• Asia-Pacific Journal of Business
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• v.15 no.2
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• pp.107-123
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• 2024

Purpose - This study aims to analyze the relationship between perceived risk, privacy concerns, continual intention to use of Fintech services. Design/methodology/approach - This research developed a conceptual framework using attitude theory and analyzed the relationship between risk perception to Fintech services, Fintech concerns(service concern, platform concern, network concern, device concern, and privacy concern), and continual use in the context of Fintech services. In this study, Data analyzed using the PLS(partial least squares) structural equation model approach. Findings - As a result of empirical analysis, Fintech risk perception affected service concern, platform concern, network concern, device concern, and privacy concern. In addition, it was found that privacy risk did not affect continual use of Fintech services. In addition, among Fintech service concerns, platform concern, network concern, and privacy concern did not affect continual use of Fintech services. However, only device concern affected the intention to continual use of Fintech services. Research implications or Originality - The results will help to understand the psychology of Fintech service users and develop more stable Fintech services continual use strategies.

• Korean Institute of Interior Design Journal
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• v.22 no.1
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• pp.256-264
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• 2013

A bathroom in house has been stressed not only as a space for physiology and hygiene but also leisure and healthcare. However, the bathroom is the most likely space where an elderly person can have an accident and it is uncomfortable space for them because of their deteriorating physical ability. So the purpose of this study is to help the elderly use their bathroom conveniently by providing smart service. Therefore, we carry out 18 smart service patterns that contain assistive devices and sensors for bathroom. Considering applicability and frequency, from among these service patterns, we suggest 4 service patterns. First is a fall prevention service. This service helps elderly use the bathroom safely at night. Second is a getting ready to go out service. This service helps the situation that elderly use the bathroom after getting up in the morning. Third is a security service in daily life especially before or after meals. And final is a service regarding personal hygiene service after returning home. This service helps to shower or bathe after return home. These services have positive influence in medical expense reductions, good health care and self-reliance of elderly.

• Journal of Chest Surgery
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• v.49 no.sup1
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• pp.14-19
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• 2016

Background: This study uses the relevance index to understand the condition of regional medical service use for cardiovascular surgery and to identify the medical service use imbalance between regions. Methods: This study calculated the relevance index of 16 metropolitan cities and provinces using resident registration address data from the Ministry of Government Administration and Home Affairs and the 2010-2014 health insurance, medical care assistance, and medical benefits claims data from the Health Insurance Review and Assessment Service. We identified developments over the 5-year time period and analyzed the level of regional imbalance regarding cardiovascular surgery through the relative comparison of relevance indexes between cardiovascular and other types of surgery. Results: The relevance index was high in large cities such as Seoul, Daegu, and Gwangju, but low in regions that were geographically far from the capital area, such as the Gangwon and Jeju areas. Relevance indexes also fell as the years passed. Cardiovascular surgery has a relatively low relevance index compared to key types of surgery of other fields, such as neurosurgery and colorectal surgery. Conclusion: This study identified medical service use imbalance between regions for cardiovascular surgery. Results of this study demonstrate the need for political intervention to enhance the accessibility of necessary special treatment, such as cardiovascular surgery.

• Korean Journal of Health Education and Promotion
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• v.28 no.2
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• pp.87-97
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• 2011

Objectives: The objective of this study is to analyze factors affecting intention to use a paid health promotion service by using the health belief model. Methods: A self-administered survey was conducted with 276 health check-up participants aged ${\geq}20$ at a local medical center in Korea from November 8 to November 24, 2010. Results: 53.6% of the respondents had intention to use a paid health promotion service, and around 85% of them were willing to pay for 'less than five thousand won per month'. Factors affecting the intention to use paid the service was age, education, income, and health check-up experience. In terms of health belief model constructs, people had greater intention to use a paid the service when they perceived to be sensitive to lifestyle associated diseases and recognized advantages of health promotion services. Conclusions: Approximately half of the respondents had intention to use a paid health promotion service. Reasonable price for the service was less than five thousand Korean won per month. Health promotion service act and services should consider these findings.

• Proceedings of the Korea Database Society Conference
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• 2010.06a
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• pp.165-180
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• 2010

This study takes a holistic approach to understanding the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading Digital converged application coupling media content with telecom, has been recently launched commercially in Korea. We created a structural model of adoption-diffusion, using the perceived ease-of-use and usefulness of TAM(Technology Acceptance Model) as mediating variables, and a structural model of use-diffusion, with the rate of use and the variety of use as mediating variables. To empirically analyze these models, non-users of IPTV were surveyed using the adoption-diffusion model to identity factors influencing their intention to subscribe to the service. Meanwhile, users of IPTV were surveyed using the use-diffusion model to determine the factors that influence their satisfaction with the service and their intention to fe-use it. Under the adoption-diffusion model, we found that trialability, household innovativeness and perceived risk were the determinants of user satisfaction with IPTV, and perceived ease-of-use, the mediating factors. Under the use-diffusion model, complementarity and communication were shown to be the determinants of users' satisfaction with IPTV, and variety of use, the mediating factor. We also found that consumers' intention to re-use IPTV was strongly influenced by its relative advantage and perceived risk.

