• Title/Summary/Keyword: Utilization Intention

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A Study on Sexual Differentiation by Means of Discriminant Functions in the Dental Easurement (치열계측의 판별함수에 의한 성별판정에 관한 연구)

  • 배재일;김한평
    • Journal of Oral Medicine and Pain
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    • v.8 no.1
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    • pp.121-126
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    • 1983
  • This study is conducted with a view to make correct sexual differentiation by the utilization of discriminant functions. For that purpose were randomly sampled out 148 young adults testes, comprising 67 males and 81 females, ranging from 15 through 18 years fo age. Based on the values made available from the measurement of 6 items corresponding to the maxillary cast models, a statistical analysis was made to abstract feasible discriminant functions. The results findings are as follows: 1. The mean value by sex indicates, in all items, higher one in male group than in female group. 2. Through the measurement were defined as singnificant items in sexual differentiation the bucco-lingual dimensions of canine, 1st-molar, 2nd molar, and 1st bimolat width. 3. Derived from the value from measurement items were discriminant functions with the intention of applying them to sexual differentiation, as follows: 1) Y=-25.4112+0.7513BL3+0.3298BL4-0.2854BL5+0.7350BL6-0.3482BL7+0.2893AW (as tested by Method I) 2)Y=-25.0628+0.7737BL3+0.7468BL6-0.3885BL5+0.2951AW(as tested by Method II) BL3 : Bucco-lingual dimension of upper canine BL4 : Bucco-lingual dimension of upper first prmolar BL5 : Bucco-lingual dimension of upper second premolar BL5 : Bucco-lingual dimension of upper first molar BL6 : Bucco-lingual dimension of upper second molar AW : Upper first bimolar width 4. Sexual defferentiation in terms of descriminant functions represented a probility of 74.6%.

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The Case Study on the Performance between SCM Adopted Textile.Fashion Firms and Unadopted Firms in a Viewpoint of BSC (BSC 관점에서 SCM 도입 섬유.패션 기업과 미도입 기업의 성과에 대한 사례 연구)

  • Shin, Sang-Moo;Yoon, Jae-Chun
    • The Research Journal of the Costume Culture
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    • v.17 no.1
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    • pp.177-188
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    • 2009
  • SCM as the important marketing strategy enhance the firm's efficiency and compatibility in global market environment such as global outsourcing. Firms adopted SCM realized the need to evaluate precisely the performance of SCM. In spite of importance of SCM, there was not much intention and research to measure SCM performance in textile fashion industry. Therefore, the purpose of this case study was to measure performance of supply chain management in textile fashion business using BSC(Balanced Score Card) to measure not only financial perspective but also non-financial perspectives such as customer perspective, internal business perspectives, financial perspective, and innovation & learning perspective. The questionnaire developed by the reviews of the literature was adopted for this study. The results of this study showed that SCM performance was enhanced from the point of customer perspective(cost, quality, time, service), financial perspective(cash cycle time, inventory turn over, inventory obsolescence, return on asset, return on investment, capacity utilization), and innovation & learning perspective(cost for human resource management, service for human resources). But there was same performance level regarding internal business perspective(lead time, cost for manufacturing process, product quality control, productive flexibility for time, quantity, and variety). Therefore, we should keep close relationship and two way communication among supply chain members to promote better SCM performance.

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A Study on the Passive Principle and its Practical Application of Air-conditioning System (난방을 비롯한 공기조화의 자연조절 방식과 현대적 응용에 관한 고찰)

  • Park, Soon-Kwan
    • Journal of the Korea Institute of Building Construction
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    • v.4 no.2
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    • pp.105-112
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    • 2004
  • The objective of this study is to observe today's situation and direction in relation with the natural air-conditioning and heating system to expand the architectural utilization of natural management for human comfort and energy conservation in architectural design. Also this study to provide the fundamental knowledge and. design-techniques on environment-friendly architecture in connection with 'natural idea in architecture'. In accordance with this intention, this thesis is composed of the following contents : 1) to understand the fundermental concepts about natural air-conditioning and heating system, 2) to review the traditional characteristics in Korean and Southeast Asian architecture related to natural air-conditioning and heating system, 3) to examine modern design-techniques in relation with natural air-conditioning and heating system in the selected area, 4) to attempt to synthesize the whole situation. Environment-friendly architecture using natural ideas and design-techniques in architecture is very important architectural aspect in a current architecture, also for the future. In spite of general considerations, it is expected that this study is use to understand the principle and practical application of natural air-conditioning and heating system in architectural design.

