• The Korean Journal of Franchise Management
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• v.5 no.1
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• pp.109-141
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• 2014

Recently, the interests of consumers in firms that implement the social commitment activities have been consistently growing. Consumers' evaluation about the level of corporate social responsibility(CSR) can affect the overall image for product or service of corporation. This recent changes make a marketer to have to consider direct and indirect effects of CSR efforts on the market performance. This phenomena is also found in the franchise industry. The importance of CSR is more critical rather than other industries since each franchisor should care franchisees as well as end users. Franchisors' execution of CSR could increase satisfaction of end user through consonance of activities provided by franchisees. However most franchisor stay in focusing on the traditional CSR activities. Therefore, this study aims to enhance the understanding the CSR in franchise and provide the phase model of CSR development for general firms including franchise. After diagnosis the firms with the proposed model, the study found many franchisors have huge gap between current CSR activities and higher level of CSR policies that franchisor have to make facing. This study call franchisors to reduce this gap by implementing new CSR efforts. If they answer for this calling, franchise industry could leap for making the best practice of creating shared value with other stakeholders.

• Journal of the Korean Society for information Management
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• v.39 no.4
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• pp.99-125
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• 2022

In order to understand a record, not only the contents of the record but also the production background and work context of the record must be grasped. It also requires a function that makes it easy to find related records scattered across various departments and agencies. Accordingly, the 'linkage' of information in archival information services is becoming more important. NAK also emphasizes 'linkage' as a search service function of the archives management system, but some problems were identified at the National Archives Portal Service (NAPS) such as a lack of linkage with authority data, disruption of internal service, and absence of linkage with other related organizations. To solve the limitations of the NAPS, we selected and analyzed advanced record management institutions that have built an ideal linkage service; checked the overall linkage structure of these institutions; and identified characteristics that could not be seen by other institutions. Also, elements that can be adopted from the NAPS were derived. Next, the current status of the NAPS linkage structure was analyzed to identify the parts that were not linked and the items that need to be improved in the linkage method, and specific advancement plans were suggested to solve these problems. The purpose of this study is to increase users' satisfaction with search and to advance the accessibility and utilization of records and internal services through improved linkage services of NAPS.

• KIPS Transactions on Software and Data Engineering
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• v.12 no.7
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• pp.325-332
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• 2023

Currently, the world's population has already entered a super-aging era, and the rate is expected to increase rapidly to about 40% by 2050. However, the rapid development of automation technology and the online service sector, the main technologies of the Fourth Industrial Revolution, are still further isolating them in a world where many inconveniences and development technologies are applied. As such, alienation in daily life is widely expanded in various fields, but the financial service sector is one of the must-use areas regardless of age because of its strong nature in the public service sector, and is a very important factor in the period when branches are rapidly decreasing. However, the current utilization rate of mobile banking services is not around 5%, so users over 60 are rarely able to use them. The UX design of the most frequently used remittance service screen in mobile banking services was proposed, and the difficulty of trying to find the preferred bank among 56 or more banks was solved by analyzing the usage rate of each bank and dividing it into three stages by age group from 50 or older. In addition, it was designed to strengthen customized services by showing their recently used banks as the top priority. The design proposed in this study obtained an average of 4.8 points or more out of 5 points as a result of usability satisfaction through interviews with less than 50 senior groups. This study is believed to help each bank upgrade its different mobile banking designs in a unified manner.

• Journal of Korean Society of Archives and Records Management
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• v.23 no.4
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• pp.179-200
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• 2023

Records management institutions in Korea generally face a situation where they lack the workforce to manage the vast amount of electronic records. If electronic records management tasks and archival information services can be automated and intelligentized, the workload can be reduced and the service satisfaction of users can be improved. Therefore, this study proposes to utilize "generative AI" technology in records management practice. To achieve this, the study first examined previous research that aimed to intelligently automate various tasks in the field of records management. The fundamental concepts of generative AI were subsequently outlined, and domestic cases of generative AI applications were investigated. Next, the scope of applying generative AI to the field of records management was defined, and specific utilization strategies were proposed based on this. Regarding the strategies, the effectiveness was verified by presenting results from applying commercial generative AI services or citing examples from other fields. Lastly, the benefits and implications of using generative AI technology in the field of records management, as well as limitations that must be addressed in advance, were presented. This study holds significance in that it identified tasks within the field of records management where generative AI technology can be integrated and proposed effective utilization strategies tailored to those tasks.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.3
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• pp.119-133
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• 2022

The COVID-19 pandemic is rapidly changing the behavior of members of society. Typically, the strong contagious power of the virus minimizes interaction between people in the real world, and they keep interaction activities to a minimum through online activities. Recently, as people demand online activities that enhance a sense of reality, the metaverse, which strengthens the 3D technology-centered sense of presence capability, is being chosen by people. The purpose of this study is to suggest a strategic direction for the establishment of the metaverse business model of startups by presenting factors for users' use and gratification of the metaverse. In detail, this study proposes the motivation for using the metaverse by reflecting the uses and gratification theory, and suggests a method to strengthen the motivation for the metaverse by reflecting the presences provided by the metaverse plotform and individual characteristics (normtive interpersonal influence). We surveyed people over 20 years of age who experienced metaverse and obtained 314 samples. In addition, we conducted the main effect analysis using the structural equation model and the moderating effect analysis using Process 3.1. As a result of hypothesis testing, we confirmed that metaverse presence (telepresence, social presence) has a positive effect on intention to continuous use by increasing metaverse's use and satisfaction factors (information, enjoyment, social interactivity). In addition, we found that individuals' normative interpersonal influence moderated the positive relationship between uses and gratification factors(enjoyment and social interactivity) intention to continuous use. Our study suggests strategies for establishing a user-centered business model for companies related to the metaverse.

