tourism value of Gwangyang maesil. First, a symbolic story for Gwangyang maesil or maehwa(ume flower) needs to be created. Second, snack foods for sightseers need to be developed. Third, diverse attractive elements to prolong tourists' stays are worth developing. Fourth, it is necessary for Gwangyang to hold competitions for ideas to activate tourism through maesil. Fifth, Gwangyang needs to promote collaborative development of tourist items and collaborative tourism marketing in close cooperation with neighboring cities and counties. Finally, it is worthwhile for Gwangyang to host an international fruits and seeds exposition or exhibition and it needs to strengthen active promotion and marketing suitable for the Smart Age.

Quality Characteristics of Korean Domestic Commercial Rosé Wines (국산 시판 로제 와인의 품질 특성)

  • Park, Jung-Mi;Park, Hyejin;Jeong, Changwon;Choi, Wonil;Kim, Sidong;Yoon, Hyang-Sik
    • The Korean Journal of Food And Nutrition
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    • v.30 no.5
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    • pp.889-899
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    • 2017
  • To investigate the quality characteristics of domestic $ros{\acute{e}}$ wines marketed in Korea, 11 kinds of wines were purchased at the Korea Wine Festival in 2016. The color, physiological activity, aroma component and sensory evaluations were conducted. The hue value of $ros{\acute{e}}$ wines ranged from 0.592 to 1.990, with the Ro7 of Delaware having the highest value. The brightness of $ros{\acute{e}}$ wines ranged from 42.96 to 94.99, the redness from 3.20 to 59.37, and the yellowness from 8.43 to 24.83. Of the 11 $ros{\acute{e}}$ wines evaluated, 1 was a dry wine and 10 were sweet wines. The average sugar content of the sweet wines was 73.89 mg/mL. Among the organic acid contents, malic acid ranged from 0.214 to 2.903 mg/mL, and lactic acid content ranged from 0 to 3.423 mg/mL. Malolactic fermentation differed, depending on the source. The total polyphenol content of $ros{\acute{e}}$ wines ranged from 50.55 to 99.55 mg%, the anthocyanin content was 2.12 to 213.30 mg/L, and the DPPH radical scavenging activity of $ros{\acute{e}}$ wines was between 73.75 to 90.41%. A total of 41 volatile components were detected, including 7 alcohols, 22 esters, 4 terpenes, 3 acids and 5 other compounds. Of these, 9 compounds had odor activity value(OAV) greater than 1; these were identified as 1-propanol (alcohol, pungent), 3-methyl-1-butanol (harsh, nail polish), ethyl butanoate (strawberry, lactic), isopentyl acetate (fresh, banana), ethyl hexanoate (green apple, fruity), ethyl octanoate (pineapple, pear, floral), ethyl decanoate (fruity, fatty, pleasant), linalool (flower, lavender) and limonene (lemone, orange). As a result of the sensory evaluation, the Ro5 wine made from Campbell Early grape, and having a good color, flavor and taste, was the most preferred.

Economic Valuation of the Creation Project of Snow Crab Spawning and Habitat Ground (대게 산란·서식장 조성사업의 경제성 평가: 울진·영덕군의 사례를 중심으로)

  • Kang, Seok-Kyu
    • The Journal of Fisheries Business Administration
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    • v.51 no.4
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    • pp.19-45
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    • 2020
  • This study is to evaluate economic effect of the creation project of snow crab, Chionoecetes opilio, spawning and habitat ground in Uljin and Youngdeok county. The main results of this study are summarized as follows: first, 14,400 million won was invested in the creation project cost of Chionoecetes opilio spawning and habitat ground of Uljin and Youngdeok County from 2015 to 2020. Second, the creation project of Chionoecetes opilio spawning and habitat ground directly provides fishing benefits, festival benefits, research and development benefits and employment benefits. Third, on the basis of above benefits, the creation project of Chionoecetes opilio spawning and habitat ground has net present value of 29,900.53 million won, internal rate of return 16.9%, and benefit-cost of 2.91 under a 4.5% social discount rate. Also, the creation project creates 195 jobs. This indicates that the creation project of Chionoecetes opilio spawning and habitat ground not only contributes to the increase in the income of coastal fishery and fishing villages but also to the job making. The result of this study provides useful information to policy makers or project managers as it shows that the project to create spawning and habitat ground should be carried out in consideration of the resource and biological characteristics of individual fish and that economic assessment logic should also be developed based on this. Also, it proves that the project to create a snow crab spawning and habitat ground is a national and local infrastructure project that increases the actual fishing income in the region. At the same time, it maintains the reproducibility function of most fish species, along with enhancing the people's benefits such as fishing village tourism and marine product consumption. Moreover, it provides useful information on budgeting for the continuous development of snow crab spawning and habitat ground in the mid to long-term.

Economic Effect of the Creation Project of Octopus Ochellatus Spawning and Habitat Ground: the Case of Taean County (주꾸미 산란·서식장 조성사업의 경제적 효과 : 태안군의 사례)

  • Kang, Seok-Kyu
    • The Journal of Fisheries Business Administration
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    • v.49 no.4
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    • pp.109-129
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    • 2018
  • This study is to evaluate economic effect of the creation project of Octopus Ochellatu spawning and habitat ground in Taean County. The main results of this study are summarized as follows: first, the creation project cost of Octopus Ochellatus spawning and habitat ground invested in Taean from 2015 to 2017 was 3,400 million won. Second, The creation project of Octopus Ochellatus spawning and habitat ground directly provides fishing benefits, recreational boat fishing benefits, festival benefits, research and development benefits, and employment benefits. Third, on the basis of above benefits, the creation project of Octopus Ochellatus spawning and habitat ground has a net present value of 14,478 million won, internal rate of return 60.8%, and benefit-cost of 5.03 under a 4.5% social discount rate. Also, the creation project creates 47 jobs. This indicates that the creation project of Octopus Ochellatus spawning and habitat ground contributes not only to the increase in the income of coastal fishery, recreational boat fishing business and fishing villages but also to the job making. In conclusion, with all these results, a project for making spawning grounds and habitats in the specified region gives species more numerically abundant and this gives more profits to fishermen in the coastal area. In addition, this project helps to make attractions to visitors or people who came to those specified regions to participate in events or have recreation, which means it improves profits to that fishing village and improve a settlement condition.