• Title/Summary/Keyword: Utilization of information source

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Retail Fashion Buyers' Utilization of Information Source in Dongdaemum Market (동대문 시장을 이용하는 리테일 바이어의 경력 및 소속업체 연매출에 따른 정보원 활용)

  • Kim, Jihye;Chung, Sung-Jee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.16 no.1
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    • pp.41-52
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    • 2014
  • The purposes of this study were to explore differences in utilization of information sources depending on the length of buyers' career and annual sales volume of stores where buyers work for. The questionnaire was prepared by the researcher and was answered by 200 buyers who purchase their items from Dondaemun market. The researcher analyzed the data using both ANOVA and Tukey's test as a post-hoc test. The conclusion of this study is summarized below. First, there were significant differences in utilization of information sources among buyer groups depending on the length of buyers' career. The buyers with more than 10 years career showed more effective utilization of information source such as resident buying offices, manufacturers, trade publications, trade associations, fashion reports, celebrities, window shopping, professional magazines, and advice from others. Second, there were significant differences in utilization of information sources among buyer groups depending on annual sales volume of the stores where the buyers work for. The buyer who work for the store with its annual sales volume in excess of 2 billion won showed more effective utilization of information source such as trade association, professional magazines, sales record, want slips, advertising results, sales trends, customer surveys, sales meetings, customer advisory panel, in-store merchandising bureau and advice from other experienced buyers. However, buyers of the store with its annual sales volume lower than 100 million won showed different pattern utilization of information sources such as vendors, trade publication, celebrities and advice from others.

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A Post-Purchase Satisfaction of Skin Care Cosmetics Depending on a Pre-Purchase Utilization of Information Sources among Consumers in Their 20s (20대 소비자의 기초화장품 구매 전 이용한 정보원천 활용도에 따른 구매 후 만족도)

  • Lee, Da Young;Lee, Seung Sin;Lee, Young Hee
    • Human Ecology Research
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    • v.55 no.6
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    • pp.593-607
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    • 2017
  • Cosmetics market information is important due to advances in information communication technology and the growth of cosmetics market. This study analyzed the relationship between the pre-purchase utilization of information (commercial, neutral, personal and experiential) and the post-purchase satisfaction of skin care cosmetics, categorized as functionality, safety, economic feasibility, information reliability, purchase convenience, condition of purchase place, packaging/design of product and service. This study analyzed reliability, frequency, differences, correlation and regression analysis using SPSS ver. 24.0. The study results are summarized as follows. First, gender was a significant variable in the level of information source utilization. Women used commercial, neutral, and experiential information sources more actively than men. However, women had lower post-purchase satisfaction that could be understood through expectation disconfirmation theory. Women have very high expectations that can lower post-purchase satisfaction. Second, information source utilization can improve post-purchase satisfaction for cosmetics. The consumer post-purchase satisfact the lowest in the commercial information source; however, consumers were satisfied when the commercial informationinformation sourceenon and regre. Third, the consumeried itnformation sourceenon and regression analysis ial, neutral,source and reflected the characteristics of experiential goods. Therefore, companies should provide accurate commercial, personal and experiential information to increase consumervide accurate commercial, per as well as conduct experiential marketing.

Internet Utilization of Purchasing Management in Food Service Industry -Based on the buyers' perceptions- (단체급식업체 구매관리의 인터넷 활용에 관한 연구 -구매업무 담당자의 인지도를 중심으로-)

