• 경영과학
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• 제22권1호
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• pp.83-101
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• 2005

We are going to make clear three things through the examination of the subject of this study. The first thing is to verify whether perceived usefulness and ease of use of usage have positive effects on trust and satisfaction which determine the loyalty of a shopping mall. The second Is to find out the effect of perceived usefulness and ease of use of using internet shopping mall on shopping mall's loyalty through variable intermediation of trust and satisfaction. The third is to emphasize the importance of perceived usefulness and ease of use of using a shopping mall web sites and carrying out a through analyzing path that usefulness and ease of use are intermediated by trust and satisfaction to loyalty. We made a poll to people who had ever used internet shopping mall and got Information. The results are below. The easer internet shopping mail users feel when using shopping mall sites, the more they feel them useful. Perceived usefulness and ease of use of usage have positive effects on trust and satisfaction which are major preceding factors of Internet shopping mall loyalty. The perceived ease of use, trust, and satisfaction intermediate between the perceived ease of use and shopping mall's loyally while users are accepting internet shopping mali. And trust and satisfaction intermediate between the perceived usefulness and shopping mall's loyalty. These results show that the degree of usefulness and feeling easiness in using shopping mall of users should be considered seriously. The only easiness of shopping mall doesn't create shopping mail's loyalty, but, It's created when users acknowledge the usefulness, trust, and satisfy.

• 한국비블리아학회지
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• 제31권2호
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• pp.27-51
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• 2020

이 연구는 전문도서관 이용자들을 대상으로 전문도서관의 문화행사의 개최와 참가 도서관에 대한 만족도와 인식도 등에 미치는 영향을 분석하였다. 이를 위해 실제 K 전문도서관에서 독서 활동 행사와 독서 진흥 행사, 전시 행사, 강연 행사 등을 시행하였다. 시행 후 참여자들 대상으로 도서관 서비스에 대한 만족도와 재이용의도, 인식도와의 영향관계를 분석하였다. 이와 같은 분석을 통해 전문도서관에서 제공한 문화행사에 참가한 전문도서관 이용자들은 도서관 이용과 서비스 만족도, 재이용의도 및 권유 의도, 인식도에 모두 영향을 주는 것으로 나타났다. 한편 장서만족도 부분에는 문화행사의 참여와 개최에 실제적인 유의미한 영향관계는 나타나지 않았다.

• 시큐리티연구
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• 제61호
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• pp.163-179
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• 2019

본 연구의 목적은 경비안전시스템 이용자들의 서비스품질이 기업이미지와 고객만족도에 미치는 영향을 분석하는데 있다. 이를 실증분석을 통해 확인하고자 전국적으로 이용자 200여명을 대상으로 2019년 5월 2일부터 6월 12일까지 약 40일 동안 설문조사를 실시하였다. 설문내용은 "서비스품질, 기업이미지, 고객만족도"로 구성하였다. 실증분석은 타당성과 중요도, 신뢰도, 연관성 분석을 중심으로 실행하였다. 설문조사를 통하여 탐색적요인 및 구조방정식 등을 추출하고자 SPSS WIN 18.0을 사용하였다. 연구 결과 경비안전시스템 이용자들은 서비스품질이 좋을수록 기업이미지가 좋아지고, 기업이미지가 좋을수록 고객만족도가 높아지는 것으로 나타났다. 또한 서비스품질이 좋을수록 고객만족도가 높아질 것으로 제시하였다. 따라서 각 경비안전시스템 업체들은 고객만족도 향상을 위해 서비스품질을 꾸준히 향상시켜 나가야 할 것이다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 1989년도 추계학술발표회 발표논문초록집; 이화여자대학교, 서울; 23 Sep. 1989
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• pp.64-75
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• 1989

This paper addresses the "PC vs. mainframe" issue by systematically evaluating the usefulness of PCs in an educational context. For this purpose the satisfaction of 47 undergraduate students working with a software package that is available on both PCs and the mainframe was measured and analyzed. The results of the analysis of variance show no interaction effects between computing context and computing experience. Users were more satisfied with PC LINDO than with its mainframe counterpart. Also experienced users showed significantly higher satisfaction than inexperienced users in this study.his study.

