• Korean Business Review
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• v.19 no.2
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• pp.69-94
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• 2006

Landfill gas is a mixture of methane and carbon dioxide produced by the bacterial decomposition of organic wastes, and it is considered to produce bad smells and pollute the environment. Economic trials and the developments of landfill gas, as an alternative energy resource, become known at the recent years. Resource development of landfill gas, which is managed by Korea up to now, is for the most part generation using gas engine. Medium BTU and High BTU are considered for the power generation as well. I\10st income of generation using gas engine is selling charge through a power plant. Expecting to manage the power plant for up to 10 years, the analysis based on revenue and expenditure shows when the unit price is 65.2 Won and the operating rate reaches 90%, it is possible to be into the black in 2012 without considering additional financial expense. It was also analyzed that the profit at a unit price of 85 Won under the anticipated rising unit price by the operating rate of 71% is larger than at the operating rate of 90% under limited unit price of 65.2 Won. It means to manage the power plant at a unit price of 65.2 Won and the operating rate must be higher than 90% for economic logicality. If we assume that the operating rate is 90% and it increases the unit price, the unit price must be higher than 85 Won for the management of a power plant. Analysis of changing a unit price, however, might be expected to have a gradual rise of prices. If there is no price rising and additional income related to CDM(Clean Development Mechanism) and emission trading upon Kyoto protocol, the management of a power plant using gas engine will get financial difficulties because of many operating expenses. However, since landfill gas is considered as a worthy energy resource for the guarantee of sustainable development and for the equity between recent generation and future generation, the development of it must be accomplished by the government's additional supporting and efforts under the interest of all stakeholder who are involved.

• Journal of the Korean Institute of Rural Architecture
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• v.24 no.1
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• pp.27-36
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• 2022

Currently the population of rural areas in Korea continue to decline due to low birth rate, aging population, and migration. This phenomenon is accelerated over time. And as a result, there are some declining phenomenon in rural society. And it is same in the residential and basic living conditions of rural villages. The increase ratio of empty houses exacerbates the rural landscape, acts as a cause of crime and bring out various social and economic problems such as worsening settlement conditions and local slums. The study is carried out to prevent this phenomenon by investigating the architectural contents of empty houses in the village, surveyed residents and owners and finally analyzed and synthesized to make a plan to utilize empty houses in the village. This study was conducted from June to December 2021. The conclusions are followings: 1. The empty houses in Korea were 1,511 million in 2020, 8.2% of the total number of houses, whereas those in Jeollabuk-do were 95,412, 12.9% of those of houses, and those in Gimje-city, the subject of this study, were 5,944. It is up to 15.8%. In particular, empty houses in Hacheon village, the site of this study, accounted for the highest ratio, with 25% of the total number of houses. 2. To understand the utilization and improvement of empty houses, surveys and interviews were conducted to residents and owners of Hacheon village in Gimje, and most of the residents submit proposals that empty houses were not desirable in terms of village landscape and safety. The owners don't have intentions of selling or leasing them. They want to remodel them and rent for a specific period. 3. As the physical condition of the empty houses(9empty houses) 6 empty houses of them are good. 4 of them are in poor condition. 4. By synthesizing these contents, nine empty houses in Hacheon village will be remodeled as the space for those of rural start-up young people, smart farm area, community space and rental housings for rural returnees.

• Women's Studies Review
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• v.28 no.1
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• pp.3-42
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• 2011

This study aims to analyze the characteristics of transnational cigarette companies' strategies to expand the female market in Korea after the market opening of 1988. Focusing on 'Virginia Slims' and 'Finesse', which are the PM and BAT's representative female brands, this study explores whether their typical advertising strategies were transformed in Korean market. After 3years from the market opening, 'Virginia Slims' gave up its brand identity and the strategy was so successful that 'Virginia Slims' continued to be 2nd best-selling brand in the imported cigarette market in Korea. In contrast, 'Finesse' maintained a typical women's cigarette image during the 1990s and consequently occupied the highest brand awareness as a female cigarette but lower market share than Virginia Slims. TTCs adapted to a doubly obstructed Korea market with its strong taboo against female smoking and a comparatively stronger legal ban on all cigarette ads targeting women. However, diverse indirect cigarette ads and promotions, which circumvented regulations, suggest that ads transforming was not to give up Korean female customers. Furthermore, the cigarette ads that the soft and mild taste of female brands are associated with healthy image rather than gendered image may appeal to Korean women without touching their emotions and desires.

