• Journal of Information Technology Applications and Management
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• v.15 no.4
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• pp.221-245
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• 2008

Recently, mobile internet technologies are enabling the possibility of radically new computing services which can share information and communicate with others on the move. In this situation, prior studies have attempted to identify of what factors make people use mobile internet. However, prior researches focused on investigating the factors affecting users' adoption to Mobile Internet. In order to offer beneficial materials to mobile internet companies, we investigated important factors to increase mobile users' value from the viewpoints of customer. In particular, this study was progressed how characteristics of mobile contents affect users' intrinsic attributes and how perceived users' network effects affect users' value in the mobile computing environments. To empirically test proposed hypotheses, we have analyzed 285 survey data gathering from mobile internet users and verified hypotheses by using SEM (structural equation modeling). Based on the results of this study, we found that content accessibility and content quality have significant impacts on users' intrinsic attributes such as perceived usefulness and perceived enjoyment. In addition, this study also revealed that perceived usefulness and perceived enjoyment were positively related to users' emotional value. Moreover, this study found that perceived users' network effects could affect users' monetary value by mediating expected benefits. Based on our findings, we can understand that this perspective can provide a deeper understanding of the mobile users' value adoption by bridging the gap between mobile internet studies and actual practice.

• The Journal of Information Systems
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• v.30 no.4
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• pp.43-69
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• 2021

Purpose Although companies occupied the network market take the advantageous position first and can be successful in securing users over a certain size, it is important to satisfy the customers' demand and prevent the outflow of users toward a new alternative SNS. What is more, there are frequent changes in the flow of users toward new SNSs. Despite these dynamic market circumstances, there is a lack of research to explain the switching behaviors of SNS users. Design/methodology/approach The objective of this study is to explain and verify a specified migration theory(Push-Pull-Mooring model) focused on SNS fatigue in the psychological point of view, as well as reviewing previous studies on functional and technical characteristics of SNSs themselves. Moreover, this study tried to highlight factors affecting users actual SNS switch rather than their switching intention. Findings According to the statistical analysis, the most influenced pull factor to switch SNS was the alternative attractiveness. On the other hand, undesired relationship burden, service innovation and important mooring factors to prevent users' SNS switch. This study has a significant contribution to the theory, which analyzed users' actual SNS switch, and examined SNS users' psychological factors(SNS fatigue), reviewing the characteristics of existing services. To secure more users and to keep them, companies providing social network service need to develop differentiated strategies by analyzing psychological characteristics of various users.

• Asia pacific journal of information systems
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• v.5 no.2
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• pp.199-226
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• 1995

This study is an empirical research in order to clarify whether or not the correlation between the satisfaction of users that is the performance measurement factor and the following three:(1) the attitude of users as an individual characteristic, (2) the supports of organization as an organizational characteristic, (3) the routine degree of jobs as an job characteristic, is the same as the previous study results. In addition, another empirical research was done to make clear how organizational supports and routine degree change the attitude and satisfaction of users. This study put a particular emphasis on the moderating effect because the study of this issue has not been done in any previous research. 38 corporations, whose computerization has already been made to some extent and who are listed on the stock exchange market as a leader group, was selected for research, given some hypotheses on the basis of theoretical studies. As results of this empirical study, first, the supports of organization and the routine degree of jobs changed the attitude of users, which was the same as the previous studies. Moreover, the supports of organization, the routine degree of jobs and the attitude of users had an influence on the satisfaction of users. Second, in respect of the correlation between the attitude of users and the satisfaction of users, the routine degree of jobs showed a moderating effect, but the organization supports did not show any moderating effect.

