• 한국멀티미디어학회논문지
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• 제24권3호
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• pp.481-493
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• 2021

Regional brands are recognized for their importance as one of the local public relations policies, but only the methods promoted by local government officials and outside experts are revealing limitations in self-reliance and sustainability. In order for a regional brand to succeed, it is necessary to develop and manage a brand that fits the characteristics of the region together with various stakeholders including residents. In this study, it was confirmed that regional brand evaluation indicators may vary depending on the stage of co-creation in the design process for regional brand development, and the type of value co-creation was determined through a classification method using the results of the evaluation index. According to the results of the study, the type of value co-creation that fits the local situation and characteristics can be derived by adjusting the stage of co-creation execution in the design process.

• 한국식품영양학회지
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• 제30권6호
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• pp.1252-1259
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• 2017

The objective of this study was to examine the effects of rice (R) and brown rice (BR) flour on the quality characteristics of morning bread. The quality characteristics of morning bread were determined by measuring the pH of the dough, dough raising power, moisture content, baking loss rate, specific volume, height, color value, texture analysis and sensory evaluations. The pH of the bread dough was highest on R1:BR2 and R0:BR3. The dough raising power and moisture content steadily and significantly decreased as the amount of added brown rice flour increased. The baking loss rate was highest on R3:BR0. The specific volume and height of morning bread were highest on R3:BR0 and R2:BR1. In color value, the L value decreased significantly as the amount of added brown rice flour increased, while a value and b value increased. The hardness, gumminess and chewiness of morning bread increased with an increase in brown rice flour. In consumer acceptability, R3:BR0, R2:BR1 and R1:BR2 showed the highest scores in all parameters. Characteristic intensity rating of roasted taste was lowest on R3:BR0. These results indicate that R2:BR1 showed similar quality characteristics as compared to morning bread without brown rice flour, with the optimal results appreciated with a 2:1 ratio of rice flour to brown rice flour.

• 동아시아식생활학회지
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• 제26권1호
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• pp.63-72
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• 2016

Asparagus (Asparagus officinalis L.) is a vegetable that has been reported to have a variety of pharmacological effects such as antioxidant and antitumor effects. In order to examine the quality characteristics and antioxidant characteristics of asparagus, asparagus Sulgidduck was prepared with different ratios of freeze-dried asparagus powder (0%, 0.5%, 1%, 2%, 3%, and 4%, w/w). As asparagus powder content in Sulgidducks increased, moisture contents of Sulgidducks decreased significantly. The pH of Sulgidducks decreased with higher amounts of added asparagus powder. Furthermore, the pH of Sulgidduck containing 4% asparagus powder showed the lowest value of 5.98. As asparagus powder content of Sulgidducks increased, L-value (lightness) decreased while a-value (redness) and b-value (yellowness) increased. In texture analysis, hardness and chewiness of Sulgidducks with freeze-dried asparagus powder increased with higher asparagus powder. The cohesiveness of Sulgidducks containing 4% asparagus powder showed the lowest value of 65.72%. Both total polyphenol content and DPPH (1,1-diphenyl-2-picryl hydrazyl) radical scavenging activity increased significantly with higher levels of asparagus powder content in Sulgidducks. In the sensory evaluation using a 7-point test, Sulgidduck containing 2% asparagus powder showed the highest sensory preference scores. Therefore, the results of this study suggest addition of 2% asparagus powder is the most appropriate ratio for making Sulgidduck with optimal quality characteristics.

• 품질경영학회지
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• 제52권2호
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• pp.255-274
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• 2024

Purpose: Non-Fungible Token (NFT) ART, based on NFT technology, represents a novel form of art that has recently garnered significant attention in the art market. NFT technology enables the assertion of ownership over digital data, introducing the concept of ownership into the digital realm. As digital data gains ownership, NFT ART is anticipated to be positively viewed as an investment and expected to become more active due to the characteristics of this new technology. Therefore, this study aims to verify the influence of NFT ART characteristics on perceived value. This study contributes to extracting the distinctive characteristics of NFT ART compared to other forms of art and to understanding the perceived value of NFT ART among consumers with purchasing experience. Methods: This study applied structural equation modeling to explore the relationships among the variables using SPSS 26.0 and R program version 4.2.3. A total of 320 questionnaires were retrieved, all of which were adopted as valid analytical samples without missing values. Results: The findings indicate that the decentralization, transparency, and scarcity of NFT ART positively influence the perceived usefulness and enjoyment among consumers, while security does not have a significant impact. This suggests that higher levels of decentralization, transparency, and scarcity in NFT ART enhance perceived usefulness and enjoyment for consumers, significantly influencing the perceived value. Furthermore, it was confirmed that these characteristics are considered important values and perceptions from the consumer's perspective. Conclusion: The research presents positive factors for the activating of purchases among consumers considering buying NFT ART. It emphasizes the necessity of benefits for all participants to activate the art market. Additionally, the perceived value provides crucial insights for inducing active purchasing behavior in the NFT ART market and serves as a foundational study for further research.

