• Title/Summary/Keyword: VISITORS ATTITUDE

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A Study on BMI, Self-esteem and Attitude toward Body Shape Perceived by Obese Adults (자신을 비만으로 지각하는 성인의 비만정도와 자아존중감 및 신체에 대한 태도)

  • Choi, Whan-Seok;Kim, Sook-Young;Moon, Sun-Young;Kim, Shin-Jeong
    • Research in Community and Public Health Nursing
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    • v.17 no.4
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    • pp.501-511
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    • 2006
  • Purpose: The purpose of this study was to investigate BMI, self-esteem and attitude toward body shape perceived by obese adults. Method: The subjects were 129 adults selected from visitors to the obesity clinics of three university hospitals in Seoul and Gyeonggi-do. Results: 1) Of the subjects. 26.3% appeared normal. 2) The mean BMI was 27.38. 3) The degree of self-esteem showed above average as 29.1 on the average. 4) The degree of attitude toward body shape showed above average as 27.2 on the average. 5) There were significant differences in BMI according to educational level (F=4.102, p=.019), in self-esteem according to sex (t=2.484, p=.014), educational level (F=2.781, p=.044), and medication or not (t=2.003, p=.048) and in attitude toward body shape according to age (F=3.059, p=.019), sex(t=-5.281, p=.000), diet or not(t=-3.286, p=001), exercise or not (t=-3.286, p=.001), and medication or not(t=-3.659, p=.000). 6) There were significant correlations between BMI and attitude toward body shape (r=.353, p=.000) and between self-esteem and attitude toward body shape (r=-.310, p=.000). Conclusion: The results of his study suggest that nurses need to help their patients have correct information about obesity.

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Perceived Value Influencing Loyalty in Ecotourist - Moderating Effects of Environmental Friendly Attitude - (생태관광객의 지각된 가치가 충성도에 미치는 영향 - 환경친화적 태도의 조절효과 -)

  • Ha-Young Jeong;Duk-Byeong Park
    • Journal of Agricultural Extension & Community Development
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    • v.30 no.2
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    • pp.83-101
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    • 2023
  • This study aims to examine the moderating effects of environmental friendly attitudes between perceived value and loyalty in ecotourists. A total of 210 valid questionnaires were collected from visitors to Saemangeum and Sihwaho during 7 days. The functional value, social value, and emotional value were identified as dimensions of perceived value from factor analysis. Results from regression analysis revealed that emotional value and social value positively influenced loyalty. Moreover, environmental friendly attitudes were found to moderate the relationship between loyalty and emotional and social values. The findings suggest that policy makers and practitioners consider environmental friendly attitude and perceived values in making ecotourism programs to sustain ecotourism destinations.

Study on Structural Relationship of Medical Information Quality, Usability, Attitude and Satisfaction of Hospital Web site According to Medical Examination and Treatment Subjects (진료과목에 따른 병원 웹사이트의 의료정보 품질과 사용성, 태도, 만족의 구조적 관계에 관한 연구)

  • Chang, Young-Il;Jung, You-Soo;Kim, Kyoung-Hwan
    • The Journal of Information Systems
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    • v.19 no.1
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    • pp.35-61
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    • 2010
  • The Internet marketing of hospital is being considered as a strategic requirement that can satisfy the customers. Therefore, it is very important to understand the effects of the medical information on the Internet on the actual consumers. In this study, the paths through which the attitude and satisfaction of the medical information consumers that visit hospital web site are formed for the medical information through the quality of the medical information on the Internet and usability of hospital web site were examined respectively according to the medical examination and treatment subjects that respectively deal with medical acts and cosmetic acts through light metabolism recovery. The usability of hospital web site, rather than medical information quality, had positive effects on the attitudes toward the medical information distributed in the corresponding web site and the satisfaction of use of hospital web site in the case of visitors of the hospital web site for the medical examination and treatment subjects of essential medical examination and treatment and emergency medical treatment, and, on the other hand, the result of analyzing the path of the medical examination and treatment subjects of cosmetics and functional improvement revealed that the medical information quality had positive effects on the medical information attitudes and the usage satisfaction of hospital web site. Accordingly, the attitudes toward the medical information distributed through the web site by the visitors of hospital web site is formed from the quality of medical information and web site usability, and, ultimately, they become generally satisfied with the hospital web site. Such process is revealed different1y according to the medical examination and treatment subjects for which consumers desire to obtain information.