• Journal of the Korean Society of Costume
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• v.51 no.7
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• pp.123-134
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• 2001

The purpose of this study to compare the purchasing behaviour of men's business suits, among custom suits, system order, and ready-made suits, centering around the choice of information source, risk perception and benefits sought. The survey of this study was collected from 450 adult male in Seoul. The data was analyzed by factor analysis and ANOVA. The result of this study were as follows : 1. Custom suits, system order, and ready-made suits consumers have a significant difference in the choice of information source. The consumer attaching most importance to the impersonal information source is the system order users, custom suits users, and ready-made suits users respectively. However there was no significant difference in the personal source among 3 different purchasing behaviour of men's suits. 2. For the risk perception, 1) the group who perceived the highest in economic risk is the system order users, followed by custom suits users, and ready-made suits users. 2) the group who perceived performance risk as being the highest concern is the ready-made suits consumers, followed by system order user, and custom suits user. 3) the group who perceived the socio-psychological risk as the highest is the ready-made suits consumers, and followed by custom suits user and system order users. 4) there is no difference among the three groups with respect to the fashionability loss risk. 5) the group of the highest perceiving the useful loss risk is the ready-made suits consumers, and the next is system order users, custom suits users. 6) the group of the highest perceiving the time and convenience loss risk is ready-made suits users, and the next is system order users, custom suits users. 3. For the benefit sought, the group of the highest perceiving the aesthetics is custom suits consumers, and the next is system order users, ready-made suits users.

• Journal of Information Technology Services
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• v.21 no.2
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• pp.43-59
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• 2022

This study investigates an association among Facebook users' upward comparison (e.g., envy), social support (e.g., favorable comments and like), and life satisfaction, putting their self-esteem as a mediating variable. For this analysis, 1,332 female and male Facebook users in Seoul and other four cities in South Korea were surveyed. Structural equation modeling including confirmative factor analysis were employed as quantitative analysis methods. Results show that Facebook users' upward comparison with other users and social support significantly impact their satisfaction mediated by their self-esteem. Specifically, when users feel envious of other users, this emotion lowers their self-esteem, and subsequently, the self-esteem reduces their satisfaction. On the other hand, sufficient social support for users positively affects their self-esteem, which leads to the increase of their satisfaction. The present study is differentiated from previous studies in that it focuses on Facebook users' emotional changes in the process of sharing massive amounts of posts and finds a stepwise relationship among their feelings, including self-esteem as a mediating variable. Additionally, this study is the first to verify a situation when Facebook users' envy of other users' posts affects the decline in their satisfaction through the mediation of their self-esteem.

• Korean System Dynamics Review
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• v.16 no.3
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• pp.77-96
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• 2015

This study aims to forecast of the number of smart phone addicted youths and to evaluate the effect of rehabilitation programs. A system dynamics model is developed to describe the processes of addiction and transits between phases as well as the diffusion of smart phones. The youths are grouped into non users, general users, potential risky users, and high risky users. The model utilizes the population distributions over ages for the next 30 years forecasted by Korean Government. The number of youths decreases for the next decade or so, and the number of youths who owns smart phone will reach maximum at 2017. As for the rehabilitation programs, the model includes the preventive education for general users, counseling for potential risky users, and professional therapy for high risky users. The preventive education restricts the transit from general users to potential risky users. Counseling increases the transit from potential risky users to general users while it decreases the transit to high risky users. Professional therapy improves transit to potential risky users and to general users. Although the model cannot be validated the accuracy owing to the lack of data, it describes these transit within the reasonable ranges and can be used to study the allocation of the limited resources to maximize the outcome.

• Journal of the Korean Data and Information Science Society
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• v.18 no.3
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• pp.619-628
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• 2007

This study is devoted to suggesting the norm of detection abnormal users who are inferior to the other users in the recommender system compared with estimation accuracy. To select the abnormal users, we propose the pre-filtering method by using the preference ratings to the item rated by users. In this study, the experimental result shows the possibility of detecting the abnormal users before the process of preference estimation through the prediction algorithm. And It will be possible to improve the performance of the recommender system by using this detecting norm.

