• Title/Summary/Keyword: Users' Response-based

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The Effects of PAD Factors Purchase Intention and Word-of-Mouth on Instagram Advertising Users (인스타그램 광고에 대한 이용자의 감정반응 요인이 구매의도와 구전효과에 미치는 영향)

  • Baek, Jin Ju;Byeon, Benja min;Kwon, Do soon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.17 no.2
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    • pp.47-72
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    • 2021
  • This research aims to examine the cause-and-effect relationship between the user's purchase intention and word-of-mouth for Instagram advertisements. In addition, Instagram currently has many users in the order of Kakao Talk, Facebook, and Instagram. However, most of the previous prior papers are research on the current status of Instagram. Recent research on Instagram advertising has been lacking. This research is academically significant in that it conducted with the focus on advertising on Instagram. In addition, we provide a framework based on future research in that we proposed a model between human psychology and the oral effect on how much Instagram affects purchasing through the theory of emotional response (PAD). Future studies need to demonstrate the relationship between emotion response (PAD) factors that directly affect purchase intent. Finally, it will need to be studied to analyze purchasing patterns using data mining techniques between different social network services.

The Effect of Kiosk Quality Attributes of Hotel on Customer Satisfaction and Relationship Continuity Intention (호텔 키오스크 품질 속성이 고객만족과 관계지속의도에 미치는 영향)

  • Han Jonghun;Seo Jungwoon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.19 no.4
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    • pp.193-203
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    • 2023
  • This study aims to propose a reasonable and effective kiosk operation plan for hotels planning to introduce kiosks by verifying how the quality attributes of hotel kiosks, which have recently been rapidly increasing starting with mid-priced hotels, affect customer satisfaction and relationship continuity intention. An online survey was conducted for customers using hotel kiosks. 300 copies were collected, 61 insincere responses were removed, and 239 copies were verified. As a result of the analysis, first, hotel kiosk quality attributes, display color, device design, internal UI, amount of information, display brightness and response speed were found to have a significant impact on customer satisfaction and were partially adopted. Second, in terms of relationship continuity intention, the display color, internal UI, amount of information, and response speed were found to be significant and were partially adopted. Third, customer satisfaction showed significant results in relationship continuity intention. These research results showed partial differences from previous studies on general kiosk users and restaurant kiosk users, and based on these results, academic and practical implications were derived.

A Study on Efficient Load Balancing Mechanism in Distributed Web Cluster System (분산 웹 클러스터 시스템에서의 효율적인 부하 균등 기법에 관한 연구)

  • Lee, Bog-Ki
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.8
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    • pp.11-18
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    • 2011
  • The increasing of web users load to the excessive transmission traffic and system overload problems. To solve these problems, cluster systems are studied. In conventional cluster systems, when the request size is large owing to such types as multimedia and CGI, the particular server load and response time tend to increase even if the overall loads are distributed evenly. In this paper, we consider the methodology of efficient resource usage, specially distributed web cluster system. We develope an algorithm that distributes the load on the web cluster system to use the system resources, such as system memory equally. The response time is chosen as a performance measure on the various clustering models. And based on the concurrent user to the web cluster system, the response time is also examined as the number of users increases. Simulation experience with this algorithm shows that the response time and average throughput seems to have a good results compare to those with the other algorithm.

A Study of Pattern-based Gesture Interaction in Tabletop Environments (테이블탑 환경에서 패턴 기반의 제스처 인터렉션 방법 연구)

  • Kim, Gun-Hee;Cho, Hyun-Chul;Pei, Wen-Hua;Ha, Sung-Do;Park, Ji-Hyung
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.696-700
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    • 2009
  • In this paper, we present a framework which enables users to interact naturally with hand gestures on a digital table. In general tabletop applications, one gesture is mapped to one function or command. Therefore, users should know these relations, and make predefined gestures as input. In contrast, users can make input gesture without cognitive load in our system. Instead of burdening users, the system possesses knowledge about gesture interaction, and infers proactively users' gestures and intentions. When users make a gesture on the digital surface, the system begins to analyze the gestures and designs the response according to users' intention.

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Performance Test of Asynchronous Process of OGC WPS 2.0: A Case Study for Geo-based Image Processing

  • Yoon, Gooseon;Lee, Kiwon
    • Korean Journal of Remote Sensing
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    • v.33 no.4
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    • pp.391-400
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    • 2017
  • Geo-based application services linked with the Open Geospatial Consortium (OGC) Web Processing Service (WPS) protocol have been regarded as an important standardized framework for of digital earth building in the web environments. The WPS protocol provides interface standards for analysis functionalities within geo-spatial processing in web-based service systems. Despite its significance, there is few performance tests of WPS applications. The main motivation in this study is to perform the comparative performance test on WPS standards. Test system, which was composed of WPS servers, WPS framework, data management module, geo-based data processing module and client-sided system, was implemented by fully open source stack. In this system, two kinds of geo-based image processing functions such as cloud detection and gradient magnitude computation were applied. The performance test of different server environments of non-WPS, synchronous WPS 1.0 and asynchronous WPS 2.0 was carried out using 100 threads and 400 threads corresponds client users on a web-based application service. As the result, at 100 threads, performance of three environments was within an adjacent range in the average response time to complete the processing of each thread. At 400 threads, the application case of WPS 2.0 showed the distinguished characteristics for higher performance in the response time than the small threads cases. It is thought that WPS 2.0 contributes to settlement of without performance problems such as time delay or thread accumulation.

