• Title/Summary/Keyword: Value Model

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A Study on the effect of Benefits and Sacrifices factors of e-commerce paid membership on the Perceived Value and Intention to contiue using e-commerce (이커머스 유료멤버십의 혜택과 희생요인이 지각된 가치와 이커머스 지속이용의도에 미치는 영향에 관한 연구: 쿠팡 로켓와우와 네이버 플러스 멤버십의 비교를 중심으로)

  • Park, So Eon;Lee, Sang Woo
    • The Journal of Information Systems
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    • v.33 no.1
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    • pp.133-157
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    • 2024
  • Purpose The purpose of this study is to identify the utility and sacrifice factors of paid membership in domestic e-commerce based on the value-based acceptance model, and to determine its impact on perceived value and intention to continue using e-commerce. Design/methodology/approach This study confirmed the perceived benefits and sacrifice factors of e-commerce paid membership through in-depth interviews, and verified the research model through an online survey. Findings The study identifies seven perceived benefit factors(differentiation, enjoyment, sharing, point benefit, discount benefit, contents benefit, and delivery benefit) and three perceived sacrifice factors(fee, opportunity loss, complexity). Structural model verification reveals that discount benefit, delivery benefit, and opportunity loss significantly impact the perceived value in Coupang Rocket Wow, while discount benefit, point benefit, and fee significantly influence the perceived value in Naver Plus membership. The perceived value of both memberships positively influences the intention to continue using the respective e-commerce platforms. A comparison highlights a significant difference in the impact of opportunity loss on perceived value between Coupang Rocket Wow and Naver Plus memberships.

Measuring the Service Quality, Perceived Value and Satisfaction in Namhaean Area Restaurants (남해안 지역 음식점들의 서비스 품질, 지각된 가치와 만족도의 평가)

  • Kang, Jong-Heon;Go, Beom-Seok
    • Journal of the East Asian Society of Dietary Life
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    • v.17 no.3
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    • pp.417-424
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    • 2007
  • The purpose of this study was to measure the effects that service quality, perceived value and satisfaction have on loyalty in Namhaean area restaurants. A total of 273 questionnaires were completed. The structural equation model was used as an analysis method to measure the causal effects of service quality, perceived value, satisfaction and loyalty. The results demonstrated that the structural analysis result for the data was an excellent model fit. The effect of service quality on value, the effect of perceived sacrifice on value, the effect of service quality on satisfaction, the effect of value on satisfaction, and the effect of satisfaction on loyalty were statistically significant. Moreover service quality had an indirect effect on satisfaction through perceived value, and service quality also had an indirect effect on loyalty through perceived value and satisfaction. Perceived value had an indirect effect on loyalty, and an effect through satisfaction. Perceived sacrifice had an indirect effect on satisfaction through perceived value, and it also had an indirect effect on loyalty, and an effect through satisfaction. Further study is still required, and should be aimed at identifying the causal mechanisms of constructs, such that restaurant managers might be better prepared to offer value and satisfaction to their customers.

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Current States and Effects of Role Model on the Expertise Development in Engineers (공학 분야 역할모델의 현황과 전문성 계발에 미치는 영향)

  • Park, Soowon;Cho, Eunbyul;Lee, ByungYoon;Shin, Jongho;Rhee, Shin Hyung
    • Journal of Engineering Education Research
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    • v.19 no.3
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    • pp.3-12
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    • 2016
  • The purpose of this study was to examine the current states of role model and effects on the expertise development in engineers (i.e., undergraduate students and experts in the field of engineering). Based on the previous studies, role model was categorized into two domain, general role model and value sharing role model. A total of 257 participants (162 undergraduate students, 95 experts) answered survey questions about their role model (the number of their role model, the frequency of meeting with them, and the number of sharing value with them), major confidence, knowledge acquisition, and research performance. The results showed that engineers had 1 or 2 general role models and that the contents of role model were different between the two groups. The value-sharing role model significantly predicted major confidence and research performance in undergraduate students whereas the number of general role model was closely associated with major satisfaction in experts. These results suggest that it is important for engineering major students to have general role model and value-sharing role model in order to enhance expertise development. Establishing infrastructure for having and meeting with role models can facilitate the development of personal expertise in engineers.

