• Journal of Korean Clinical Nursing Research
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• v.24 no.3
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• pp.347-355
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• 2018

Purpose: The purpose of this study was to understand morality identity, occupational stress and authentic leadership and identify factors contributing to turnover intention among intensive care unit (ICU) nurses. Methods: Data were collected from 230 nurses at the university hospitals in Daegu, Ulsan and Busan between February 15 and March 23, 2017. Instruments measuring turnover intention, moral identity, occupational stress, and authentic leadership were utilized. Statistical analysis included t-test, ANOVA, Pearson correlational analysis, and hierarchical regression analysis. Results: A total of 207 nurses in ICU participated in this study. The power of explanation with age and dependents on turnover intention was 4.1%. With inclusion of occupational stress, moral identity, and authentic leadership factors put into the model, further 20.4% was explained. The explanatory power of the turnover intention in the final model was 23.6% (F=11.63 p<.001), and occupational stress was the key factor explaining turnover intention (${\beta}=.28$, p<.001). Predictive factors contributing to turnover intention were age, occupational stress, moral identity, and authentic leadership in final model. Conclusion: These findings demonstrated occupational stress, moral identity and authentic leadership as critical factors contributing turnover intention of ICU nurses. It is necessary to promote nursing manager's authentic leadership, and to encourage moral identity in ICU nurses. In addition, providing intervention programs to reduce occupational stress for ICU nurses is necessary.

• Asia Marketing Journal
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• v.12 no.3
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• pp.99-116
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• 2010

There is now intense competition among many outdoor brands in the domestic market. Establishing differentiated brand image and enhancing brand identity are very important in this situation. This case is to investigate Black Yak's strategy for enhancing their brand identity. The Black Yak builds up their popularity by implementing social responsibility activities along with sustaining their extreme traditional outdoor image. It is effective to step up their brand identity. Future challenges and suggestions are discussed at the end.

• Korea and Global Affairs
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• v.1 no.2
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• pp.109-128
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• 2017

The purpose of this study is to consider the appearance of the global generation transnational identity and forming process, existence aspect, functional role, and on the actuating mechanism, and etc. The results about the transnational identity of Diaspora and diversity are as follows. First, as to the transnational identity, the emigrants had been being determined by the relation with the accreditation and how type had been deal with one's decision about the self-identify. Second, the individual experience of the emigrant, interaction, and unstable status political support etc. various factors were combined and the diversity of the Diaspora identity showed. Third, the identity concept had been performing the function in the more expanded meaning called the nation and nation through the continuous meaning expansion than the individual as the national ideology. Fourth, the transnational identity of Korean-Chinese was specialized into the nation identity, double identity, and 'the identity of the third' etc. Fifth, the transnational identity of the Nikkei-Brazilian appeared for Japanese identity, Brazilian identity, and Nikkeijin identity etc. in Japan. In conclusion, the Transnational identity of the Diaspora is reproducing the identity of the emigrant, it suggests through the differentiation in the settlement and exclusion.

• Journal of Distribution Science
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• v.11 no.6
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• pp.41-50
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• 2013

