• 디지털콘텐츠학회 논문지
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• 제18권3호
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• pp.593-598
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• 2017

본 논문에서는 2016 서울 장미축제의 방문객들을 대상으로 축제 만족도 평가에 미치는 영향 요인들을 조사하고, 만족도가 높은 요인들을 파악함으로써 향후 축제 만족도를 평가 분석 할 수 있도록 데이터마이닝을 이용하여 만족도를 평가 분석하였다. 지역축제 만족도 평가와 분석을 위하여 축제장을 찾는 방문객들을 대상으로 설문조사를 실시하였고 조사된 데이터를 이용하여 데이터의 적합도를 검증하기 위하여 회귀분석을 실시하였다. 그런 다음 평가 분석을 위하여 데이터마이닝을 이용하였다. 회귀분석 결과 편의시설이 축제 만족도에 가장 많은 영향을 미치는 것으로 파악되었고, 데이터마이닝 분석 결과도 회귀분석과 동일하게 축제 만족도의 최대 중요 항목이 편의시설로 분석되었다.

• 한국생활과학회지
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• 제20권3호
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• pp.713-729
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• 2011

The purpose of this study is to suggest an activation plan for community centers. The community centers, categorized into 3 types by the number of visitors, were comparatively analyzed by their programs, operation, and visitors' opinion. 6 community centers in Heungduk-gu, Cheongju-city, their 6 operators, and their 220 visitors were the sample. This study surveyed community centers on the spot about their space characteristics and programs, interviewed operators, and asked questionnaires to visitors. The data of the 3 categorized centers were analyzed by frequency, average, and percentage. The following is the result: 1) The number of visitors was dependent on the type of residence and age of the residents. The activated community centers were found in residence type apartment blocks, and with an age group in its 40s. 2) The space satisfaction was dependent on the year of construction; it was higher with newer buildings and wider sizes. 3) All the centers were affirmative on the communication of the participants of programs. In conclusion, the activation plan of the community center has to comprise a renovation of old buildings, public promotion, and the development of programs taking into consideration the age group of the residents.

• KIEAE Journal
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• 제14권5호
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• pp.13-20
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• 2014

Museums have developed various needs of the visitors and exhibits over the past two centuries. Currently, they have multiple functions of display, conservation, research and public education about artworks and cultural events. Therefore, exhibits should be displayed in various ways so that visitors can feel inter-relations with exhibits. The exhibition areas of museums should be provided with the stable lighting environment for visitors and artworks. For the study, I selected four museums, which were the Seoul Museum, the Mimesis Art Museum, the Seoul Museum of Art in Nowon and the National Museum of Modern and Contemporary Art in Gwacheon, and I measured illumination levels of the selected Museums, and then, I surveyed the visitors' responses on the lighting conditions of them. According to the results, the measurements of the illumination levels in the four museums showed that the illumination levels of them were effectively controlled to display the art works. However, the illuminance levels at some areas that drew the natural light as lighting source were much higher than recommended illumination values for museum. In the mean time, the answers of questionnaires showed that the natural light were so effective to light the museums although the natural light provided some areas with high illumination levels.

• 한국환경생태학회지
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• 제23권2호
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• pp.169-176
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• 2009

본 연구는 변산반도국립공원 탐방객들의 탐방 후 평가를 통하여 만족도, 만족요인과 예측모형을 분석하여 실질적인 공원관리의 기초자료를 제공하는데 그 목적이 있다. 만족도 분석결과 내소사는 무분별한 취사행위, 불법포획 및 식물채취, 고성방가, 쓰레기 등, 격포는 혼잡도, 호객행위, 무분별한 이용, 잡상행위 등에 불만족하였다. 만족요인으로는 '이용자관리', '이용관리 I ' 요인이 내소사(65.1%)와 격포(68.4%)에서 가장 큰 영향을 미쳤으며, 만족도 예측모형에 있어서 내소사는 '경관자원의 훼손', '공원정보 부족', '혼잡도', '관리자의 친절 및 안내부족' 등이, 격포는 '경관자원의 훼손', '공원정보 부족', '잡상행위'. '숙박시설', '관리자의 친절 및 안내부족' 등의 순으로 만족도에 영향을 미치는 예측모형이 만들어졌다. 따라서 산악과 해안공원의 차별화된 관리기법이 요구되고, 관리전략이나 정책도 필요하지만 탐방객의 교육을 위한 제도적 장치가 필요하였다.

• 농촌계획
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• 제17권4호
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• pp.1-11
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• 2011

This study analyzed push, pull motivation factors and satisfaction of visitors who visited Yangdong village in order to maintain, conserve and seek for effective utilization of this village. The result of this study was summarized as follows. Firstly, the result was that 'personal relations' has a positive impact on 'regional environment' and 'amenities', 'the pursuit of knowledge' has a positive impact on 'regional environment' and 'amenities' on the correlation between the visit motivation and the visit satisfaction. Secondly, 'the pursuit of knowledge' and 'the desire to new experience' have positive impact on the visit satisfaction on a part of the push factor generally. Physical environment was a only factor that has a positive impact on the visit satisfaction on a part of the pull factors. Thirdly, the intention of recommendation was a only factor to has a positive impact on the visit satisfaction on the correlation between the intention of return visit, recommendation and the visit satisfaction. It was proved that the intention of return visit was strongly associated with the intention of recommendation. This result of this study confirmed the important pull and push factor to enhance the tourist attraction of Yangdong village. It will be helpful to make the preliminary data for planning and conservation guidance of traditional village.