Effect of Shopping Value, Customer Satisfaction, Switching Barrier on Consumer Royalty of The Website (웹의 쇼핑가치, 고객만족, 전환장벽이 웹사이트충성도에 미치는 영향)

  • Lee, Ok-Hee
    • Fashion & Textile Research Journal
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    • v.12 no.1
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    • pp.60-67
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    • 2010
  • The purposes of this study were to investigate the impacts of shopping value, customer satisfaction, and switching barrier on consumer loyalty to website. For this purpose, the study tested covariance structural model which set relationships among independent variable(shopping value), meditated variables(customer satisfaction and switching barrier), and dependent variable(website loyalty). The data were collected from a sample of 239 internet shopper of college female students. The covariance structural model and research hypothesis analyzed by using SPSS 16.0 and AMOS 5.0 program. The results are as follows: First, the structural model is accepted significantly. Second, shopping value had a positive influence on customer satisfaction and switching barrier. Third, shopping value, shopping satisfaction of customer, and switching barrier had a positive impact on website loyalty. Forth, shopping value had a positive impact on website loyalty directly, it was found to have a indirect effect on website loyalty through customer satisfaction and switching barrier.

An Empirical Study on the Use of Intelligent Personal Secretary Service Based on Value-based Acceptance Model (가치 기반 수용모델에 기반한 지능형 개인비서 서비스 사용에 대한 실증 연구)

  • Kim, Sanghyun;Park, Hyunsun;Kim, Bora
    • Knowledge Management Research
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    • v.19 no.4
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    • pp.99-118
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    • 2018
  • Recently, individuals are interested in a variety of products and services based on artificial intelligence. Among those products and services, an intelligent personal assistants are attracting many attention from IT companies as a next generation platform. Thus, the main purpose of this study is to investigate effects of intelligent personal assistant's benefits on user's value formation and adoption behavior based on Value-based Adoption Model. In addition, the moderating effect of personal innovativeness is examined through empirical analysis. Based on the analysis with the data from actual users, the results show that usefulness, enjoyment, technicality and cost advantage have significant influences on perceived value and correspondingly have an effect on intention to adopt. Personal innovativeness is related to the relationship between perceived value and intention to adopt. These findings may provide important insights to the relevant field regarding the use and spread of intelligent personal assistants.

A Data Quality Management Maturity Model

  • Ryu, Kyung-Seok;Park, Joo-Seok;Park, Jae-Hong
    • ETRI Journal
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    • v.28 no.2
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    • pp.191-204
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    • 2006
  • Many previous studies of data quality have focused on the realization and evaluation of both data value quality and data service quality. These studies revealed that poor data value quality and poor data service quality were caused by poor data structure. In this study we focus on metadata management, namely, data structure quality and introduce the data quality management maturity model as a preferred maturity model. We empirically show that data quality improves as data management matures.

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Statistical Estimate and Prediction Values with Reference to Chronological Change of Body Height and Weight in Korean Youth (한국인 청소년 신장과 체중의 시대적 변천에 따른 통계학적 추정치에 관한 연구)