• 아태비즈니스연구
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• 제13권3호
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• pp.433-448
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• 2022

Purpose - The purpose of this study is to empirically analyze users' continuous use intentions using the characteristics of live commerce in China. Design/methodology/approach - Social presence, influence of information source (Wang Hong), convenience, marketability, reliability, personal innovativeness, and social influence were selected as elements that affect the perceived value of users, and an assumption that perceived value would affect continuous use intention was set. 515 samples were obtained from Chinese consumers through a Chinese online questionaire survey. IBM SPSS 26 and AMOS was used for statistical testing. Findings - First, social presence, Wang Hong, convenience, marketability, and reliability, which are the quality characteristics of live commerce services, affect the perceived value of users and user's continuous use intention. Second, the perceived value of users plays a mediating role between the quality characteristics of live commerce service and the continuous use intention. Third, personal innovativeness plays a moderating role in the effect of live commerce service quality on the perceived value of e-commerce users. Fourth, among the relative effects of the service quality characteristic variables, the relative effect of reliability is the greatest followed by that of convenience, marketability, and Wang Hong, in order of precedence, and the effect of social presence is the smallest. Research implications or Originality - South Korean government's plan to support for advancing into live commerce in China were presented as strategic implications for exporting South Korean products to China through online services including live commerce.

• 대한원격탐사학회:학술대회논문집
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• 대한원격탐사학회 2003년도 Proceedings of ACRS 2003 ISRS
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• pp.231-233
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• 2003

Agricultural land use generally shows specific temporal characteristics of NDVI obtained from satellite data. In terms of winter wheat, a higher value compared with other land use types in May and a considerably low value in June could be discriminative features of temporal change of NDVI. In this study, the author examined methods for estimating winter wheat sown area in sub-pixel level of coarse resolution satellite data using temporal characteristics of NDVI. Application of the methods to the major grain production area in China exhibited properly a spatial distribution pattern of winter wheat sown area.

• International Journal of Knowledge Content Development & Technology
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• 제3권2호
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• pp.67-94
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• 2013

This exploratory research explores the concept of a digital legacy as a general concept and as a collection of digital possessions with unique characteristics. The results reported in this article are part of a larger study. In Cushing (2013), the author identified the characteristics of a digital possession. In this study, these characteristics of a digital possession were utilized to explore how the characteristics of several digital possessions could form a collection, or a digital legacy. In addition to being explored as a collection of digital possessions, data was collected about the general concept of a digital legacy. In part I of the study, 23 participants from three age groups were interviewed about their general concept of a digital legacy. Five general characteristics describing a digital legacy were identified. In part II of the study, interview data from Cushing (2013) was used to create statements describing digital possessions. The statements were classified utilizing the archival concept of primary and secondary values, as well as the consumer behavior concepts of self extension to possessions and possession attachment. Primary value refers to the purpose for which the item was created, while secondary value refers to an additional value that the participants can perceive the item to hold, such as a perception that an item can represent one's identity. Using standard Q method procedure, 48 participants were directed to rank their agreement with 60 statements (written on cards), along a distribution of -5 to +5, according to the characteristics of the digital possession they would most like to maintain for a digital legacy. The ranked statements were analyzed using Q factor analysis, in order to perceive the most common statements associated with maintaining digital possessions for a digital legacy. Q method results suggested that most individuals described the digital possessions they wanted to maintain for a digital legacy using various combinations of characteristics associated with primary and secondary values. This suggests that while some participants will respond to personal archiving based on the concept of preserving identity (a perceived secondary value), this will not appeal to everyone. Information professional could consider this difference in appeal when marketing personal archiving assistance to patrons.

• 한국지역지리학회지
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• 제16권1호
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• pp.59-75
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• 2010

본 연구에서는 지가 형성 요인에 대한 서울시 고등학생들의 인식 특성에 대해 분석하였다. 연구 결과를 요약하면 다음과 같다. 첫째, 공시지가 산정과 관련 있는 지가 형성 요인이 공시지가 산정과 관련 없는 그 밖의 요인보다 지가에 영향을 미치는 정도가 더 크다고 인식하고 있다. 둘째, 학생들은 상대적 요인이 절대적 요인보다 지가에 영향을 미치는 정도가 크다고 인식하고 있다. 셋째, 5개의 평가 척도로 구분하여 살펴본 결과, 지가에 영향을 미치는 정도가 가장 큰 것은 주요 시설과의 거리이고, 가장 미약하게 영향을 미치는 것은 토지 이용 현황으로 인식하고 있다. 13개의 요인 중에서는 편의 시설과의 거리는 가장 크게, 토지의 모양이 가장 미약하게 지가에 영향을 미치는 것으로 인식하고 있다. 넷째, 최고가 또는 최저가 지점 선택에 대한 인식과 지가 형성 요인이 지가에 영향을 미치는 정도에 대한 인식 사이에는 차이를 보이고 있다. 마지막으로, 지가 형성 요인에 대한 인식 결과와 성제 지역의 지가의 분포와 지가에 영향을 미치는 정도에 대한 연구 결과를 비교해보면, 비슷한 결과를 보이기도 하지만, 다른 결과틀 보이기도 하였다.

