• 인지과학
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• 제20권2호
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• pp.109-124
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• 2009

시각 정보와 청각 정보가 동시에 제시될 때, 두 정보가 모두 지각되기 보다는 시각 정보가 더 우세하게 지각되는 현상을 보게 된다. 이러한 현상을 시각 우세성 효과라고 한다. 이러한 시각 우세성 효과에 각 정보의 의미적 일치여부의 속성이 어떠한 영향을 주는 지를 살펴보고자 하는 것이 본 연구의 목적이다. 이에 목표자극이 되는 시각 정보와 청각 정보의 의미적 속성이 서로 일치하는 조건과 불일치하는 조건으로 구분하여 살펴보았다. 그 결과, 오류율의 분석에서는 의미적 일치 여부에 따라 시각 우세성 효과의 변화는 나타나지 않았으나, 반응시간의 분석에서는 의미적 일치 여부에 따라 시각 우세성 효과의 변화가 나타났다. 이는 과제의 특성에 따라 의미적 일치성이 시각 우세성에 미치는 효과가 달라질 수 있음을 시사하는 것이다.

• 한국실내디자인학회논문집
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• 제23권5호
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• pp.25-32
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• 2014

The purpose of this study is to analyze the expression method and visual characteristics of material utilized the lighting in terms of a visual aspect. The method of study is to establish standards for analysis and to classify type of visual effect and expression of that focused on preliminary study. And It is to grasp the visual expression characteristics of new materials. through analysis standards. The results of the study are as follows. First, 'decorativeness', 'symbolization', 'motion-images' and 'interactivity' were selected as the type of visual expression through the precedent studies. And it was classified the visual effects as 3 types like 'a light-emitting effect', 'steric effects' and 'movement effect'. Second, We could know that 'light-emitting effect' was expressed in 7-new materials, 'three-dimensional effect' was expressed in 3-new materials, and 'motion effect' in 4-new materials. Through that. We could know that the new materials represented with 'light-emitting effect' are much more than the other new materials. Third, the results of this study show that 'decorativeness' in the visual types was appeared to 'light-emitting effect' and 'three-dimensional effect'. 'symbolization' to 'light-emitting effect' and 'motion effect', 'motion-images' to 'three-dimensional effect' and 'motion effect' and 'interactivity' to 'light-emitting effect', 'three-dimensional effect' and 'motion effect'. And It was appeared to three effects in 'interactivity'. We could know that it is more effective to be presented the visual effect simultaneously to communication with the visual perception.

• 대한인간공학회지
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• 제33권6호
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• pp.543-551
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• 2014

Objective: The purpose of this study is to identify visual perception of and satisfaction with the orange peel effect of surface. The orange peel effect is a type of finish on painted or coated surface. Background: Gloss paint sprayed on a smooth surface (such as car body, smart phone, and electric home appliances, etc.) should also dry into a smooth surface. Then, a surface resembling the texture of an orange peel can be caused by some factors. The orange peel effect can degrade user's satisfaction with a product. Method: Visual perception and emotional satisfaction were subjectively evaluated using Likert scale. The significance of orange peel effect on visual perception and satisfaction were then analyzed by the analysis of variance. The correlation between visual perception and satisfaction was also analyzed. Results: Surface roughness significantly influenced visual perception and emotional satisfaction. The level of visual perception increased and emotional satisfaction decreased with the increase of orange peel effect. Emotional satisfaction decreased with the increase of visual perception level. Conclusion: It was identified that orange peel phenomenon on surface was a very important factor for emotional satisfaction. The orange peel effect on the surface of a product should be minimized to improve the emotional satisfaction of the product. Application: The result of this study can be applied to the texture design of the body of a car, smart phones, and electric home appliances, etc.

