• Information Systems Review
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• v.26 no.1
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• pp.119-149
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• 2024

This study investigates the antecedents and mechanisms influencing trust and behavioral intentions formation towards new AI chatbots, such as ChatGPT, as travel information searching services. Analyzing the roles of variables such as familiarity, novelty, personal innovativeness, information quality and perceived anthropomorphism, the research elucidates the impact of these factors on users' cognitive and affective trust, ultimately affecting their intention to adopt information and sustain the use of the AI chatbot. Results indicate that perceived familiarity and information quality positively influence both cognitive and affective trust, whereas perceived novelty contributes positively only to cognitive trust. Additionally, the personal innovativeness of new AI chatbot users was found to weaken the effect of familiarity on perceived trust, while the perceived level of anthropomorphism of the chatbot amplified the effects of novelty and familiarity on cognitive trust. These findings underscore the importance of considering factors such as familiarity, personal innovativeness, information quality and anthropomorphism in the design and implementation of AI chatbots, affecting trust and behavioral intention.

• Journal of the Korean Institute of Landscape Architecture
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• v.41 no.1
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• pp.51-59
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• 2013

This study was conducted to compare the sizes of effective values, which users recognize, according to the kinds of physical and psychological services provided by an arboretum, by estimating them in monetary values. As an analysis tool for this purpose, the CE(Choice Experiments) method, which is able to estimate effective value's size depending on each variable, was employed. For drawing up profiles for estimation of the values of individual services, 25 profiles were extracted using the orthogonal design of the SPSS statistical package, and questions of 75 pairs were created not to make each of the profiles overlapped. Then, each user was given three questions at five sets each and 3,510 data were used for the analysis. As the result, in relation to the attribute, 'The kinds of trees should be diversified 50% more than now.', firstly, users showed the biggest willingness to pay, based on the present level, and expressed intentions to pay 7,956 won, additionally. Secondly, the value of the path design that was unique than the present road design was estimated in 6,025 won, and when individual attendants guided visitors in the arboretum, they expressed intentions to pay nearly three times more expenses than when they were guided as a group. These results show that users in the Gyeongnam Arboretum recognized the highest effective values towards the collection and display of trees that are arboretum's original functions, and it was followed by the unique road design to observe a variety of dense trees well. This research could be useful in comparing or measuring particular effective values of users that central operators of arboretums want to know. Moreover, it would be suggested as an advanced research for providing basic data about value estimation of individual environmental goods not only in arboretums, but also in other fields.

• The Journal of Bigdata
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• v.5 no.2
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• pp.201-213
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• 2020

Despite empirical research that the response to human risk is significantly influenced affective factors, the role of affective factors has been unexplored in information privacy research. This study aims to explore the privacy behaviors of location-based service (LBS) users from an affective point of view. Specifically, the study explored the relationship between three types of privacy threats (collection, hacking, secondary use), two affects (worry, anger), and a coping behavior (continuous use intentions). The structured survey was conducted with 552 users. In order to analyze the effect of the combination of perception of particular privacy threats and particular affects on the intention of continuous use, association rules, one of the data mining techniques, was employed. As a result, there was a difference in the intention to use according to the combination of the perception of risk and affect responses, and the most significant influence on the intention is when the second use of personal information was combined with anger. This study has significant theoretical contribution in that it includes affective factors in the research of information privacy users, complementing the biases of existing cognition-oriented approaches and providing a comprehensive understanding of privacy response behavior.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.63-68
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• 2022

This After the debut of 5G, our lives have changed a lot. In particular, the proliferation of wireless network services through smartphones and LTE has completely changed the existing mobile communication services that are limited to voice/text communication between individuals and individuals, and new innovative services have emerged in all aspects of personal and corporate activities. This study verified the relationship between the social characteristics of 5G services and users' willingness to use 5G services. It analyzed the influence relationship between independent variables (social reality, subjective norms), media variables (perceived usefulness) and dependent variables (use intention), set hypotheses, and identified the media effects of perceived usefulness. The measurement items of variables are defined, and the research model of 5G service usage intention is designed. A questionnaire survey was conducted on the measurement items for users who have experience in using 5G services. Based on this result, among the social factors of users of 5G services, social reality and subjective norms are suitable factors to improve users' intentions. And through this research we put forward the enlightenment, discussed the limitations of the research and future research directions.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.263-270
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• 2012

Modern society, the era of convergence can be And mobile convergence era as the sudden transformation of a mobile communication terminal industry. Smartphone users increasingly rapidly and the new role and value of smart phones is increasing in all walks of life, the impact of knowledge and information society, to accelerate the more recent case of Korea, determined to become more. In this study, look to the Chinese and the characteristics of smartphone customer satisfaction, repurchase intentions affect the relationship between the foundation of marketing strategy in the future to become. The results of this study can be summarized smart phone's aesthetic characteristics, functional characteristics, and purchase characteristics that affect customer satisfaction was For smart phones as well as customer satisfaction has a positive effect on repurchase.