• 복식
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• 제57권2호
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• pp.172-189
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• 2007

The purpose of this study was to identify the characteristics of ambivalent consumption appeared in the purchase behavior of apparel products by the 4Ps element of marketing mix and to clarify the relation between consumption value and clothing involvement that were the antecedent variable. Among the 4Ps element of marketing mix, brand was selected in the exterior criteria of products, and fashionability was selected in the internal criteria of products. Meanwhile, it was considered that there were no objects of conflicted or ambivalent criteria in the element of promotion. Finally, brand, fashionability, price, place, etc. were selected as the elements of marketing. A self-administered questionnaire was distributed to 550 subjects from Jun, 8th, 2006 to Jun, 22nd, 2006; 507 were used for the data analysis. The results from data analysis were following: firstly, it was identified that ambivalent consumption showed up, as the result from measuring the individual conflicting consumption by elements. Brand was the highest in the frequency of ambivalent consumption among the elements of marketing mix, and price, place, and fashionability were followed. Secondly, by product characteristics, the frequency of ambivalent consumption of casual shirt, group II, was lower than that of mountain climbing jacket, group III, in the brand element and the price element. Thirdly, as the results from conducting factorial analysis to consumption value, it had 5 dimensions, which were practical value, distinguishable/aesthetic value, conspicuous value, social/confirmative value, and enjoyable value. Also clothing involvement was classified into 4 dimensions of emotion, fashionability, symbolic and brand involvement in the result from conducting the factorial analysis to clothing involvement. Fourthly, the mean of ambivalent consuming group by each element was highest among that of other consuming groups in all the dimensions. Fifthly, ambivalent consuming group had the highest mean among other consuming groups in all the dimension of clothing involvement, such as emotion, fashionability, and symbolic by each element of marketing mix, and it means that overall, ambivalent consuming group is highly involved in all the dimension of clothing involvement.

• 지능정보연구
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• 제29권4호
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• pp.395-413
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• 2023

본 연구는 가전 오프라인 매장에서의 고객체험특성이 지각된 가치와 재방문 의도에 영향을 미치는 영향관계에 대해 연구하였다. 전국 매장을 100여개 이상 보유한 가전 오프라인 유통 중에서 가전 양판점 2개(하이마트, 전자랜드), 대형마트 3개(이마트, 홈플러스, 롯데하이마트), 가전 전문점 2개(LG 베스트샵, 삼성 디지털프라자)를 선정하였으며, 해당 가전 매장을 최근 6개월 내 방문하여 구매한 경험이 있는 서울, 경기, 인천지역의 20대 이상 남녀를 대상으로 설문 조사를 진행하였다. 조사 결과 총 330부의 표본에 대해서 PLS(Partial Least Squares) 구조방정식과 SPSS 통계패키지를 이용하여서 통계 분석을 진행하였다. 본 연구를 통해 다음과 같은 연구결과를 얻을 수 있다. 가전 오프라인 매장에서 고객체험특성이 소비자의 기능적 가치에 미치는 영향을 분석한 결과, 첫째, 교육적 경험, 일탈적 경험과 심미적 경험은 기능적 가치에 정(+)의 영향을 미쳤다. 하지만 오락적 경험은 기능적 가치에 영향을 미치지 못했다. 둘째, 교육적 경험, 일탈적 경험과 심미적 경험은 모두 감정적 가치에 정(+)의 영향을 미쳤다. 셋째, 기능적 가치와 감각적 가치는 모두 재방문 의도에 정(+)의 영향을 미쳤다. 네째, 브랜드 충성도는 기능적 가치, 감각적 가치의 재방문 의도 사이에서의 조절효과를 갖지 못한 것으로 확인하였다. 이 연구 결과는 고객체험 특성과 지각된 가치(기능적 가치, 감각적 가치), 재방문 의도 간의 구조적 관계를 보여주고 있다. 본 결과는 온라인 채널이 오프라인 채널의 생존을 위협하는 시기에 가전 오프라인 매장들이 어떤 활동을 해야 하는지에 대한 가이드라인을 제공해 준다.