• Journal of Korea Multimedia Society
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• v.25 no.8
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• pp.1188-1202
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• 2022

This study aims to investigate what communication phenomenon social viewing is associated with, and how satisfaction with using live commerce affects, taking into account that live commerce is a form of content consumption based on social viewing. In particular, social viewing is classified in this study as message production and sharing activities that influence users' satisfaction with live commerce viewing, as well as how two-dimensional social viewing behaviors are associated with users' perception of social presence. Then, the impact of these factors on improving viewing satisfaction is determined. It is also designed to investigate the moderating effect of social presence and viewing satisfaction as a function of the size of users' social networks by taking into account how social viewing affects the degree of social exchange among users. The findings of the analysis are as follows. First, social viewing behaviors. i.e., sharing and production behavior were identified as strong factors that have a direct impact on social presence and viewing satisfaction. Second, social presence plays a moderating role in the relationship between social viewing behavior and viewing satisfaction. Third, the impact of sharing behavior on social presence and viewing satisfaction was greater than the that of production behavior. Fourth, network size (number of followers and followings) had no direct effect on social reality or viewing satisfaction, but it had a moderating effect on the relationship between production behavior and social presence. Based on the findings, the implications and recommendations were discussed.

• Journal of People, Plants, and Environment
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• v.22 no.5
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• pp.525-539
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• 2019

Much research has been conducted on user behavior by taking surveys and interviews to plan the green space effectively. However, there is a limitation in understanding detailed user characteristics such as personalities and values. This study applied the Persona-based Scenario Method (PSM) to Hongneung Experimental Forest to understand the detailed needs and behaviors of the users in the forest recreation area. The PSM is a user experience modeling technique, which tries to understand the users by describing the type of users as real people. This study 1) extracts the factors of visitor recreation activities in Hongneung Experimental Forest based on the results of the survey, 2) develops user personas based on the results of survey and comes up with activity factors, and 3) designs user scenarios. As a result of applying the PSM, 64 factors of visitor activities were derived from the observation survey in 14 sites of Hongneung Experimental Forest and 25 key factors of visitor activities were chosen through observer's brainstorming. Second, three types of personas were developed considering the key factors and the results of user characteristics with quantitative and qualitative analysis. Lastly, context scenarios were designed by applying the key factors of visitor recreation activities to the persona model. We identified the design problems of the space and design requirements through the scenarios. This study has significance in that it takes an approach from the user perspective and was applied to the forest recreation area, which was mainly used in product design. The developed personas could be used for deriving design elements and setting the direction for planning considering detailed needs, behaviors and characteristics of users.

• Journal of Korean Library and Information Science Society
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• v.54 no.3
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• pp.33-55
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• 2023

There has been research to understand users' information behaviors using book circulation data of public libraries. In this study, we examined the subject areas of books simultaneously borrowed by users of public libraries and aimed to identify the relationships among the subject areas. To accomplish this, we utilized the Korean Decimal Classification codes of 984,790 loaned books in 2019 to transform the lists of concurrently borrowed books, totaling 22,443,699 records, by the same users on the same day, into vectors using the ITEM2VEC technique. Next, we extracted ten highly related classification codes for each classification code, utilizing a total of 522 classification codes to create a network. We identified 15 communities within this network and examined the characteristics of each community. Among the 15 communities, those consisting of two or more main classes allowed us to identify meaningful thematic associations. This study, grounded in users' book usage behaviors, has suggested the topics of books that could be borrowed together. The findings offer valuable insights for library collection development and placement, recommending related subject materials, and revising classification systems.

• Journal of Information Technology Applications and Management
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• v.20 no.1
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• pp.1-17
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• 2013

It has been found that users' characteristics are important variables that explain information systems adoption. These user groups, which are called COIs (Community Of Interests), might show different behaviors to each other to the same information system. We study differences in MDM (master data management) system adoption between military users and SI developers using TAM (Technology Acceptance Model). In case of military users, the perceived usefulness of an MDM system does not have impacts on intention to use an MDM system. Only the ease of use of an MDM system has impacts on intention to use an MDM system. However, in case of SI developers, both the perceived usefulness and the ease of use of an MDM system have impacts on intention to use an MDM system, which are similar to findings in previous studies. These results might be interpreted that users do not pay much attention to the usefulness in adopting a new information system in a centralized organization. They are obligated to use an information system whether it is useful or not. Thus the ease of use has more impacts on users than the usefulness.

• Korean Institute of Interior Design Journal
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• v.24 no.1
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• pp.104-114
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• 2015

The library means to children a place where they find information necessary for them among a variety of knowledge and information to address their intellectual curiosity, which makes their lives wise and mature. There are not enough research materials understanding children's cognitive systems and behaviors in studies of a children's library with this necessity. This study divided and analyzed the behaviors of children, who were users into three types of reading in terms of information processing. First, it observed the types of reading depending on the stage of their cognitive development; Second, it analyzed the patterns of their behaviors through plays; and lastly, it presented the phases of their behaviors depending on the degree of an assistant's intervention. As a result of the study, the sensory system used and the space preferred differed depending on the stage of their cognition; there were differences in the patterns of their behaviors in each age group depending on the type of play; and there were differences in the children's ability of information processing depending on the assistant's ability. It is anticipated that there will be improvements of children's reading ability at the reading room in a better environment if the three types are considered in terms of information processing.

