• 통상정보연구
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• 제16권4호
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• pp.35-54
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• 2014

스마트폰 이용자가 지속적으로 늘어나며 스마트폰 기반 모바일뱅킹 이용고객 또한 늘어나고 있다. 본 연구에서는 스마트폰 기반 모바일뱅킹 고객의 행동을 분석하고자 한다. 이를 위하여 이론적 연구모형을 제시하였으며, 실증분석을 위하여 10대에서 50대의 400명을 대상으로 설문조사를 실시하여 그 유의성을 검증하였다. 그 결과, 사회적 영향은 스마트폰 기반 모바일뱅킹의 편리성과 지각된 위험 그리고 지각된 보안에 영향을 미치고 있었으며, 편익의 요소 중 즉시성이 신뢰에 영향을 미치고 있었다. 또한, 지각된 위험이 높을수록 사용자의 저항이 더욱 크게 영향을 받았으며, 스마트폰 기반 모바일뱅킹의 사용의도는 신뢰와 저항 수준에 따라 영향을 받고 있었는데, 구체적으로는 저항을 낮출 때 보다 신뢰를 높일 때 더 높아지는 것으로 나타났다.

• Asian Pacific Journal of Cancer Prevention
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• 제13권2호
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• pp.533-538
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• 2012

Background: Tobacco cessation would provide the most immediate benefits of tobacco control to prevent tobacco related disease morbidity and mortality. Methods: A tobacco cessation program involving individual and group behavior therapy was implemented in three stages at a worksite. Tobacco quit rates were assessed at the end of each contact session. Results: Out of the 291 tobacco users identified, 224 participated in the tobacco cessation interventions. At the end of three interventions, 38 (17%) users had successfully quit tobacco use. Presence of clinical oral pre-cancer lesion was found to be associated with quitting (p=0.02). Also tobacco users with oral pre-cancer lesions were around three times more likely to quit than those with no lesions (OR= 2.70 95% C.I= 1.20 - 6.05). Conclusion: Cost effective multi-pronged tobacco cessation approaches, inbuilt into other occupational health and welfare activities, are acceptable and feasible to achieve long term sustainable tobacco cessation programs at worksites.

• 한국도서관정보학회지
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• 제35권4호
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• pp.129-147
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• 2004

이 연구는 대구지역 공공도서관이용자 487명을 대상으로 설문지법을 이용하여 부정적 구전행동과 부정적 구전의도를 구분하여 각각에 영향을 미치는 선행요인을 실증적으로 분석하고자 시도하였다. 분석결과 불만족의 강도와 서비스의 중요성이 부정적 구전행동에 유의한 영향을 미치는 것으로 확인되었으며, 불만족의 강도와 불평태도, 서비스의 중요성, 불평비용, 충성도, 외적귀인이 부정적 구전의도에 유의한 영향을 미치는 것으로 분석되었다. 또한 추가분석결과 불평행동경험은 부정적 구전의도에 유의한 영향을 미치는 것으로 분석되었다.

• 한국실내디자인학회논문집
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• 제2호
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• pp.22-28
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• 1994

The restaurant is regarded as the place of association and rest, and is the commercial facilities required the space of delightful and comfortable in mentality as well as the visual satisfaction for the users. The customers have their tendency to avoid the visual and physical contact between the strangers in the restaurant. Therefore, it is required to arrange the undisturbed space from strangers through the appropriate guest seats arrangement by understanding such mental basement. In this study, we have examined the way of space application between the people in the space and the mental mechanism, and we made study and analysis on the conciusness & behavior of the users of the restaurant actually. As the result, the theoretical study was connected to the customers conscious or unconscious behavior and the same results was come out from the paper-and-pencil test and observation research, and its appropriateness was clarifed. To put it briefly , the people have been showing their trends to prefer the place where have a fine view, undisturbed from others and may keep to the private area. On the whole , they prefer the visual variation somewhat rather than the simple, and they are fond of the space of open and comfortable. and also showing that the mental environment could be established by the control of physical environment. Therefore, we can say that the restaurant is required to fulfill this spatial desire of the users through the guest seats arrangement and other visual factors.

• 정보관리학회지
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• 제33권1호
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• pp.225-245
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• 2016

본 연구의 목적은 대학도서관 이용자의 도서관 이용행태를 분석하여 대학도서관 공간 활용의 효율성을 제고하는 데 있다. 도서관 이용행태를 분석하기 위해 본 연구는 이용자들이 직접 자신들의 행동을 기록하는 다이어리 기법을 이용했다. 총 108명이 참여를 했고 이들 중 84명이 다이어리를 작성했다. 제출된 다이어리 중 내용을 충실히 작성한 14명의 참여자와 도서관 이용행태, 이용시 문제점 및 요구사항 등에 대한 인터뷰를 진행했다. 다이어리와 인터뷰 분석결과, 공간계획 측면에서 이용되지 않은 공간이나 기기들의 이용률 향상을 위한 방안마련과 서가 브라우징을 통한 정보접근 향상을 위한 방법을 제안했다. 또한 도서관 이용시간 분석을 통해 학생들의 이용행태 및 이용률 제고 방안을 논의했다.

