• 제목/요약/키워드: Value network

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VAB 모델을 기반으로 한 e-커머스 플랫폼 특성과 플랫폼 확장 서비스 이용 의도 사이의 실증연구: 네트워크 효과의 조절 효과를 중심으로 (An Empirical Analysis of the Relationship Between Traits of e-Commerce Platform and Intention to Use Platform Extended Service Based on Value-Attitude-Behavior : The Moderating Effect of Network Impact)

  • 이민영;김상현;박현선
    • 한국정보시스템학회지:정보시스템연구
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    • 제31권2호
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    • pp.289-320
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    • 2022
  • Purpose The purpose of this study is to empirically investigate impacts of e-Commerce traits on intention to use platform extended services based on Value-Attitude-Behavior(VAB) framework as well as the moderating effect of network impact as the current e-Commerce platforms provide more extended services to their customers. Design/methodology/approach The research model was developed based on the literature review and VAB framework in order to empirically investigate impacts of e-Commerce platform characteristics. The survey was conducted in order to test proposed hypotheses. 298 collected responses were analyzed for the structural equational modeling(SEM) with SmartPLS 3.0. Findings Findings show that all proposed hypotheses were supported with exception of responsiveness. Among five constructs represented as e-Commerce platform characteristics, product variety had a highest impact on platform value. In addition, this study confirmed that the variable - network effect - strength the relationship between platform attitude and intention to use extended service.

Multi-Sided Networks of Digital Platform Ecosystem: The Case of Ride-Hailing in Indonesia

  • Mohammad Nabil Almunawar;Muhammad Anshari
    • Asia pacific journal of information systems
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    • 제30권4호
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    • pp.808-831
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    • 2020
  • The business world has been undergoing a digital transformation. The adoption of multi-sided digital platform across the world has sped up this transformation. Multi-sided digital platforms create value by mediating interactions and transactions of distinct groups of users. A platform and its stakeholders need to be considered as a business ecosystem. Elements or components in the ecosystem exchange values and together form a network of exchange values. The objective of this paper is to construct a framework for crafting and observing digital business ecosystems. The foundation theories used to construct the framework are transaction cost economy (TCE), multi-sided markets, and value network. This paper uses Go-Jek, a growing ride-hailing platform from Indonesia, as a case to discuss how the framework works in mapping Go-Jek's digital business ecosystem, and then explain its expansion strategy. This paper has both theoretical and managerial contributions. It provides a formal definition of digital business ecosystems as a network of exchange values. The framework does not only help studies the existing business ecosystems but also can be used to craft a new business ecosystem. It can also be used to study value exchanges within the ecosystem, assessing or crafting ecosystem expansion strategies.

윤리적 소비와 소비가치의 관계에 대한 소비자 인식 변화: 소셜 빅데이터를 활용한 윤리적 소비와 소비가치의 키워드 변화 분석을 중심으로 (A Study on the Changes in Consumer Perceptions of the Relationship between Ethical Consumption and Consumption Value: Focusing on Analyzing Ethical Consumption and Consumption Value Keyword Changes Using Big Data)

  • 신은정;고애란
    • Human Ecology Research
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    • 제59권2호
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    • pp.245-259
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    • 2021
  • The purpose of this study was to analyze big data to identify the sub-dimensions of ethical consumption, as well as the consumption value associated with ethical consumption that changes over time. For this study, data were collected from Naver and Daum using the keyword 'ethical consumption' and frequency and matrix data were extracted through Textom, for the period January 1, 2016, to December 31, 2018. In addition, a two-way mode network analysis was conducted using the UCINET 6.0 program and visualized using the NetDraw function. The results of text mining show increasing keyword frequency year-on-year, indicating that interest in ethical consumption has grown. The sub-dimensions derived for 2014 and 2015 are fair trade, ethical consumption, eco-friendly products, and cooperatives and for 2016 are fair trade, ethical consumption, eco-friendly products and animal welfare. The results of deriving consumption value keywords were classified as emotional value, social value, functional value and conditional value. The influence of functional value was found to be growing over time. Through network analysis, the relationship between the sub-dimensions of ethical consumption and consumption values derived each year from 2014 to 2018 showed a significantly strong correlation between eco-friendly product consumption and emotional value, social value, functional value and conditional value.

기업간 전자상거래 성과 제고를 위한 가상시장의 지식확산체계에 관한 연구 (A Study on Knowledge-Diffusing Mechanisms of e-Marketplace to Promote Performances of B2B Transactions)

  • 정종식
    • 지식경영연구
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    • 제3권2호
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    • pp.17-30
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    • 2002
  • The emergence of business-to-business e-marketplace spanning both vertical and horizontal markets has relandscaped the competitive playing field in nearly every industry over the past few years by aggregating scale and spends, increasing market and value chain transparency, automating transactions along the value chain. The traits uncovered in business-to-business e-marketplaces are the taking initiative of leading companies in e-marketplace, value chain composing of promoting commerces etc, wide alliance network, and B2B in relation to B2C etc.