• The Journal of Information Systems
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• v.18 no.3
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• pp.155-181
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• 2009

Modern persons should do many activities during limited time. In such situation, people feel time pressure because they think that time is short. Time pressure affects negatively several factors such as satisfaction and intention to use through perceived time cost. Ubiquity, an mobile service's characteristic in which users can use desired information or services in anywhere and anytime, would let users feel free from time pressure. This study examines the relationship between perceived time and intention to use and the moderating effect of ubiquity. We performed a survey for users of DMB service, a representative mobile service. Using Partial Least Square, we tested hypotheses. The results suggest that time pressure influences positively perceived time cost and that perceived time cost affects negatively satisfaction but not enjoyment. And the results show that there are the significant positive relationships between enjoyment and intention to use and between satisfaction and intention to use. Finally, the moderating effects of ubiquity on the relationships between perceived time cost and enjoyment and between perceived time cost and satisfaction was found to be positive and significant. We suggests implications basing on the results.

• The Journal of Industrial Distribution & Business
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• v.13 no.8
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• pp.29-50
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• 2022

Purpose - This study aims to investigate factors affecting Chatbot service acceptance attitude. For wide use of Chatbot service, firms need to find barriers or obstacles for customers, if any, not to use Chatbot service. Research design, data, and methodology - We apply value-based accept model to investigate the quality of Chatbot, to verify the meaning of service value of Chatbot and to find the relationship among variables. To test hypotheses, we conducted survey. We collected 300 questionnaires. SPSS version 2.0 is used. Regression analysis, moderating effect test is conducted. Results - 4 Qualities of Chatbot, Ease of use, Usefulness, Enjoyment, Interaction are affecting acceptance attitude, and 5 service values, only interaction does not affect emotion. Trust, Specialty, Necessity, Social, Emotion moderating Chatbot service to accepting attitude. Regarding moderating effects by personal characteristics and personal tendency, innovation resistance, innovativeness, and social effects are turned to have influence while regulatory focus, construal level does not have moderating force. Also, the auxiliary service like Chatbot service affects customers' evaluation on the main service quality. Conclusions - Service firms adopt Chatbot service for various purposes. The results imply that customers are generally recognize the merits of Chatbot, but there are some barriers such as innovation resistance characteristic especially uncomfortable.

• Journal of the Korean housing association
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• v.21 no.4
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• pp.11-22
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• 2010

In the urban area where rapid suburbanization trend continues, the role of mixed use building is controversial. It is argued that the mixed use building is an effective tool to recover residential function of urban core(urban regeneration). It is also argued that the building is a cause of serious urban problems, such as congestion, public service shortages. The fundamental purpose of this study is to examine the role of mixed use building in terms of urban growth management in Seoul. For this purpose, data of mixed use building from 1981 to 2007 are collected and analysed. The results show that most of mixed use buildings are located in either sub-centers or population losing areas, rather than traditional urban core. Therefore, it is hard to accept that the two controversial arguments. The mixed use building noncore areas in most cases. However, it dose help to increase population inflow in non-core areas. it is difficult to accept the public service assertion which states that super-high rise mixed use building causes public service congestion, because the building is built in population losing or demand decreasing area. Based on these findings this study suggests some policy alternatives such as urban service boundary or concurrency program to management urban growth.

• 한국노년학
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• v.29 no.3
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• pp.917-933
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• 2009

This study examined the factors affecting forms of long-term care service use by elderly and the forms of use are classified facility care service, home care service, and unused. It is used data from the 2nd pilot program for the Long Term Care Insurance scheme and it is analysed 5,497 cases. Multi-nominal regression is used. According to the results, women use formal service more than man do, and wowen use facility care than home care. Those who eligible for National Basic Livelihood Security System(NBLSS) are shown to have higher use of formal care(especially facility care) than the middle income class, and the low income class than the middle income class has lower use of formal care. In addition, higher the family care is available, lower the taking part in the service. The big cities and mid sized cities than rural are used the formal service and moreover mid sized cities are used facility care than home care. Furthermore, the level of care need is determinants of service use and function of ADL, IADL, and abnormal behavior is also determinants of formal service(especially facility care). But nursing need and rehabilitation need are not determinants of formal service use. Based on the results, the recommendations are developed and implemented for the improvement the elderly long-term care insurance.

• Journal of Information Technology Services
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• v.16 no.4
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• pp.99-120
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• 2017

As smartphones and tablets are drastically spreading, mobile IPTV service becomes very important emerging issue in addition to existing DMB broadcasting, and the consumption of personalized multimedia services is increasing in the mobile Internet environment. While the previous research focuses on influencing factors of the initial acceptance intention of the mobile IPTV Service, this study intends to find the factors that affect continuous use intention of the mobile IPTV service which has become one of core services in the mobile environment. The research model and the hypotheses of this study could be derived on the basis of four referent theories (that is, mobile service quality model (MOBISQUAL), post acceptance model (PAM), expectation confirmation theory (ECT) and extended technology acceptance model (ETAM)). In order to empirically test the hypotheses, the field survey was conducted for 278 respondents. Twelve ones of fifteen hypotheses were found to be statistically significantly adopted from the results of structural equation model analyses using Smart PLS 3.0. The theoretical contribution of this study is to empirically investigate the factors that affect the continuous use intention of mobile IPTV service. And the practical contribution is to provide the implementation guidelines of managing the service quality to enhance the competitive power of mobile IPTV business.