Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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A Study on the Attachment Building Process of Digital Products based on the User's Behavior

사용행동에 기반을 둔 디지털 제품의 애착형성과정 연구

  • 황연희 (경성대학교 글로컬문화학부)
  • Received : 2017.11.13
  • Accepted : 2018.01.20
  • Published : 2019.01.28
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Abstract

This study presents "Indispensability" and "Irreplaceability" as new variables for studying the attachment process of digital products that are different from physical products. To analyze this quantitatively, we will set up an integrated model to explore how attachment can be formed through different product-user interactions and time value which are necessary for attachment formation. Analysis of 197 respondents' data for empirical analysis showed that system-centric interactions did not affect the duration of use, whereas user-centric interactions affected the duration of use. In addition, the effects of the period of use on the Indispensability and the Irreplaceability were demonstrated, and the effects on the Indispensability were greater than Irreplaceability.

본 연구는 물리적 제품과는 다른 디지털 제품의 애착과정을 연구하기 위한 새로운 변수로 '필수불가결성'과 '대체불가능성'을 제시한다. 이를 정량적으로 분석하기 위해 애착형성에 필수적인 상호작용성과 시간적 가치를 변수에 추가하여 통합모형을 구성하여 상이한 제품-사용자간 상호작용을 통해 어떻게 애착을 형성해갈 수 있는가를 탐색적으로 살펴보고자 한다. 실증분석을 위해 197명의 응답자의 자료를 분석한 결과 시스템 중심의 상호작용은 사용기간에 영향을 미치지 않은 반면, 사용자 중심의 상호작용은 사용기간에 영향을 미쳤다. 또한 사용기간이 필수불가결성과 대체불가능성에 미치는 영향이 증명되었으며, 대체불가능성보다는 필수불가결성에 미치는 영향이 컸다.

Keywords

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Fig. 1. Research Model

Table 1. Demographics of respondents

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Table 2. Results of reliability and validity testing

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Table 3. Results of the structural model testing

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