  • Kim, Tae-Hee;Yoon, Ji-Young
    • Journal of the Korean Society of Food Culture
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    • v.17 no.5
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    • pp.605-618
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    • 2002
  • The purposes of this research were to; (a) identify useful information source; (b) assess the usefulness of the Internet as an information source; and (c) assess the degree of Internet utilization for purchasing process in food service industry. The results were as follows; 1. 'personal experience and colleague recommendation' was perceived as the most useful information source, whereas the most frequently used source was 'Internet web site' for real purchasing practice. 2. the most frequently used purchasing activity through Internet was 'online ordering', followed by 'gathering product/component information', however e-marketplace or Internet bidding were less performed by Internet. 3. acquisition of real time information, rapidity, accuracy, and increasing effectiveness of purchasing process were reported the advantages of Internet utilization. 4. respondents somewhat or strongly agreed with the importance of Internet in terms of present and future purchasing management. The results of the research suggest that Internet should be able to improve purchasing process and enhance buyer-supplier relationship directly or indirectly, therefore food service industry should consider making attempt to new purchasing systems through Internet for strategic sourcing and effective procurement management.

Digital Consumer Information Awareness, Reception and Information Source Utilization for Purchasing Clothing (디지털소비자정보 인지도, 수용도와 의복구매 시 정보원활용에 관한 연구)

  • Jang, Su-Bin;Ryu, Mi-Hyun;Lee, Seung-Sin
    • Journal of Families and Better Life
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    • v.29 no.4
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    • pp.61-74
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    • 2011
  • The purpose of this study was to target digital generation consumers and determine potential effects of their demographic characteristics and variables concerning digital consumer information upon their characteristics in purchasing clothing. This study has its implications in the sense that it determines digital generation's awareness and reception of digital consumer information and their utilization of digital consumer information source, so that it can help understand digital generation consumers' behaviors of information search and the phenomena of digital market in this age of knowledge and information, and can ultimately provide reference data useful for guidance in favorable consumer life as well as consumer education based on digital devices. The results of this study can be summed up as follows: It is found that digital generation consumers reached higher level in the awareness of digital consumer information. The reception of digital consumer information and the utilization of digital consumer information source are found as middle level. Based on these results, this study can give the following suggestions for consumer education: Lately, digital devices have been widely popularized into larger number of users, so that we have more chances to buy desired products on the web or mobile device. In particular, the rate of clothing purchase on the web tends to increase year by year. However, our digital consumers still lack in their ability to utilize digital consumer information in terms of quantitatively increasing purchase of products on the basis of digital consumer information. Thus, it is necessary to provide consumers with a formulated education in their information search and shopping using digital devices, so that they will have better ability to use digital consumer information in the future.

An Empirical Study on the Effects of Source Data Quality on the Usefulness and Utilization of Big Data Analytics Results (원천 데이터 품질이 빅데이터 분석결과의 유용성과 활용도에 미치는 영향)

  • Park, Sohyun;Lee, Kukhie;Lee, Ayeon
    • Journal of Information Technology Applications and Management
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    • v.24 no.4
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    • pp.197-214
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    • 2017
  • This study sheds light on the source data quality in big data systems. Previous studies about big data success have called for future research and further examination of the quality factors and the importance of source data. This study extracted the quality factors of source data from the user's viewpoint and empirically tested the effects of source data quality on the usefulness and utilization of big data analytics results. Based on the previous researches and focus group evaluation, four quality factors have been established such as accuracy, completeness, timeliness and consistency. After setting up 11 hypotheses on how the quality of the source data contributes to the usefulness, utilization, and ongoing use of the big data analytics results, e-mail survey was conducted at a level of independent department using big data in domestic firms. The results of the hypothetical review identified the characteristics and impact of the source data quality in the big data systems and drew some meaningful findings about big data characteristics.

