• 한국조리학회지
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• 제23권7호
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• pp.97-111
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• 2017

As a single-person household emerges as an important consumer group, an Online-to-Offline or Offlineto-Online(O2O) service market is rapidly growing. This study attempted to verify the effects of convenience and webrooming characteristics of O2O service using the Technology Acceptance Model (TAM). The purpose of this study was to investigate the effects of the convenience and webrooming of food O2O service on users' perceived ease of use and perceived usefulness, and the effects of perceived ease of use and perceived usefulness on purchase intention of O2O services. Using a convenience sampling technique, an online survey was conducted through Google survey from April 16 to April 30, 2017 and was distributed to 447 O2O service users. A total of 320 questionnaires were included in the final analysis. The results showed that convenience had a significant effect on users' perceived ease of use as well as perceived usefulness. In addition, users' perceived ease of use had a significant impact on users' perceived usefulness. Finally, both perceived ease of use and perceived usefulness positively affected users' purchase intention of O2O services. These findings suggest that differentiated events, promotions, and store information should be provided when launching O2O service because webrooming is a more important factor in enhancing perceived usefulness than the perceived ease of use.

• Journal of Nutrition and Health
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• 제38권10호
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• pp.864-872
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• 2005

Various types of functional foods for health (FFH) are popularly used among adolescents. We surveyed 858 students, $15.0 \pm$ 1.6 (14-18) years of age, attending general junior or senior high schools in Korea for FFH use and significant variables for their FFH use including demographic characteristics, food consumption frequency and nutritional beliefs. The use prevalence of FFH was $47.8\%$, and among all types of FFH, nutritional supplements were taken most frequently, followed by red ginseng products > enzyme containing products > plant extract-fermented products. FFH use was higher in older aged-group, subjects lived in small or middle city, and those from families with a high socioeconomic status in comparison to each corresponding group. Health concern on offsprings by parents and usage ratio of FFH by family was higher in users than in nonusers of FFH. Total score of dietary assessment was higher in users than in nonusers of FFH, and users had a more positive view concerning the potential health benefit of FFH than did nonusers. Most users of FFH took FFH when they were healthy ($50.7\%$) , and they did not feel special effects through the FFH use ($57.1\%$) . Most users of FFH got the information on FFH through family and relatives ($61.5\%$) , and most of them purchased FFH at pharmacy or oriental medicine clinics ($55.1\%$) . FFH users preferred vitamin C-and Ca-supplements most among the vitamin mineral supplements belonged to FFH. Given the widespread use of FFH by adolescents, the reasonable use of these products for the contribution to their overall health and well-being is a subject that is emphasized in nutrition education for them. (Korean J Nutrition 38(10) : 864$\sim$872,2005)

• 한국의류산업학회지
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• 제23권2호
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• pp.186-199
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• 2021

SNS (social networking service) plays an important role in delivering information regarding fashion brands and providing a space for communication between fashion retailers and SNS users, as well as between users. This study primarily focuses on exploring the relationships among the motivation of SNS users and social comparison, clothing purchasing behaviors and the difference in the relationships according to individual characteristics. An online survey was conducted on Chinese female consumers in their 20's and 30's who had experience in fashion SNS. A total of 297 women completed online survey. The results of the study revealed that: (1) consumers who have stronger motivation of information seeking and interpersonal communication through fashion SNS reached more active upward comparison and peer comparison accordingly; (2) upward comparison had a significant effect on conspicuous consumption and bandwagon, while peer comparison had no significant effect; and (3) the self-esteem of fashion SNS users significantly moderated the effect of social comparison on conspicuous consumption and conformity consumption. This study contributed to expanding the knowledge on the relationships among the motivations of SNS users and social comparison, and shed light on Chinese SNS users' characteristics and purchasing behaviors in the fashion SNS context. This study also provides vital implications to fashion brands and retailers.

