• 제목/요약/키워드: Use value

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COPQ dashboard 개발 사례 (A case study of designing the COPQ dashboard)

  • 도기영;허원석;김동준;장중순
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2004년도 추계학술대회 및 정기총회
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    • pp.35-38
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    • 2004
  • Global competitive pressures are asking industrial companies to find the best way to meet their customer's requirements, reduce the costs of products, and increase productivity. Quality improvement has been proposed and implemented as a primary means of achieving these purposes. The quality improvement usually includes a goal of reducing the costs due to poor quality. While these costs of poor quality (COPQ) are not known precisely, they are known to be very high. Also, they may be underestimated by the hidden costs due to non-value activities, such as potential lost sales, costs of redesign due to quality reasons, and extra manufacturing costs due to defects, etc. In any manufacturing or service operation, all actions and resource expenditures of a company should be focused on creating value for customers. Any activity or resource of not creating the value for customers could be regarded as waste, which consequently causes the COPQ. Some companies did use dashboards to understand and identify value added or non-value added activities in order to reduce or eliminate wastes. These dashboards must be properly designed to consider inherent differences in manufacturing or service operations among business organizations. In addition, a structured quality improvement program such as the Six Sigma must support these dashboards. In this paper, a case study of designing dashboards for evaluating and reporting the COPQ in business units is presented.

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스마트폰 푸시 알림과 SNS 정보가 모바일 구매에 미치는 영향에 대한 실증분석 (An Empirical Study on the Effect of Smartphone Push Notification and SNS Information on the Mobile Purchasing)

  • 심선영;김연순
    • Journal of Information Technology Applications and Management
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    • 제22권4호
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    • pp.105-126
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    • 2015
  • In this study, we investigated the impact of the information richness and reachness on the mobile purchasing and the moderating effect of individual characteristics. We examined the information richness and reachness through SNS information and Push notification of smartphone, respectively. As the moderating variables, we adopted customer's value orientation and innovativeness. In the main-effect model with no moderating variable, both of information richness and reachness showed significant effects on the perceived value of products and purchasing channel. Especially, the impact of information richness was more significant on product awareness, while the impact of information reachness was more significant on channel awareness. In the interaction-effect model with moderating variables, customer's value orientation showed significant moderating effect on the impact of perceived product value. However, customer's innovativeness did not show the significant moderating effect on the impact of perceived channel value. It implies that the impact of information reachness applies to the majority of customers, regardless of her [his] innovativeness. Therefore the organizations might be able to use Push notification to activate the customer's mobile purchasing.

사용자 인증에 적합한 OTP 생성 알고리즘에 관한 연구 (A Study on the OTP Generation Algorithm for User Authentication)

  • 김동률
    • 디지털융복합연구
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    • 제13권1호
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    • pp.283-288
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    • 2015
  • 일회용 패스워드는 정적인 패스워드 사용에 따른 위험을 해결하고 사용자 인증을 강화하기 위해 필요하다. 개인정보 유출에 따른 사용자를 인증을 강화하기 위해 OTP 생성 알고리즘이 중요시 되고 있다. 본 논문에서 제안하는 OTP 생성 알고리즘은 Seed값과 Time값을 이용하여 256비트 크기의 OTP Data를 생성하게 된다. 생성한 OTP Data를 행렬로 나열하고 불규칙적으로 32비트의 값을 추출하게 되는 이 값이 최종적인 OTP값이 된다. OTP 생성 횟수가 많을수록 제안하는 알고리즘이 기존 알고리즘에 비해 충돌내성의 확률이 낮음을 알 수 있다.

