• 한국전자거래학회지
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• 제18권4호
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• pp.241-255
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• 2013

다양한 서비스들의 조합인 컨버전스 서비스의 중요성이 날로 커지고 있다. 본 연구는 컨버전스 서비스 사례 중 하나인 텔레매틱스 서비스를 정보서비스, 엔터테인먼트 서비스로 분류하고 이들의 만족도와 디자인, 가격 요인이 기술수용 모형의 요인인 인지된 용이성, 인지된 유용성 및 구매의도와 어떤 관계를 이루는지를 실증하였다. 구조방정식을 통해 요인들간의 경로를 분석한 결과 서비스의 만족, 디자인 요소가 인지된 유용성에는 유의한 영향을 미치지 못하고, 인지된 용이성에만 영향을 미치는 것으로 나타났다. 이는 운전 중에 사용하는 텔레매틱스 서비스 특징상 고객들이 이용하기에 쉬운 것이 강조되어야 함을 의미한다.

• Journal of Information Technology Applications and Management
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• 제31권3호
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• pp.119-147
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• 2024

This study aims to analyze older adults's intention to use digital financial services. To verify the purpose, the '2022 Korean Senior Technology Acceptance Panel Survey' data were used. And a shortened Senior Technology Acceptance Model(STAM) reflecting the characteristics of older adults was applied. The results of Structural Equation Model analysis are as follows. First, the lower gerontechnology anxiety, the higher control beliefs reflecting perceived ease of use, self-efficacy and facilitating conditions and the intention to use digital financial services. Second, the health factor had a positive effect on the control beliefs. Third, the higher the control beliefs, the higher the attitudinal beliefs reflecting perceived usefulness and attitude and the intention to use digital financial services. Lastly, the higher attitudinal beliefs, the higher the intention to use digital financial services. The results suggest the need for interventions that can relieve gerontechnology anxiety and strengthen positive perceptions about control beliefs and attitudinal beliefs in order to increase older adults's intention to use digital financial services.

• Asia pacific journal of information systems
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• 제26권4호
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• pp.489-508
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• 2016

Growth in the use of mobile commerce services (MCS) as an enabler to conduct business more effectively has been phenomenal. Technology acceptance model (TAM) has been applied in different contexts to examine a wide range of information technology. As more and more companies are finding ways to utilize MCS, an important issue is to understand what factors will affect the decisions of consumers in adopting the services. Based on TAM with two additional groups of external factors (i.e., service-related factors [ubiquitous access and contextual service] and technology-related factors [perceived security risk and network connectivity]) that are theoretically justified to affect both perceived usefulness and perceived ease of use, which are also considered, a research model for the investigated technology acceptance was developed and empirically examined. The major results of this study are as follows. First, ubiquitous access affects perceived usefulness and perceived ease of use. Contextual service affects perceived usefulness. Second, perceived security risk affects perceived usefulness and perceived ease of use. Finally, network connectivity affects perceived usefulness and perceived ease of use.

• 디지털산업정보학회논문지
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• 제19권3호
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• pp.45-60
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• 2023

The purpose of this study is to explore factors that affect millennials and generation Z customers' perception on intention to recommend to use the digital payment services and invesetigate factors that affect perception on sustainable growth of the digital payment services. This study applied the following research questions: i) how perceived brand value, easy to use, personalization, open to public, and social value affect intention to recommend to use the digital payment services and ii) how perceived public policy, promotional strategy, and prspects affect intention to recommend to use the digital payment services to others. This study conducted an online survey. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results of this study found that effects of personalization, open to public, and social value on intention to recommend the service showed significance in the case of millennials, while effects of brand value, easy to use, and open to publis on intention to recommend the service showed significance in the case of generation Z. The results provide managerial and policy implications on how to apply better strategies and pepare policies to enhance adoption of the digital payment service in cases of millennials and generation Z.

• 한국IT서비스학회지
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• 제20권2호
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• pp.13-31
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• 2021

Recently, delivery app services based on the O2O platform are increasing rapidly. Accordingly, various studies on O2O service have been conducted. Most of the studies are on consumer behavior in O2O services, and few studies on platform vendors have been conducted. Therefore, this study empirically analyzed the factors affecting the vender's intention to continuous use in the O2O delivery app platform service. Based on prior researches, we set the quality characteristics and network characteristics of the O2O platform as independent variables. The quality characteristics of the O2O platform consisted of system quality, information quality, and service quality, and the O2O platform network characteristics consisted of network externality and platform reputation. Perceived value and switching cost were set as mediated variables, and vender's intention to continuous use was set as dependent variables. For empirical analysis, we conducted a survey targeting vendors of O2O delivery app platform service, and conducted frequency analysis, factor analysis, reliability analysis, and regression analysis. As a result of the analysis, the quality characteristics of the O2O platform, such as system quality, information quality, service quality, and O2O platform network characteristics, showed that network externality and platform reputation had a positive effect on perceived value. The perceived value was found to have a positive effect on the switching cost and the intention to continuous use, and the switching cost was found to mediate the perceived value and the intention to continuous use. This study can contribute to the establishment of platform operation strategy as an empirical analysis on the factors that influence the intention of O2O platform vendors to use the platform continuously.

