• 벤처창업연구
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• 제10권6호
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• pp.143-153
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• 2015

최근 주택 시장에서 소비자의 투자가치가 미치는 영향력이 증가하고 있으나 투자가치와 구매 의사결정에 사이의 관련성을 규명한 연구는 제한적이다. 본 연구의 목적은 주거가치, 주거만족도, 투자가치, 그리고 매입의도에 미치는 영향력을 분석하는 것이다. 본 연구를 통해, 주거가치의 요인이 주거 만족도와 투자가치에 어떻게 영향을 미치는지를 파악한다. 마지막으로, 매입의도의 영향 관계를 분석하기 위해 585명 거주민을 대상으로 설문조사를 실시하였다. 분석방법은 SPSS 21.0, AMOS 18.0을 사용하여 기초통계, 신뢰도, 구조 방정식을 수행하였다. 연구결과는 다음과 같다. 첫째, 주거가치의 요인분석 결과 주거품질, 경제성, 브랜드, 접근성의 4개의 요인으로 분석되었다. 둘째, 주거가치 요인 중 주거품질과 브랜드는 주거만족도와 투자가치에 유의미한 영향을 미치는 것으로 나타났다. 마지막으로 주택시장에서 구매자의 긍정적인 투자가치와 주거만족도는 매입의도를 증가시키는 것으로 나타났다. 본 연구결과는 주택 구매자의 긍정적 투자가치와 주거만족도는 주택시장에서 매입의도를 증가시키는 것으로 나타났으며, 이는 결국 주택 수요자의 투자가치의 긍정적 전망이 주택 시장을 더욱 활성화 시킬 것임을 시사한다.

• 한국의류산업학회지
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• 제16권6호
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• pp.897-907
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• 2014

The purposes of this study are to classify consumption values and to examine the effects of consumption values on appearance management behaviors. Questionnaires data was obtained through adults over 20 years old of age (N=478) in Gyeonggi-do, Daegu and Kyungpook regions. Descriptive statistics, factor analysis, multiple regression analysis, t-test and ANOVA were applied. The results of this study are as follows. First, consumption values are composed of three factors such as differential value, material value and practical value. Appearance management behaviors are identified such as surgery/skin care, clothing care, weight training and hair care. The weight training in appearance management behaviors is the most preferred behavior. Second, the results of regression analysis are like as follows: The effects of consumption on plastic surgery/skin care are explained by the differential value, material value and practical value(-). On weight training and hair care, the differential value and material value have positively significant effects. The differential value has significant effects on all over appearance management behaviors. Third, there are signigicant differences in consumption values and appearance management behaviors according to demographic variables. The single, females in 20s and 30s with higher monthly income and payment have higher differential value and lower practical value. The single and female in 20s and 30s were more involved in appearance management behavior.

• 응용통계연구
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• 제26권5호
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• pp.797-806
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• 2013

메타분석은 이전의 연구들의 결과를 결합하기 위해 많은 분야에서 널리 사용된다. 메타분석 방법들 중에 p-value의 통합은 가장 단순한 방법이며 Tippett (1931), Fisher (1932) Stouffer 등 (1949) 등이 p-value를 통합하는 다양한 방법들을 제안하였다. 이 논문에서 우리는 지수분포에 기초한 새로운 p-value의 통합 방법을 제안하였다. 또한, 몬테카를로 모의시험 연구를 통해 제안된 방법과 이전의 방법들의 검정력을 비교하였다.

• 한국조리학회지
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• 제20권5호
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• pp.93-100
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• 2014

This study performed to identify the relationships among experiential value, brand image, satisfaction and customer loyalty in context of full-service restaurant, and to find the moderating effect of gender on the formulated model. SPSS 18.0 and AMOS 18.0 were employed to conduct frequency analysis, reliability analysis, exploratory and confirmatory factor analysis, and multigroup analysis to examine moderating effect. Results confirmed the validity and reliability and found significant relationships among the constructs. First, two factors of experiential value (e.g., aesthetic and economic value) have positive influence on brand image, satisfaction, and brand image was significant predictor of customer satisfaction. Second, satisfaction was significant antecedent of attitudinal loyalty and the attitudinal loyalty has influence on behavioral loyalty. In addition, current study identified moderating effect of gender between playfulness and brand image even though there was on significant relationship between both constructs. These results will be meaningful for developing marketing strategies and successful business especially for full-service restaurants.

