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Research on Consumer Recognition of Korean Traditional Costume, Hanbok (한복의 소비자 인식에 관한 연구)

  • Cho, Woo-Hyun;Kim, Mun-Young
    • Journal of the Korean Society of Costume
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    • v.60 no.2
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    • pp.130-143
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    • 2010
  • Hanbok industry is not based on a consumer-oriented market system, which is related to poor competitiveness in various areas, such as product planning, marketing, and flow of raw materials. The purpose of this paper is to design and conduct an empirical study on important aspects of consumers. experiences and perspectives about Hanbok, and thereby aims to provide much-needed guidance about ways to promote the Hanbok market. Out of 1065 questionnaires distributed, a total of 1039 was returned with responses and used for analyses. The respondent sample included consumers of various background characteristics in their residential areas, age, gender, education levels, and income levels. Cronbach's alpha and a factor analysis were employed for the reliability and the construct validation of the survey instrument. One-way ANOVA associated with post-hoc comparison tests was used to investigate differences across different demographic subgroups of consumers. The results show that consumers generally view Hanbok as one of the formal dresses, worn one or two times per year for traditional events or ceremonies. Consumers tend to show negative opinions about the pricing, and the inconvenience in cleaning and wearing Hanbok. However, consumers think very highly of the aesthetic values, the gracious styles, and the iconic identity of nationalism of Hanbok. This study suggests that Hanbok for modern consumers should be considered as clothing for a ritual, rather than clothing to reconstruct to be fitted to modern daily lives. Hanbok should be promoted as part of up-scaled and differentiated traditional cultures, as clothing that represents and enhances the traditional elegance and beauty unique to the Korean people.

A Study of Hip-hop Fashion Trends -Focusing on the Trends Since 2000- (힙합 패션 트렌드에 관한 연구 -2000년대 이후 트렌드를 중심으로-)

  • Kim, Yoon
    • Journal of the Korean Society of Costume
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    • v.60 no.2
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    • pp.1-19
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    • 2010
  • The purpose of this research is to examine the rise of hip-hop culture and its characteristics which have been established as a part of popular culture amid other subcultures and to examine the overall concept of hip-hop fashion which has been developing since its rise in the 1970s and particularly to examine the hip-hop after the turn of the new century when it has gone through several iterations and changes while simultaneously accommodating different trends and reflecting a highly diverse larger culture. The research methodology is a literature-based research that uses classification and analysis based on the preceding research including related books and dissertations and, considering that this research focuses on the characteristics of hip-hop from the 2000s to the present, mainstream news media such as newspapers and magazines around New York images of famous hip-hop culture & stores websites were used in this research. The most characteristic hip-hop fashions since the 2000s examined by this research comprise prep-hop, slim formal suits, skurban, hip-hop Goth, and hip-hop Tatto. First, prep-hop is a mixed match of a preppy look with latest hip-hop sentiments and hip-hop styles. Second, there are slim formal suits that reflect a change of trends that strongly show changes of hip-hop fashion consumers who have been following sports stars' fashions. Third, skurban is a hip-hop fashion combined with the look of skaters. Fourth, hip-hop Goth is what emphasizes strong Goth images such as grunge, skull, and devil in hip-hop fashions based on vintage fashion. Fifth, hip-hop Tatto style designs have appeared in diverse items such as trendy clothes and accessories that were most popular since the 2000s. Hip-hop fashion since the 2000s up to the present is beginning to be integrated with diverse other cultures and its most prominent characteristics is a change into slimmer silhouette.

A Comparative Study on Characteristics and Aesthetic Value of Asian Traditional Costumes - Emphasis on Buddhist, Hindu and Islamic Costumes - (아시아 전통 복식의 조형적 특성과 미적 가치 비교 연구 - 불교권, 힌두권, 이슬람권 복식을 중심으로 -)