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O2O 배달 앱 플랫폼 서비스에서 공급 업체의 지속이용의도에 영향을 미치는 요인에 관한 연구 (A Study on Factors Affecting Vender's Continuous Use Intention in O2O Delivery App Platform Service)

  • 이재광;최영우;임은주;김유민;안새롬;김민정
    • 한국IT서비스학회지
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    • 제20권2호
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    • pp.13-31
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    • 2021
  • Recently, delivery app services based on the O2O platform are increasing rapidly. Accordingly, various studies on O2O service have been conducted. Most of the studies are on consumer behavior in O2O services, and few studies on platform vendors have been conducted. Therefore, this study empirically analyzed the factors affecting the vender's intention to continuous use in the O2O delivery app platform service. Based on prior researches, we set the quality characteristics and network characteristics of the O2O platform as independent variables. The quality characteristics of the O2O platform consisted of system quality, information quality, and service quality, and the O2O platform network characteristics consisted of network externality and platform reputation. Perceived value and switching cost were set as mediated variables, and vender's intention to continuous use was set as dependent variables. For empirical analysis, we conducted a survey targeting vendors of O2O delivery app platform service, and conducted frequency analysis, factor analysis, reliability analysis, and regression analysis. As a result of the analysis, the quality characteristics of the O2O platform, such as system quality, information quality, service quality, and O2O platform network characteristics, showed that network externality and platform reputation had a positive effect on perceived value. The perceived value was found to have a positive effect on the switching cost and the intention to continuous use, and the switching cost was found to mediate the perceived value and the intention to continuous use. This study can contribute to the establishment of platform operation strategy as an empirical analysis on the factors that influence the intention of O2O platform vendors to use the platform continuously.

Implementation of Drug Delivery Constitution for Inpatient based on the Position Tracking System

  • Kim, Jeong-lae;Yoon, Su-yeon;Gil, Sang-hee;Park, Bo-geun;Jeong, Hyun-woo
    • International Journal of Advanced Culture Technology
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    • 제9권4호
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    • pp.402-408
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    • 2021
  • We are designed the delivery constitution technique that is to be measure the safe RFID statusof thewireless delivery system level (WDSL) on the delivery system tracking system. The delivery system level condition by the delivery system tracking system is organized with the RFID system. As to inspection a wireless network of the wireless network, we are found of the delivery value with wireless network by the upper take form. The concept of delivery system level is organized the reference of wireless level for delivery signal by the delivery RFID tracking system. Further, symbolizing a safe deliveryof the WDSL of the medium-minimum interval of the RFID tracking system, and the delivery wireless network RFID that was the delivery value of the far delivery of the DSTS-FA-φMED-MIN with 5.80±1.20 units, that was the delivery value of the convenient delivery of the DSTS-CO-φMED-MIN with 4.06±(-0.04) units, that was the delivery value of the flank delivery of the DSTS-φMED-MIN with 0.91±0.07 units, that was the delivery value of the vicinage delivery of the DSTS-VI-φMED-MIN with 0.18±(-0.03) units. The RFID will be to look into at the safe of the RFID tracking systemwith wireless network bythe delivery system level on the WDSL that is supply the wireless tracking system by the delivery system level system. We will be possible make to curb of a tracking system that to put the wireless signal and to use of the delivery data of RFID level by the delivery system.

실시간 이동 측위 적용을 위한 Network-RTK(VRS) 정확도 분석 (Accuracy Analysis of Network-RTK(VRS) for Real Time Kinematic Positioning)

  • 노선준;한중희;권재현
    • 한국측량학회지
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    • 제30권4호
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    • pp.389-396
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    • 2012
  • 최근 다양한 산업분야에서 실시간으로 정밀한 이동체의 위치에 대한 요구가 증가함에 따라 GNSS(Global Navigation Satellite System)를 이용한 실시간 이동 측위에 대한 연구 및 활용이 늘어나고 있다. 본 연구에서는 Network-RTK(VRS)를 실시간 이동 측위에 적용하기 위해, 수 cm 수준의 정확도를 보이며 실시간 이동 측위에 널리 사용되고 있는 RTK를 기준으로 Network-RTK(VRS)의 이동 측위 정확도를 분석하였다. 그 결과, Network-RTK(VRS)는 모호정수가 고정된 상태에서 수평 방향으로 2cm, 수직 방향으로 7cm의RMS를 보였으며, 가시 위성 개수가 줄어들어 모호정수를 상실한 구간에서는 수 m의 RMS를 갖는 것으로 확인되었다. 또한 Network-RTK(VRS) 이동 측위 시 수신기 내부에서 실시간으로 제공되는 위치 인자를 분석한 결과, quality 값이 0.1m 이하일 때 수평 10cm, 수직 20cm 이내의 위치 정확도를 보였으나, quality 값이 0.1m 를 초과할 경우에는 수m의 현저하게 떨어진 정확도를 보였다. 따라서 Network-RTK(VRS)를 정밀한 실시간 이동 측위에 적용하기 위해서는, 위치 정확도의 정보를 포함한 quality 값들을 확인하면서 측위를 실시해야 할 것 이다.

