• Journal of the Korean Institute of Landscape Architecture
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• v.50 no.6
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• pp.58-69
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• 2022

This study compares and analyses the impacts of holding domestic garden expos that will be fundamental for holding garden expos in the future. Satisfaction with the three sites of the 2013 Suncheon Bay International Gardening Expo, 2015 Seoul Gardening Expo, and 2022 Goyang International Flower Fair, as well as factors affecting the satisfaction in economic, social/cultural, environment/ecology, and operation aspects, were analyzed. As a result of the study, the satisfaction level of all three sites was high, with a value of 3.5 or higher. In particular, satisfaction with the 2013 Suncheon Bay International Gardening Expo was the highest. It was found that there was a difference between the satisfaction level of the 2013 Suncheon Bay International Gardening Expo and the 2015 Seoul Gardening Expo. As a regional festival, the 2013 Suncheon Bay International Garden Expo has acquired a high status due to the 'Suncheon Bay Garden' being designated as the first National Garden. It is thought that great satisfaction was obtained because economic, social, cultural, and environmental revitalization was achieved by matching the values of citizen participation and ecological conservation. As a result of the comparison of perception types affecting the satisfaction by garden fair, satisfaction at the 2013 Suncheon Bay International Gardening Expo and the 2015 Seoul Gardening Expo, it was found that both affected all four aspects. The 2022 Goyang International Flower Fair did not affect satisfaction in the operational aspect. This seems to be because the Goyang International Flower Fair is already a fixed local brand. As a result of analyzing the detailed factors of perception that affect satisfaction, the three target sites were commonly analyzed, including social and cultural factors, which attract cultural events, improve pride and affection for the region, and help educate children. In terms of environmental and ecological factors were analyzed as an inconvenience in life due to traffic congestion. It can be seen that it has the same meaning as the comparative analysis of the difference in factors on the satisfaction of the target site. There is no difference in the effect on satisfaction in terms of social·cultural, and environmental·ecological aspects, but there are differences in terms of economy and operation. Based on the analysis results of this study, to hold a domestic garden expo in the future, it is necessary to properly utilize "environmental" and "ecological" garden aspects that have potential values according to the region's characteristics to develop sustainable, eco-friendly tourism resources. In addition, values will be more apparent when cultural and artistic programs are planned to establish a differentiated identity in the host area and are appropriately used as a marketing means for a local fair. A well-planned local festival through communication with local residents can affect the image of the region and lead to the revitalization of the local communities by securing urban competitiveness along with the establishment of urban brands, so it can be said that local residents' participation and national or local organizations' cooperation is essential.

• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.499-509
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• 2012

The purpose of this paper is to conceptualize the brand of tourism resources and examine the effects of brand equity on brand loyalty focusing on the brand of tourism resources in cities and counties level. To this end, we reviewed the literatures and analysed 410 surveys from the 8 provinces. The results show that brand awareness and brand image of tourism resources have significant effects on brand preference, and brand awareness, image and preference have effects on brand loyalty measured by revisit and recommendation intention. However the one of most important results is the brand equity(awareness, image, preference) has partially significant effects on brand loyalty under the effects of visitor's satisfaction. Additionally, the positive effect of brand awareness on brand image is examined. More specific results and implications are provided.

• Korean Journal of Agricultural Science
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• v.31 no.2
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• pp.123-134
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• 2004

Since 1989, 9 major complex have been invested with government funds, for the purpose of developing agricultural tourism to increase agricultural income and job opportunity, as well as providing urban population leisure opportunity. However, systematic and comprehensive approaches were rarely done in analyzing its economic impacts. This study, therefore, focuses on analyzing tourism effect and its economic value and implication for a representative rural tourism site,"Daeho rural tourism complex". To analyze travel pattern, expenditure pattern, and degree of satisfaction from travel to Daeho complex, Travel Cost Method(TCM) was employed based on survey method. Results from linear model with statistical significance implies that tourism benefit for each visitor is 28,373 won and total annual benefit for the Daeho site is 7 billion won. Considering annual benefit stream, the present value of total benefits are 132.9 billion won and 70 billion won at 5% and 10% of discounting rate, respectively. Using the values of benefit estimated from this study and investment cost, B/C ratio, IRR, and NPV were calculated to be 1.01, 1.67 billion won, and 5.19% at 5% of discounting rate. These results could be directly compared with the previous analyses.