  • Seo, Bong-Ha
    • Journal of the Korean Society of Costume
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    • v.64 no.6
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    • pp.47-64
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    • 2014
  • A variety of traditional costumes have been developed in Asia due to different natural and cultural environments and they are still worn by people in many areas. Traditional costumes in Asia have been formed under the influence of various ideologies, as well as technology and social structure. Three Asian religions(Buddhism, Hinduism and Islam), which have undeniably strong influence on traditional Asian cultures, have great effects on the styles of traditional costume in each region of Asia. The purpose of this study is to compare the characteristics and aesthetic values of traditional Asian costumes. To do this, the author used images of traditional costumes, which were taken in person by the author, in each region of Asia as reference. Unlike the traditional costumes in the West, which expose the body shape, traditional Asian costumes have nonstructural features in construction, form and wearing rules. They are also decorated with religious symbols and other ornaments, which is different from functional and non-decorative modern clothes. Each traditional Asian costume has unique characteristics. The costume under the influence of Buddhism shows the beauty of concealment that features trans-spatiality and abundant silhouette. On the other hand, the Hindu costume shows the beauty of symbolization represented by very colorful and complex ornaments, while costume in the Islam regions shows the beauty of restraint with clothes that wrap up the body in accordance with its strict religious discipline. Asian religions also represent philosophy, culture as well as an ethnic group. They have influenced entire Asian cultures including the arts, aesthetics and social structure and decided the style of costumes.

Mathematical Journal Writing as a Method of Improving Mathematical Attitudes and Achievements for Underachieve Students (수학학습 부진아 지도방안으로써의 수학일지 쓰기)

  • Kim, Hong-Chan;Lee, Jeong-Eun
    • Journal of the Korean School Mathematics Society
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    • v.13 no.4
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    • pp.525-548
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    • 2010
  • How to enhance the ability of underachieve students are unsolved problems for mathematics teachers despite of their best efforts to teach them. The purpose of this study is to explore the effectiveness of mathematical journal writing as a method of improving the mathematical attitudes and achievements for underachieve students. Seven students whose performances were below 40% on the final exam in the 1st semester were recruited in order to gather empirical data. Before journal writing procedures, the subjects' characteristics, learning styles and mathematical attitudes were investigated through personal interview and mathematical attitude test. After six-week journal writing, follow-up survey and mathematical attitude test were conducted. The results of this research are as follows: Mathematical journal writing had a positive effect to underachieve students on improving confidence in mathematics and a positive influence on active and effective learning attitude. And mathematical journal writing had an effect on improvement in their mathematics achievement comparing first semester's final exam with second semester's mid-term exam. Finally mathematical journal writing contributes positively to the relationship between students and their teacher.

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The Aesthetic Qualities Featured in Vivienne Westwood's Works (비비안 웨스트우드(Vivienne Westwood)의 작품세계와 미적특성)

  • 염혜정
    • Journal of the Korean Society of Costume
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    • v.37
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    • pp.71-88
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    • 1998
  • This study will analyze the aesthetic qual-ities revealed in the work of Vivienne Wes-twood in order to gain an understanding of the development process and uniqueness of modern avant-garde fashion. Westwood gained worldwide recognition in the 1970s as the Punk movement emerged in London. Although her works have often been described as decadent and anti-establishment, her anarchic view of fashion has had a considerable influence on other designers, both in England and around the world. Vivienne Westwood's works can be divided into three periods. In the first period(1971∼78). Westwood design demonstrated elements which were variations of the subcultural Punk style. The noteworthy designs of this period included ripped T-shirts, bondage clothes, and fetishist accoutrements. In the second period(1979∼83), her designs expressed elements from ethnic and primitive tribal societies through the 'Pirate', 'Savages', 'Buffalo Girls', 'Witches' collections, which inspired New Romanticism movement. In the third period (1985∼ ), through works such as 'Mini-Crini'collection, her works identified elements from the old west and used materials such as crinoline and Harris tweed and contemporized them by rearranging the innovative technique. In the end the news synthesis helped formulate new ideas. The aesthetic qualities in Vivienne Wes-twood's works can bed identified with the following themes : Punkature, Erotic Intelligent-sia, Anarchic Collage. First, within Punkature, Westwood's ideas are at the forefront as her impact on the cut of clothes and creative detailing have been considerable. Also, while her ideas can be extreme, her clothes are wear-able, resulting in the synthesis of Punk and couture. Second, as Erotic Intelligentsia, Vivienne Westwood does not present sexuality as a straight forward attribute that fashion so often tends to do, but instead as a matter for inquiry, exploration and debate. She asserts that sexuality is always an interplay between the polarities of masculine and feminine, of dress and undress. Third, as Anarchic Collage, she has taken, juxtaposed, and transformed objects and symbols from dominant culture, like every modern subversive movement from Dada to Punk. She has continued this form of anarchic collage, mixing styles from various times and places, taking them out of their traditional context. From thiss viewpoint, Vivienne Westwood's works can be considered to be made up of past themes merged with is contemporary. The usage of contrasting elements such as Punk and couture to communicate her ideas visually or technically.