• 경영과학
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• 제27권3호
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• pp.117-135
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• 2010

The purpose of this study is to segment the mobile phone users based on the flow types and to understand the differences in mobile phone usage behavior between the segmented groups. The 'flow' construct, which was introduced first in marketing by Hoffman and Novak[44], has been used as an important keyword for understanding consumer behavior on the World Wide Web. In this paper, we will try to use the flow aspect for the mobile market segmentation, which is one of the most fundamental tools for developing a successful marketing strategy on the mobile phone service market. We collected survey data from consumers and analyzed the data with the SPSS 12.0 package where we did ${\chi}^2$-test, factor analysis, one-way ANOVA and cluster analysis. Main results of this study are as follow. First, the flow types of the mobile phone users were classified into five types, which are named as the 'Flow' type, 'Apathy' type, 'Anxiety' type, 'Boredom' type, 'Control' type. Second, most of the results related to the usage of mobile phone service showed statistically significant differences between flow types. These findings suggest that the mobile phone service marketers should consider the various flow types of users and work out effective market segmentation strategies based on these consumer flow types.

• 지식경영연구
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• 제13권3호
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• pp.1-16
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• 2012

Nowadays, many first-time Internet users start off heavily using SNSs (Social Network Sites), such as Cyworld, Facebook, and Twitter. The reason for the growth of SNS use is closely related to the various services of gaming, playing, using entertainment items, sharing knowledge etc., provided by the SNS; technically, the most important of the services provided would be the behavior of sharing knowledge among people connected and networked in the site. In sum, we assume that the users may communicate well with each other and pay attention to building a close social network using the abovementioned activities. However, researchers have just begun to focus on the issues explaining why Internet users rush into SNSs and enjoy their time there. Therefore, we investigated the reasons for posting and sharing knowledge voluntarily on the SNS and how others respond to the posted knowledge and are actually affected by the behavior. We applied social identity theory and social capital theory in this study to find which network externalities in SNSs may affect online identity-based attachment and cause them to produce a knowledge sharing generation. We found that people's online identity in SNSs is closely related to and influences knowledge sharing. This empirical study resulted in the importance of social relations in SNSs, which leads to sharing knowledge.

• Journal of Information Technology Applications and Management
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• 제22권2호
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• pp.19-41
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• 2015

Many studies have focused on the influences and outcomes of online game addiction. However, few studies have investigated how the online game addiction prevention behavior differs depending on online game user. In order to fill this gap, this study attempts to classify online game users based on risk perception attitude (RPA) framework. More specifically, this research tries to show online game user can be classified into four groups based on perceived risk of online game addiction and efficacy beliefs of online game addiction protection, and to identify how the groups differ in terms of motivation, information seeking, and behaviors for online game addiction prevention. For this purpose, analysis on survey data from 240 Korean college students who use online game reveals that the users can be classified into responsive, avoidance, proactive, indifference groups. Furthermore, there are differences between groups in terms of motivation, information seeking, and behaviors for online game addiction prevention. This study contributes to expand existing literature by providing tailored guidelines for implementation of online game addiction prevention strategies and policy.

• 정보관리학회지
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• 제20권2호
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• pp.27-41
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• 2003

이용자와 검색 서비스 시스템의 모든 검색 과정을 기록한 질의 로그는 이용자의 실제 검색 행위를 사실적으로 반영한다. 따라서, 웹 검색 이용자들의 검색 행태를 이해하기위하여 웹 검색 서비스 시스템이 생성한 질의 로그를 분석하는 방법이 널리 사용되고 있다. 본 연구는 네이버 이용자의 웹 검색 행태를 파악하기 위하여 기존의 질의 로그 분석 방법론을 보완하여 제시한다. 또한, 본 연구는 통합 검색, 디텍토리 검색, 웹 문서 검색과 같은 다양한 검색 유형에 대하여 일주일 동안 생성된 질의 로그를 분석함으로써 네이버 웹 검색 이용자들의 전반적인 검색 행태를 파악하였다. 본 연구의 결과는 보다 효과적인 웹 검색 시스템 개발과 서비스 구축에 기여할 것으로 기대된다.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.897-907
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• 2020

The development of information technology and the demands of society on an application in an operating system, as well as increasing the specifications and sophistication of smartphones, require banks to make changes to their mobile banking applications. The transformation of the mobile banking application into a digital banking application conducted by banks has made users re-evaluate based on their preferences. This study presents the behavior of users of digital banking applications in Yogyakarta, Indonesia. The hypothesis model is based on Technology Acceptance Model (TAM) with additional factors of the social image, perceived risk and perceived trust adopted from Muñoz-Leiva et al. (2017). The methodology in this study includes data collection through questionnaires distributed online and data analysis using the Structural Equation Model. The results of this study illustrate that the perceived trust and perceived risk have a more dominant part in influencing user attitude and user intention to use digital banking. Meanwhile, social image, perceived ease-of-use and perceived usefulness are not significant in influencing user attitude and user intention to use digital banking. The implication of this research helps to determine the right communication and strategy so that more users with more benefits can utilize this digital banking application.