• Title/Summary/Keyword: User Behavior Analysis

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A Study on the Attachment Building Process of Digital Products based on the User's Behavior (사용행동에 기반을 둔 디지털 제품의 애착형성과정 연구)

  • Hwang, Yeon-Hee
    • Journal of the Korea Convergence Society
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    • v.10 no.1
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    • pp.115-121
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    • 2019
  • This study presents "Indispensability" and "Irreplaceability" as new variables for studying the attachment process of digital products that are different from physical products. To analyze this quantitatively, we will set up an integrated model to explore how attachment can be formed through different product-user interactions and time value which are necessary for attachment formation. Analysis of 197 respondents' data for empirical analysis showed that system-centric interactions did not affect the duration of use, whereas user-centric interactions affected the duration of use. In addition, the effects of the period of use on the Indispensability and the Irreplaceability were demonstrated, and the effects on the Indispensability were greater than Irreplaceability.

A Study on Model of MIS User satisfaction (경영정보시스템의 사용자 만족모형에 관한 연구)

  • Lee Jang-Hyung;Park Hee-Suck
    • Management & Information Systems Review
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    • v.3
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    • pp.47-76
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    • 1999
  • Management Information System(MIS) User satisfaction, which was introduced at the earlier 1990's, has become a core way of strategic method. But domestic companies have little experience toward this concept and the methodological knowledge was not cumulated yet. So the definition of User satisfaction, as well as the validity and objectivity toward the estimation, is being under discussion In this report we will contain the contents as follows, 1) investigate limitations of exposed theories about Methodology, 2) look into the situations and handicaps of User satisfaction estimation which is being used in practical domains on company, 3) search for the better way in application through comparative analysis between case study of customer satisfaction structure by structural equation model and by ordinary estimation model. We have conclusions through model that Index values like GFI AGFL RMR are accepted as within limited range for estimating validity of used model. so we can expect to use the results for deduce accurate User satisfaction index. Therefore satisfied Users became lesser at complaint behavior instead higher at repurchase likelihood, while unsatisfied Users became lower. Results as above are accordance with the previous studies, and that proves ACSI model to be applied toward local MIS Users' case. Even though the scopes of this research are restricted in domestic market of MIS Users, ACSI model itself has developed with the purpose for compatibility toward inter-company and inter-industry. So this model can be applied beneficially in the future study to analyse the extent that latent variables affect to User satisfaction.

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A Study on Factors Influencing User's Security Behavioral Intention for Choosing Password (패스워드 선택을 위한 사용자의 보안행위의도에 영향을 미치는 요인)

  • Kim, Jong-Ki;Kang, Da-Yeon;Jeon, Jin-Hwan
    • The Journal of Information Systems
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    • v.17 no.1
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    • pp.23-43
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    • 2008
  • Nowadays, openness and accessibility of information systems increase security threats from inside and outside of organization. Appropriate password is supposed to bring out security effects such as preventing misuses and banning illegal users. This study emphasizes on choosing passwords from perspective of information security and investigated user's security awareness affecting behavioral intention. The research model proposed in this study includes user's security belief which is influenced by risk awareness factors such as information assets, threats and vulnerability elements. The risk awareness factors ale derived from risk analysis methodologies for information security. User's risk awareness is a factor influencing the security belief, attitude toward security behavior, and security behavioral intention. According to the result of this study, while vulnerability is not related to the risk awareness, information assets and threats are related to the user's risk awareness. There is a significant relationship between risk awareness and security belief. Also, user's security behavioral intention is significantly affected by security attitude.

Visitor Behavior and Importance-Satisfaction Analysis in Provincial Wando-arboretum (도립 완도수목원 방문객의 이용행태 및 중요도-만족도 분석)

  • Kim, Min-Hee;Jin, Seung-Hyun;Park, Jong-Suk;Ahn, Young-Sang;An, Ki-Wan
    • Journal of Forest and Environmental Science
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    • v.28 no.1
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    • pp.37-45
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    • 2012
  • A study surveyed to visitor's user behavior and importance-satisfaction in the Provicial Wando-arboretum. As the results of the research, Most of the visitors are 40s and 50s and live in Jeonnam Region, Gwang-ju. The purpose of their visit was recreation, leisure or experience of a warm-temperate forest. Also the mean of importance was 3.94 and the mean of satisfaction was 3.51 in the Wando-arboretum. It appeared necessary for items of program development, homepage management and amenities including public toilet. The research results are expected to suggest efficient management measures. And expects with the research result that will be the possibility of raising the qualitative satisfaction of the visitor.