The Possibility of Neural Network Approach to Solve Singular Perturbed Problems

  • Kim, Jee-Hyun;Cho, Young-Im
    • 한국컴퓨터정보학회논문지
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    • 제26권1호
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    • pp.69-76
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    • 2021
  • 최근 특이성 교란 미적분 경계값 문제를 해결하기 위해 신경회로망 접근이 연구되고 있다. 특히 다양한 학습 알고리즘을 가진 백프로파게이션 알고리즘에 의해 훈련하는 피드-포워드 신경회로망의 이론적 모델이 제시되고 있으며, 딥러닝, 전이학습, 연합학습 등의 신경회로망 모델이 매우 빠르게 개발되고 있다. 본 논문의 목적은 특이성 교란 문제를 점근법적 방법과 함께 해결하기 위해 고도의 정확성과 속도를 가진 신경회로망 접근법에 관해 연구하는 것이다. 이를 위해 본 논문에서는 특이성 교란문제의 결과치와 교란되지 않은 문제의 결과치의 차이에 대해 신경회로망 접근 식을 사용하여 시뮬레이션 하였고 신경회로망 접근식의 효율성도 제시하였다. 결론적으로 특이성 교란 문제를 수식이 아닌 단순한 신경회로망 접근으로 효율적으로 해결할 수 있음을 제시한 것이 본 논문의 주요 기여사항이다.

기포설된 광케이블 특성측정과 이 선로조건에 대한 SDH 및 DWDM 광전송장치 전송특성측정과 시뮬레이션 (Characteristic Measurement for Ready-Deployed Optical Cable and Simulation for SDH and WDM System Existing Conditions)

  • 이성원;김영범
    • 한국신뢰성학회지:신뢰성응용연구
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    • 제1권2호
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    • pp.121-138
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    • 2001
  • Due to large demand for high speed and great capacity for data transfer, WDM, which uses the wavelength division multiplexing technique, is known as alternative way to satisfy those demand for its flexible network operation and management, easy network expansion with existing networks, and enhancement of efficient data transfer rate. For these reasons, a new high capacity WDM optical communication network plan was established. Therefore, the quality of currently deployed optical cables with 81.6 km in length should be assessed to ensure if high capacity WDM system could be implemented on existing optical cables. Two important characteristic parameters, Transfer Loss and PMD (Polarization Mode Dispersion), were measured to evaluate quality of existing optical cable. Transfer Loss was measured at 0.244 dB per kilometer, which is lower than the design standard value at 0.275 dB/km. The measured PMD value gave at 0.030ps/km, and it, therefore, satisfies the value recommended by ITU-T (International Telecommunication Union-T) of 0.5ps/km. In addition, the transfer characteristic for existing 2.5 Gbps and 10 Gbps system were measured and evaluated, and the results showed that error-free transfer is very much feasible. Computer simulation for DWDM system, which is likely be a future backbone network in Korea, to assess the transfer characteristic using the same condition employed for 2.5 Gbps and 10 Gbps was carried out as well. The simulation verified that a stable network operation and reliable service could be provided.

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A Water-saving Irrigation Decision-making Model for Greenhouse Tomatoes based on Genetic Optimization T-S Fuzzy Neural Network

  • Chen, Zhili;Zhao, Chunjiang;Wu, Huarui;Miao, Yisheng
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제13권6호
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    • pp.2925-2948
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    • 2019
  • In order to improve the utilization of irrigation water resources of greenhouse tomatoes, a water-saving irrigation decision-making model based on genetic optimization T-S fuzzy neural network is proposed in this paper. The main work are as follows: Firstly, the traditional genetic algorithm is optimized by introducing the constraint operator and update operator of the Krill herd (KH) algorithm. Secondly, the weights and thresholds of T-S fuzzy neural network are optimized by using the improved genetic algorithm. Finally, on the basis of the real data set, the genetic optimization T-S fuzzy neural network is used to simulate and predict the irrigation volume for greenhouse tomatoes. The performance of the genetic algorithm improved T-S fuzzy neural network (GA-TSFNN), the traditional T-S fuzzy neural network algorithm (TSFNN), BP neural network algorithm(BPNN) and the genetic algorithm improved BP neural network algorithm (GA-BPNN) is compared by simulation. The simulation experiment results show that compared with the TSFNN, BPNN and the GA-BPNN, the error of the GA-TSFNN between the predicted value and the actual value of the irrigation volume is smaller, and the proposed method has a better prediction effect. This paper provides new ideas for the water-saving irrigation decision in greenhouse tomatoes.