• International Journal of Knowledge Content Development & Technology
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• v.10 no.3
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• pp.51-68
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• 2020

The library provides its services to satisfy the user's approach. Naturally, the development of library services may determine by considering the satisfaction of users. It traces users' perceptions regarding subject access highlighting problems in the retrieval of Bengali documents by subject. This study has designed to assess users' attitudes towards the retrievals of Bengali documents in OPAC through subject headings. For a collection of data, a representative sample has drawn from a large and heterogeneous population consisting of users in university libraries of West Bengal using a stratified sampling technique. Subsequently, under each of the universities, users' community was stratified into students, research scholars, and faculty members. Under each stratum, the sample selected on a random basis. The users met personally to collect relevant data, while they came to the library and went on to search OPAC. A structured schedule, prepared for the purpose, was presented before library users and consequently, interviews and interpretations recorded systematically. In this manner, several factors have identified concerning subject searching and retrieval performance for Bengali documents. This study explores the access using subject headings in multilingual information retrieval systems. Moreover, the suitability of subject headings for retrieval of Bengali resources has ascertained from the users' point of view. The findings demand standard principles and rules for the construction of Bengali subject headings to maintain uniformity and consistency.

• The Journal of Information Systems
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• v.19 no.3
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• pp.35-58
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• 2010

Portal sites have been providing diverse services to attract new users and retain existing customers. Recently, they also added new services and increased quality of the services they provide to secure more customers. It is, however, not clear how people actually react to such activities. We wanted to understand the mechanism associated with users' continued usage intention of current Portal site. We assumed search, e-mail, information, community, e-commerce services as key services provided by most Portal sites and considered valuable by many customers. The quality of these services may directly affect users' continued usage intention. However, we can also assume that attractive alternatives and switching cost may have some influence on users' continued usage intention. Therefore, in this study, key variables pertaining to the quality of key services provided by Portal sites, attractive alternatives, and switching cost were examined to explain the dynamics of users' continued usage intention. An empirical study based on 891 survey responses showed the importance of the quality of key services for users' continued usage intention. Switching cost also demonstrated strong association with users' continued usage intention. However, attractive alternatives did not show a significant association with users' continued usage intention. We also found that the variable attractive alternatives moderated the relationship between the quality of search service and users' continued usage intention and the relationship between the quality of information service and users' continued usage intention. On the other hand, the variable switching cost showed a moderating effect on the relationship between the quality of e-mail service and users' continued usage intention and the relationship between the quality of community service and users' continued usage intention. This study implies that Portal sites need to make efforts not only to improve the quality of key services but also to consider attractiveness of other Portal sites' services and switching cost to secure more customers.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.10 no.2
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• pp.71-83
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• 2007

This study aims to provide basic data for planning the supply and demand of urban parks and setting up facilities in urban parks that reflect the use patterns of visitors. The study was conducted by surveying the total number of urban park users and the number of users for different time zones and analyzing their use patterns through on-site surveys at 17 urban parks located in seven cities/counties in Gyeonggi province. The result showed that as for distribution of urban park users by time zone, the number of users was highest in the afternoon. Between 7 and 9 o'clock in the morning in weekdays, many users came to urban parks for their morning exercises. There was hardly no difference between male and female. When the number of users of 17 urban parks was surveyed, a park was used by 734 people per day on weekdays in average. When the total number of users per year was estimated, a resident nearby a park visited the place 4.7 times a year in average. In addition, the analysis showed that the number of users of man-made parks was twice as high as that of natural parks. The number of users did not vary depending on the size of a park. As for use patterns by time zone, no difference was found in activity types between parks larger than 100,000 $m^2$ and those less than 100,000 $m^2$. Usually, in the morning, users came for exercises In the afternoon, users visited the parks for more diverse purposes. In the evening, they tended to visit parks to work out and wrap up a day. Going forward, the outcome of this study should be utilized as important data for analyzing the demand and supply of urban parks. In addition, the number of users by time zone and their use patterns should be fully considered when introducing facilities in parks.