A Comparative Analysis of Virtual Advertising and PPL: Focusing on Consumer Evaluation of Advertising Attributes and Ad Effectiveness (가상광고와 간접광고에 대한 비교 연구: 광고속성과 광고효과를 중심으로)

  • Um, Kihong;Lim, Byunghoon;An, Daechun;Suh, Woojong
    • Knowledge Management Research
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    • v.16 no.1
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    • pp.193-208
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    • 2015
  • With the rapid growth in the use of digital advertising media among consumers, there is an increasing interest in the utilization of virtual advertising and PPL as an alternative to traditional television advertising. Nonetheless, few studies have compared the effects of these new advertising platforms, still lacking knowledge on their relative effects for maximizing advertising effectiveness. This study, thus, intends to compare virtual advertising and PPL with respect to advertising effectiveness (i.e., consumer evaluations of advertising attributes, brand attitudes, and purchase intentions), controlling for the level of product involvement. An experiment was conducted with a sample of 360 participants and actual ads were used as test stimuli. According to the results, consumers exhibit more favorable evaluations on all the three advertising attributes (i.e., entertainment, informativeness, and irritation) for high-involvement products, whereas, for low-involvement products, virtual advertising is perceived to be more irritating than PPL. In particular, the effect of informational value of virtual advertising on brand attitudes was found to be most significant. In addition, for high-involvement products, virtual advertised products. Advertising practitioners may have to consider these results and fully utilize the advantages of virtual advertising and PPL in order to achieve maximum advertising effectiveness.

The Approach for ERP Courses into University Curriculum (대학 교과과정에서의 ERP교육 방안)

  • Yoon, Cheol-Ho;Kim, Sang-Hoon
    • Journal of Information Technology Services
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    • v.3 no.2
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    • pp.39-51
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    • 2004
  • Based on investigating and analyzing the cases of advanced foreign universities that have already included ERP courses in their education systems, this study proposed the ways of incorporating ERP courses into Korean universities' curriculums in terms of the following three areas: 1) development of ERP courses, 2) establishment and maintenance of ERP education environment, 3) continuous evaluation and improvement of ERP education implementation. As reasonable ERP courses, "Introduction to ERP" targeted to educating overall basic concepts in ERP system and business administration, "ERP System Implementation" for fostering business process design and system implementation skills, "ERP Programming" such as ABAP for the purpose of customizing ERP system, and "Strategic Use of ERP" dealing with ERP package selection and implementation methodologies of effective utilization of ERP systems were suggested. Regarding the establishment and maintenance of ERP education environment, single server architecture model that contained both database and application was proposed with the intention of set-up cost saving and maintenance efficiency. As for the evaluation and improvement on ERP education implementation, its methodologies were introduced through analyzing the advanced cases. Finally in addition to the above three areas, critical success factors for effectively launching ERP education in the universities were suggested through reviewing the previous case studies.

The Role of Facilitating Conditions and User Habits: A Case of Indonesian Online Learning Platform

  • AMBARWATI, Rita;HARJA, Yuda Dian;THAMRIN, Suyono
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.10
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    • pp.481-489
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    • 2020
  • The study examines the role of facilitating conditions and user habits in the use of technology in Online Learning Platform (OLP) in Indonesia. The adoption of online learning, persistence, and learning results in online platforms is essential for ensuring that education technology is implemented and gets as much value as possible. People who use technology and systems will embrace new technologies even more. This quantitative study is based on a survey of 254 respondents, who were active users of the technology, and considers the facilitating conditions and user habits variables. Two research hypotheses were tested using the Partial Least Square-Structural Equation Modeling method. Cronbach's Alpha, path coefficient, AVE, R-square, T-test were applied. The results showed that the factors significantly influence the Online Learning Platform technology behavioral intention. This impact is primarily associated with the availability of the resources required to use OLP technology. The availability of these resources includes supporting infrastructures such as widespread Internet access, easy access to mobile devices, and file sizes that affect access speed. The findings of this study suggest that it is necessary to introduce and increase the availability of resources for using OLP technology, and familiarize people with the technology features.

A Study on the Locational Facilities and Utilization Characteristics in the Downtown Streets of a Small Town - Focused on Downtown Streets in Yeongam-eup - (소도시 중심가의 입지시설 및 이용특성에 관한 연구 - 영암읍 중심가로변을 대상으로 -)

  • Moon, Dong-Il;Kim, Yun-Hag
    • Journal of the Korean Institute of Rural Architecture
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    • v.13 no.3
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    • pp.61-72
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    • 2011
  • The purpose of this study is to examine and investigate the characteristics of locational facilities and the purchase and leisure patters of residents with its focus on downtown streets of Yeongam-eup which is a eup-level small town. In the subject downtown streets, commercial and residential functions coexisted. While most locational facilities were small-scale sale(buy), food(eat), and employment(public institutions) facilities which were needed for neighborhood life and supporting daily life, the lack of facilities which supported leisure life(enjoy) and represented small town identity was found. The most common frequency of using downtown streets by residents was 'almost everyday'; the most common intention to use was 'to purchase daily things'; and the most common purchase good was 'groceries', followed by farming machines, books, and stationery. It suggested that the use of downtown streets was characterized by daily neighborhood life. In particular, it was found that expensive goods(more than 500,000 won) were commonly purchased in neighboring middle or large cities. Thus, it is necessary to consider the option and professionality of goods. Finally, it is necessary to consider residents' accessibility through reorganizing a street form from car-focused to pedestrian-focused.