• 한국산업정보학회논문지
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• 제29권2호
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• pp.101-117
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• 2024

본 연구에서는 금융 분야에서 마이데이터 서비스를 이용하는 사용자가 인식하는 특성을 고려하여 지속적인 사용에 대한 이해와 혁신저항에 어떠한 영향을 미치는지를 목적으로 둔다. 또한 사용자 특성에 대한 인식과 지속적인 사용에 대한 이해력을 높이고 혁신에 대한 사용자의 저항을 해결하는데 미치는 영향에 대한 관계를 탐구하고자 한다. 이를 위해 전문설문기관을 통해 상대적 이점, 인지된 위험, 복잡성, 신뢰성, 인지된 용이성, 신뢰성 등 혁신저항 요인의 상대적인 영향을 조사였으며, 요인간의 관계를 실증분석을 통해 살펴본다. 본 연구의 결과에 따르면 마이데이터 서비스에 대한 저항을 최소화하기 위한 노력을 기울여야 하며, 특히 혁신저항 요인들 중 인지된 용이성, 상대적 이점, 인지된 위험, 복잡성 순으로 영향을 미치는 것으로 나타났다. 혁신저항을 낮추기 위해서는 인지된 용이성의 강화, 상대적 이점 감소, 위험과 복잡성에 대한 인식 관리가 필수적이라 할 수 있다.

• 한국산학기술학회논문지
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• 제18권4호
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• pp.191-200
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• 2017

본 연구는 시간과 공간의 제약에서 벗어나 효율적으로 일할 수 있는 업무 환경을 만들어 주는 스마트워크의 도입이 기대한 만큼의 성과를 내지 못 하는 것에 대해, 성공적 안착을 위해 가장 주요한 요소로 간주되는 스마트워크에 대한 사용자의 저항을 연구 하였다. 이에 혁신저항 모델을 기반으로 하여 업무의 혁신성과 사용자 특성을 사용자 저항에 영향을 주는 요인으로 설정하였고 이 두 요인과 사용자들의 스마트워크에 대한 저항의 관계를 조절하는 요인으로 사용자가 하는 일의 공간적, 시간적 차원의 자유도를 설정하였다. 검증결과 업무효율성이 낮을수록, 조직의 평가방식이 사용자에게 불리할수록, 그리고 사용자의 기존 업무방식에 대한 만족도가 높을수록 사용자의 저항은 높은 것으로 밝혀졌다. 또한 시간적 자유는 사용자의 특성과 저항 간의 관계에 영향을 미쳤다. 반대로 공간의 자유는 업무의 혁신적인 특성과 저항간의 관계에 영향을 미쳤다. 본 연구의 결과는 성공적인 스마트워크 도입을 위해 기업은 우선적으로 스마트워크 근로자들이 불리해지지 않도록 적절한 비즈니스 프로세스 및 평가 방법을 우선적으로 설정하는 것이 필요하다는 것을 제시한다.

• ETRI Journal
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• 제28권1호
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• pp.67-76
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• 2006

This study aims to identify the factors that influence adoption intentions towards portable Internet service, based on the individual characteristics that assist in creating markets and developing strategies. Two types of factors are defined: individual characteristics including demographics, existing services usages, prior knowledge, adoption attitudes, and service evaluations; and adoption intentions including the willingness to subscribe, subscription term, willingness to pay, usage type, and preferred terminal. The results indicate that the importance of demographic variables depends on adoption intentions, and that users of mobile Internet service and wireless LAN are probably targets for portable Internet service. Furthermore, the results demonstrate the need for an enhanced perception of the usefulness and ease of use of service, as well as an intensive marketing activity for potential users and a bearable innovation to stimulate the market for portable Internet service.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2017년도 춘계 학술논문 발표대회
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• pp.60-61
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• 2017

In free-formed formwork, there is a problem that the productivity of the construction is deteriorated due to the expensive form, the long manufacturing period, and the high degree of construction difficulty. In order to solve these limitations, there is a need to research improvement from the phase of manufacturing free-formed form. Therefore, this study is to derive significant technical characteristics using QFD approach as a preliminary study to develop manufacturing system of the free-formed form for improving the productivity of free-formed construction formwork. This study employs the QFD to reflect users' needs into technical characteristics, and analyze correlation between users' requirements and the technical characteristics, then weights them by their importance.