• Journal of Korean Society of Rural Planning
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• v.13 no.2
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• pp.133-142
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• 2007

Tourism and recreation spots in Korea have been developed metropolitan cities-oriented that facility construction has too much importance in local tourist site development more than satisfaction and experience. Tourism hardly seems to play its role as a motive power even in locals where tourism occupies much in their economic development. Therefore, the ministry of culture & tourism has introduced a plan to discover cultural and tourism resources as a development alternative which handles theme-ability and specialization. However, most projects of local tourism resources developed since 1999 have resulted similar features comparing to previous and existing tourist spots. And the main objectives of this paper have not been realized very well. This research hence forth suggests a program-based model development in tourism resources, with a case study of Gokun-gugok, one of the historical and cultural sites and is located in Hwachon-gun, Gangwon Province. Main points include: Since the Gokun-gugok landscape has been undermined and been loosed the traditional cultural value due to the road development, this study intends to plan to make the adventure of tourism destination including restoring the site as a cultural place. The Gokun-gugok site needs to develop combining various types of tours and adventures with instructive and educational programs to meet the visitors' needs. This research also intends to precede a development plan based on harmonizing natural, historical and cultural assets of the Gokun-gugok with facility maintains and tourism development. Meanwhile, the study stresses on realizing development of tourism resources categorizing programs by seasonality, visitor's economic class, and visit duration. Asa consequence, the research presents a "Culture & Tourism Academy" which deals with these types of adventure programs and informative educations. To assess feasibility of the development plan in terms of economy, environment and policy, the research conducted the site inspection and examined the site's surroundings, land properties and inundation. 145,000 square meters have been extracted as a feasible development area out of total 392,500 square meters. Finally, the study segmentizes target markets basedon the result of the survey on visitors and local residents. The more segmentized markets employ facilities according to their traditional characters.

• Convergence Security Journal
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• v.17 no.3
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• pp.115-124
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• 2017

The purpose of this study is to provide measures for National Assembly safety and control safety issues arise from increased National Assembly public tour services. First, the study provided the definition of National Assembly public tour and types of tour services, tour procedures, and visitor guidelines. Next, risk factors for National Assembly were discussed and environmental security of national major facilities were compared. Furthermore, four measures for strengthening safety for National Assembly were discussed. First, it is important to utilize special security guards in National Assembly since they can use special weapons unlike general security guards. Second, special guards can be flexibly utilized compared to general security guards. Third, based on the Private Security Law, there is no legal issues for utilizing special security guards since National Assembly is categorized as national major facilities. Fourth, educational programs for security guards are focused on National Assembly safety, brief education, martial arts, customer satisfaction, more specialized educational program for public tour programs should be provided.

• Journal of Industrial Convergence
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• v.17 no.4
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• pp.33-38
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• 2019

Regional tourism is an effective means of revitalizing the local economy and improving the image of the region. In order to revitalize this, efforts should be made to create regionally specialized tourism products and to preserve the unique culture and traditions. Among them, gathering information about visitors and securing the quality competitiveness of the contents of tourism contents are very important to increase the potential of cultural tourism festival. This paper collects, refines, and processes the festival-related data in a specific area in order to enhance the visitor's tourism needs and satisfaction. In particular, negative words and positive words raised during the festival were analyzed through big data visualization using word cloud.

