• Korean Journal of Construction Engineering and Management
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• v.10 no.4
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• pp.139-150
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• 2009

Objective of Urban regeneration is a recovery of urban utilities through a physical, environmental, cultural, industrial and economic regeneration. The current paradigm of urban regeneration is not a simple redevelopment as physical redevelopment or improvement. This study is proposed that value system management applied the benefit management, value system, Quality Function deployment for a value conflict of urban regeneration. There is a reason to conflict value that value system is unstructured. Because this study is proposed to establish the process of value system, and applied this process to Se-woon 4th area urban regeneration project. This study is analyzed to divide value system of urban regeneration program into city level, district level, zone level in district. An analysis of value system obtained through '2020 urban master plan', 'the downtown recreate a comprehensive plan', 'Se-woon New town plan'. It is proposed that value system management method through Between values correlation analysis and the order of priority deduction. These are obtained to use Delphi technique and Analytic Hierarchy Process(AHP)

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2009.04a
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• pp.211-216
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• 2009

Bidding systems in the domestic public construction work have been amended many times since the lowest-bidding system was implemented in 1951. However, this hasn't had much success. Competition in technical development among companies has declined as the contracts for buildings are given to company which submits the lowest price without considering traits of projects. In addition, as the construction market turns to the limitless competition system due to FTA(Free Trade Agreement), advanced techniques are needed to promote the national competitive power. Considering the needs of the times, Korean government announced that "Best Value Contract (Design-Bid-Build)" and "Bridging Contracts (Design-Build)" are included to 4 existing bidding systems in October 2007. Thus this study aims to suggest devised the evaluation criteria including major items for evaluating bidders, in order to establish and revitalize the best-value bid system successfully.

• Journal of the Korea Fashion and Costume Design Association
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• v.23 no.4
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• pp.1-17
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• 2021

This study was examined whether the experiential marketing factors proposed by Bernd Schmitt were applicable to the consumer behavior of active seniors. The study was analyzed the influence of SEMs have on value perception of brand and attitude formation as well as the behavioral intentions of active senior consumers and whether this effect differed between the level of commitment. For empirical analysis, frequency analysis, EFA, reliability, CFA, SEM, and multiple-group comparison analysis were performed. The results showed that sense and feel factor did not have a significant influence on the value perception of brand, while think factor had a positive effect on the value perception of brand. Act factor did not affect the value perception of brand; on the other hand, relate factor had a significant effect on the value perception of brand. The result of structural equation modeling also revealed that the value perception of brand had a positive influence on attitude formation and behavioral intentions. The result of multiple-group comparison analysis confirmed that the influence of act factor on value perception of brand differed according to the level of commitment, but the positive influence of act factor on value perception of brand was limited to the high-level of commitment group. As a result of the influence relate factor had on the value perception of brand, differences existed between the two groups, and the low-level of commitment group had a greater influence than the high-level of commitment group. So it will be effective for active senior consumers to form fashion communities and let them participate in to enhance positive consumer behavior toward fashion brands.

• Journal of the Korea Safety Management & Science
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• v.2 no.4
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• pp.139-151
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• 2000

Developing a new commercial product, it is need to connect the end users demand of quality to the industrial technology of company. For this reason, this study is to build up the users demand for the imminent marketing product of a certain company by Analytic Hierarchy Process, analyze quantitatively users subjective thoughts collected by Group Consensus, calculate the added-value of users demands and verify the consistency of users opinions by consistency-exponential-calculation. The added value obtained by this method is substituted into a user-demand item of Quality Function Deployment. And, the technical characteristic data transferred from the extracted essential factor for developing and manufacturing a new product is substituted into a technical characteristic item of QFD. The faculty of quality is firstly finished by this procedure. But, because the relation a technical characterization with users demand do not be known in new product, Wassermans method was introduced for the correlation users demand with technology and for the processing and marketing of a new product. The all assumption on this thesis was based on the reliable real data of a certain company.

• Journal of Korea Technology Innovation Society
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• v.2 no.2
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• pp.201-218
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• 1999

The article contains an introduction of possibility of applying Multi-Attribute Utility Theory(MAUT) for priority setting of R&D projects. MAUT is compared with AHP, which is widely used recently. These two techuiques are applied to set priorities of R&D projects In a Government-funded Research Institute. Six criteria are chosen from consultation with decision makers. They are composed of 1) validity as representative projects, 2) possibility of resource mobilization, 3) spillover effect of developed technologies, 4) possibility of success, 5) scope of participation and 6) clarity of research goal. To set priorities of R&D projects, SMART(Simple MultiAttribute Rating Technique) and DVM(Difference Value Measurement) out of many MAUT methods are used to design the utility function and to determine the weights among criteria. The aggregation model is additive on the assumption the criteria are independent. AHP executes pairwise comparisons for criteria and alternatives. From the results of the case study, the results and theoretical characteristics are compared.