• JSTS:Journal of Semiconductor Technology and Science
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• v.12 no.2
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• pp.240-253
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• 2012

In this paper we propose a protection mechanism for the debug port. While debug ports are useful tools for embedded device development and maintenance, they can also become potential attack tools for device hacking in case their usage is permitted to hackers with malicious intentions. The proposed approach prevents illicit use of debug ports by controlling access through user authentication, where the device generates and issues authentication token only to the server-authenticated users. An authentication token includes user access information which represents the user's permitted level of access and the maximum number of authentications allowed using the token. The device authenticates the user with the token and grants limited access based on the user's access level. The proposed approach improves the degree of overall security by removing the need to expose the device's secret key. Availability is also enhanced by not requiring server connection after the initial token generation and further by supporting flexible token transfer among predefined device groups. Low implementation cost is another benefit of the proposed approach, enabling it to be adopted to a wide range of environments in demand of debug port protection.

• Fashion & Textile Research Journal
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• v.14 no.6
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• pp.941-951
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• 2012

As smartphones permeate the consumer lifestyle, branded application and mobile shopping have also received increased attention as an important marketing channel. This study identifies the general information about the use of smartphones, attitudes toward fashion applications, and mobile shopping intentions for smartphone users. Focus group interviews were conducted and 22 interviewees participated. The age of the participants ranged from 21 to 45 years old (55% were females). When examining the motivation to adopt a smartphone, respondents presented the comparable characteristics of early adopters and late adopters according to the time of adoption. Most respondents over the age of 30 showed some troubles to use a smartphone; however, participants in their 20s tended to enjoy exploring the new technology. More than half of respondents were aware of fashion applications, but were dissatisfied with fashion apps and used them infrequently. Respondents pointed out that fashion related apps were not too practical because they were not updated regularly, provided only limited information, and focused on brand promotions. In order to increase the intention to adopt mobile shopping, the price and payment security system needs to be considered. This was an exploratory study to identify the possibility of fashion branded apps as a major distribution channel. The findings of this study provide fundamental information to formulate marketing strategies for fashion businesses that have developed fashion apps.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.1
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• pp.211-223
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• 2010

Since its conception, the Internet has been exponentially growing and recent forecasts state that by the year 2011 almost one-quarter of the world's population will have internet access and few places have seen the radical effects of this new technology as strongly as south Korea which currently has the highest percentage of broadband users in the world with over 70% of its homes running at over 2Mbit/s. This explosion has revolutionized the way the industries, including that of the hospitality industry have conducted their businesses. The main challenge of this study was to explore how customers are currently using the Internet when developing purchase intentions. Customers were asked, through surveys, to evaluate four specific factors: format, accuracy, content and timeliness (FACT) in terms of their importance when making a restaurant choice. The findings of this study were as follows: content influenced the customer satisfaction, as well as timeliness influenced the customer satisfaction. But the other factor of the information didn't have interaction with the customer satisfaction. Customer satisfaction influenced the loyalty.

• Journal of Korea Multimedia Society
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• v.23 no.3
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• pp.483-489
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• 2020

Advancements in mobile phone hardware and network connectivity made communication becoming more and more convenient. Compared to pictures or texts, people prefer to share videos to convey information. For intentions clearer, the way to annotating comments directly on the video are quite important issues. Recently there have been many attempts to make annotations on video. These previous works have many limitations that do not support user-defined handwritten annotations or annotating on local video. In this sense, we propose an augmented reality based real-time video annotation system which allowed users to make any annotations directly on the video freely. The contribution of this work is the development of a real-time video annotation system based on recent augmented reality platforms that not only enables annotating drawing geometry shape on video in real-time but also drastically reduces the production costs. For practical use, we proposed a real-time collaboration system based on the proposed annotation method. Experimental results show that the proposed annotation method meets the requirements of real-time, accuracy and robustness of the collaboration system.

• Korean Institute of Interior Design Journal
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• v.21 no.2
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• pp.46-55
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• 2012

This study aims to analyze the design concepts of Libeskind's Jewish museums through their comparisons for figuring out his design intentions and characteristics in the realization process. Libeskind's realized four Jewish museums are chosen for this study. For more concrete study, their extracting and application process are also reviewed. The comparison of his museum designs can be good examples in that they show different design approaches on the same architectural type, Jewish museum, to tell their something in common from differences. He could realize his architectural thoughts and configuration methods made by experimental drawings for the first time as real buildings through a series of Jewish museum projects. The commonness of Libeskind's Jewish museums lie on their sharing design concept of Jewish 'history and memory', especially Holocaust, and realized as in contrast to surroundings and 'labyrinth' of spatial configuration to maximize spectator's experiences. As Libeskind regards museum architecture as a carrier of 'time and place', he tried to reflect surrounding context including places, cities, persons and events about museum programs. As a result, unprecedented museums which are not related to traditional museum systems about circulation and spatial configuration are suggested for users to experience Jewish life and history through architecture.