• International Journal of Advanced Culture Technology
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• 제11권2호
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• pp.366-374
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• 2023

Growing environmental awareness around the world has made environmental issues increasingly important in business. While most past research has focused on consumers' sustainable morals and lifestyles as the main motivations for eco-friendly consumption, few studies have examined the effect of traditional marketing programs on sustainable consumption. In this study, the author posited that delicate visual cues in store retail environments, particularly visual cues of the store interiors, affect the ways consumers evaluate the brand. The author specifically tested the effect of visual congruence, or the perceived fit between brands and visual cues in retail atmospheres, on perceived brand image and trust. The results of the online survey of 622 U.S. consumers indicated that visual congruence has a significant positive effect on consumer trust in the brand. The author also hypothesized that environmental concerns would moderate the relationships. consumers' subjective environmental concerns do not moderate the positive effect of visual congruence on trust in the brand.

• Journal of Oral Medicine and Pain
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• 제47권4호
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• pp.189-197
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• 2022

Purpose: Pain perception is affected by a wide range of contributing factors, including biological, psychological, and social factors. Although the provision of visual information could have a modulatory effect on pain perception, it is unclear whether such a visual effect might vary depending on the anatomical site and stimulation type. This study aimed to analyze the modulatory effect of visual information on the perception of sharp and dull pain in the face and hand and to assess the influence of individual fear levels on modulatory visual information. Methods: A total of 68 healthy male and female volunteers were recruited for this study. Pressure and pricking pain with and without visual information were induced on the masseter and thenar muscles, and alterations in pain threshold were evaluated. The survey was conducted using the Geop-Pain Questionnaire (GPQ). Results: The pricking pain threshold of the hand was significantly elevated when viewing the stimulated hand. This result indicated that the provision of visual information could decrease sensitivity to sharp pain in the hand. However, when correlating the GPQ score with the alteration in thresholds induced by visual information, no significant correlation was observed between the GPQ score and the threshold difference induced by visual information. This finding showed that the visual effect was not significantly affected by the fear level. Conclusions: This study showed that the effect of visual information on the pain threshold could vary according to the anatomical site and stimulation type. A better understanding of such a modulatory effect on pain perception might be useful for clinicians during painful therapeutic procedures.

• 대한통합의학회지
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• 제3권4호
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• pp.37-42
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• 2015

Purpose: This study was conducted to test the impact of The Dynamic Visual-Motor integration training has effect on the visual perception reaction velocity. Dynavision were used to measure data from the participating 24 students(K college). Method : The participants were the 24 students of 'K' College in Busan in there twenties. They were divided into the The Dynamic Visual-Motor integration training group and the control group. To know if the Dynamic Visual-Motor integration training has effect on the visual perception reaction velocity, the Dynamic Visual-Motor integration training was implemented triweekly for 4 weeks. In Dynamic Visual-Motor integration training the ball should be grasped with one hand and threw by an arm. Only the balls threw beyond the objective point were counted. The visual perception reaction velocity and the number of response were measured before and after experiment by Dynavision. Result : Firstly, the visual perception reaction velocity was increased in Dynamic Visual-Motor integration training group compared with control group. Secondly, the number of response was also increased in Dynamic Visual-Motor integration training group compared with control group. Conclusion : As a result of The Dynamic Visual-Motor integration training has an effect on the visual perception reaction velocity and the number of response. The Dynamic Visual-Motor integration training seems to be effective for cerebral apoplexy patient who has visual perceptional disability or cerebral palsy child in training for visual perceptional development or daily living activities development. Study participated by more detailed and practical patients in hospital is needed.

• 감성과학
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• 제13권3호
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• pp.475-484
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• 2010

본 연구는 의미적 속성을 가진 시각과 청각자극 간의 SOA(stimulus onset asynchrony)가 시청각 통합 현상에 미치는 영향을 살펴보고자 하였다. 시청각 통합 현상 중 표적을 의미하는 자극의 양상이 두 개 이상인 경우 표적에 반응이 빠르고 정확한 중복 표적 효과(redundant target effect)와 청각 자극에 비해 시각 자극에 대한 반응이 빠르고 정확한 시각 우세성 효과(visual dominance effect)를 중심으로 살펴보기 위해서 시각과 청각 단일 양상 표적 조건과 다중 양상 표적 조건을 구성하여 조건들의 반응시간과 정확률을 살펴보았다. 그 결과, 시 청각자극의 SOA가 변하더라도 중복 표적 효과는 이에 영향을 받지 않는 것으로 나타났으며, 두 자극 간의 SOA가 100ms 이상인 조건에서는 청각자극의 우세현상이 나타났다. 이러한 결과는 중복 표적 효과의 경우 두 양상자극 간의 SOA가 변하더라도 안정적으로 지속된다는 점을 시사하며, 청각자극의 경우 시각자극에 비해 약 100ms 이상의 시간적 이득조건이 마련되었을 때에 비로소 우세한 정보처리의 행동결과가 도출될 수 있음을 시사한다.