• 한국정보시스템학회지:정보시스템연구
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• 제28권1호
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• pp.155-181
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• 2019

Purpose As the mobile easy payment service grows fast, competition in the payment service market is getting stronger. On the other hand, there are few studies on the users' utilization results. Therefore, this study explains the continuous use intention of mobile easy payment Services based on PAM and value model. Design/methodology/approach This study proposed an extended model by integrating PAM, which is a representative model of continuous use intention in IS field, and value model of mobile field. Also this study empirically tested 298 users who have experience of mobile easy Payment service. The structural equation model was used to verify the research model and hypotheses. Findings According to the empirical analysis result, this study verifies that perceived usefulness and satisfaction were determinants of continuous use intention in mobile easy Payment services. Expectation confirmation has been proved to be a positive predictor of satisfaction and perceived usefulness. Also, among the value factors, perceived ease was not a valid predictor of satisfaction, and the remaining factors were positive predictors of satisfaction.

• 대한가정학회지
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• 제38권4호
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• pp.33-48
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• 2000

This study was designed to examine the degree of dependence on dietary environment, evaluate the perception of metal service program and investigate factors affecting the demand for meal service programs for elderly parents. The purpose of this study provided the basic information for the development and systemization of meal service program for elderly. Eight hundred twenty semen adults who have elderly parents were surveyed using pre-designed written questionnaire. According to the results on the life environments of their elderly parents, psychological factors(41.7%), living condition(14.3%) and dietary environment (13.2%) had trouble. Physical and psychological conditions significantly affected the dietary environment(p<0.05). Only 9.2% of the subjects were already aware of recognized the meal service program for elderly, and the degree of recognition differed significantly by sex and education level. Women had better perception of meal service program for elderly than men. In men, they would expect to use congregate meal service(44.1%), home-delivered meal service (23.7%), nursing home meal service(16.9%) in order. On the other hand, for women, home-delivered meal service (41.2%), congregate meat service(44.1%), and nursing home meal service (16.8%) in order. Therefore there are significant differences between men and women what type they want(p<0.001). For those who haute both of the parents or either one of them, they would use more of congregate meal service (38.8%) and home-delivered meal service (38.8%) than nursing home meal service (15.5%). The group whose parents are lower socio-economic status would have tendency to use the nursing home meal service (p=0.06). The group of whom believe the dietary environment is the problem of their parents'life environment had preference of using congregate meal service and home-delivered meal service.

• 경영과정보연구
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• 제31권4호
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• pp.517-538
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• 2012

본 연구는 소셜 네트워크 서비스내 구성원들이 소셜 네트워크 서비스를 이용하면서 느끼는 동기요인이 행동의도에 영향을 미치는 요인을 규명하기 위한 것으로 실증분석을 통해 검증하고자 하였다. 특히 자기결정성 이론에 입각하여 소셜 네트워크 이용 동기요인을 구성원(follower) - 허브(hubs) 간 자기결정성 동기와 구성원(follower) - 구성원(follower) 간 자기결정성 동기롤 구분하였다. 또한 이러한 동기요인이 태도변수인 감정적인 애착에 어떠한 영향을 미치는지 알아보고자 하였으며, 아울러 행동변수로 충성도와 정보공유의도에 어떠한 결과를 가져오는지 검증하고자 하였다. 실증분석 결과 본 연구에서 상정한 연구가설 모두가 통계적으로 유의한 영향관계가 있음이 밝혀졌다. 이러한 연구결과는 소셜 네트워크 서비스의 이용 동기-태도-행위의 인과관계 형성이 구성원들의 내면적인 심리적 욕구의 상태에 따라서도 작용될 수 있음을 보여주는 것으로 향후 이와 관련한 보다 정교한 연구의 기반이 될 것으로 예상된다.

• 한국콘텐츠학회논문지
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• 제16권10호
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• pp.267-276
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• 2016

본 연구는 관심사형이라고 불리우는 3세대 SNS인 소셜 큐레이션 서비스에 대해 교육적 활용 가능성을 탐색해 보고자 하였다. 이를 위해 9명의 대학생을 선정하여 약 50일간 소셜 큐레이션 서비스를 사용하게 한 후 Focus Group Interview(이하 FGI)를 실시하여 그 답변을 분석하였다. 자료 분석을 위해서는 NVivo 10 프로그램이 사용되었다. 분석 결과 소셜 큐레이션 서비스는 다양한 정보 수집, 나만의 카테고리 생성을 통한 분류 및 정리, 관심사에 대한 지속적 업데이트 가능, 기존 SNS에 비해 상대적 박탈감 감소가 장점으로 도출되었다. 보완 및 개선 사항으로는 한국어 콘텐츠 부족, 서비스의 단조로움이 제시되었는데 이를 해결하기 위해선 지속적 홍보가 필요한 것으로 나타났다. 또한 교육적 활용 측면에서는 개인, 팀별로 구분하여 개인은 자발적 정보 검색 및 활용, 나만의 자료 구성 가능, 자기주도적 학습 촉진이 가능하며, 팀별로는 공유를 통한 토론 활동, 발표 활동 가능성을 확인할 수 있었다.

• 품질경영학회지
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• 제46권3호
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• pp.523-538
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• 2018

Purpose: The purpose of this study was to propose useful suggestions by analyzing causal effect relationship between sharing bicycle service quality, customer satisfaction, CSV, and continuos use intention in China. Methods: The collected data through the survey were analyzed using structure equation model analysis. The measurement tools used for this study were divided into four dimensions such as service quality, customer satisfaction, creating shared value, and continuous use intention. Results: The results of this study are as follows; regarding the influence of sharing bicycle service quality dimension on customer satisfaction(reliability and response), it was found that customer satisfaction was not significant on economic value. but it was significant on social value. It was found that social value made statistically significant influence on use intention. Conclusion: Sharing bicycle industry needs to activity of response to customer, and paying attention to view of social value for the sharing economy in the future.