• Journal of Distribution Research
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• v.15 no.4
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• pp.1-19
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• 2010

As having the movement of developing private brand (PB) goods, domestic big retailers are facing up with new problems. Thus, it is required studies of PB products, and how consumers recognize PB products as a consideration commodity set. Also, it is worthy in order that it gives us the important meaning on the marketing strategy with focusing on evaluating the differences between customers buying PB grocery goods with respect to demographic characteristics and purchasing behaviors. PB has some advantages for customers and retailers. However, according to AC Nielson's report (2005), Asian and emerging market has 1/5 sales relatively to Western countries. But we can assume that the emerging market has the most potential growth through this result. As a result from several other studies, it becomes necessary to not only increase the rate of selling composition of PB product temporarily, but also analyze the characteristics of customers using big retailers and segmenting customer groups to make PB product as a consideration commodity set for them. In addition, it is needed to have a variety of acts of marketing. From studies related to PB, there is a prejudice - cheap products have low quality - but, evaluation by customers who have used those products shows neutral stand, and there is a study representing that it is the most important to accumulate the belief between the retailers selling PB products and consumers using those for the accurate evaluation and intention on purchasing. Also, by the result from analyzing the characteristics of customers buying PB products, we could assume that higher income and higher education level, more preference on PB products. Especially, according to TNS's research, the primary targets of PB product are 30's who seeks value for money and planned spending habits, and 40's who have teenager children, and are interested in encouraging themselves. This paper used Probit model to analyze the characteristics of consumers. This model helps us to analyze with the variables representing the demographic characteristics of consumers (gender, age, educational level, occupation, income level, living area), and variables related to purchasing behavior (visiting frequency on big retailers, the average amount that they pay for goods in there, and check-up which brand made those goods). The method we used in this study is by man to man interview and survey on-line with the rate of 89% and 11% in Seoul and Gyunggi Province, respectively, for about one month from the beginning of February, 2008. As a result of this, under the assumption that people buy PB products more as long as they go shopping more, it was not meaningful for target groups which we pointed out as frequently visiting customers to be. Although, we have expected women buy more PB products than men do, gender doesn't mean anything for the result. And, it has inferred that married people buy more PB goods than singles do. It was also meaningless with variables related to occupation. Because housewives are often exposed to any kind of supermarket than workers are, we could not get any relatives. Moreover, we couldn't proof that younger generation prefer big retailers more than older people who 50~60's. Education levels doesn't affect on the purchase of PB product as well. Related to living area, the result is statistically not similar as we expected whether living in Seoul or not. It shows there is no relationship with the preference on retail brands and PB products, and it is similar with the study researched by TNS(2008) that customers tend to buy PB product impulsively no matter which brand it is and where they are even though their shopping place is the big market where customers are often using. Variables on which we had meaningful results are income level and living place. That is, customers who have 3,000,000~6,000,000 WON every month on average are more willing to buy PB products than other customers whose income is over 6,000,000 WON, and residents not living in Seoul prefer PB goods than those who are living in Seoul. To explain more about what we got, if there is only one condition about customer's visiting frequency on big retails, we could come up with this result that more exposed to PB products, more purchasing frequency. Consequently, it brings the important insight that large retailers have to prepare something to make customers visit them often to increase selling rate of PB products. To demonstrate the result of analyzing more, what is more efficient variables are demographically including marital status, income level, and residential area to buy items that affect the PB products and could include the frequency of visiting large markets by the purchase habits. Specifically, then, married couples rather than singles, middle-income customers than high-income customers, and local residents not living in Seoul than customers in Seoul are more likely to purchase PB goods. In addition, as long as a customer visits two times more, then the purchasing rate of PB products is to increase over 5.3%. Therefore, it seems that retailers are better to make a shopping place as fun and comfortable places. With overwhelming the idea that PB products are just cheap, one-time purchase goods, it is needed to increase the loyalty on those goods like NB products, try to make PB products as a consideration products set, and occur to sustainable sales. Especially, as suggested by this paper, it seems like it strongly needs to identify the characteristics of customers who prefer PB, to segment those customers, and to select the main target, and to do positioning with well-planned marketing strategies. Then, it is able to give us a meaningful point on marketing strategy by developing the field of PB study, identifying the difference of life style and shopping habits of customers.