• 한국가정과학회지
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• 제4권2호
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• pp.123-140
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• 2001

The purpose of this study is to find the suitable suit design of mid-aged men by examining visual effects in Physical and Psychological side aspects. I used convenience sampling by considering sex and age distribution. These methods were used to analyze data that were frequency analysis, variate analysis, centesimal scale, primary factor analysis, three primary variate analysis, duality variate analysis, equation variate analysis and Cronbach's multiplex range verification 1. Image perception of men's suit was analyzed with arrangement, numbers of button, pattern and the shape of one's body and was divided into charming, youthfulness, modernism. affection and manly. 2. 1) There are partly resemblance difference in physical visual effect by the shape of body and suit design. 2) There are partly resemblance differences in psychological visual effect by one's shape and suit design. In conclusion arrangement, number of button and Pattern are very important to give an effect on whole visual effect man's suit. Also, these were felt differently in each types of body Therefore it is confirmed that the type of body is important fluent to make people perceive.

• 한국생활과학회지
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• 제16권5호
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• pp.1021-1029
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• 2007

The purpose of this study was to study visual evaluation by the variation in the location of the belt of skirt and slacks. The results were as follows: 1. The visual evaluation by variation in location of the belt of skirt and slacks were classified by 4 factor: attractive image, horizontal effect, ordinary image, vertical effect. 2. As the study investigated differences by each factor according to a belt location of a skirt and slacks, the attractive image factor showed a bigger difference than any other factors. Especially, the study evaluated that a low location of the belt exhibited a attractive image for a skirt than slacks. 3. 9cm and -3cm or -5cm displayed the slenderest and smallest look respectively for a skirt and slacks in a horizontal visual effect. -1cm, -5cm and -1cm were revealed tallest and longest look respectively for a skirt and slacks in a vertical visual effect. 4. The variation in location of the belt had more effects on a visual image than a visual effect.

• 한국콘텐츠학회논문지
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• 제9권6호
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• pp.92-103
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• 2009

컴퓨터 그래픽스 기술의 발달로 영화 초기에 사용되던 특수효과의 대부분은 컴퓨터 그래픽스 기술을 사용한 비주얼 이펙트 기술로 대체 되었다. 이러한 변화에 따라 현대 영화의 이펙트 장면은 감독과 비주얼 이펙트 제작자의 상호 소통에 의해 합의가 이루어진 후 제작된다. 하지만 감독과 비주얼 이펙트 제작자는, 스토리를 전달하기 위한 내러티브 언어와 컴퓨터 그래픽스의 기술 언어라는 각자의 언어를 사용한 커뮤니케이션으로 인해 제작과정의 많은 시행착오를 겪게 된다. 이 연구에서는 감독과 비주얼 이펙트 제작자의 원활한 커뮤니케이션을 돕기 위한 자료검색 시스템을 제안 하고자 한다. 제안된 시스템은 내러티브와 비주얼 이펙트 사용의 적절함을 인정받은 영화 14편에서 비주얼 이펙트가 사용된 장면을 찾아 내러티브와 비주얼 이펙트를 유형별로 분석하고, 사용된 컴퓨터 그래픽스 기술을 데이터베이스화하여 그 장면을 검색 할 수 있도록 만든 어플리케이션이다. 감독과 비주얼 이펙트 제작자는 이 어플리케이션을 통해 원하는 비주얼 이펙트 장면을 찾아 빠르게 장면에 대한 합의에 도달하여 합리적인 제작 파이프라인을 구축할 수 있도록 도울 것이다.