Purpose - Inducing consumers' behavioral intent to use an outlet shopping center is a critical issue for managers since it can be used as a guide for developing marketing strategies. Low prices could lead to a growth in retail purchases, but there might also be a positive relationship between prices and customer perceptions of product quality. The extent to which consumers use price as a predictor of quality may differ according to the availability of important alternative cues such as brand, store name, and identity salience triggered by the store. Consumers can obtain non-economic benefits from marketing exchanges that go beyond basic economic achievement. We argue that identity salience can play a crucial mediating role when consumers, acting as exchange partners, seek to obtain social benefits. This study shows that identity salience could mediate the relationship between identity salience-inducing factors such as multi-finality, prestige and role performance, and consumers' behavioral intent to use an outlet shopping center. Research design, data and methodology - The survey was conducted on college students enrolled in marketing classes. A total of 200 questionnaires were distributed, of which only 194 were returned. After five incomplete questionnaires were excluded, a final sample of 189 was used for empirical analysis. Using a covariance structural analysis in Amos17, we confirmed the fit of the research model and estimated its parameters by using the maximum likelihood method. Results - The results of the hypotheses testing are as follows. First, both identity salience and economic benefits have positive effects on the behavioral intent to use an outlet shopping center. Second, role performance, prestige, and multi-finality have positive effects on identity salience. Finally, the additive analysis of the direct effects of identity salience-inducing factors shows that the role performance, prestige, and multi-finality factors have no direct effects on the behavioral intent to use an outlet shopping center, suggesting that identity salience plays a positive mediating role. Conclusions - This study informs marketers that not only price but shoppers' identity salience directly affects their intent to visit an outlet shopping center. To strengthen shoppers' identity salience, marketers should find ways to help shoppers fulfill their multiple social roles, realize their multiple goals, and achieve prestige. In other words, outlet shopping centers must improve their personal service environment in order to enhance their employees' service quality and assist the execution of multi-finality by minimizing the perceived costs (e.g., travel time, effort) associated with shopping trips, thus making it easier for consumers to combine visits to multiple stores in outlet shopping centers and buy the items required for their consumption goals. Outlet shopping centers must also offer assortments with both breadth and depth in order to help consumers play the social roles their social networks have given them.

• Journal of Families and Better Life
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• v.21 no.6
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• pp.27-41
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• 2003

The objective of this study was to find variables related to materialism of university students in Korea and Japan. A questionnaire research method was conducted and 477 samples were selected. Korean university students have higher materialism than Japanese university students. Korean undergraduates are influenced by reference group, but Japanese university students are influenced by group identity. Materialism of Korean university students are influenced by nonmaterialism, reference group, perception of living level, self concept, pocket money, mother's job. Materialism of Japan university students is influenced by nonmaterialism, group identity, perception of living level, grade. The strongest predictor of materialism of Korean university students is nonmaterialism, followed by reference group. The strongest predictor of materialism of Japanese university students is nonmaterialism, followed by group identity.

• Journal of the Korean Society of Clothing and Textiles
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• v.2 no.2
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• pp.217-225
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• 1978

This study investigated the relationship between ego identity within the framework of Erikson's psychosocial theory of ego development and self-perceptions of dressing competence and dressing conformity. The following problems have been investigated in this study. 1. The relationship between ego identity and self-perceptions of dressing competence. 2. The relationships between the subcategories of identity levels and self-perceptions of dressing competence. 3. The relationship between ego identity and self-perceptions of dressing conformity. Data were obtained from 242 freshman and 156 senior college students, who each received an ego identity scale and self-perceptions of dressing competence and dressing conformity scale. The statistical analyses of the obtained data included calculation of the Chi-Square ($X^2$) and Means (M). This study's finding were as follows; 1. A significant positive relationship was found between ego identity level and self-perceptions of dressing competence. 2. Significant relationships were found between most of the subcategories of ego identity level and self-perceptions of dressing competence, the exceptions being stability, uniqueness, sense of self. 3. Significant relationships were not found between ego identity and self-perceptions of dressing conformity but were found to be significantly related uniqueness and self assertiveness on one hand were found to be significantly related to self-perceptions of dressing individuality and stability on the other hand to self-perceptions of dressing conformity.

• Journal of the Korean Society of Costume
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• v.62 no.6
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• pp.1-18
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• 2012

This study explores the clothing behavior of homosexual men for identity creation. Since homosexuality has been viewed in terms of immoral, medical or social problems, gay males have made efforts to construct presentational styles in order to hide or reveal their sexual identities. Kate Schofield and Ruth A. Schmidt found that there were three different layers of individual gay identity construction expressed in clothing: shared gay identity, tribal identity, and situational identity. Using their framework, 630 gay men's outfits found in the U.S drama 'Queer as folk' were analyzed, which dealt with the lives of a group of gay men living in Pittsburgh, Pennsylvania. Findings point that gay males use their clothing effectively to express their sexual identity. Firstly, they use certain fashion items as the signifier of homosexuality on a gay community level. They use their clothing to attract the sexual partners. On tribal identity level, diverse and fragmented styles could be shown besides the effeminate style. Homosexual men's clothing can be classified into the following four dominate styles: the drag look, the macho look, the androgynous look and conventional look. Findings also indicate that gay males make different clothing choices for different situations in order to blend into the heterosexual or homosexual society.