• Korean Journal of Environment and Ecology
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• v.12 no.4
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• pp.389-397
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• 1999

The purpose of this study was to analyze visitors' behavior in Hallyo-Haesang National Park, Korea. To accomplish the purpose, questionnaire survey, using self-developed questions, was employed from August 21 to 23 in 1998. 303 samples for the survey were selected in 4 different zones(Koje, Tongyong, Namhae, and Odongdo) within park boundary. As the results, socioeconomic characteristics, such as gender, education and income level, age, and others, were showed similar trends with results from visitor surveys in other national parks. Most respondents were pointed out unintentional violation due to habit as a major reason of littering. And, majority of respondents didn't know the Clean-up-Time Movement Program in this park. In addition, ecosystem condition, natural landscape, trash problem, safety, and kindness of park rangers were recognized as the major influencing factors that can affect to visitors' recreation experience in this park but existing conditions for each influencing factor were evaluated lower than level of their expectation. Overall level of recreation satisfaction in Hanryohaesang national park were, however, perceived in the affirmative.

• Korean Institute of Interior Design Journal
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• v.13 no.5
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• pp.82-89
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• 2004

Today, people are bombarded with information, high-technology and multimedia. With that in mind, museum can no longer attract visitor with traditional concept, so it must find some solution or stimulation to attract their attention back. New museum is becoming a experimental space for new culture, new education, and most of all a place to fulfill one's satisfaction of life. Over the past centuries, Guggenheim Foundation has done a great job in providing place for art and place to get emotional stimulation. Out of all of their museums, Frank L. Wright's Solomon R. Guggenheim in New York and frank O. Gehry's Guggenheim Museum in Bilbao had most unique character yet share similar feature to be recognized as the architectural landmark of the 20th & 21st century Although there are close to 50 years of gap between two museums, their unique, attractive, site-specific, emotional value comes from the two most innovative architect of the past and present century. For Wright the Guggenheim was his last project but it had one of the greatest impact on his career and for Gehry the museum gave him confidence that anything is possible. This study will focus on the spatial organization as well as the architectural formation of both museum to compare and analyze. The goal of the research is to give fundamental data which will reveal emotional elements as well as concepts from each work. The content of this research will mainly focused on their architectural philosophy and it will reveal their concept on human emotion as well as the characteristics of the spatial organization. The result of the study will be a valuable reference for people designing art & cultural facilities in the future.

• Journal of Korean Society of Forest Science
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• v.83 no.3
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• pp.344-356
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• 1994

The amount and frequency of past experience in forest recreation have been considered as one component of an overall specialization. Past research has shown that more specialized recreationists have differing motives, attitudes, satisfaction levels, environment preferences, and management preferences. The overall purpose in this study was to investigate the effect of specialization on users' attitudes toward environment and park management. 320 Wolaksan visitors were surveyed in the summer of 1993 to collect the data. Specialization, as measured by past experience, frequencies of visitation to any forest recreation areas per year, visitor days per year, and number of visits to Wolaksan, was tested the relationship to the users' levels of environment attitudes and park management perception. Among the specialization variables, past experience was highly correlated with the levels of attitudes toward environment. Experienced recreationists preferred natural environments to settings associated with social activities. Most of respondents perceived the importance of the attributes related to park management. However, they gave low performance scores to the attributes.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.2 no.4
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• pp.35-46
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• 1999

For the purpose of building up the future direction for the development and usage of Anmyundo, this paper is intended to collect the basic sources of Anmyundo and to analyze the consciousness of its development direction, which was surveyed on local residents and visitors. The result shows that local residents are not fully satisfied with its environment(59.6 point), but natural environment(74.2 point) turns out the most influential factor of satisfaction and living environment(66.0 point), social economic environment(48.1 point) follow the next. Satisfied with its natural environment which includes good scenery and a lot of environment resources, residents and visitors are discontented with living environment and social economic environment. In terms of "development" and "conservation", the responses of residents are clearly divided into both sides in the same level by each 27.7%. On the other hand, visitors support "conservation"(36.8%) rather than "development"(22.8%) and prefer to keep its present natural environment as a environment study place and rest area.