• Fashion, Industry and Education
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• v.15 no.2
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• pp.36-52
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• 2017

In this study, we tried to understand preschooler clothing trends and identify the purchase behaviors of various consumers, such as grandparents, aunts, uncles, and parents, who are the main consumers of the preschooler clothing market. We conducted in-depth interviews with consumers who were interested in preschooler clothing, purchased it frequently, and bought preschooler clothing within the last three months. Their purchase motivations and purchase behaviors were analyzed through exploratory and inductive analysis. The analysis was conducted by integrating categories into one process centered on core categories through open coding, axial coding, and selective coding. The results of this study included that 1) a variety of clothing purchase behaviors appeared as a central phenomenon, 2) the causal conditions that contributed to this phenomenon were the buyers' childcare experiences, purchase experiences, the personal consumption values of individuals, and income levels, 3) in response to the central phenomenon, the parents' action/interaction strategies were acceptance and rejection of purchased clothing, 4) contextual and Intervening conditions affecting action/interaction strategy were family environment changes, the VIB (Very Important Baby) phenomenon, parents' clothing involvement, and the relationship with the buyers, and acceptance by the users, and 5) as a result of the strategy expressed as acceptance and rejection, various clothing behaviors emerged. In this study, we identified that there are various influencers, apart from parents, involved in children's clothing consumption. Therefore, we need to keep in mind that various purchase behaviors and clothing trends that appear during one's childhood may affect the individual's clothing behavior in the future.

• Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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• 2004.04a
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• pp.113-117
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• 2004

Such social structures as bridges, buildings, dams and towers have been transformed by their own load or fundamental ground. They have been behaved by other external causes. These regular or irregular behaviors threaten to do their users safety. Therefore, to monitor the load of the structures or reaction shown by them could help to verify their behaviors. RTK GPS allows the use of a static base station and remote rover unit to allow for data collection within several seconds and in real time. It is useful for monitoring the behaviors of massive structures like bridges. In this Study, Among GPS methods, we used RTK GPS to analyze the precision of monitoring and then on the basis of it, we developed a monitoring system using RTK GPS when measured the behavior of main tower of a suspension bridge by using RTK GPS. Comparing a deviation between observation values, X axis was 1mm, Y axis was 1mm and Z axis 2.2mm. It turned out that it was possible to monitor and measure structures by RTK GPS.

• Korean Journal of Health Education and Promotion
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• v.32 no.5
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• pp.1-15
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• 2015

Objectives: This study aimed to identify general characteristics of health status and health behavior of adolescents in accordance with their purposes with internet. Methods: Based on Adolescent Health Behavior Online Survey (KYRBS) in 2014, a total of 57,333 adolescents who had used internet were examined in this study. Results: Users for non-academic purposes were associated with male, low grades, low education level of parents, low income level, being apart from parents, being without any consulting partners, being with one parent families, low perceived health status, the experience suicidal ideation and negative health behavior such as alcohol and tobacco. In particular, these trends were appeared strongly by internet users for the purpose of the non-academic purposes. Male among high grades is shown to be mostly Academic internet users and they were more likely to have problems with some health behaviors such as exercise frequency and smoking. Conclusions: Target population should be internet users for only non-academic purposes to prevent internet addiction of adolescents. Internet addiction prevention program should be provided in terms of mental health and problematic behavior. Additionally, health behavior of internet over user for only academic purposes should be concerned.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.4
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• pp.560-570
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• 2000

The purposes of this study were to segment the cosmeceuticals market based on consumer usage behavior and to develop a profile of each segment using appearance-related variables, purchase attributes, purchase behavior and demographics. A total of 518 responses collected from a questionnaire survey to female consumers was analyzed. Cluster analysis on usage behavior of cosmeceutical products identified three groups including: Anti-aging/Whitening/Slimming product users (22% ); Pore-control product users(20%); and Minimum users(57%). MANOVA, ANOVA and Chi-square analysis revealed significant differences among the three groups on 2 appearance-related variables, 3 purchase attribute factors, 4 purchase behaviors, and 2 demographic characteristics. Based on the results, the study developed a profile of each segment and provided marketing implications.

• Journal of Information Technology Services
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• v.14 no.1
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• pp.175-194
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• 2015

As the explosive growth of SNS users, SNS affects every aspect of our lives. Beyond the individual's scope there is a powerful influence in society. Now cyber bullying is a big problem of this society. To analyze the relationship between the SNS user features and cyber bullying phenomenon, various SNS user's personal and social characteristics were set to variables affecting the cyber bullying phenomenon on the SNS. For the research, questionnaire survey was conducted for total 200 subjects among 10~60 age band in each region across the country. We set a research model including the items that are found to be affected in cyber bullying through the prior researches. To analyze interrelation of cyber bullying phenomenon and the general characteristics of SNS users, multiple regression analysis and other analyses were conducted. As a statistical result, we found the correlation among variables and the suggestion points for a SNS platform development direction.