• 디지털융복합연구
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• 제5권1호
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• pp.131-140
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• 2007

This paper studies characteristics of e-Learning users' motivation, attitudes and satisfaction. For this purpose, surveys were conducted of university students who choose e-Learning as one of main learning tools. The research found that stable service and proper service charges were critical to the loyalty to e-Learning service. It also showed that both quality and quantity of contents were very important factors to e-Learning growth.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2008년도 춘계학술대회
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• pp.400-410
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• 2008

As the number of blog users has been increasing significantly, a lot of studies have been carried out to find out what makes people use a blog or feel satisfied with it. However, most of the previous studies assumed that dissatisfaction is the opposite of satisfaction and a person who is dissatisfied with a blog does not use it, failing to explain about blog users who do not feel satisfied with their blogs but use them continually. In addition, the studies found out just blog users' motives and satisfying factors in using blogs, and did not suggest any way to improve and promote blog services. Against this backdrop, this study conducted a survey of blog users in order to examine how the satisfying factors of a blog selected through a prior study affect both satisfaction and dissatisfaction of a user. The survey results showed that the satisfying factors are divided into two groups: group A which affect satisfaction and dissatisfaction equally, and group B which affect them differently. Based on the results, this study subdivides group A into high involvement factors and low involvement ones, and group B into motivators, which strongly affect satisfaction, and hygiene factors, which strongly affect dissatisfaction. According to characteristics of each group, this study suggests ways to improve and promote blog services.

• 한국주거학회논문집
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• 제17권1호
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• pp.97-105
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• 2006

The purposes of this study are to find out the current status and features of earth housing, and to explore users' level of satisfaction and needs of improvement about earth housing. Primary findings are as follows: (1) The area of earth housing is generally 25-34 pyong and the construction cost of earth housing is usually 3,000,000-3,400,000 won per pyong. (2) The age of earth house users is generally forties, fifties, and sixties. And their occupation is usually retiree and farmer. The age of earth based pension users is generally twenties and thirties. (3) The construction method of earth housing is usually earth brick structure reinforced with wood structure and earth brick structure(adobe). (4) The finish of outer wall is generally earth brick laying and earth plaster. And the finish of inner wall is usually wall paper and earth plaster. Roof tile and asphalt shingle is frequently observed as roof finish. (5) Users' satisfaction about earth housing is investigated high level. Especially, the satisfaction degrees about faculty of humidity control, stink elimination, prevention from sick house syndrome, support for psychological stabilization and deep sleep are observed very highly. (6) Reduction of construction cost and prevention of crack is investigated as needs of improvement about earth housing.

• 한국컴퓨터정보학회논문지
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• 제27권9호
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• pp.217-224
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• 2022

본 연구는 D&M 모델과 ECM모델을 기반으로 소비자가 대중교통 모바일 결제 앱을 지속적으로 사용하는 데 영향을 미치는 연구 모델을 구축하였다. 온라인 설문조사를 통해 중국 베이징지역에서 264개의 유효한 설문지를 획득하여 Smartpls3.0으로 분석하였다. 연구 결과는, 지각된 정보의 질, 지각된 시스템의 질, 그리고 지각된 인터페이스 설계의 질은 지각된 유용성과 만족을 통하여 소비자 지속적 사용의도에 유의한 긍정적 영향을 미치는 것으로 나타났다. 지각된 기능의 질은 단지 지각된 유용성만을 통해 지속적 사용의도에 긍정적인 영향을 미치는 것이다.

• 아태비즈니스연구
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• 제14권3호
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• pp.149-166
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• 2023

Purpose - This study aimed to examine the influence of various factors on customer satisfaction and the continuance usage intention, based on the purchasing type of smart speaker users. Design/methodology/approach - Data was gathered through surveys, collecting responses from 180 smart speaker users in Korea. Structural equation modeling was utilized to analyze the data. Findings - Both perceived usefulness and perceived security were observed to have a significant positive impact on customer satisfaction across all user groups. Moreover, perceived ease of use and perceived versatility showed a significant positive effect on the continuance usage intention. Notably, for those who acquired the smart speakers for free, perceived usefulness had a positive impact on the continuance usage intention. Conversely, for those who made a paid purchase, perceived versatility played a significant role in driving customer satisfaction. Research implications or Originality - This research offers insights into the Korean smart speaker market, a unique environment where local competitors thrive in the absence of giants like Amazon and Google. It provides a nuanced view of customer reactions to these innovative devices. The study further distinguishes between high-involvement (paid purchase users) and low-involvement (free acquisition users) consumers, offering a more detailed understanding of user perspectives based on their acquisition mode.

• 복식문화연구
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• 제22권1호
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• pp.158-166
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• 2014

Apparel design is an economic activity to create values for users over the value chain of a product. In this paper, the contribution of apparel design is defined as the enhancement of users' perceived values by improving users' experience of products. In this context, the value of a product corresponds to compensation for experience or a promise for experience of a product. Experience can be sensory or psychological benefits to users. To evaluate the value of apparel design, the researcher identified and analyzed the apparel design parameters affecting users' experience and benefits of products such as macro-, micro-environmental factors, value chain factors, apparel designer factors, and user factors. For an analytical modeling of the values of apparel design, this paper introduces the concept of a utility function from economics. In economics, utility is a measure of desirability or satisfaction that can be correlative to need or desire. The measure of value can be found in the price which a user is willing to pay for the fulfillment or satisfaction of need or desire via the experience of a product.