• 복식문화연구
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• 제22권2호
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• pp.240-257
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• 2014

In this study, we identified the characteristics of mobile fashion shopping and verified the path model of effects of these characteristics on mobile fashion shopping purchase intention through perceived usefulness and perceived ease of use. We conducted the survey targeting smartphone users in their 20s~30s and analyzed the structural equation model using AMOS 16.0. The results were as follows: Mobile fashion shopping characteristics (enjoyment, credibility, instant connectivity, security, and personalization) had positive effects on perceived usefulness and perceived usefulness influenced attitude toward purchase and purchase intention positively. Attitude toward purchase affected purchase intention in a positive way and perceived usefulness had indirect effect on purchase intention through attitude toward purchase. In conclusion, we proposed the marketing strategies of the mobile fashion shopping businesses.

• KIEAE Journal
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• 제11권4호
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• pp.3-10
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• 2011

Recently, as sense of crisis about human survival has become serious due to worsening environmental pollution, people have begun to pay attention to their health more and more. In order to improve health conditions, multifarious approaches have been made from such diverse sectors as foods, clothing, medical sciences and environment, and particularly space environmental matters of housing cannot but be a matter of great concern to maintain and enhance the health of the residents. However, scarcely empirical studies have been made from the viewpoint of the users regarding the characteristics of Modern Hanok that has been appreciated as an example of a representative healthy housing. Therefore, this study aimed to study the recognition of apartment residents concerning the health characteristics of Modern Hanok. The health characteristics of Modern Hanok analyzed through literature investigation were classified into three categories of physical, mental and social health, and based on these characteristics, survey was made through web-survey upon 200 apartment residents who have interest in Hanok but have not lived or stayed in Hanok yet. The survey result revealed that about 60% of the respondents have recognized the health characteristics of Modern Hanok, and the respondents recognizing this fact expected that on a comparatively low average level of 2.09 out of 5 the health characteristics of Modern Hanok would affect their health. At current housing market where users' viewpoint and roles function more importantly than ever, the result of this study will contribute to enhance the comprehensive understanding about the health characteristics of Modern Hanok through empirical study on what the users think and expect.

• 대한가정학회지
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• 제40권4호
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• pp.85-103
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• 2002

The purpose of this study is to examine determinant to purchase decisions by consumers using the home shopping of cable TV. For the purpose accomplishment, this researcher surveyed demographic characteristics of cable TV users to determine what differences in types of goods purchased by the users were made in accordance with the characteristics. Findings from the study may be reflected in bisiness policies seeking the fulfillment of consumer needs, and be used as a basic information for the establishment of consumer policies pursuing increased qualities of consumption life by providing information on goods shown through the of home shopping on cable TV. The result of the study can be summarized as follow. First, purchased goods were greatly different in their types depending on demographic characteristics of consumers such as gender, marital status, age, educational backgrounds, income and jobs. Second, experiential characteristics of cable TV users including holding or non-holding credit cards, main channels used, the main time of watching cable TV and purchase frequency per year contributed to differences in types of purchased goods. Third, factors influencing purchase decisions were somewhat different according to types of goods. However, previous purchase experiences were most influential irrespective of the types. The result as described so far suggests that previous purchase experiences by consumers raised their chances of repurchase by removing possible risks perceived by consumers. Based on the result as above, the researcher would make the following conclusion. First. companies operating the of home shopping on cable TV should increase satisfaction by consumers by providing reliable goods and information to them. In this sense, those companies need to establish marketing strategies that vary according to demographic characteristics of consumers and at the same time provide product information necessary for fulfilling consumers' requirements. Second, consumers should be moderate in the use of credit cards to avoid unplanned purchases via home shopping on cable TV and have some knowledge to solve problems related to goods and to the use of credit cards.