A Study on the Cosmetics Store Selection Behavior - Department Stores and Large-Scale Discount Stores - (화장품(化粧品) 점포선택행동(店鋪選擇行動)에 관(關)한 연구(硏究) - 백화점(百貨店)과 대형할인점(大形割引店)을 중심(中心)으로 -)

  • Sun, Jung-Hee;Yoo, Tai-Soon
    • Journal of Fashion Business
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    • v.8 no.2
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    • pp.42-55
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    • 2004
  • The purpose of this study was to classify the contents of department stores and large-scale discount stores of consumer on information source, shopping orientation and store image in an effort to determine which variable gave a crucial impact on cosmetics department stores and large-scale discount stores selection behavior. The subjects of this study were 557 adult women visited department store and large-scale discount store in Busan. The data were analyzed by using Factor analysis, Frequency analysis, Correlation analysis, Cronabach $\alpha$ and Regression analysis. The results were as follows; 1. There was a difference in the demographical characteristics on department stores and large-scale discount stores of consumers. 2. Shopping Orientation of consumers were categorized into 5 types, and information source of consumers did 3 types, and store image of consumers did 5 types. 3. Leisure utilization, store & brand loyalty, store information, personal information, massmedia information, product & operate on, store atmosphere & salesperson and shopping convenience had positive correlations with cosmetics department stores selection beavior. but convenient location, rationality & economy and sales promotion had negative correlations with cosmetics department stores selection beavior. 4. Rationality & economy and sales promotion had positive correlations with cosmetics large-scale discount stores selection beavior. but convenient location, leisure utilization, store & brand loyalty, massmedia information, product & operate on, store atmosphere & salesperson and shopping convenience had negative correlations with cosmetics large-scale discount stores selection beavior. 5. Age, income, business(-), convenient location(-), rationality & economy(-), leisure utilization, store & brand loyalty, store information, personal information, massmedia information, store atmosphere & salesperson, shopping convenience and sales promotion(-) had a direct effect on cosmetics department stores selection beavior. Age, income, marriage, education had an indirect effect on department stores selection beavior through information source and store image, and information source did through store image, and shopping orientation did through store image. 6. Rationality & economy, convenient location(-), leisure utilization(-), store & brand loyalty(-), buying independence(-), personal information, massmedia information(-), product & operate on(-), shopping convenience(-) and sales promotion had a direct effect on cosmetics large-scale discount stores selection beavior. Age, income, marriage, education had an indirect effect on large-scale discount stores selection beavior through information source, shopping orientation and store image, and information source did through store image, and shopping orientation did through store image.

The Fashion Involvement and Attitudes of Consumers toward Advertising and Buying Intensions According to Types of Jeans Advertising in Fashion Magazines (소비자의 의복관여도와 패션잡지광고유형별 광고태도 및 구매의도에 관한 연구 -청 바지광고를 중심으로)

  • Park, Ji-Young;Chung, Sung-Jee;Kim, Dong-Geon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.1
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    • pp.40-49
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    • 2010
  • This study investigates the differences in: 1) attitudes toward the advertising ofjeans, buying intension, importance of merchandise selection factors, and utilization of information sources among groups according to the level of fashion involvement 2) attitudes toward advertising and buying intension among types of advertising 3) importance among merchandise selection factors 4) utilization among types of information source. Questionnaires were distributed to 300 men and women between 10 and 30 years of age. A sample of 286 men and women responded to the questionnaire. Using SPSS/PC version 12.0, factor analysis, reliability analysis, analysis of variance, and randomized block design are used for the data analysis. The results showed significant differences in: 1) attitudes toward the advertising of jeans, buying intension, importance of merchandise selection factors, and utilization of information source among groups according to levels of fashion involvement 2) attitudes toward advertising and buying intension among types of advertising 3) importance among merchandise selection factors 4) utilization among types of information sources.

ATM Rate Based Traffic Control with Bode Principle

  • Jing, Yuanwei;Zeng, Hui;Jing, Qingshen;Yuan, Ping
    • International Journal of Control, Automation, and Systems
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    • v.6 no.2
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    • pp.214-222
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    • 2008
  • Bode principle is applied to carry out traffic control for rate based ATM network, which guarantees the higher buffer utilization, buffer overflow-free, and well utilization of bandwidth. The principle confirms the relationship between the threshold of buffer queue and the network bandwidth, as well as the relationship between the threshold of buffer and source input rate. Theoretic warrant of the buffer threshold is proposed. The reference range of source input rate is provided in theory, which makes the source end respond to the change of network state rapidly and dynamically, and then the effect of time delay to the traffic control is avoided. Simulation results show that the better steady and dynamic performances of networks are obtained by Bode principle.