  • 강동석;성웅현;윤태영;최중명;박순영
    • Korean Journal of Health Education and Promotion
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    • v.13 no.2
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    • pp.130-166
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    • 1996
  • As compared with body height and body weight by ages and sexes, by means of the data reported under other researchers from 1967 to 1994 for 33 years, this study obtained the estimate value of body height and body weight by ages and sexes for the same period, and figured out prediction value of body height and body weight in the ages of between 6 and 14 from 1995 to 2000. These surveys and measurements took for one year from October 1st 1994 to September 30th. As shown in the 〈Table 1〉, in order to calculate the establishment, estimate value and prediction value of the chronological regression model of body height and body weight, by well-grounded 17 representative research papers, this research statistically tested propriety of liner regression model by the residual analysis in advance of being reconciled to simple liner regression model by the autonomous variable-year and the subordinate variable-body weight and measured prediction value, theoretical value from 1962 to 1994 by means of 2nd or 3rd polynomial regression model, with this redult did prediction value from 1995 to 2000. 1. Chronological Change of Body Height and Body Weight The analysis result from regression model of the chronological body height and body weight for the aged 6 - 16 in both sexes ranging from 1962 to 1994, corned from the 〈Table 2-20〉. On the one hand, the measurement value of respective researchers had a bit changes by ages with age growing, but the other hand, theoretical value, prediction value showed the regular increase by the stages and all values indicated a straight line on growth and development with age growing. That is, in case of the aged 6, males had 109.93cm in 1962 and females 108.93cm, but we found the increase that males had 1I8.0cm, females 1I3.9cm. In theoretical value, prediction value, males showed the increase from 109.88cm to 1I7.89cm and females from 109.27cm to 1I5.64cm respectively. There was the same inclination toward all ages. 2. Comparision to Measurement Value and Prediction Value of Body Height and Body Weight in 1994 As shown in the 〈Table 21〉, in case of body height, measurement value and prediction value of body height and body weight by ages and sexes almost showed the similiar inclination and poor grade, in case of body weight, prediction value in males had a bit low value by all ages, and prediction value in females had a high value in adolescence, to the contrary, a low value in adult. 3. Prediction Value of Body Height and Body Weight from 1995 to 2000 This research showed that body height and body weight remarkably increased in adolescence but slowly in adult. This study represented that Korean physique was on the increase and must be measured continually hereafter.

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Economic Valuation of the Korean Climate Change Mitigation and Adaptation Model (한국형 기후변화대응 분석모형의 경제적 가치)

  • Choi, Ie-Jung;Lee, Misuk
    • Journal of Korean Society for Atmospheric Environment
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    • v.30 no.3
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    • pp.270-280
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    • 2014
  • The objective of this research is to quantitatively valuate the economic value of analysis model related to climate change mitigation and adaptation. Due to the fact that the subject of this research, which is the Korean climate change mitigation and adaptation model, has not been actualized, a conjoint analysis applying stated preference data has utilized. As results, among the many attributes considered in this research, the value of the attribute related to reflecting Korea's current situation is analyzed to be largest in both greenhouse gas (GHG) mitigation model and climate change adaptation model. Additionally, if all the considered functional aspects are assumed to be feasible, the economic value of the Korean GHG mitigation model is assumed to be 60.3 billion Korean won(KRW) and the Korean climate change adaptation model is assumed to be 51 billion KRW.

A Decision-making Strategy to Maximize the Information Value of Weather Forecasts in a Customer Relationship Management (CRM) Problem of the Leisure Industry (레저산업의 고객관계관리 문제에서 기상예보의 정보가치를 최대화시키는 의사결정전략 분석)

  • Lee, Joong-Woo;Lee, Ki-Kwang
    • Korean Management Science Review
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    • v.27 no.1
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    • pp.33-43
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    • 2010
  • This paper presents a method for the estimation and analysis of the economic value of weather forecasts for CRM decision-making problems in the leisure industry. Value is calculated in terms of the customer's satisfaction returned from the user's decision under the specific payoff structure, which is itself represented by a customer's satisfaction ratio model. The decision is assessed by a modified cost-loss model to consider the customer's satisfaction instead of the loss or cost. Site-specific probability and deterministic forecasts, each of which is provided in Korea and China, are applied to generate and analyze the optimal decisions. The application results demonstrate that probability forecasts have greater value than deterministic forecasts, provided that the users can locate the optimal decision threshold. This paper also presents the optimal decision strategy for specific customers with a variety of satisfaction patterns.

Major Predictors of User's Continuance Intention to Provide information: In the Context of Online Community and Social Media

  • Kang, Jae-Jung;Kim, Yoo-Jung
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.2
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    • pp.113-122
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    • 2016
  • This study investigates how anticipated value(attainment value, intrinsic value, utility value, and reward value) and self-efficacy in providing information have an influence on continuance intention to provide information in the context of online community or social media. We propose a conceptual model for examining the framework for the effect of anticipated value on attitude toward providing information, and the effect of attitude toward providing information and self-efficacy in providing information on continuance intention to provide information. Proposed research model is empirically assessed using the survey data obtained from 221 respondents in Korea. Results show that attainment value and intrinsic value have a significant impact on attitude toward providing information, whereas utility value and reward value are found to be insignificant. In addition, attitude toward providing information and self-efficacy in providing information are positively and significantly related to continuance intention to provide information.