• 복식
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• 제50권8호
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• pp.17-28
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• 2000

The purposes of this study were to determine dimension of apparel expectations, performances and service quality of discount store and thereby, to analyze effect of apparel commodities dimension (expectations, performances, disconfirmation and satisfaction) and service dimension(service quality and satisfaction ) on repurchase intention. The subject were 363 women in the age of twenty to sixty years old who live in Seoul and the suburban of Seoul. The results of this study could be summarized as follows : It was found that discount score consumers' expectation and performance with apparel commodities were classified 2 factors of the function and expression. On the other hand, the dimensions of service quality were found to have such 4 factors as reliability, VMD, convenience, and facilities. 2. It was found that consumers' intention of repurchase of discount store were affected by such variables as disconfirmation and service quality. While less frequent users were affected by expectations and disconfirmation with apparel commodities, more frequent users were affected by such variables as disconfirmation, service quality and service satisfaction. Meanwhile, discount store users were found to be affected by disconfirmation, and off-price store users were affected by disconfirmation: and service quality. 3. More frequent users of discount store scored more on average than less frequent users in terms of expectation, performance, disconfirmation, and satisfaction with apparel commodities and intention of repurchase. On the other hand, off-price store users scored more on average than discount users in terms of expectation and performance with apparel commodities and Intention of repurchase.

• Journal of Information Technology Applications and Management
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• 제23권2호
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• pp.207-224
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• 2016

Investments in information and communication technologies (ICT) around the world have grown at an enormous rate over the past two decades, which reflects a new emphasis on consumer mobile devices. A social network service (SNS) is an online service that aims to build social relations among people who share interests and activities. The role of SNS is enormous for communicating ideas and opinions among social participants. The use of SNS has recently become one of the most popular social activities worldwide. This research investigated relation between personal characteristics, social characteristics and user satisfaction on SNS then, analyzed how these factors affecting continuance usage intention on SNS users. The conclusion is summarized as below. The study results show that informativeness, pleasure, innovativeness, relationship and empathy of SNS are having positive impact to some degree on the user satisfaction. Further, the user satisfaction of SNS users and quality of life have a positive impact on the continuance usage intention of SNS users. This results show that various SNS qualities are necessary to actively explore and obtain further information that users intend to find, while they are insufficient in function to provide the information other users require or exchange information with other users through the SNS.

• 한국콘텐츠학회논문지
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• 제20권8호
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• pp.547-558
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• 2020

본 연구는 푸드뱅크 이용자의 만족도를 서비스 만족도, 음식만족도, 시설·환경 만족도로 구분하고 영향요인을 다중회귀분석을 통해서 도출하여 서비스 질 개선을 위한 방안을 제시하고자 하였다. 주요연구결과는 다음과 같다. 먼저, 서비스만족도는 통계적으로 유의미한 결과를 찾아볼 수 없었다. 둘째, 음식만족도의 경우 지원 빈도가 낮을수록, 조리된 음식의 경우 만족도가 높게 나타났는데 이는 음식제공 빈도보다는 조리된 음식을 통해 결식문제를 적절하게 해소하는 것이 이용자에게 중요하다는 해석이 가능하다. 셋째, 시설환경만족도와 관련하여, 학력이 높을수록, 월 소득이 낮을수록, 지원 후 식비지출액이 높을수록 만족도가 높은 것으로 나타났다. 학력이 높은 이용자는 정보안내, 서비스 제공시간대, 시설 및 환경의 위생을 중요하게 생각하며, 월소득이 낮고 지원 받은 후에도 식비지출액이 높은 이용자들은 결식문제 해소를 위해 푸드뱅크 서비스가 절실함을 유추해 볼 수 있다. 이러한 연구결과를 바탕으로 서비스 이용자의 여건을 고려하여 결식문제가 효과적으로 해소될 수 있도록 이용자 중심의 서비스로 발전되어야 할 필요성이 있음을 강조하였다.

• 한국IT서비스학회지
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• 제23권2호
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• pp.99-116
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• 2024

Recently, interest in ChatGPT has been increasing. This study investigated the factors influencing the satisfaction of users using ChatGPT service, a chatbot system based on artificial intelligence technology. This paper empirically analyzed causality between the four major factors of service quality, system quality, information quality, and security as independent variables and user satisfaction of ChatGPT as dependent variable. In addition, the mediating effect of reliability between the independent variables and user's satisfaction was analyzed. As a result of this research, except for information quality, among the quality factors, security and reliability had a positive causality with use satisfaction. Reliability played a mediating role between quality factors, security, and user satisfaction. However, among quality factors, the mediating effect of reliability between service quality and user's satisfaction was not significant. In conclusion, in order to increase user satisfaction with new technology-based services, it is important to create trust among users. The research results sought to emphasize the importance of user trust in establishing development and operation strategies for artificial intelligence systems, including ChatGPT.

• Journal of Information Technology Applications and Management
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• 제17권1호
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• pp.55-81
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• 2010

ASP service users' needs for flexible and customized services to deal with changes in business environments and user contexts seems to be appealing due to the progress of technology and IT paradigm such as ubiquitous computing and web 2.0. Through the lens of expectancy confirmation and flexibility, we explored factors that influence users' repurchase intent and organizational benefit in ASP services. With an empirical study, we examined information quality, service quality, flexibility, customization, user satisfaction, trust in ASP services can contribute to the repurchase intent and organizational benefit. In addition to, business type and company size are added to the research model as control variables for user satisfaction, trust, and repurchase intent. Our findings suggested that the service quality and flexibility significantly were cruicial determinant of user satisfaction in ASP services. Furthermore, user satisfaction significantly influenceS repurchase intent, and organization benefits were affected by repurchase intent. This study has important implications for academic researchers and practitioners who seek to understand factors that affect ASP service users' repurchase intent and organization benefits.