A Study on the Factors Affecting Visitor's Attitude and Behavioral Intention to Visit Educational Farms (농촌교육농장 방문자의 행동의도 및 방문태도에 미치는 영향요인 연구)

  • Kwak, Byung-Jin;Noh, Gyoung-Soo;Shin, Ho-Kyun
    • Journal of Korean Society of Rural Planning
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    • v.22 no.1
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    • pp.37-48
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    • 2016
  • The purpose of this study is to provide an objective insight for factors that affect people's visiting behavior to educational farms. Second, this study aims to identify the underlying dimensions representing motivations and constraints for visiting educational farms. Third, this study explores differences among the classified groups with respect to structural relationships of each construct. Finally, identifying strategies of educational farm-related organizations could develop to reinforce visit motivations, offset visit constraints and ultimately increase behavioral intention for potential possible visitors to revisit and recommend educational farms. Empirical results of the study suggest implications for promoting the current farm villages and markets with many stakeholders in agricultural industries. Nevertheless, there are some limitations as followed: first, despite the possibility of their effects, the study did not consider other factors, which could affect revisiting behavior such as destination image, experiencing attributes etc. Second, the study needs improvements through longitudinal research because the cross-sectional research could not rule out the alternative explanations. The directions for the future study are as follows: first, future study requires time series approach instead of cross sectional approach. Secondly, future study might utilize comparative study regarding regional characteristics of educational farms or a nation-wide approach. Thirdly, future study can suggest a combined educational farms considering practical educational farm cases. Lastly, it is considered that developing evaluation measures such as quality authentication system will contribute to educational farms' stabilization.

Performance Evaluation of Information System for Health Center (보건소 정보시스템의 성과분석)

  • 채영문;이병화;최성해;김인숙;김찬호
    • Health Policy and Management
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    • v.3 no.2
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    • pp.1-24
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    • 1993
  • The purpose of this study is to analyze the effects of the health information system on the productivity and behavioral aspects of health workers as well as quality of services to the visitors using the Vaccination room at the Kwon Sun Ku health center located in Suwon city as a study subject. Three survery were conducted to measure the changes in productivity and adoptation process(knowledge, attitude, activity, and satisfaction) of health workers over time during the period of 20 months. In addition, the effects of the information system on the quality of services to the visitors were also masured 7 months after the 3rd survey by comparing the quality of services between the study health center and the similar health center as a control group. The following results were obtained. First, productivity of health workers has improved over time as they became familiar with the system. Second, knowlege and activity did not significantly changed, but attitude score unexpectly decreased in the second survey. This may be due to an effect of intensive training prior to the first survery. Third, quality of services for the study center was better than other health center. While the health information system had positive effects on the productivity as well as the adoptation process, there are several limitations to establish a causal effect relationship between the two variables. For example, the system has kept modified since its development to meet the changing needs of the workers, and this may affect the productivity more than the adoptation process. Furthermore, since the study subject was only one health oenter, it lacks representativeness to generalize the study findings. Therefore, more health centers should be included in the study to solve such problems in the future.

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The Effects of Self-development, Self-therapy, and Self-presentation Motivations on Quality of Life, Visitor Loyalty, and Omnivorous Cultural Engagement through Visitor Satisfaction in Art Museums: Examining the Moderation Effect of Age and Attitude toward SNS Posting

  • Minyeong Yi;Suna La
    • Asia Marketing Journal
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    • v.25 no.3
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    • pp.126-147
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    • 2023
  • This study investigates the effects of the fulfillment of self-motivation including self-development, self-therapy, and self-presentation on the outcomes such as subjective quality of life, omnivorous cultural engagement, and visitor loyalty via visitor satisfaction in art museums. The analyses on 285 valid survey responses demonstrated that fulfillment of self-development and self-therapy needs have significant positive influence on visitor satisfaction. The effect of fulfilling self-presentation need on visitor satisfaction was found to be moderated by attitude toward SNS posting, while the age factor, based on generations, did not show a significant moderation effect. It was also found that visitor satisfaction positively influences visitor loyalty, including intentions of revisit and recommendation. Increased satisfaction also enhances subjective QOL and omnivorous cultural engagement among art museum visitors, implying promising collaboration among cultural arts institutions. The findings have both theoretical and practical implications for enhancing visitor experiences and promoting diverse cultural engagement. Limitations and future research directions are also discussed.