Intelligent Healthcare Service Provisioning Using Ontology with Low-Level Sensory Data

  • Khattak, Asad Masood;Pervez, Zeeshan;Lee, Sung-Young;Lee, Young-Koo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.5 no.11
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    • pp.2016-2034
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    • 2011
  • Ubiquitous Healthcare (u-Healthcare) is the intelligent delivery of healthcare services to users anytime and anywhere. To provide robust healthcare services, recognition of patient daily life activities is required. Context information in combination with user real-time daily life activities can help in the provision of more personalized services, service suggestions, and changes in system behavior based on user profile for better healthcare services. In this paper, we focus on the intelligent manipulation of activities using the Context-aware Activity Manipulation Engine (CAME) core of the Human Activity Recognition Engine (HARE). The activities are recognized using video-based, wearable sensor-based, and location-based activity recognition engines. An ontology-based activity fusion with subject profile information for personalized system response is achieved. CAME receives real-time low level activities and infers higher level activities, situation analysis, personalized service suggestions, and makes appropriate decisions. A two-phase filtering technique is applied for intelligent processing of information (represented in ontology) and making appropriate decisions based on rules (incorporating expert knowledge). The experimental results for intelligent processing of activity information showed relatively better accuracy. Moreover, CAME is extended with activity filters and T-Box inference that resulted in better accuracy and response time in comparison to initial results of CAME.

System Infrastructure of Efficient Web Cluster System to Decrease the Response Time using the Load Distribution Algorithm (부하분산 알고리즘을 적용하여 반응시간을 감소시키는 웹 클러스터 시스템 구축)

  • Kim Seok-chan;Rhee Young
    • Journal of KIISE:Computing Practices and Letters
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    • v.10 no.6
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    • pp.507-513
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    • 2004
  • In this paper, we consider the methodology of efficient resource usage, specially web clustering system. We develope an algorithm that distributes the load on the web cluster system to use the system resources, such as system memory equally. The response time is chosen as a performance measure on the various clustering models. And based on the concurrent user to the web cluster system, the response time is also examined as the number of users increases. Simulation experience with this algorithm shows that the response time seems to have a good results compare to those with the other algorithm. And, also the effectiveness of clustered system becomes better as long as the number of concurrent user increases. The usage of developed algorithm is more useful when the system consists of many different sub-systems, a heterogeneous clustering system.

A Structure of Personalized e-Learning System Using On/Off-line Mixed Estimations Based on Multiple-Choice Items

  • Oh, Yong-Sun
    • International Journal of Contents
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    • v.5 no.1
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    • pp.51-55
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    • 2009
  • In this paper, we present a structure of personalized e-Learning system to study for a test formalized by uniform multiple-choice using on/off line mixed estimations as is the case of Driver :s License Test in Korea. Using the system a candidate can study toward the license through the Internet (and/or mobile instruments) within the personalized concept based on IRT(item response theory). The system accurately estimates user's ability parameter and dynamically offers optimal evaluation problems and learning contents according to the estimated ability so that the user can take possession of the license in shorter time. In order to establish the personalized e-Learning concepts, we build up 3 databases and 2 agents in this system. Content DB maintains learning contents for studying toward the license as the shape of objects separated by concept-unit. Item-bank DB manages items with their parameters such as difficulties, discriminations, and guessing factors, which are firmly related to the learning contents in Content DB through the concept of object parameters. User profile DB maintains users' status information, item responses, and ability parameters. With these DB formations, Interface agent processes user ID, password, status information, and various queries generated by learners. In addition, it hooks up user's item response with Selection & Feedback agent. On the other hand, Selection & Feedback agent offers problems and content objects according to the corresponding user's ability parameter, and re-estimates the ability parameter to activate dynamic personalized learning situation and so forth.

유한요소해석(FEA)에서의 Error-estimation에 관한 연구

  • 박종권;김동권;성활경
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 1995.04a
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    • pp.603-607
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    • 1995
  • Static and dynamic response of a mechanical system can be easily and readily obtained using an approximate method such as the Finite Element Method. However, FE solution cannot be totally trusted, since there are many numerical uncertainies inherent in an FE analysis. FE solution error can be estimated based on FE analysis result. Error estimator shows the quality of the FE solution, and helps FE users to enhance the accuracy of the FE solution.

Occupant Safety Analysis for Wheelchair Bus Development (휠체어 탑승 버스의 승객안전도 분석)

  • Kim, Kyungjin;Shin, Jaeho;Yong, Boojoong;Kang, Byungdo
    • Journal of Auto-vehicle Safety Association
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    • v.12 no.1
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    • pp.39-45
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    • 2020
  • The express/intercity bus models have been developing for wheelchair users to provide the preferable long-distance travels by the Korean government research. In the previous studies, evaluation method was set up for the wheelchair users' safety and the study for wheelchair occupants' safety was performed under various crash loadings mimic to real accidents, frontal crash, side impact and rollover, etc. This study was focused on the evaluation of occupant behaviors and injuries (head and chest) during vehicle impact loading cases in order to ensure the safety of wheelchair passengers in the bus. The occupant response and belt loading data during the sled FE simulation were compared with those of the sled test. The simulation results showed overall safety tolerances of wheelchair occupants under the severe frontal deceleration, side impact loading based on the FMVSS 214 configuration and bus rollover loading.