• Environmental and Resource Economics Review
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• v.10 no.3
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• pp.345-366
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• 2001

Evaluating environmental impacts of regional development projects has critical importance in environmental management aspect. This paper uses multi-attribute utility theory as a basis for obtaining a value index to assess the environmental impacts and applies the theory to a specific Korean case study. To structure and quantify basic values for the assessment, we elicited important attributes, then refined and structured them into a hierarchy. An environmental multi-attribute index is constructed as a multi-attribute utility function, based on value judgments provided by a group of technical experts, policy makers, and a decision-maker at Korean Ministry of Environment. The implications of the results are also discussed. We found that the work and results can provide valuable insights for assessment of environmental consequences.

• 한국디지털정책학회:학술대회논문집
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• 2004.05a
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• pp.575-592
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• 2004

In modern dynamic management environment, there is growing recognition that? information & knowledge management systems are essential for CEO's efficient/effective decision making. As a key component to cope with this current, we suggest the management performance analysis syystem based on Knowledge Discovery in Database (KDD). The system measures management performance that is considered with both VA(Value- Added), which represents stakeholder's point of view and EVA(Economic Value-Added), which represents shareholder's point of view. The relation ship between management performance and some 80 financial ratios is analyzed, and then important financial ratios are drawn out. In analyzing the relationship, we applied KDD process which includes such as multidimensional cube, OLAP(On-Line Analytic Process), data mining and AHP(Analytic Hierarchy Process). To demonstrate the performance of the system, we conducted a case study using financial data over the 16-years from 1981 to 1996 of Korean automobile industry which is taken from database of KISF AS(Korea Investors Services Financial Analysis System).

• Journal of Korean Society of Industrial and Systems Engineering
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• v.29 no.1
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• pp.26-33
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• 2006

The potential needs as well as visible needs of customer should be considered in order to research and analyze of the customer data. The methods to analyze customer data is classified into customer segmentation, clustering analysis model, forecasting customer response probability model, analysis of the customer break rate model and new customer analysis model by the purpose. In this study, we developed the CW-CLV (Correlation Weight Customer Lifetime Value)method that used AHP(Analytic Hierarchy Process)rule for enhance the reliability of customer data and quantitative analysis of the customer segmentation, based on CLV(Customer Lifetime Value). We suggest to new variables and methodology from determined CW-CLV coefficients, because all of companies respect to the diversified customers classification and complexity of consumers needs. Finally, we unfolded any company's scheduling added new methodology using simulation and leaded conclusion about the new methodology.

• 한국디지털정책학회:학술대회논문집
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• 2003.12a
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• pp.191-210
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• 2003

In modern dynamic management environment, there is growing recognition that information & knowledge management systems are essential for CEO's Efficient/effective decision making, As a key component to cope with this current, we suggest the management performance analysis system based on Knowledge Discovery in Database (KDD). The system measures management performance that is considered with both VA(Value-Added), which represents stakeholder's point of view and EVA(Economic Value-Added), which represents shareholder's point of view, The relationship between management performance and some 80 financial ratios is analyzed, and then important financial ratios are drawn out. In analyzing the relationship, we applied KDD process which includes such as multidimensional cube, OLAP(On -Line Analytic Process), data mining and AHP(Analytic Hierarchy Process). To demonstrate the performance of the system, we conducted a case study using financial data over the 16-years from 1981 to 1996 of Korean automobile industry which is taken from database of KISFAS(Korea Investors Services Financial Analysis System).

• Proceedings of the Korea Technology Innovation Society Conference
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• 2001.05a
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• pp.389-408
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• 2001

Evaluating the results of National Nuclear R&D projects has critical importance in nuclear management aspect. This paper uses multi-attribute utility theory as a basis for obtaining a value Index to assess the results of nuclear R&D projects and applies the theory to a specific Korean case study. To structure and quantify basic values for the . evaluation, we elicited important attributes, then refined and structured them into a hierarchy. A multi-attribute index is constructed as a multi-attribute utility function, based on value judgments provided by a group of technical experts, policy makers, and decision-makers. The implications of the results are also discussed. We found that the work and results can provide valuable insights for assessment of nuclear R&D consequences.