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A Study on the Characteristics of Mediation in Fashion Culture Contents Found in Transmedia - Focusing on Modern Fashion since the 20th Century - (트랜스미디어에 나타난 패션 문화 콘텐츠의 매개특성 연구 - 20세기 이후 현대 패션사를 중심으로 -)

  • Kim, Hyangja
    • Journal of the Korean Society of Costume
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    • v.67 no.4
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    • pp.131-152
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    • 2017
  • The purpose of this study is to analyze modern fashion culture in the 20th century through changes in transmedia in order to better understand characteristics of fashion contents. The study also strived to identify the characteristics of remediation in modern fashion and media by exploring the cultural code, and use it to establish an integrated view. The subjects and the method of the study are as follows. First, the study analyzed the development of transmedia and fashion culture since the 20th century. Second, it identified the transitional characteristics of transmedia. Third, the study analyzed the characteristics of remediation in modern fashion culture by using the characteristics of mediation, which appeared with the transitional characteristics of transmedia. The study results are as follows. First, the types of remediation are 'borrowing,' 'Representation,' 'Expansion,' 'Refashion,' and 'Absorb.' In old and new media, each type can be aesthetically experienced in 'transparency,' opaqueness,' 'Hypermediacy,' and 'Immediacy.' Second, fashion culture can undergo a transformation from its original form to a second and a third iteration, and this process allows for possibility of an expansion of multiple plots and well-rounded character settings. This opens up the possibility for fashion consumer participation, and signifies a transition into an environment where expansion of time and space is possible. The third finding is the non-mediation of fashion objects. The mediating relationship between clothes and media is directly connected to the development of new media. The immersion of new media by fashion consumers has the characteristics of 'transparency'/'Non-mediation,' and the reinterpretation and reproduction of original fashion styles have the characteristics of 'opaqueness'/'Hyper-mediation.' Fourth, fashion culture has data variability. Through 'Borrowing,' 'Representation,' 'Expansion,' 'Remodeling,' and 'Absorption,' the cultural hierarchy of reproduced fashion forms a multi-layered integrated network. Mediation code, which repurposes fashion culture contents, also creates new media fashion through transmedia.

Interpersonal Conflict Management Strategies Selected by Childcare Teachers (보육교사들이 선택한 갈등관리전략)

  • Baik, Eun Young;Suh, Young Sook
    • Korean Journal of Childcare and Education
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    • v.8 no.1
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    • pp.109-124
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    • 2012
  • This study observed co-worker's conflict situations and interpersonal conflict management strategies from 5 teacher's conversations and informal gatherings in a new born child classroom. Taxonomic analysis, Domain analysis, and Componential analysis(Spradley, 1980) were used to analyze co-worker's conflict situations, and Styles of Handling Interpersonal Conflict(Rahim, 1983) were used to analyze the child care teachers' interpersonal conflict management strategies. The findings of this study were as follows: First, child care teachers experience conflict. The causes of conflict were to do their best, to protect the right of teachers, and to work jointly. Second, Dominating conflict management strategy was used when a cook wouldn't provide teacher's snacks or adopt a teacher's suggestion about methods of providing snacks. Avoiding conflict management strategy was used when a cleaner asked for help or a supervisor asked for extra work. Integrating conflict management strategy was used when infant care teachers suggested ways to go on a vacation. Obliging conflict management strategy was used when teachers followed the principal's directions to sit in and observe another teacher's classroom. Compromising conflict management strategy was used when infant care teachers suggested ways to clean up a play room together.

