• Journal of Digital Convergence
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• v.20 no.5
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• pp.513-523
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• 2022

Generally, people act to use Information Technology on the premise of their experience in using various Information Technology. Namely, users perceive Information Technology through their User Experience, and these User Experiences can be said to impact Continuous Use Intention of the Information Technology. Based on this condition, the present study was proceeded to investigate the User Satisfaction's Mediating effect in the relationship between User Experience and Continuous Use Intention of the OTT services. For this purpose, 195 male and female college students' survey data were used for analysis, verified through the SPSS Process Macro. As a result of the analysis, not only the Reliability experience for the OTT services but also the Usability, Convenience, and Pleasurable experiences' User Experiences were verified that Use Satisfaction was Fully Mediating in relation to Continuous Use Intention. This result gives an implication that the importance of User Experience and Use Satisfaction in maintaining customers through continuous use of OTT services are worth noting. Overall, the present study increased the customer utility for OTT services and confirmed the importance of User Experience and Use Satisfaction in order to increase the competitiveness of the company. Also, it proposed a direction for an in-depth future research to develop this study.

• Journal of Information Technology Services
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• v.10 no.1
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• pp.73-88
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• 2011

Continuous usages of Internet Protocol Television(IPTV) is regarded as one of key factors for IPTV success. Quality improvement and increasing user satisfaction are generally contributed to intention to continue using of innovation technology. We classify the quality constructs into information quality, service quality, system quality, and experience quality and find how these constructs affect on user satisfaction and intention to continue using of IPTV. We perform factor analysis to IPTV users by developing a causal relationship model and defining measurement variables for the constructs. Through regression analysis, we found information quality and experience quality are significant to affect on intention to continue using of IPTV.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.371-377
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• 2019

This study is about finding factors affecting user experience satisfaction in Korean local bookstores which are increasing recently. Previous researches are concentrated on the aspect of supplier. However, a study for actual users is needed to help develop bookstore industry. The local bookstores were classified into independent, professional, and complex cultural bookstores. Based on the four realms of an experience by the Experience Economy, this study analyzed the experience factors through questionnaires. As a result of study, the three most significant factors influencing experience satisfaction were identified through regression analysis. It is expected that this study may help develop the local bookstores industry in the future by concentrating on the actual experience of the user and finding out the major experience factors.

• Journal of Distribution Science
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• v.17 no.2
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• pp.101-107
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• 2019

Purpose - The purpose of this study is to analyze the user requirements and developer requirements in virtual reality(VR), and suggest ways to increase the satisfaction of users who experience virtual reality. Specifically, focused on experience store of VR as a distribution retailer, user requirements were analyzed according to the results of previous research that the characteristics of Affordance, Presence, and Head Mounted Display (HMD) affect user satisfaction. Research, design, data, and methodology - Based on previous studies, in this study, we analyzed the importance of immerse, interaction, perception, and presence for the satisfaction of the user through the questionnaire, and the user experiences virtual reality (VR) The importance of HMD, Presence, Affordance, and experience satisfaction were analyzed. Based on this, we analyzed the user requirements and the developer requirements based on the questionnaires and interviews of the experts, starting from the user's desire or preference using QFD technique. Results - As a result of the analysis, the development factors that occupied a big part in the virtual reality field appeared to be visual. In detail, this showed that there was a lack of sense of presence for users. This should be improved. This paper shows that the requirements for visual, auditory, and tactile development are necessary. For the satisfaction of the users of virtual reality (VR) users, it is necessary to develop them according to their priority in consideration of importance and difficulty in the future. Conclusions - In this study, it was suggested that development according to priority should be considered, considering the difficulty level. Based on the results of this study, the following suggestions are made. First, we tried to search the list of user requirements as much as possible, but it is likely to change due to the development of VR technology. Therefore, it is necessary for developers to continually supplement user requirements with recent research literature. Second, development priorities according to difficulty level should be considered. This aspect should be considered in the actual VR development process, so if the numerical value of the difficulty is calculated, it should be presented in the research.

• Journal of Information Technology Services
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• v.22 no.6
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• pp.55-70
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• 2023

This study conducted a fuzzy set qualitative comparative analysis study on culture and arts information portals to ensure practical and universal use and activation of culture and arts information portals. The capabilities and influence of affordances and system literacy according to user experience regarding accessibility to cultural arts information portals are as follows. First, physical affordances in the culture and arts information portal were key conditions for the culture and arts information portal user experience regarding system accessibility, system understandability, system usability, system usability, and system literacy. Second, the functional affordance of the user experience in the cultural arts information portal was relatively low and unimportant, and when the functional affordance was low, the user's system accessibility, system understanding, system usefulness, system usability, and system literacy were increased. Third, if the user's functional affordance and sensory affordance are low in the culture and arts information portal, the system accessibility, system understanding, system usability, and system literacy of the culture and arts information portal users are increased. Fourth, cultural arts information portals must build an innovative system with a systematic approach appropriate for the user base by linking system literacy capabilities with a focus on physical affordances.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.9
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• pp.3680-3692
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• 2020