• Journal of Internet of Things and Convergence
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• v.10 no.2
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• pp.115-124
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• 2024

This study aimed to examine the mediating effect of self-esteem on the relationship between clinical practice powerlessness and career identity among dental hygiene students with clinical practice experience in the IoT. A questionnaire was conducted on 172 dental hygiene students in a university located in Chungcheong area. For data analysis, Pearson's correlation analysis was conducted to exam the relationships between clinical practice powerlessness, self-esteem, and career identity. Baron & Kenny's three-step mediation analysis was used to investigate the mediating effect of self-esteem in the relationship between clinical practice powerlessness and career identity. The results of this study showed that the clinical practice powerlessness showed significant negative correlations with both self-esteem and career identity, and self-esteem showed a positive correlation with career identity. Partial mediating effects of self-esteem were found between clinical practice powerlessness and career identity. Thus, since self-esteem mediates the relationship between clinical practice powerlessness and career identity, it's essential to implement online-based programs aimed at increasing self-esteem among dental hygiene students before they participate in clinical practice.

• Women's Health Nursing
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• v.9 no.3
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• pp.309-318
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• 2003

Purpose : This investigation was carried out to understand how various gender role identity in adolescence affect sexual intercourse. In addition, it was done to support and encourage gender role identity which can protect themselves from physical, psychological, social sexuality. Method : From 2003 7.1 to 7.19, questionnaire made by Lee BS(2002) was distributed to 1172 girl high school students in Seoul. Its reliability was as high as 0.80 and it was analysed by SPSS. Result : In the 3 kinds of gender role identity, girls who had sexual relations showed higher feminity and masculinity and did not show any difference in social desirability. in the 4 kinds of gender role identity, girls with sexual experience showed higher frequency in oder of androgyny and undifferentiated. In 8kinds, bisexuality was higher and girls with experience showed undifferentiated of low social desirability. There were no difference between the gender role identity and the age of the first sexual experience. The factors that affected gender role identity were school, grade, economic standard and whether they have a girlfriend or boyfriend. Conclusion : Programs that focus on problem solving of sexual education for androgyny of sexually high experienced and undifferentiated of low social desirability, should be provided.

• Women's Health Nursing
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• v.19 no.4
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• pp.275-284
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• 2013

Purpose: The purpose of this study was to identify the factors influencing self-identity and menopausal symptoms their influence on level of depression in middle-aged woman. Methods: Participants were 135 middle-aged women who were living in city B, were 45-60 years old, informed of study purpose, and agreed to participate. Data were collected from December, 2012 to January, 2013 using scales measuring depression, self-identity, and menopausal symptoms. Data were analyzed using t-test, ANOVA, Scheff$\acute{e}$ test, Pearson Correlation Coefficients, and Multiple Stepwise Regression. Results: Level of depression was low, self-identity was slightly high, and menopausal symptoms were relatively low in these middle-aged women. There were significant differences in depression by perceived health status and perceived economic status. Depression had a moderate negative correlation with self-identity (r=-.49, p<.001) and a moderate positive correlation with menopausal symptoms (r=.57, p<.001). Menopausal psychological symptoms were the factor most affecting depression and explained 37% of the variance in depression. A total of 51% of variance in depression was explained by menopausal symptoms (psychological and physical), self-identity, and perceived economic status. Conclusion: Thus, an effort to improve self-identity, especially a plan to attenuate menopausal psychological symptoms is needed to reduce depression.