Utilization of dietary protein, lipid and carbohydrate by flounder (Paralicthys olivaceus)

  • Lee, Sang-Min
    • Proceedings of the Korean Aquaculture Society Conference
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    • 2003.10a
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    • pp.17-18
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    • 2003
  • Although flounder is one of the most important marine fish for aquaculture in Korea, feeding the flounder in commercial farms depends mainly on moist pellet in which over 70% frozen fishes (e.g. frozen horse mackerel) are incorporated in its formulation. Therefore, for further expansion of flounder farming, it is essential to employ practical formulated feeds that can support reasonable growth. Development of nutritionally balanced and cost-effective feeds is dependant on the information about nutritional requirement and feed utilization of the species. Nutrient and energy source in feed are needed for the growth and maintenance of fish. Protein is probably the most important nutrient affecting fish growth and feed cost. Therefore, it is essential to determine the optimum dietary protein level for the growth of fish, both its high proportion in the feed and because it is the main factor in determining feed cost. Dietary energy level is also critical because protein source in the feed is utilized as an energy source when the feed deficient in energy is fed to fish, whereas when the feed excess in energy is fed to fish, feed consumption decreased and resulted in growth reduction due to lack of other necessary nutrients for normal growth. Improper dietary protein, energy levels and/or their ratio will lead to an increase of fish production cost and deterioration of water quality resulting from wasted feed; thus, they are important in formulating commercial feed. Dietary lipids play important roles in providing energy and essential fatty acid for normal growth and survival of fish. Although carbohydrates are not essential nutrients for carnivorous fish, these compounds play important roles as a low-cost energy source for protein sparing and also as a feed binder. Nutrition researches for flounder have identified its requirements of protein, lipid and essential fatty acid, vitamin, and minerals for normal growth. Other studies have also been carried out to investigate the utilization of the protein, lipid and carbohydrate sources. Based on these nutritional information obtained, practical feed formulations have been studied for improve aquaculture production of flounder. The results of the researches on utilization of dietary protein, lipid and carbohydrate by flounder are discussed in this review.

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Impulse Buying and Searching For Sources Of Information according to the Utilization of Sales Promotion in an Internet Fashion Shopping mall (인터넷 패션 쇼핑몰의 판매촉진 활용에 따른 충동구매와 정보원탐색)

  • Ha, Jong Kyung
    • The Korean Journal of Community Living Science
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    • v.24 no.3
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    • pp.313-325
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    • 2013
  • The purpose of this study is to investigate impulse buying and the searching for sources of information among males and females in their 20s by their utilization of sales promotion in an internet fashion shopping mall. The findings were as follows: First, there was a statistically significant difference in the use of sales promotion by age and gender. Second, two factors, such as a price-oriented utilization of sales promotion and a non price-oriented utilization of sales promotion were extracted from the analysis of sub factors of the utilization of sales promotion in an internet fashion shopping mall. Third, five factors, including affective impulse buying, provocative impulsive buying, situational impulse buying, reminder impulse buying, and pure impulsive buying, were extracted from the analysis of sub factors of impulse buying in an internet fashion shopping mall. Fourth, the utilization of sales promotions in an internet fashion shopping mall had statistically significant effects on the sub factors of impulse buying, provocative impulse buying, situational impulse buying, reminder impulse buying, and pure impulse buying. Fifth, the analysis of the correlation between the utilization of sales promotion and the searching for sources of information revealed that price-oriented utilization of sales promotion had a correlation with DM or text message, advice from friends or family, advice from a sales person, information from friends or colleagues, celebrity supporters on TV dramas or movies, and product commercials and information.