A Study on the Women's Clothing Discard Behavior (성인 여성의 의복 폐기에 관한 연구)

  • 유연실
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.1
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    • pp.142-156
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    • 1996
  • The purposes of this study were to examine the reason, = of clothing discard and to investigate the influences of demographic and clothing variables on the clothing discard behavior Data were collected from 610 women who lived in Seoul and Kwangjoo. By means of factor analysis, 6 general factors of clothing discard reason.; were extracted The 6 factors were named as dissatisfaction with appropriateness, physically worn out, dissatisfaction with clothing quality, fashion change, boredom, inconvinience. Among the five clothing items (suits or one pieces, jackets, jumpers, shirts or blouses, skirts or pants), there existed differences in the reason factors of clothing discard The relationships between clothing discard behavior (reason factors of clothing discard, peviods of clothing utilization) and variables like user's age, degrees of satisfaction with clothing, clothing items were also examined. There existed significant differences among the age groups and the groups classified by clothing satisfaction degrees in the reason factors of clothing discard and in the Periods of clothing utilization. Periods of clothing utilization were also differed by the clothing items. As user's a age grew older, periods of clothing utilization increased and the rates of clothing discard because of dissatisfaction with appropriateness, and dissatisfaction with clothing quality, boredom, inconvinience factors were decreased. As the degrees of satisfaction with clothes increased, the periods of clothing utilization also increased and the rates of clothing discard because of dissatisfaction with appropriateness, and dissatisfaction with clothing quality, inconvinience factors decreased. And the rates of clothing discard because of physically worn out factor increased.

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Media-Content Repertoire Development and Difference Analysis: Focus on the Entertainment Content (미디어-콘텐츠 레퍼토리 개발 및 유형별 특성 분석: 엔터테인먼트 콘텐츠를 중심으로)

  • Lee, Minjoo;Ryu, Sunghan;Kim, Young-Gul
    • The Journal of the Korea Contents Association
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    • v.15 no.2
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    • pp.196-207
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    • 2015
  • This study introduced the concept of 'Media-content repertoire', which indicates the set of favorite media-content combinations of media users and extracted five media user types based on those combinations. We used the range of media(i.e., smartphone, tablet, PC, and TV) and entertainment content(i.e., movie, broadcasting, music, and game) for the analysis. Also, we investigated the differences between those types including demographic variables, individual characteristics, and content buying behavior and we found that statistically significant differences exist among them. Those include 'non-user'(i.e., lower level of media use), 'screen user'(i.e., 50s, TV-centered media use), 'variety seeker'(i.e., 20s. heavy public transport user), 'selective focus'(i.e., 20,30s, movie&broadcasting-centered media use), and 'heavy user'(i.e., high level of media use and consumption). The results provide both academic implications(e.g., extension of media repertoire concept) and practical implications(e.g., direction to the target marketing for each user type).

Statistical Analysis of a Subjective QoE Assessment for VVoIP Applications

  • Cano, Maria-Dolores;Cerdan, Fernando;Almagro, Sergio
    • ETRI Journal
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    • v.32 no.6
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    • pp.843-853
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    • 2010
  • A successful deployment of multimedia applications over wireless environments entails improving the quality of service (QoS), not only from a technical point of view, but also considering the quality of experience (QoE) from the final user's perception. Although objective QoE measure models avoid the difficulties of subjective surveys, subjective QoE assessments are essential to understand the way users evaluate the QoS. In this work, we study the effect of a wide range of parameters on the QoE of VVoIP applications in a real wireless scenario. Through a complete statistical analysis of users' ratings, we identify the following facts. Although the use of VVoIP in wireless networks does not yet represent an advantage for users, there are great expectations for all applications under study, and with greater popularity comes higher expectations. It is easier for respondents to identify good behavior than poor behavior. Whereas the respondents' frequency of Internet use does not impact on the scores, respondents' gender does. Finally, the most determining parameters of quality from a user's perspective were instability, video quality, voice distortion, usefulness, and graphical interface.