Investigating Brand Page Engagement in the SNS Marketing Context

  • So-Hyuna Lee;Hee-Woong Kim
    • Asia pacific journal of information systems
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    • v.30 no.2
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    • pp.284-307
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    • 2020
  • Customer engagement has been the main objective of brand companies in their marketing through social networking sites (SNS). Facebook is the most popular platform for SNS marketing, especially for companies that try to engage with their customers by providing various values through their brand pages (i.e., brand communities). The management of brand pages, therefore, becomes "the means" by which to achieve the result ("the end") of SNS marketing, and visitors to the brand pages (i.e., brand communities) then come to have a favorable attitude toward the brand. Based on a "means-ends" framework, this study examines the development of engagement between customers and brands in terms of brand page engagement as the means objective and brand attitude as the ends objective in the context of Facebook. This study further examines the antecedents and consequences of brand page engagement based on the customer value theory with two-stage data collection. This study contributes to the literature by explaining the roles and effects of brand page engagement in SNS marketing. This study further provides guidance to SNS providers and practitioners on SNS marketing strategies.

Perception of Foodservice Quality Attributes of Older Adults: Compared by Lifestyle and Dining Frequency in Continuing Care Retirement Communities (실버타운 거주 노인의 생활양식과 급식소 이용 빈도에 따른 급식 서비스 품질 인식 비교)

  • Seo Sun-Hee
    • Korean Journal of Community Nutrition
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    • v.11 no.2
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    • pp.261-270
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    • 2006
  • The purpose of this study was to identify the differences of older adults' perceptions of foodservice quality attributes of current offerings in Continuing Care Retirement Communities (CCRCs) in terms of their lifestyles (length of residency, special diet, housing option, travel frequency, dine out frequency), dining frequency, and demographics in the dining room of CCRCs. The survey was administered to residents in three CCRCs. Data was analyzed for 140 surveys using t-test, ANOVA, and factor analysis. This study found female older adults perceived the following attributes were more important than male ones: presentation of food, color and garnish, texture of vegetables, taste and flavor of food, and respectful attitude of serving staff. Older adults who have a special diet perceived the seasoning and bite sized pieces were more important than those who have a general diet. Also, there were significant differences between frequent visitors and occasional visitors in the dining room of CCRCs. By knowing the differences by residents' demographics and residential characteristics, the foodservice manager can establish strategies to increase the dining frequency of residents in the dining rooms of CCRCs.

The Environment Interpreter's the Educational Effects at Ecological Parks -In the Case of the Gil-Dong Ecological Park- (생태공원에서 환경해설자의 교육적 효과 -길동자연생태공원을 대상으로-)

  • 성수진;김용근
    • Journal of the Korean Institute of Landscape Architecture
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    • v.28 no.6
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    • pp.52-61
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    • 2001
  • The main purpose of this study is to analyze the differences of accompanying with environment interpreter in the ecological parks, and providing fundamental knowlege on the effective management method of the ecological parks by reviewing the effects of accompanying environmental parks in the ecological parks. We had done a field experimental design in the Gil-Dong ecological park, and evaluated the differences in the education effects, used types and satisfaction by the educational types - one is control groups, i.e., accompanying without environment interpreter and the other is treatment groups, ie., accompanying with environment interpreter through questionnaire survey and observation survey. The results of study are as follows; 1) In the respect of the effect of knowledge conveyance of the environmental interpreter, there appears higher educational effects of environment and ecology to the visitors of Gil-dong ecological park with an environment interpreter. 2) Accompanying with environment interpreter made the visitors reduce the depreciative behavior but no difference at environmental attitude and satisfaction. This results provide us the effectiveness of the environment interpreters. And more theoretical study is required in the future research.

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Relationship between incivility through clinical experience and major satisfaction in dental hygiene students (치위생(학)과 학생이 임상실습과정에서 경험하는 무례함과 전공만족도의 연관성)

  • Son, Ji-Lyang;Lee, Eun-Bi;Jang, Jong-Hwa
    • Journal of Korean society of Dental Hygiene
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    • v.16 no.5
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    • pp.701-708
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    • 2016
  • Objectives: The purpose of the study was to examine the level and relationship of incivility through clinical experience and major satisfaction in dental hygiene students. Methods: A self-reported questionnaire was completed by 357 dental hygiene students in six universities from November 1 to December 1, 2015. The questionnaire by five point Likert scale consisted of general characteristics of the subjects (6 items), incivility (20 items), and major satisfaction (6 items). Incivility was divided into three factors of staff, doctors, and patients & visitors. Data were analyzed with descriptive statistics of variables, multiple response cross analysis, independent t-test, one way ANOVA, and Pearson's correlation coefficient analysis. Results: The mean of incivility and major satisfaction was 2.23 and 3.29, respectively. The incivility of staff, doctors, and patients & visitors showed negative correlations with major satisfaction. Conclusions: The incivility through clinical experience is associated with major satisfaction negative. These results suggest that we need to develop remedy such as positive attitude dealing with incivility and implementing similar environment education during clinical training at school and dealing with stress.