• Journal of Intelligence and Information Systems
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• v.28 no.4
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• pp.157-177
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• 2022

Investors are trading stocks by keeping a close watch on the order information submitted by domestic and foreign investors in real time through Limit Order Book information, so-called price current provided by securities firms. Will order information released in the Limit Order Book be useful in stock price prediction? This study analyzes whether it is significant as a predictor of future stock price up or down when order imbalances appear as investors' buying and selling orders are concentrated to one side during intra-day trading time. Using classification algorithms, this study improved the prediction accuracy of the order imbalance information on the short-term price up and down trend, that is the closing price up and down of the day. Day trading strategies are proposed using the predicted price trends of the classification algorithms and the trading performances are analyzed through empirical analysis. The 5-minute KOSPI200 Index Futures data were analyzed for 4,564 days from January 19, 2004 to June 30, 2022. The results of the empirical analysis are as follows. First, order imbalance information has a significant impact on the current stock prices. Second, the order imbalance information observed in the early morning has a significant forecasting power on the price trends from the early morning to the market closing time. Third, the Support Vector Machines algorithm showed the highest prediction accuracy on the day's closing price trends using the order imbalance information at 54.1%. Fourth, the order imbalance information measured at an early time of day had higher prediction accuracy than the order imbalance information measured at a later time of day. Fifth, the trading performances of the day trading strategies using the prediction results of the classification algorithms on the price up and down trends were higher than that of the benchmark trading strategy. Sixth, except for the K-Nearest Neighbor algorithm, all investment performances using the classification algorithms showed average higher total profits than that of the benchmark strategy. Seventh, the trading performances using the predictive results of the Logical Regression, Random Forest, Support Vector Machines, and XGBoost algorithms showed higher results than the benchmark strategy in the Sharpe Ratio, which evaluates both profitability and risk. This study has an academic difference from existing studies in that it documented the economic value of the total buy & sell order volume information among the Limit Order Book information. The empirical results of this study are also valuable to the market participants from a trading perspective. In future studies, it is necessary to improve the performance of the trading strategy using more accurate price prediction results by expanding to deep learning models which are actively being studied for predicting stock prices recently.

• Korean Journal of Poultry Science
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• v.20 no.2
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• pp.107-114
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• 1993

The structure change in the broiler industry of Korea has been taking place very rapidly toward the direction of integrated production and marketing system. During the course of the evolution into the integrated structure, however, a number of small business entities, uncountable nationally but a minimum of a dozen, that previously engaged in the supply of production factors or live bird transaction also tended to get involved in the new system as a disguised or pseudo-integrator, having brought a lot of problems not only to the farmers but also to the development of integrated structure. The pseudo-integrator is generally characterized by limited functions in such a way of supplying chicks and feeds to and collecting grown birds from farmers under the contract at a fixed farmer's payment in practically the same pattern as a partial or quasi-integration, which intends to act as if an integrator in a stratagem to simply enjoy a margin simply from selling supplies and buying products for a certain period of time. The grower making a contract with appears to be a farmer who used to be an Independent and speculating but not able to join in the normal system of evolving integration. The problems of a pseudo-integrator center on the financial loss to a contract farmer, because the falsified integrator has to become easily bankrupt and run away when the price of live broiler continually stays below the cost of production, even though he is able to make a tremendous profit otherwise which is the real purpose of the operation for. It is true that the volatile market, fluctuating the price up more than doubled in a month and down to a half in a few weeks, makes the pseudo-integrator find the room for such a fraudulence. In addition, its activity also adversely affect the evolution of the integration due to rather negative image on structure change in general. It is recommended that the farmers need to better understand the real picture of the integrated system so as not to be swindled by a disguised, small scale agribusiness agent. By the same token, it is also equally required to have the whole industry integrated completely as early as possible. The Joint effort to get rid of pseudo-integrators' problems shall be put for the industry development moving toward the integration. No doubt a pseudo-integrator must be a temporary player for chance emerging during the course of structure change into the integrated, though.

• Journal of Korea Game Society
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• v.5 no.2
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• pp.19-27
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• 2005

The core price policy of on-line game marketing are FPP(Fixed Pre Paid model and PPU(Pay Per Use) model. These two models have been a on-line game company's billing system and a fundamental of MMORPG in Korea. However, they took root billing system only for first movers recently. In now, the market share of several first movers is exceeding 80%, late movers witch have same billing system cannot take part in pair competition. Even though in MMORPG, many games of late movers were favorably noticed by a lot of gamers during Evaluation. Test, a lot of companies are bankrupt before make business. Late Movers declare free game first thing, they maintain their existence and win over customers in on-line game market. And next, they guarantee item selling, give multiple experience value and game money, at last, induce their customers to pay service. As it makes trouble between pay user and free user, and it linked up with the collapse of game contents balance that designed for FPP billing system, And then meet unexpected result which reduction of game life cycle. In this Paper, we classified several contents services based on game contents, and suggested contents premium services which adopted low cost strategy lead to micro payment. we hope it will apply to late movers' new billing system in MMORPG.