• 한국의류학회지
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• 제27권2호
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• pp.209-218
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• 2003

The Purpose of this study is to investigate the effects of the perceived luxury characteristic and consumer's conspicuous consumption on the fashion luxury involvement. The subjects were Korean 443 women from 20's to 50's living in Seoul. The reliability analysis, confirmatory factor analysis and structural equation analysis by AMOS 4.0 were used for statistics analysis. The results are as follows; 1) The perceived aesthetic taste and luxurious aspect of fashion luxury directly influence on fashion luxury involvement through hedonic consumption value. 2) The perceived luxurious aspect and traditional value of fashion luxury directly influence on negative luxury consumption value, but negative consumption value does not influence on fashion luxury involvement. 3) The well-known brand orientation, face-saving consumption, and value orientation directly influence on fashion luxury involvement.

• Journal of the Korean Statistical Society
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• 제25권1호
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• pp.49-66
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• 1996

The singular value decomposition is one of the most useful methods in the area of matrix computation. It gives dimension reduction which is the centeral idea in many multivariate analyses. But this method is not resistant, i.e., it is very sensitive to small changes in the input data. In this article, we derive the resistant version of singular value decomposition for principal component analysis. And we give its statistical applications to biplot which is similar to principal component analysis in aspects of the dimension reduction of an n x p data matrix. Therefore, we derive the resistant principal component analysis and biplot based on the resistant singular value decomposition. They provide graphical multivariate data analyses relatively little influenced by outlying observations.

• 한국주거학회논문집
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• 제5권2호
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• pp.65-75
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• 1994

The purpose of this study was analyzed that the house purchasing behavior had on influence on the housing value and the life-style factors. For this purpose, the data were collected by using questionnaire distributed to 251. The data were analyzed by Factor Analysis, Pearson's Correlation Analysis and Multiple Regression Analysis. The major findings of this research were as follow: 1. The housing value factors were classified into condition of location, safety, esthetic, economic and prestige and human relation and approach. The housing life-style factors were classified into ostentation. 2. The house purchasing behavior were correlated with the housing value and the life-style factors. 3. The house purchasing behavior had an influence on the housing value and the life-style factors.

• 한국생활과학회지
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• 제17권5호
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• pp.927-938
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• 2008

The purpose of this study was to classify self-efficacy typology and analyze the relationship between self-efficacy and consumption value of college students as consumers. Data were gathered by surveying college students living in Daegu and Kyungbook area using convenient sampling. 513 questionnaires were used in the statistical analysis. Data were analyzed by frequency, factor analysis, cluster analysis, correlation analysis, ANOVA, and Duncan-test. The findings are as follows. The self-efficacy typologies of college students were classified into three groups such as challenging confident accomplish oriented, stable uncertain accomplish oriented, and stable accomplish oriented. In the relationship of the self-efficacy was related to the sub-variables of consumption value. The self-efficacy oriented group showed different all the sub-variables of consumption value factors.

• Journal of the Korean Data and Information Science Society
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• 제18권4호
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• pp.1135-1143
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• 2007

The singular value decomposition and the spectral decomposition are the useful methods in the area of matrix computation for multivariate techniques such as principal component analysis and multidimensional scaling. These techniques aim to find a simpler geometric structure for the data points. The singular value decomposition and the spectral decomposition are the methods being used in these techniques for this purpose. In this paper, the singular value decomposition and the spectral decomposition are compared.

• Journal of the Korean Data and Information Science Society
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• 제17권3호
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• pp.763-774
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• 2006

The purpose of this study is to identify relationship among service quality, service value and customer satisfaction of food service industries. The respondents included 120 customers of K-restaurant in the survey. Data were analyzed by confirmatory factor analysis and cause-effect analysis among the constructs. After research model testing, the following results was obtained : Service Value was influenced directly and positively by the service quality. And customer satisfaction was influenced directly and positively by the service value. But customer satisfaction was not influenced directly and positively by the service quality.