지수 형 수명분포를 따르는 소프트웨어 신뢰모형 분석에 관한 연구 (A Study on the Software Reliability Model Analysis Following Exponential Type Life Distribution)

  • 김희철;문송철
    • Journal of Information Technology Applications and Management
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    • 제28권4호
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    • pp.13-20
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    • 2021
  • In this paper, I was applied the life distribution following linear failure rate distribution, Lindley distribution and Burr-Hatke exponential distribution extensively used in the arena of software reliability and were associated the reliability possessions of the software using the nonhomogeneous Poisson process with finite failure. Furthermore, the average value functions of the life distribution are non-increasing form. Case of the linear failure rate distribution (exponential distribution) than other models, the smaller the estimated value estimation error in comparison with the true value. In terms of accuracy, since Burr-Hatke exponential distribution and exponential distribution model in the linear failure rate distribution have small mean square error values, Burr-Hatke exponential distribution and exponential distribution models were stared as the well-organized model. Also, the linear failure rate distribution (exponential distribution) and Burr-Hatke exponential distribution model, which can be viewed as an effectual model in terms of goodness-of-fit because the larger assessed value of the coefficient of determination than other models. Through this study, software workers can use the design of mean square error, mean value function as a elementary recommendation for discovering software failures.

The Contribution of Social Media Value to Company's Financial Performance: Empirical Evidence from Indonesia

  • MIQDAD, Muhammad;OKTAVIANI, Siska Aprilia
    • The Journal of Asian Finance, Economics and Business
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    • 제8권1호
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    • pp.305-315
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    • 2021
  • This article aims to explore the contribution of social media value to a company's financial performance in a digital environment economy since the awareness of companies and investors in the use of social media opens up new mechanisms for disseminating information. Quantitative method is used in this study with Multivariate Analysis of Variance as the analysis tool. The data used is secondary data gathered from Indonesia Stock Exchange (IDX) using 308 companies as samples. In the multivariate test, four kinds of multivariate significance tests were carried out, namely Pillai Trace, Wilk Lambda, Hotelling's Trace, and Roy's Largest Root. It was found that social media value has a small contribution in the difference of the level of profitability and the value of the company in Indonesia, but it doesn't have a contribution to the difference of the level of liquidity. The contribution was an implication of online Word of Mouth (WOM) motives which are interrelated with signal theory and as additional information for investors in relation to single-person decision theory. This study provides an insight into the importance of social media management considering that the world of digital economy will continue to develop, so companies in Indonesia need to take advantage of these opportunities.

Determinants and Outcomes of Financial Derivatives: Empirical Evidence from Pakistani Banks

  • ALAM, Atia;ABBAS, Syeda Fizza;ZAHID, Anam;BATOOL, Syeda Irtiqa;KHAN, Misbah
    • The Journal of Asian Finance, Economics and Business
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    • 제8권4호
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    • pp.591-599
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    • 2021
  • The increased risk in financial firms, due to Global Financial Crises and high international trade activities, has encouraged banks to use derivatives for both managing their financial risk and earning non-operating income simultaneously. The present study brings new evidence in the existing literature by determining the drivers behind financial derivative usage in Pakistani banks for 2011 till 2016. Moreover, the paper examines how risk plays a moderating role in determining the relationship between derivative usage and bank value. While assessing the determinants, a two-stage test has conducted, first, the logit regression was used to test the drivers behind the derivative usage in banks. Second, Tobit regression was run to analyze the factors leading to determine the extent of derivative usage. The findings demonstrate that Pakistani banks are using derivatives for both risk management and speculative motive as they are customers and users of derivatives at the same time. Empirical results, regarding moderating role of risk on the value implications of derivative usage, provide mixed findings as derivative usage gives value premium in case of non-systematic risk and foreign exchange risk. Whereas value discounts have been observed for cases where systematic risk is high and managers try to earn non-operating income from speculative activities.

The Impact of Quality and Price on the Loyalty of Electronic Money Users: Empirical Evidence from Indonesia

  • PUTRA, Pratama;JAYADI, Riyanto;STEVEN, Ignatius
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.1349-1359
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    • 2021
  • The electronic money market in Indonesia continues to experience an increase in the number of users and volume of transactions. However, the electronic money market, especially server-based, in Indonesia is becoming concentrated into a few issuers. Electronic money issuers compete in price and promotion wars to gain new customers and maintain their existing ones. This paper presents an analysis of the orientation and factors that influence the loyalty in electronic money products. The research model variables in this study are adopted from the E-Service Quality and Marketing Mix categories. These variables are hypothesized to affect the perceived value and then customer loyalty. The research population consists of all Indonesians who use server-based electronic money, with a sample of 400 individuals. The results show that, in the E-Service Quality group, reliability, responsiveness, and security significantly affect perceived value, while the perceived price and perceived promotional benefits significantly affect perceived value in the Marketing Mix group. The perceived price has the highest effect on the perceived value and customer loyalty, while the perceived value has a significant effect on customer loyalty. Finally, it was found that the customer is more sensitive to the price than quality in using electronic money.