Formative Characteristics of Contemporary Men's and Women's Suits

  • Bang, Yoon-Mi;Ha, Ji-Soo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.12
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    • pp.2073-2084
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    • 2010
  • This study provides references that can be applied to future suit design by analyzing the formative characteristics of modern men's and women's suits. Research on related literature and case studies were carried out simultaneously. A criterion for analyzing formative characteristics of suits was drawn up through an examination of past research. A total of 1,410 suit photographs that appeared in the U.S. edition of Vogue Magazine from 1985 to 2008 were analyzed in order to observe the formative characteristics of men's and women's suits. Research results showed that in the 1980s suits pursued a more comfortable and natural fit based on the original properties of simplicity, modernity, and practicality; in addition, women's suits had a tendency to use excessive shoulder pads due to the power-look influence. In the early 1990s exaggerated shoulders and boxy straight silhouettes were in fashion but towards the later years suit designs gradually started to fit the body and established a skinny versus slouch conflict. Women's suits gradually began to show more curvy body lines, and men's suits became more feminine on the surface in terms of color and material. In the 2000s suits have become more feminine and sensual than the 1990s, design focuses of both men's and women's suits moved to the waistline. Skinny and long styles became the ideal silhouette and differences between formative characteristics of the two genders decreased. Fashion elements of men's and women's suits are seen to have changed with a mutual intimate connection under the influence of a similar societal environment.

A Study on the Modernized Expression Characteristics of Traditionality Shown in Eating and Drinking Spaces - Focusing on Cases of Eating and Drinking Spaces in Four Chinese Cities - (식음공간에 나타난 전통성의 현대화 표현특성 연구 - 중국 4개 도시 내 식음공간을 중심으로 -)

  • Huang, Linxiao;Lee, Hyunseo;Kim, Kooksun
    • Journal of the Korea Furniture Society
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    • v.26 no.4
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    • pp.456-466
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    • 2015
  • Today, a definition of tourism is shifting from simple sightseeing to experiencing various cultures directly and/or indirectly. Along with the shift, all countries of the world dedicate their full attention on globalization project. In order to do so, they try to promote their images and cultures through eating and drinking spaces for food where the rest of the world can approach with ease. China is a country of diverse culinary culture. By analyzing eating and drinking spaces operated in four Chinese cities, this research studies how the traditional Chinese elements are expressed in modernization. With the research, it will navigate a direction as a new design way to establish modernized traditionality in the future. The research conducted an advanced research that set up and analyzed a standard frame of realizing practice for traditionality. By doing so, it sorted out and reviewed the characteristics of interior space into four styles; an indicative imitation method, a partial invoked method, a partial transformation method and a conceptual reception method. According to the outcome of an analysis, (a) the indicative imitation method that directly employed Chinese tradition was most used one, followed by (b) the partial invoked method that carried a part of traditional space, (c) the partial transformation method that simplified or transformed the tradition, and (d) the conceptual reception method that interpreted hidden minds and concepts by illustrating modern spirit over an inherent order in traditional Chinese space, in respective order.

A Study on the Interior Unit Space Plan of Apartment House for life Style of Dweller (아파트 거주자의 주생활양식에 따른 단위평면 계획에 관한 연구)

  • 김수진;이영수
    • Korean Institute of Interior Design Journal
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    • no.22
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    • pp.102-109
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    • 2000
  • The purpose of this study is to understand various styles of Korean house living, up to the present, to identify apartment living as the main house living, and plan and propose the interior unit spaces for apartment house based on the analysis on living space. A survey study was conducted to deduce the traditional major life style and its changes along with favorable housing spaces. In conclusion, this study proposed the unit space planning requirements that satisfies the conceptual and interior elements for habitant's characteristics and preference according to major life style as follow; 1) As the Ahn-bang(master bed room) has been changed from traditional space concept, it is mainly used as private space for husband and wife, and its utilized period is mostly at night time, the back-arrangement of the Ahn-bang should be considered. 2) As the living room is central space in the apartment housing and has complex functions which is utilized as space for family gathering and guest reception similar to the Ahn-bang of the traditional house, it should secure more space and it is desirable to arrange the space as open type by combining the pathway area. 3) As for the kitchen/dining room, the kitchen should be isolated from external attraction and the space for storing and preparing traditional foods should also considered, and the dining room should be arranged as open type. This study also suggests that since the apartment housing must be an integrated environment for habitants which satisfy behavioral, physical and mental elements simultaneously, the unit housing space should be constantly analyzed in various ways to produce a housing space which meet both their changing major life style and the temporal environment.

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