• Proceedings of the Korean Society of Soil and Groundwater Environment Conference
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• 2002.04a
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• pp.85-92
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• 2002

When the United Nation classified as Korea is the one of the water deficit country. The consensus was made that the water is the one of the precious national resources. Government increases their R/D budget trying to get more clean water bodies. For instances, 'Sustainable Water Resources Development' project is the one of major title in '21 Century Frontier Research project and there are several small research projects are undergoing by the Ministry of Agriculture and KARICO. However, when the environmental preservation issue has been get more emphasis, construction of the Surface Dam met the blockage from the environmentalists due to the problem of the their water buried area. Since the most fitting site for surface dam had been used in the past, some engineer move their focus on modification of the existing Dam's height to enlarge its capacity or dredging the bottom of the reservoir recently However dredging evoke water quality problem in return by accumulated materials at the bottom. Last year the Dong Gang Dam plan has been canceled by environmental problem in water buried area of the reservoir. With the point of this view, ground water gets more focus for the one of the useful alternative for clean water bodies. Underground dam technique which had widely applied once in the early nineteen eighties by the KARICO and attenuated due to engineering insufficiency. The technique is newly studied with the advanced engineering technique. Still groundwater usage rate in Korea is much lower comparing with the advanced countries and has many rooms to develop. Wells, under ground dam and radial collector wells are typical facilities up to now. There is little application in Korea for the Recharge Dam, which had been widely used in the advanced countries. The Recharge Dam is technique to conjunct surface water and groundwater body together, This technique had developed to increase groundwater recharge at the beginning This research is the result of the study on the possibility of the development of the new technology, Groundwater Reservoir' which was modified from Recharge Dam. Groundwater Reservoir is like a deep artificial lakes trenched in hard rock aquifer to get groundwater. The advantage of the Groundwater Reservoir is followings 1) It can be developed at the plains area, not in the deep valley 2) Huge water body can be developed without dam 3) Small buried area comparing surface water dam makes the least environmental effect. 4) Trenching cost can be substitute by the income of the selling rock debris 5) Outfit of the reservoir can be modified to match with the site prospect 6) Rock debris can be used as constructing materials 7) It can be used as groundwater recharge system when the heavy rains comes 8) The reservoir looks like scenery lake with huge clean water bodies.

• Analytical Science and Technology
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• v.14 no.1
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• pp.88-93
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• 2001

To measure the levels of dioxins in food selling at local markets, meat was analyzed by high resolution gas chromatography/high resolution ass spectrometry (HRGC/HRMS). The food samples were obtained from 5 large cities of Seoul, Chunchon, Daejon, Kwangju and Busan in Korea. All the samples were minced and extracted with Soxhlet extractor for 18 hours. After extraction, extracts were cleaned up by sulfuric acid impregnated silica gel, purified on a series of silica gel, alumina, carbon column chromatography and then analyzed by HRGC/HRMS. The contaminated levels were calculated as the TEQs by multiplying with the corresponding WHO-TEFs for each congeners. The overall recoveries were ranged from 80% to 153% and the limit of detection was about 0.01 ppt at S/N>3. The levels of PCDD/Fs for beef, pork and chicken were 0.018, 0.008 and <0.001 pgTEQ/g, respectively. In addition, the levels of non-ortho-co-planar PCBs for beef, pork and chicken were 0.008, 0.002 and 0.001 pgTEQ/g, respectively. Among food samples analyzed, chicken showed the lowest level of dioxin-like compounds. Regarding congener pattern, OCDD and PCB #77 were the highest contributing congeners.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.499-512
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• 2020

The development of the economy and network environment has a great impact on physical stores, and physical bookstores are gradually upgrading and transforming with the pace of the times. This study takes the modern bookstore under the concept of the third space as the research object. The purpose of it is to understand the needs of consumers for the space of the modern bookstores, explore the characteristics and development direction of them, which provides theoretical guidance for the follow-up development of the modern bookstore. Based on the concept of the third space and the theory of lifestyle shops and reorganizing theoretical investigation and prior research, the researcher extracts the characteristic elements of modern bookstores in line with the concept of the third space. Moreover, the research analyzes five bookstores opened in large-scale commercial facilities after 2010 as research cases. Through the analysis of the results, it shows that the modern bookstore is a multi-functional and compounded space which is gradually transformed from a single bookseller to a seller of selling lifestyle proposal. And through the analysis of big data to predict the changes in market consumption, we can find out the different needs of consumers, so as to carry out the targeted design of bookstore space and then improve the value of it. In the context of the co-development of economy and culture, the transformation of modern bookstores actually conforms to the change of consumer demand and realizes a virtuous circle.