A Study on the Effect of Social Networking Marketing on the Purchase Intention in the Airline

  • LEE, Seo-Yeon;PARK, Hye-Yoon
    • 동아시아경상학회지
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    • 제9권2호
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    • pp.55-73
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    • 2021
  • Purpose -This study aims to determine how the characteristics of the airline's SNS marketing affects brand image, brand attitude according to perceived values, and to analyze the impact of SNS marketing factors. It was intended to provide theoretical and practical implications for airlines to refer to SNS marketing activities. Research design, data, and methodology -A questionnaire was formed based on previous studies, and then an online questionnaire was created to conduct a survey. Explained the purpose and asked to respond. From February 1 to 14, 2020, 333 responses with a valid number of samples were confirmed for the final analysis of the data. The questionnaire was composed of five areas: demographic characteristics, SNS factor, brand image, brand attitude, and perceived value. Result -Airline's SNS marketing, brand image, and brand attitude are affected by the gender, age, and SNS usage time of the user, and the perceived value of the user is shown to be controlled by the airline's SNS marketing's influence on brand image and brand attitude. Conclusion -When SNS is to be effectively used for airline marketing, it is necessary to pay attention to the demographic characteristics and the control effect of perceived value, and use it for airline management. The perceived value has been shown to affect SNS marketing's brand image and brand attitude.

The Effect of Tax Planning on Firm Value: A Case Study in Vietnam

  • VU, Thu Anh Thi;LE, Vinh Hoang
    • The Journal of Asian Finance, Economics and Business
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    • 제8권2호
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    • pp.973-979
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    • 2021
  • The purpose of this paper is to examine the effect of tax planning on firm value of the non-financial firms listed in Vietnam, moderated by the state ownership. In this paper, effective tax rate is used to measure the tax planning; the state ownership is measured by the percentage of state equity holdings, and the firm value is measured by Tobin's Q. The data research is collected from audited financial statements and other statistical documents of 513 firms in the period of 2015-2019, provided by The FiinGroup (Vietnam). According to that, this paper uses quantitative research methods for the panel data. Regression analysis with GLS shows that the tax planning has a negative effect on firm value. In more detail, the association is not a variable in its direction when state ownership takes the role of a moderator. That means, in the perspective of principal-principal conflict, government should improve institutional environment to prevent firms form breaking the rules, especially accounting standards and principles. Assets allocation in tangible assets or making use of large size advantage should be taken into account. In the long run, firms should concentrate on the deployment of resources and the experience of knowledgeable practitioners to produce effective results.

농업·농촌 부문 공기업의 공익적 가치 인식 연구 - 한국농어촌공사를 대상으로 - (A Study on the Perception of Public Value from Public Corporation in the Agricultural and Rural Sector - The Case of Korea Rural Community Corporation -)

  • 임채환;범진우;안동환;유도일
    • 농촌계획
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    • 제27권4호
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    • pp.83-96
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    • 2021
  • This study analyzes the perception of public value created by Korea Rural Community Corporation, a representative public corporation in the agricultural and rural sector. We categorize agricultural and rural public values as 'stable food supply,' 'conservation of national environment and nature,' 'formation and cultivation of water resources,' 'prevention of soil loss and flooding,' 'conservation of ecological system,' 'conservation of rural tradition and culture.' For the qualitative analysis, we apply content analysis. And, for the quantitative analysis, we use topic modeling and Latent Dirichlet Allocation (LDA) analysis which is used widely in the field of text-mining. Results show that internal perception for value suppliers are mainly created for 'stable food supply,' 'formation and cultivation of water resources,' and 'conservation of rural tradition and culture.' External perception for value demanders are created for all public values, but its evaluation and demand include various aspects including both positive and negative opinions.