A Survey Analysis on the Need for Expansion of Public Medical Institutions

  • CHOI, Eun-Mee;KWON, Young-Eun;KWON, Lee-Seung
    • Journal of Wellbeing Management and Applied Psychology
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    • v.4 no.3
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    • pp.45-51
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    • 2021
  • Purpose: This aims to find a strategic plan for the feasibility study of a medical center extension project in order for local public medical institutions to obtain public interest and profitability through a survey of residents. Research design, data and methodology: The structured questionnaire was distributed at random, and a total of 219 people responded as users or patients responded to the questionnaire in a self-filling manner. Through this questionnaire, the feasibility and necessity of the extension of Gangneung Medical Center(GMC) was measured. All data processing was analyzed by applying version 26.0 of IBM SPSS statistical package program. The main contents of the questionnaire included reasons for using GMC, inconveniences, overall level of medical care, satisfaction, intention to revisit, the necessity of GMC's complex ward extension project, and GMC consisted of 8 questionnaires, including the desired service for the extension of the complex ward. Results: As for the necessity of the GMC complex ward extension project, 95.9% of residents said they wanted the complex ward extension project, 2.3% said it was not necessary, and the remaining 1.8% had other opinions. Conclusions: GMC complex ward extension project is necessary.

The satisfaction of the theme park using the makeup experience - In the center of Everland - (분장 체험을 활용한 테마파크 만족도, 충성도, 재방문의도에 관한 연구 - 에버랜드 중심으로 -)

  • Jo, Ye-Won;Rhee, Young-Ju
    • Journal of the Korea Fashion and Costume Design Association
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    • v.21 no.3
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    • pp.55-66
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    • 2019
  • The makeup experience service in a theme park was analyzed for the study on the makeup service using experiential marketing based on recent consumer experience. The results of the study showed that the utilization, marketing effect, and lifestyle in makeup service at the Experiential marketing are analyzed. In other words, according to the variables, the purpose of this study is to the effect on the satisfaction, loyalty, and Intent to revisit. In this study, in order to achieve this, literature research and Empirical study on the same time. In literature review, Theories and previous studies were considered which are about experience marketing, lifestyle, makeup service, loyalty, satisfaction, and the intent to revisit. Then, a research model and a hypothesis were established. In empirical study, Based on this, it was applied to the makeup service in a theme park and verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The results showed that experience marketing and lifestyle had a significant influence on satisfaction, loyalty, and return visit intention. Based on this research, the makeup service using experience marketing would be hopefully more practical as a typical culture content marketing.

An Expanded Website Quality Model in Online Shopping Malls for Developing Satisfaction and Loyalty: The Moderating Effect of Gender

  • Sang Min KIM;Tian JIAQI;Yong-Ki LEE
    • Journal of Distribution Science
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    • v.22 no.5
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    • pp.93-104
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    • 2024
  • Purpose: This study used the SORmodel (or cue utilization theory) to examine the impact of expanded quality factorsincluding product quality on customer satisfaction, attitude, and behavioral loyalty. This study examined the moderating effect of gender on the customer satisfaction-attitudinal and behavioral loyalty relationship. Research design, data, and methodology: 364 respondents were collected through an online survey and analyzed using the SmartPLS 4.0 program. Results: The findings show that product quality, along with system quality and service quality, are key determinants of customer satisfaction. In addition, this study shows that the relationship between customer satisfaction and attitudinal loyalty (repurchase and word-of-mouth intention) does not differ depending on gender, but the relationship between customer satisfaction and behavioral loyalty (share-of-visit and share-of-wallet) is stronger for women than for men. Conclusions: This research integrates concepts from environmental psychology and marketing focusing on website quality (information, system, service, and product), as well as satisfaction, attitudinal and behavioral loyalty. Online shopping mall practitioners must systematically analyze and assess the quality of online shopping, a pivotal factor driving customer satisfaction, attitude, and behavioral loyalty. Acknowledging the influence of gender on consumers' online purchasing behavior can aid online retailers in devising tailored e-commerce marketing strategies aimed at attracting and retaining customers.