• Information Systems Review
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• v.23 no.3
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• pp.159-176
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• 2021

Obviating user churn is a prominent strategy to capitalize on online games, eluding the initial investments required for the development of another. Extant literature has examined factors that may induce user churn, mainly from perspectives of motives to play and game as a virtual society. However, such works largely dismiss the service aspects of online games. Dissatisfaction of user needs constitutes a crucial aspect for user churn, especially with online services where users expect a continuous improvement in service quality via software updates. Hence, we examine the relationship between a game's quality management and its user base. With text mining and survival analysis, we identify complaint factors that act as key predictors of user churn. Additionally, we find that enjoyment-related factors are greater threats to user base than usability-related ones. Furthermore, subsequent quasi-experiment shows that improvements in the complaint factors (i.e., via game patches) curb churn and foster user retention. Our results shed light on the responsive role of developers in retaining the user base of online games. Moreover, we provide practical insights for game operators, i.e., to identify and prioritize more perilous complaint factors in planning successive game patches.

• Journal of Internet Computing and Services
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• v.25 no.1
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• pp.79-90
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• 2024

This study focused on user trust in ChatGPT, a generative AI technology, and explored the factors that affect usage status and intention to continue using, and whether the influence of trust varies depending on the purpose. For this purpose, the survey was conducted targeting people in their 20s and 30s who use ChatGPT the most. The statistical analysis deploying IBM SPSS 27 and SmartPLS 4.0. A structural equation model was formulated on the foundation of Bhattacherjee's Expectation-Confirmation Model (ECM), employing path analysis and Multi-Group Analysis (MGA) for hypothesis validation. The main findings are as follows: Firstly, ChatGPT is mainly used for specific needs or objectives rather than as a daily tool. The majority of users are cognizant of its hallucination effects; however, this did not hinder its use. Secondly, the hypothesis testing indicated that independent variables such as expectation- confirmation, perceived usefulness, and user satisfaction all exert a positive influence on the dependent variable, the intention for continuance intention. Thirdly, the influence of trust varied depending on the user's purpose in utilizing ChatGPT. trust was significant when ChatGPT is used for information retrieval but not for creative purposes. This study will be used to solve reliability problems in the process of introducing generative AI in society and companies in the future and to establish policies and derive improvement measures for successful employment.

• Knowledge Management Research
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• v.25 no.2
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• pp.135-153
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• 2024

With the recent emergence of smart tourist cities, premium mobility is being considered an important means of transportation in the tourism. However, there has been insufficient research conducted on the experience of premium mobility among its users. Accordingly, this study used CIT to analyze the components of the user experience of customers who used premium mobility. In order to specifically identify the factors that make up the premium mobility experience, 366 cases of satisfaction and 13 cases of dissatisfaction were collected through a total of 273 online surveys. As a result of the study, based on the customer's experience using premium mobility, CIT was applied to derive 6 categories and 9 sub-factors that constitute the perception of premium mobility. In particular, this study is different from existing studies in that convenience was added as a new category out of the 6 categories, and wide ride comfort and high price were derived as new sub-factors among the 9 sub-factors. Because of this, it has academic significance. Therefore, if scales suitable for quantitative research are developed based on the derived constructs, they could be widely applied to various topics related to premium mobility in the tourism field.

• Asia-Pacific Journal of Business
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• v.15 no.1
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• pp.193-207
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• 2024

Purpose - With the increase of non-face-to-face activities due to the spread of COVID-19, O2O industry has grown rapidly which reduces contact points between suppliers and consumers. O2O platform is now recognized as an indispensable channel of distribution, but the voice is getting louder that it is necessary to check how it contributes to the performance of suppliers or how its fee system or contract terms affects the expansion of O2O industry as the leading companies tend to monopolize the market. Design/methodology/approach - In this study, the scope was limited to the restaurant industry in which transactions are the most active among the O2O industry and a regression analysis was done on 775 businesses that had used guarantor service from the Seoul Credit Guarantee Foundation. Findings - Analysis on the impact of O2O platform system, information, and service quality on the business performance of the sole proprietors revealed that the system quality represented by ease of use and the information quality determined by level of timely, accurate and reliable information provided to the consumers have a statistically significant effect on the improvement of business performance. In addition, the effect of business performance on the loyalty measured by the likelihood of users continuing to use the service as well as recommending it to others was moderated by the satisfaction with contract terms, not by the fee system. Research implications or Originality - Although the number of O2O platform providers has increased manyfold, the membership rate is no more than 20%, which means that the small business owners are still struggling with digital transformation. In order for the O2O industry, which is now commonplace, to form a healthy ecosystem that satisfies both suppliers and consumers, the standard contract guidelines that are acceptable to both parties must be established and the O2O providers must offer services that help suppliers to improve performance.

• Information Systems Review
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• v.25 no.1
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• pp.1-26
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• 2023

Consumers tend to trust information provided by other consumers more than information provided by sellers. Therefore, while inducing consumers to write high-quality reviews is a very important task for companies, it is not easy to produce such high-quality reviews. Based on previous research on review writing and memory recall, we decided to develop a way to use digital nudge to help consumers naturally write high-quality reviews. Specifically, we designed an experiment to verify the effect of uploading a photo during the online review process on the quality of review of the review writer. We then recruited subjects and then divided them into groups that upload photos first and groups that do not. A task was assigned to each subject to write positive and negative reviews. As a result, it was confirmed that the behavior of uploading a photo first increases the review length. In addition, it was confirmed that when online users who upload photos first have extremely negative satisfaction with the product, the extent of two-sidedness of the review content increases.