• 한국관광식음료학회지:관광식음료경영연구
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• 제10권
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• pp.139-158
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• 1999

This study is concerned with analysis of user satisfaction for travel behavior. It is aimed at investigating the socioeconomic characteristics, motivation, and use pattern of the visitors at tour. For tourists' perception and preference analysis, multi-dimensional scaling was used. It is left that this type of marketing analysis of tourism and travel offers great potentional for those concerned with the developement and management of tourist vacation areas. First, the study demanstrated clearly that different tourist and portential visitors to a tourist area seek different benefit bundles from their vacation in a particular tourist areas. Second, it demonstrated that a benefit segmentation approach to tourism and travel would be the most effective that the demographic segmentation approach usually pursued in the tourism and travel industry. Form a methodological viewpoint, it has demonstrated an application of multidimensional scaling techniques to marketing in an important industry.

• 한국산림과학회지
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• 제95권2호
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• pp.188-193
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• 2006

Volunteerism is an emerging issue in public resource management such as forest recreation management. As volunteers, forest interpreters play a significant role in supporting and educating visitors to forest recreation areas. The purpose of this study was to examine forest interpreters' motivation and their job satisfaction. To collect data, a set of self-administered questionnaire was sent to 250 members of Chungbuk Forest Interpreters' Association during August and September of 2005. 152 completed questionnaires were returned. Principal component factor analyses yield five motivation factors and four satisfaction factors. All the factors were highly correlated.

• 한국환경생태학회:학술대회논문집
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• 한국환경생태학회 2008년도 추계 학술대회
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• pp.138-139
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• 2008

• 유통과학연구
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• 제14권9호
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• pp.133-147
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• 2016

Purpose - The Purpose of this study is to observe the value of LOHAS as an exhibition that is perceived to be a specialized local exhibition with good fame and differentiated advantage as well as the spectators' will to visit the exhibition coming from the future behavior intention of visitors. Research design, data, and methodology - In order to achieve the purpose of this study, This study organized questionnaire after setting a hypothesis based on the theoretical background from the parameters. verification of the hypothesis by statistically analyzing the answers for questionnaire follows. Finally, the implication of this study is drawn through comprehensive discussion while This study indicated from the limits of the study and future direction for research. This study set up a model to research the influence on the structuring factors in LOHAS exhibition in forming perceived value, customer satisfaction and future behavior intention. Frequency analysis was used for getting demographic characteristics, verification of plausibility, reliability of measured parameters and factors analysis. This study have performed verification of difference at selection property level based on multiple regression analysis and demographic nature. Results - To summarize the study result, through the verification of hypothesis about meaningful influence among structuring factors in LOHAS exhibition, perceived value and customer satisfaction shows some noticeable points to focus on. That is, it is established things that partial adoption and meaning relationship of partial influence. The perceived value affected both customer satisfaction and future behavior intention meaningfully. Conclusions - This study could note that in the structuring factors of LOHAS exhibition, perceived value for visitors and customer satisfaction play their roles positively on the future behavior intention. In conclusion, this study implies that strategic measures are necessary to fulfill the structuring factors of LOHAS exhibition as they would make positive impact on acknowledged value, customer satisfaction and future behavior intention to contribute to the growth and development of LOHAS exhibition. Also it suggests that the method to join each other with activities is necessary to strengthen the properties of the exhibition and position well to be a solid local exhibition.

• 한국경제지리학회지
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• 제16권2호
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• pp.247-261
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• 2013

'영산강살리기사업'은 하천의 원래 모습을 되살리고 새로운 수변공간을 조성하는 사업이다. 4대강살리기사업의 일환인 이 사업은 2009년 시작되었다. 2011년 10월 승촌보와 죽산보가 완공되었고, 하천양안에는 자전거 도로를 비롯하여 70개소의 수변공원이 조성되었다. 이 연구의 목적은 영산강살리기사업으로 조성된 수변공간과 자전거 도로를 이용하는 방문객의 이용행태와 만족도, 영산강살리기사업에 대한 평가 등을 분석하는 것이다. 방문객들은 산책, 자전거 타기 등과 관련한 여가 레저 활동을 목적으로 수변공간을 주로 이용하였고, 수변공간과 자전거 도로에 대한 만족도는 비교적 높았다. 영산강살리기사업에 대한 평가도 긍정적이었다. 그렇지만 수변공간 내의 편의시설 부족과 안내시설 개선이 주요 문제점으로 도출되었다.