• 품질경영학회지
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• 제43권4호
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• pp.545-558
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• 2015

Purpose: The Purposes of this study are (1) to examine why users are communicating through MIM (2) to understand what factors impact these users' satisfaction and loyalty. Methods: We use a questionnaire survey to collect 256 data on users' perceptions of Kakaotalk. We also use a structural equation modeling method by using AMOS 18.0. Results: Company trust, communication voice, connectedness, and perceived network size are found to be statistically significant factors affecting. Also, satisfaction influence on word of mouth and intention to switch. Conclusion: This study develops a research model from the MIM context. We suggest three points of view as company characteristics, device interactivity, and social factor. We examine the determinants of users' satisfaction and loyalty. The results can offer valuable insights for future mobile services research.

• 한국IT서비스학회지
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• 제12권3호
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• pp.207-229
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• 2013

The aim of this study is to analyze how both the quality of KMS (Knowledge Management System) and its organizational factors have effect on the utilization and user satisfaction in the defense sector. This study has verified the effects and identified the main factors affecting KMS performance measures. The nature of KMS quality and its organizational characteristics were deduced from previous research results, and a questionnaire survey was conducted on 250 KMS users in the defense sector on the performance of KMS based on the time spent on KMS and the overall satisfaction through which the hypothesis was verified. This study has made several contributions in the fact that it had provided the opportunity to analyze which factors have impact on knowledge management performance in the defense sector and the utilization and users' satisfaction of KMS reflecting the viewpoint of the organizational characteristics of the military, while studying the factors which can affect the performance for knowledge management.

• 한국콘텐츠학회논문지
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• 제10권7호
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• pp.396-403
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• 2010

본 연구는 농촌관광의 수요자인 방문객들의 만족도를 측정할 수 있는 측정문항을 도출하고, 도출된 만족도 측정문항을 이용하여 방문객의 전반적인 만족에 영향을 미치는 만족결정요인을 파악하는데 목적이 있다. 이러한 연구목적을 달성하기 위하여 경기도 양평군 소재 농촌체험마을 방문객을 대상으로 조사를 실시하였다. 선행연구의 검토를 통해 농촌관광 방문객의 만족도를 측정할 수 있는 측정문항은 24개 문항으로 도출하였다. 구조방정식모델을 이용하여 실증분석을 한 결과, 농촌관광 방문객 만족결정요인은 체험프로그램, 비용, 인솔자, 농촌성 등 4개 요인으로 나타났다.

• 정보관리연구
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• 제42권2호
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• pp.121-149
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• 2011

본 연구는 학교도서관 Information Commons(IC)의 이용자 만족도에 영향을 미치는 요인에 관한 연구로서, IC에 대한 문헌조사와 선행연구를 통하여 이용자 만족도에 영향을 미치는 요인(IC시설, 콘텐츠 접근성, 자기주도적 학습 성취도, 인적서비스)을 도출하였다. 이를 통해 이용자 만족도에 영향을 미치는 세부항목을 각 요인마다 4~9개, 총 29개의 세부항목을 추출하여 설문지 작성한 후 서울 시내 학교도서관에 IC가 도입되어 있는 3개의 고등학교에 재학 중인 이용자 412명의 응답을 대상으로 분석하였다. 설문 분석결과 이용자 만족도에 영향을 미치는 요인은 IC시설, 인적서비스, 자기주도적 학습 성취도 순으로 나타났다. 또한, 콘텐츠 접근성보다는 시설 및 공간을 이용하는 데 더 큰 의미를 두는 것으로 나타났다. 학교도서관 IC이용자들의 만족도를 높일 수 있는 개선방안으로는 IC시설 및 공간 확보, 자기주도적 학습을 위한 활용 도구 도입, 지속적인 이용자 교육이 실시되어야 한다.

• 문화기술의 융합
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• 제6권3호
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• pp.57-65
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• 2020

본 연구는 언택트 시대에 건강과 안전을 중요시하고 있는 가운데 비대면 중심의 헬스케어 영역이 증가하고 있다. 헬스어플리케이션 이용자들의 재미요소와 몰입이 만족에 미치는 영향을 알아보기 위한 연구로 총 235명 분석대상을 통해 헬스 어플리케이션을 사용하고 있는 표본을 대상으로 연구를 진행하였다. 첫 번째 요인분석을 통하여 이용자들의 재미요소(즐거움, 흥미, 사교)와 몰입요소를 찾아내었다. 두 번째로 재미요소와 몰입이 만족(구전의도, 사용 지속)에 미치는 영향을 살펴보았다. 마지막으로 이용자의 특성에 따라 만족에 영향을 미치는가를 살펴보았다. 본 연구의 결과 성별에 따라 헬스 어플리케이션 사용자들의 재미요소와 만족에 미치는 영향이 다르게 나타나고 있었다. 남, 녀모두 즐거움에 따른 구전의도가 유의미한 결과를 나타내고 있었으며, 여성의 경우 즐거움과 심리적 보상의 요소가 사용지속에 영향을 미치는 것으로 나타나고 있었다. 이는 헬스어플리케이션을 통한 이용자들의 재미요소중 즐거움의 요소를 강화하여 지속적으로 사용지속이나 구전에 영향을 줄 수 있도록 마케팅 차원에서 이를 고려하는 것이 중요할 것으로 보여진다.