Journal of the Korean Institute of Traditional Landscape Architecture (한국전통조경학회지)

Korean Institute of Traditional Landscape Architecture (한국전통조경학회)
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An Improvement Direction for Increases of Visitor Satisfaction on Arboretum by Post-evaluation - Based on Jade Garden -

수목원 방문객 만족도 증진을 위한 개선방향 - 제이드가든 내 4개 주제정원을 대상으로 -

  • Park, Geon (Jade Garden) ;
  • Yun, Young-Jo (Dept. of Ecological Landscape Architecture Design at Kangwon National University) ;
  • Kil, Sung-Ho (Dept. of Ecological Landscape Architecture Design at Kangwon National University) ;
  • Rho, Hoe-Eun (Jade Garden)
  • Received : 2019.07.19
  • Accepted : 2019.10.14
  • Published : 2019.12.31
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Abstract

The purpose of this study was to identify detailed factors that affect visitor satisfactions of the plants on display, environments of pedestrian road and facility of each theme garden by conducting a survey of visitors to Jade Garden. The 400 data including 100 copies per theme garden were used for statistical analysis. The statistical techniques used in the survey analysis include multi-regression analysis, t-test, and analysis of variance(ANOVA). As a result of the analysis, most of theme gardens tended to have the greatest impact on the satisfaction of the plants on display and the lowest level of facility satisfaction. According to detailed factors analysis of the satisfaction of plants on display satisfaction of plant diversity and the method of plant display were most affected in most of the theme gardens. Among them, promoting the satisfaction of plant diversity is necessary to plant various species, but in case of Ginkgo Maze Garden, a type of tree community as one tree(Ginkgo biloba), the satisfaction of plants diversity did not show a rising-up value. Therefore, it was confirmed that the appropriate degree of plants diversity depends on the theme or environment of the garden. In the case of the pedestrian-road-satisfaction, the width of the pedestrian road was the most affected, It was analyzed that whether the point of intersection can be easily available during peak season has a significant impact on the satisfaction of visitors. In the case of facility satisfaction, it was analyzed that the presence of rest and convenience facilities had the most direct influence on visitors, so the facility diversity had the greatest influence. Therefore, it is necessary to more systematically categorize and consider the influential detailed factors such as plants diversity and methods of plant display, width of pedestrian road and facilities diversity for the management and development of the arboretum.

본 연구의 목적은 제이드가든 방문객을 대상으로 설문조사를 실시하여 주제원의 식물전시 만족도, 관람로 만족도, 시설물 만족도에 영향을 미치는 세부적인 요인을 규명하는 것이다. 만족도분석을 위해 제이드가든 내 4개의 주제원별로 100부씩 총 400부의 설문결과를 통계 분석에 활용하였다. 통계기법은 다중회귀분석 t-test, 다원배치분산분석 등을 이용하였다. 분석결과 식물원 내 주제원의 만족도는 식물전시가 만족도에 가장 큰 영향을 미치고 시설물이 가장 작은 영향을 미치는 경향이 나타났다. 식물전시 만족도의 세부요인의 분석 결과에 의하면 식물다양성 만족도, 식물배치방법이 각 주제원에 가장 큰 영향을 주고 있었다. 식물다양성에 대한 만족도 분석에서는 다양한 종의 도입이 주제원의 만족도 증진에 효과적인 것으로 나타났다. 하지만 단일 수종으로 특화하여 조성된 주제원인 은행나무미로원의 경우, 만족도가 높게 분석되어 식물의 다양성과 그에 따른 만족도가 비례하지 않음을 알 수 있었다. 따라서 정원의 주제나 조성의도에 따라 식물다양성 연출이 이용만족도에의 영향을 주고 있음을 확인 할 수 있었다. 관람로의 경우 동선의 폭원이 이용만족도에 가장 큰 영향력을 미치고 있었는데, 이는 제이드가든의 성수기 내 집중된 이용객의 증가 요인으로 관람로 내 이용객의 교행 가능여부가 만족도에 중대한 영향을 미치는 것이 원인으로 분석되었다. 시설물의 경우 휴식 및 편의 시설의 존재유무가 방문객의 만족도에 가장 큰 영향을 주고 있는 것으로 분석되었다. 따라서 향후 이용자만족도 증진을 위한 수목원의 관리 및 조성에 있어서 식물다양성, 식물배치방법, 관람로의 폭원, 시설물다양성 등이 중요도가 높은 설계인자로 고려되어야 하며, 세부적인 방문객 만족요인들을 체계적으로 분류하여 주제원에 적용할 필요가 있다.

Keywords

References

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