• Journal of Digital Convergence
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• v.19 no.11
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• pp.45-52
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• 2021

This study conducted t-test and ANOVA analysis, influence of importance-satisfaction, regression analysis to local food and restaurants to the purchase intention in Busan. The subjects of this study were tourists who visited local restaurants in Busan, and the final 392 copies were used for empirical analysis. As a result of the study, first, there will be a significant difference in the recognition of local foods in Busan according to the visitor's region. In all samples, the recognition was high in the order of pork stock, wheat noodle, sauteed·fired soft eel, grilled·ell sashmi. On the other hand, sansung bulgogi, Dongrae pajeon, and sansung makkŏlli were the lowest. Second, in the difference between importance and satisfaction of local restaurants in Busan, 'there is a different taste compared to other regions' showed high satisfaction and importance. Third, In the relationship between the awareness of local restaurants in Busan and the purchase intention, it was found to be effective in service, facilities, prices and locality and cleanliness were rejected.

• Journal of Korean Society of Forest Science
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• v.77 no.4
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• pp.401-413
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• 1988

To investigate the users' activity, impact and psychology in Naejang Temple district at Mt. Naejang National Park in Korea, users' density and questionnaire survey at three major picnic areas and passenger counting at major pass were executed and environmental impacton on the site was surveyed. The total number of visitors showed stability at the level of one million persons every year after 1984. Users' impact was much severe along the main trail, the upper cablecar station and the slope from the observatory to Keumsun Valley, The maximum momentary number of users was estimated as 53,000 persons in autumn. Approximately 20% of the total number of visitor used Keumsun Valley and Weonjeok Valley area and 80% of visitors left after using only grassland and cablecar. The visitors' characteristics was similiar to the type of long-distanced national park and the main visiting purpose was to see autumn leaves. The psychological satisfaction did not very significantly as to increasing user's speace. As a result of varimax rotated factor analysis, the 1st factor, most affecting users' psychological satisfaction, was related to landscape and consisted of nature disturbance, crowdedness, noisiness, cleanness, in order of importance. The 2nd factor was related to facilities and consisted of number of toilet, number of waste-baskets, amount of drinking water, safety, in order of importance.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.37 no.4
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• pp.60-72
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• 2019

The purpose of this study was to identify detailed factors that affect visitor satisfactions of the plants on display, environments of pedestrian road and facility of each theme garden by conducting a survey of visitors to Jade Garden. The 400 data including 100 copies per theme garden were used for statistical analysis. The statistical techniques used in the survey analysis include multi-regression analysis, t-test, and analysis of variance(ANOVA). As a result of the analysis, most of theme gardens tended to have the greatest impact on the satisfaction of the plants on display and the lowest level of facility satisfaction. According to detailed factors analysis of the satisfaction of plants on display satisfaction of plant diversity and the method of plant display were most affected in most of the theme gardens. Among them, promoting the satisfaction of plant diversity is necessary to plant various species, but in case of Ginkgo Maze Garden, a type of tree community as one tree(Ginkgo biloba), the satisfaction of plants diversity did not show a rising-up value. Therefore, it was confirmed that the appropriate degree of plants diversity depends on the theme or environment of the garden. In the case of the pedestrian-road-satisfaction, the width of the pedestrian road was the most affected, It was analyzed that whether the point of intersection can be easily available during peak season has a significant impact on the satisfaction of visitors. In the case of facility satisfaction, it was analyzed that the presence of rest and convenience facilities had the most direct influence on visitors, so the facility diversity had the greatest influence. Therefore, it is necessary to more systematically categorize and consider the influential detailed factors such as plants diversity and methods of plant display, width of pedestrian road and facilities diversity for the management and development of the arboretum.

• Journal of Information Technology Services
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• v.10 no.1
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• pp.35-46
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• 2011

As development of exhibition, it has been an important issue to analyze exhibition for the next success of exhibition. A lot of existing researches have focused on the exhibitor's and visitor's satisfaction problem. However, the exhibitor's satisfaction and success of exhibition come from the analysis of exhibition in the network level. Booths composing exhibition are regarded as nodes in network, so the trace of visitors visiting booths can construct the arc of networks. The purpose of this study is to analyze the booth visiting pattern and components of network through social network analysis using data collected in the $17^{th}$ International KIDS & EDU EXPO for Children. This research is the first approach of network-leveled analysis of exhibition, and the result of network analysis is helpful to support the booth arrangement in next exhibition. Our analysis results the following implications. First, Booths with high degree centrality or betweenness centrality should be deployed in the wide space or corner of the exhibition hall. Finally, booths within a block should be deployed in the same space of the exhibition hall to provide convenience to the visitors and to enhance exhibition performance.