SaaS Service Perspective based on User Behavior Analysis (이용자 행태분석 기반의 SaaS 서비스)

  • Seo, Gwang-Gyu;Choe, Han-Byeol;Kim, Byeong-Mu;Song, Gi-Jeong
    • Proceedings of the Safety Management and Science Conference
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    • 2011.11a
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    • pp.481-489
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    • 2011
  • 디지털 기술의 급속한 발전으로 시간과 공간의 제약이 없는 인프라 환경이 구현되면서 더욱 더 유연하고 빠른 적응성에 대한 요구가 정치, 경제, 문화 전반에 확산됨에 따라 IT 기술을 통해서 이러한 요구를 충족시킬 수 있는 서비스로 대두되고 있는 것이 바로 클라우드 서비스이다. 이러한 클라우드 서비스 시대의 개막은 관련 기업뿐만 아니라 공공기관, 개인에 이르기까지 모든 영역의 서비스 이용자들의 삶에도 큰 변화를 가져올 것이다. 그러나 클라우드 서비스에 대한 기존의 논의는 주로 사업자의 입장에서 클라우드 비즈니스 모델의 발굴, 수익 모델의 발굴, 클라우드 기술 발전에 따른 전망 등에 초점을 맞추어져 왔다. 따라서 정작 클라우드 서비스 이용자는 상대적으로 낮은 관심을 받아온 것이 사실이다. 이는 새로운 기술에 비즈니스 모델이 등장하면 반복되던 현상이 클라우드 서비스 분야에서도 반복되고 있는 것으로도 볼 수 있다. 본 논문에서는 클라우드 서비스중 SaaS 서비스의 이용자 측면에서 서비스 이용행태를 분석하고 이를 기반으로 향후 SaaS 서비스의 전망에 대하여 논의하고자 한다. 이를 위해 SaaS 서비스 이용자를 현재 서비스를 이용하고 있는 이용자군과 현재에는 SaaS 서비스를 이용하지는 않지만 향후에는 서비스를 이용할 의도를 가지고 있는 잠재이용자군로 구분하여 설문조사를 수행한 설문결과를 토대로 이용자의 이용행태를 분석하고 향후 SaaS 서비스 전망을 기술하기로 한다.

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Development and User Satisfaction of a Mobile Phone Application for Image-based Dietary Assessment (카메라가 장착된 모바일 폰을 이용한 24시간 식사 회상 앱 개발 및 만족도 연구)

  • Kim, Seo-Yoon;Chung, Sang-Jin
    • Korean Journal of Community Nutrition
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    • v.22 no.6
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    • pp.485-494
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    • 2017
  • Objectives: The objective of this study was to develop mobile phone application for image-based dietary assessment and evaluate satisfaction regarding respondent's use of the mobile phone application. Methods: We developed a mobile phone application to assess dietary intakes using 24 hour dietary recall. After initial development, application was reviewed by ten adults and revised based on their comments. We recruited 192 volunteers (92 males, 100 females) to use the mobile phone application and to respond to a satisfaction survey. Participants were instructed to use the mobile phone application with fiducial marker five centimeter in width, length and two centimeter height at each eating occasion during designated 4 days, capturing $45^{\circ}$ angle and $90^{\circ}$ angle images of all food and beverage items before and after consumption. After using the mobile phone application for 4 days, participants were asked to complete an online questionnaire on the satisfaction of the mobile phone app. User satisfaction items composed of 12 questions of application user interface, 8 questions of emotional response, 9 questions of eating behavior in 5 likert scale. Participants were also asked to provide additional open-ended comments on the use of mobile phone application. Statistical analysis was performed by using the SPSS 23.0 (Statistical Package for the Social Science). Results: The average user interface score was $2.82{\pm}1.08$, which was close to the 'normal' response. Responses for emotion and eating behavior also were borderline to the 'normal'. Conclusions: This study found that the mobile phone application using 24-hour recall was acceptable to be used to assess dietary intakes for several days. However, there should be a need for such technology to be user-oriented instead of researcher-oriented. Easy and cost-effective new technology is needed for estimating the amounts of food eaten automatically when the photos are taken.

An Analysis of Correlation Between Metacognition and Digital Library Searching Behavior

  • Heesop, Kim;Aluko Ademola, Mayokun
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.3
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    • pp.75-82
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    • 2023
  • The main purpose of this study is to analyze the metacognition of digital library search behavior of college students and to provide a fundamental data for the designing a user-centered online information retrieval system to find more optimal search results. In order to achieve the purpose of this study, metacognition was classified into the five main categories, including schema-training, planning, monitoring, evaluation, and transfer, and a total of twenty subcategories were included. A total of 112 students participated in the online questionnaire. The collected data were analyzed using SPSS version 26, and it was found that there was a significant correlation between metacognition of college students and their digital library searching behavior. In particular, the digital library search experience was found to be the strongest factor to be considered as the most important variable in digital library design based on the aspect of user metacognition.