The purpose of this study is to orient users' touchpoints in co-design experience, to identify their need via visualized experience map, to recommend valid design information in online e-customization services. A user-centered co-design experience map (UCEM) is adopted to analyze the relation between users' desire and time spent, so as to evaluate the online co-design experiences. Based on evolutionary algorithm and fuzzy theory, data of this study is collected from 30 participants. The data was analyzed by descriptive analysis in SPSS, and frequency query and word cloud in NVivo. Employing design category and evaluating users' time spent, the findings are that (a) vamp color matching is consistent with interview data; (b) supported by qualitative feedback, the virtual experience map played an important role in the co-design process and the visualized interaction process; and (c) participants prefer to get more information and professional help on color matching and exterior design. Based on the findings in design category, future work should be focused on developing a better understanding of design resource recommendations and multi-stakeholder communication.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.18 no.8
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• pp.2346-2365
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• 2024

This research identifies specific user experience factors that have positive impact on user's behavior intention to use so that a new technology called stretchable display(SD) can be accepted and spread in the market. To show how these factors can be applied to SD home appliances, a few concrete designs have been suggested. In the first stage of the research, the initial concept of innovative product design with stretchable display was derived by developing a scenario that solves the expected experience by home product users through the attributes of the SD technology. In the second stage, a scenario of the product to which a stretchable display was applied was suggested to investigate the expected experience factors that influence the behavior intention to use. As a result of the analysis, users showed a positive intention to use for the factors of Functionality of Space and Life Support, Presentation of Preferences, and Customization of Emotions, provided by the product with SD technology applied. In the next stage, based on the verified user experience factors, multifunctional kitchen appliances design, smart furniture design with flexible surfaces, and smart interior wall tile design have been derived. After all, the differentiated transformable interface designs shown through this process have been suggested as three-dimensional soft-physical button design and attachable design for multi-curved soft furniture. This study is significant as it emphasizes a user-centered design process over a technology-centered approach, enhancing market acceptability and focusing on design features aligned with the user's expected experience.

• Journal of the HCI Society of Korea
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• v.12 no.4
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• pp.57-64
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• 2017

The user-centered design paradigm shift and the emergence of user-experience design have also increased the importance of user experience with products and services in specific spaces. In addition, with the advent of IoT services, new changes in the future work environment are expected. This study aims to propose a new user experience design considering the context of future work space. First of all, we examined the concept and nature of IoT, and defined various factors that affect the future work environment and grasped the relation of each element. Next, user research in the current work environment was conducted to identify the context that affects the behavior of users in various types of work environments, and to insight the possibility of a new user experience in the future work environment. Based on the above analysis and insights, various context models for a new future work environment were constructed, and UX models and UX scenarios and alternatives were presented. This study will contribute to the diversity of UX design research by expanding the viewpoint of UX design from device to space and context, and it will contribute to the collaborative research with space design and service design, also interdisciplinary research with IoT service related field.

• Design Convergence Study
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• v.16 no.5
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• pp.203-217
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• 2017

This study proposes and demonstrates the value of user - centered design methodology based on linguistic analysis. The results of the proposed user behavioural analysis framework suggested that the syntactic structure between the sentence structure and its components could be a logical basis for explaining the user's situation and behavior. Based on this, the definitions and classifications of user interactions and user contexts were conducted in a microscopically context. User behavior has also been established to identify pattern structures of purposeful nature and constitutes a user behavior sequence that prioritizes them. Next, the User Experience Analysis Framework was derived by defining the relationship between User Behavior and User Behavior and User Context and User Context. To verify the framework of the framework, a professional assessment was conducted to conduct a review of the user's experience and conduct a study of the framework of the framework and conduct of the framework of the framework of the framework and practical utility of the framework. Through this, it was possible to identify the value of the qualitative and quantitative framework of the framework and the future direction of development.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.4
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• pp.53-71
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• 2023

This study explores the relationship between various user factors and the level of trust in ChatGPT, a sophisticated language model exhibiting human-like capabilities. Specifically, we considered demographic characteristics such as age, education, gender, and major, along with factors related to previous AI experience, including duration, frequency, proficiency, perception, and familiarity. Through a survey of 140 participants, comprising 71 females and 69 males, we collected and analyzed the data to see how these user factors have a relationship with trust in ChatGPT. Both descriptive and inferential statistical methods, encompassing multiple linear regression models, were employed in our analysis. Our findings reveal significant relationships between user factors such as gender, the perception of prior AI interactions, self-evaluated proficiency, and Trust in ChatGPT. This research not only enhances our understanding of trust in artificial intelligence but also offers valuable insights for AI developers and practitioners in the field.