• Journal of the Economic Geographical Society of Korea
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• v.11 no.4
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• pp.631-646
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• 2008

The objective of this study was to investigate satisfaction and revisit intention of Muju Firefly Festival visitors, based on visitors’ evaluation of festival images. The result of this research provided three major findings as belows. 1. The factor of “uniqueness of festival” among emotional image group and the factors of “festival spirit” and “educational impact” among cognitive image group contributed to the levels of visitor satisfaction. 2. The factors of “uniqueness of festival” and “traditionalism of festival” among emotional image group and the factors of “festival spirit” and “educational impact of festival” among cognitive image group influenced the revisit intention of festival visitors. 3. The factor of “uniqueness of festival” among emotional image group and factors of “festival spirit” and “educational impact” among cognitive image group had an impact on the intention of word of mouth.

• Journal of the Korean association of regional geographers
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• v.18 no.2
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• pp.161-174
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• 2012

The main purpose of this paper is to find out the characteristics of foreign tourists comparing to Korean and how they evaluate the festival respectively. Data were collected during the 57th Baekje cultural tourism festival. The total of 674 sample sizes was collected during the festival, of which 558 respondents were domestic visitors, and 116 were foreign visitors. The empirical results showed that domestic visitors and foreign visitors are different in terms of the perception of performance evaluation, and satisfaction. Especially foreigners' degrees of satisfaction proved to be higher than those of koreans. It also expects the result of the study contribute to the development of efficient festival management policies and programs and facilities to meet the goals of cultural tourism festivals. Besides, the outcome of this research may be useful to other festivals and their future operation.

• Journal of Korean Society of Transportation
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• v.34 no.4
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• pp.330-340
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• 2016

The main objective of study was to analyze the effectiveness of transit mall. To this end, this study compared operational status of transit malls in operation (Daegu, Seoul and Busan). For the city of Busan where the latest transit mall became operational in 2015, a discriminant model was proposed to determine user satisfaction/dissatisfaction. The outcomes of comparative study showed that each city has different operational focus - Seoul has focus on traffic demand management, Busan has focus on walking environment, and Daegu has focus on accessibility to public transportation. Also, the discriminant model indicated that market sentiment, convenience of bus service, traffic accident risk, number of pedestrian, market user number have effects on user satisfaction. These results implied that, to improve user satisfaction, measures for market revitalization such as opening events and forming consultative groups need to be prepared and traffic conditions should also be improved through expansion of curfew time, linkage with subway station.

• Korea Science and Art Forum
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• v.27
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• pp.277-288
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• 2017

The number of science museums in Korea has expanded quantitatively from 72 in 2008 to 128 in 2016. This study started with the fact that the government puts a lot of budget into building a science museum, but there are more than one quarter of science museums with less than 50 spectators per day and many inefficient institutions. The number of visitors is an important factor in improving the efficiency of the science museum operation. The purpose of this study is to analyze the relation between the service quality of the science museum and the customer satisfaction and the intention to revisit and to find out what kind of effort should be concentrated in the science museum to attract more visitors. Questionnaires were written in the exhibition, education, and culture fields of the Gwacheon National Science Museum. The results were derived by frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. The results and contents of the study are as follows. First, in the field of exhibition, the quality of exhibition facilities was expected to affect customer satisfaction and intention to return, but did not have a meaningful relationship. Second, the education sector has been found to affect customer satisfaction and return intention in all aspects of service quality (operation and contents, instructors, educational facilities and environment). Third, in the field of culture (event), the quality of the cultural program influences the visitor satisfaction, but it does not affect the intention to revisit. The science museum can provide satisfaction to visitors by combining activities such as science and arts. Despite the limitations, it is necessary to make efforts to improve the visitor satisfaction and revisit by proceeding with the convergence research on the entire National Science Museum in the future.

• Korean Journal of Environment and Ecology
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• v.4 no.1
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• pp.69-88
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• 1990

This study was conducted to investigate user, use characteristics and use pattern of Soknisan national park. In this study, the questionaire was used which was included the questions on socioeconomic variables of users, visiting motivations, attitudes on management and services, and so on. And to count the passingers, 9 observation points were selected. Visitor's important motivations were to escape from crowded city, to escape from daily routine, to enjoy natural seeing beauty, and so on. Their main activities were temple visit, stroll and mountain climbing. The visitor's composition showed that high school or more graduated twenties were respectively dominant. Perceived crowding level in this park were relatively high and most crowded area was Bupjusa area. Visitors had unsatisfactory attitudes on management and services as like trail, facilities, educational environment and others related services. Accordingly satisfaction level was comparatively low. A major portion of visitors merely visited Bupjusa area, only 15% and less climbed as far as top of mountain.

• Journal of Korean Society of Rural Planning
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• v.5 no.2 s.10
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• pp.38-45
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• 1999

The purpose of this study is to investigate the characteristics and suggest the Improvement directions of the facilities in Recreational Forests. This study adopted such various analysis methods as reviewing related documents, surveying the existing sites, and using questionnaire to visitors and managers. The result of this study can be summarized as follows ; 1) The major facilities of Recreational Forests are the lodging, recreation, and sports ones. 2) The primary factor for the visitor's satisfaction is the quality of natural environment, but that for their dissatisfaction is the lack of variety of the available facility. 3) The major problems of facilities in Recreational Forests are their number and design. This study suggests the improvement of accessibility and design of the facilities in the Recreational Forests.